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448: Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

Window Treatment Friday

Welcome to the first episode of Window Treatment Friday! For some time now, designers have been reaching out to LuAnn and asking her to share some of her window treatment expertise, because the window treatment business is a pretty complicated area of business for many designers. So about once a month, LuAnn and Vita Vygovska will be producing an episode of Window Treatment Friday, where they will explain how designers can increase their bottom line by incorporating custom window treatments into their projects. In each episode, they will break down and unravel the intricacies of an aspect of the window treatment business, as it relates to interior designers. They will be giving you content-driven education which is unbiased, truthful, and open, to educate baby designers and inspire the more seasoned and experienced designers to have more confidence, talk to their clients with more authority, and, ultimately, make more profit. Tune in now, to find out more.

Vitalia (Vita for short) Vygovska is the award-winning window treatment specialist.  Her company, Vitalia, Inc, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done. Listen in today, to hear what LuAnn and Vita have to share about the value of incorporating custom window treatments into your design projects.

Show Highlights:

  • There are some valuable resources out there for window treatments. There’s the WCAA (Window Coverings Association of America), Exciting Windows, ASID, the IWCE Expo, and Window Fashion Vision Magazine.
  • The goal of Window Treatment Friday is to provide designers with just enough of the right kind of information to help them feel more confident in the world of window treatments.
  • LuAnn explains which designers this show is talking to.
  • Window treatments make up a large portion of interior design projects.
  • Mistakes are part of learning, but they are costly when it comes to window treatments.
  • LuAnn and Vita are here to share their lessons learned, and the mistakes they have made.
  • There are pros and cons to adding window treatments to your ladder of services, as an interior designer.
  • Window treatments make a huge difference to any interior design project. They are like jewelry for the room.
  • There’s profit to be made from including window treatments in a design project.
  • Your number one way to make a profit is to sell more things to the same people.
  • Some of the more nuanced points about the value of offering your clients window treatments.
  • In the episodes coming up, LuAnn and Vita will be talking about everything, from custom versus ready-made, to specifying the differences between ready-made rods and custom-made rods, and why and when it matters.
  • Please share with us any questions that you may have about window treatments or the challenges that you face with window treatments, in the comments on Facebook, Instagram, and LinkedIn.
  • Vita has already come up with 25 different window treatment topics to cover in this show.

Links:

Vita’s Website: Vitalia Inc

Facebook: Vitalia Inc

Instagram: Vitalia Inc

Exciting Windows

WCAA

ASID

IWCE

The Window Fashion Vision Magazine

Mentioned in the show:

Sew Much More Podcast

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447: Alex Gourlay: You Can Overcome Your Limiting Mindset and Belief System

Alex Gourlay

Welcome! Today, Alex Gourlay joins us on the show. Eighteen months ago, Alex took LuAnn and Nancy Ganzekaupher’s Money Mindset and Sales Course. Then recently, she contacted LuAnn to say that she wanted to share what she’s learned since taking the course, and the things she’s done since then to build her business, with all of you, her designer colleagues out there. For Alex, this has all been around mindset and about breaking through some of the patterns that she noticed in herself. Listen in today, to hear what Alex has to share.

Alex Gourlay is the owner of Vellum Interiors, a high-end residential interior design studio in Sydney. Founded in 2016, Vellum Interiors has quickly gained a reputation for creating beautiful, feel-good homes. Alex’s work has been featured in multiple publications, and she was recognized as a Finalist in the 2019 Dulux Colour Awards. Tune in now for more!

Show Highlights:

  • Alex always knew that she had potential, but she also knew that there was something holding her back.
  • Alex explains what she discovered about mindset issues and her business.
  • Some examples of the mindset issues that Alex has managed to overcome.
  • Two sentences that are really powerful informing how you think.
  • Being confident without acting like a jerk.
  • Growth mindset and fixed mindset.
  • The fear of failure often prevents people from attempting something new.
  • The key that has unlocked so many things for Alex.
  • It feels uncomfortable to look in the mirror, go deep, and get to the next level.
  • It helps to have a really supportive partner in life.
  • The people that you surround yourself with will inevitably influence you. And some of them will try to hold you back because they’re scared.
  • The positive impact that Alex’s new awareness has had on her business.
  • You have to know what you want in order to create it.
  • Once you know what you want, your brain looks for ways to make it happen.
  • So many people really underestimate the power of their thoughts.
  • Getting comfortable with your own beliefs.
  • It’s actually easier than you think to get published in magazines, as long as you do it the right way.
  • It’s all about standing in your space, staying in your lane, and being who you are.
  • Giving yourself permission to be your best self.

Bio:

Alex Gourlay is the owner of Vellum Interiors, a high-end residential interior design studio in Sydney. Founded in 2016, Vellum Interiors has quickly gained a reputation for creating beautiful, feel-good homes. Alex’s work has been featured in multiple publications, and she was recognized as a Finalist in the 2019 Dulux Colour Awards. Tune in now for more!

Alex’s design ethos focuses on the character of the houses and clients she works with, with an emphasis on simplicity and laid-back sophistication. She specializes in creating beautiful homes by the harbor or ocean, that her clients can love for many years. Alex’s previous experience in events and client services in global advertising firms has shaped how design projects are run at Vellum, and she is passionate about delivering a highly-organized and smooth experience for her clients. She loves to ‘surprise and delight’ her clients to keep things interesting too! A key value of Alex’s business is creating incredible relationships with clients, her suppliers, and trades, and she has garnered a reputation for being a force to be reckoned with.

Alex works with people who are down-to-earth, high-net-worth Sydney-siders who have a desire to create a long-term home or holiday home.

Vellum Interiors has been published in Australia House & Garden, InsideOut, Home Beautiful, and has been featured online in The Local Project, Homes to Love and Interiors Addict.

Mentioned on the show:

Steve Berson: The leader of Exciting Windows

Book: Mindset by Dr. Carol Dweck

Previous episodes mentioned in this show:

Amy Flurry #108 and #323

Ren Miller (Design New Jersey) #12

Ashley Hotham-Cox #321

Shea McGee #236 and #270

Amber Lewis #169 and #184

Power Talk Friday

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446: Power Talk Friday: Jesse Lazarus: Technology & Innovations in the Design Industry

Jesse Lazarus

Welcome to Power Talk Friday! Today, Jesse Lazarus, the Chief Process and Innovation Officer for Kravet Inc. joins us on the show. Jesse is a deep thinker, with a BA in philosophy, and in his role, at Kravet he plays an integral part in the discussion around the technology and innovations that the company chooses to partner with and embrace. Jesse spearheads Kravet’s strategic plans and he implements their new digital initiatives, which include e-commerce projects, in-store experience concepts, and groundbreaking virtual design tools. Listen in today, to find out what Jesse has to share about the ongoing evolution of Kravet.

Kravet is a smart company and they are guided by their mission to support you, the interior designer, in your efforts to run a really profitable business. Kravet has been a show sponsor since the beginning and, in today’s episode, Jesse talks to LuAnn about how this happened. He discusses the way that technology has advanced during his time working in the interior design industry, and how the industry is changing, as a result. He also talks to us about Kravet’s new showroom which opening up at the New York Design Center, the way that Kravet is evolving,  and where they are heading, in terms of innovation and technology. Tune in now for more!

Show Highlights:

  • How LuAnn’s collaboration with Kravet began.
  • For Jesse, Kravet is a really great and innovative place to work.
  • The criteria that Jesse uses to decide whether or not to partner with tech companies.
  • One of Kravet’s core mission values is to always be in support of interior designers.
  • Although many of the new tech companies are not yet geared for the interior design industry, designers are now involved in helping those companies evolve to meet the needs of the industry.
  • Kravet has been partnering with MyDoma Studio since the spring of 2019. Jesse discusses the reason for this partnership.
  • Jesse discusses his perception of the two flavors of the marketplace.
  • Being transparent and as accessible as possible is another one of Kravet’s core mission values.
  • There’s so much research and product discovery happening online, currently. This has started feeding through into the design industry.
  • The way that Jesse sees the evolution of interior design showrooms, going forward.
  • The way that Jesse has built the digital experience into the concept for Kravet’s new pilot showroom, as a subtle, supportive tool for designers.
  • Kravet’s pilot showroom is meant to be a relaxed workspace for collaboration, where designers can feel comfortable enough to come in and use their sample library as if it was their own.
  • Kravet’s pilot showroom is a way to honor their relationships with interior designers.
  • Some new technological innovations that are destined to become a part of the design industry.
  • Recently, designers have been collaborating to form buying groups. Jesse sees this as a natural evolutionary step.
  • The evolution of technology has made it possible for designers to now work in any way that fits their individual business.

Bio:

Jesse Lazarus is Chief Process and Innovation Officer for Kravet Inc., a high-end home furnishings supplier to the interior design trade. In this role, Jesse plays an integral part in spearheading strategic plans and implementing new digital initiatives, including e-commerce projects, in-store experience concepts, and innovative virtual design tools. He received his BA in Philosophy from the State University of Stony Brook and resides in West Sayville, NY with his wife and two daughters.

Links:

Website: Kravet

Instagram: Kravet

Facebook: Kravet

Pinterest: Kravet

Twitter: Kravet

Mydoma

Code for 10% of Kravet fabric, wallpaper or trim: AWDB10

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445: Tori Alexander: Her Production List Increases Efficiency and Profits

Tori Alexander

Welcome to the show! We have Tori Alexander with us today. Tori is a Nashville native and she’s a Harpeth Hall alumna with a B.S. in Furnishings and Interiors from the University of Georgia. After graduating, Tori set herself apart as a designer with her uniquely broad understanding of architecture, while honing her skills at a boutique architecture firm in Nashville.

In 2012, Tori launched her own company, Alexander Interiors, in Sacramento California, when her husband’s career took their family there. Then they returned to Nashville in 2016 and Tori started her business all over again. In today’s episode, she talks to us about the systems she uses to keep her projects extremely well organized. And she mentions how moving and starting over twice, and experiencing a different culture and aesthetic, really broadened her design skills and helped her become a better businesswoman. Listen in today, to find out more!

Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Tori explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Tori’s credentials are truly impressive. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. Tune in today, to hear what Tori has to share about how to run a design-build project.

Show Highlights:

  • Tori explains where to start with a design-build project.
  • Implementing the production list was a turning point in Tori’s business. It has led to more opportunities, such as management and construction management of larger projects.
  • Running a business in California was a constant uphill battle for Tori and this really helped her to develop an edge.
  • Tori talks about the production list and what it entails.
  • The management tool that has really improved the profitability of Tori’s business.
  • Tori has four categories of projects: Renovation, full design, e-design, and consulting.
  • Projects have to make sense for Tori, first financially and then creatively. If they don’t fit any of these categories, she turns them down.
  • Tori explains the kind of project that is not a good fit for her.
  • The way that Tori packages her consultation times.
  • Laying the seeds in the right places.
  • A production list documents every single task that needs to be done, no matter how large or small.
  • How trackable goals tie into the production list.
  • Implementing separate cross-checks for completion and accuracy.
  • Coming up with systems to prevent unforeseen installation problems from arising.
  • Tori shares some of the checklists that she uses. Using checklists helps to bring calmness to a potentially chaotic industry.
  • Rewarding the team at the end of a project for a job well done.

 

Tori Alexander- Bio

Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Alexander explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Alexander’s credentials are impressive. The Nashville native and Harpeth Hall alumna earned her B.S. in Furnishings and Interiors from The University of Georgia’s esteemed program in 2008. Upon graduating, she continued to hone her skills at a boutique architecture firm in Nashville, setting herself apart as a designer with a uniquely extensive understanding of architecture. In 2012, her husband’s career took Alexander to Sacramento, Ca., where she launched her own design company, Alexander Interiors. “I think being in a new and unfamiliar city encouraged me to finally take the leap and begin working for myself,” Alexander shares. Since the launch, clients have eagerly sought out Alexander’s impeccable expertise for their own homes. Describing her style as fresh and classic all at once, Alexander creates timeless interiors with layers of color, texture, and pattern. “I love a good pattern,” Alexander says. “That’s what I feel truly sets me apart — my ability to pair pattern on pattern within the same space.” In 2016, Alexander brought her thriving business back home to Nashville – a trending city with an ever-growing design scene. But with years of experience in California and clients across the country, Alexander offers a unique perspective for clients. “I’ve been able to draw inspiration from the quirks and trends in various regions and cities,” Alexander explains. Or sometimes, the inspiration is close to home – like an antique bracelet from her grandmother serving as the muse for a hand-painted ceiling in a charming nursery. Alexander’s creativity and heart help give clients unforgettable, one-of-a-kind spaces they can live in. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. To learn more, visit Alexander Interiors. 

Links:

Alexander Interiors

Instagram: Alexander Interiors Nashville

Will you be joining LuAnn in Las Vegas for her one-day Power Talk Friday Tour? LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn’s PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. Go to Power Talk Friday to reserve your seat.

if you are not sure if it’s right or you—email LuAnn at info@luannnigara.com, put powertalkfriday LV in the subject line, and give LuAnn your phone number. She will call you and together you’ll see if this one-day event will benefit you and your business. 

This event is sponsored by Revel Woods and MyDoma Studio.

To get onto LuAnn’s email list to get the info, text the word DESIGNBIZ to the number 444999.

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444: Power Talk Friday: Sarah Winchester: Talking About Copyright and Usage with an Interiors Photographer

Sarah Winchester

Welcome to Power Talk Friday! We have Sarah Winchester with us today! Sarah is a Boston based photographer specializing in interiors and fine art photography. Social media has really raised the bar for photographers over the last few years, and as a result, the world of interiors photography has been getting a lot of recognition. So investing in an excellent professional photographer has become a valuable way for new interior designers to become known. In today’s episode, Sarah talks to us about styling, copyright, what it takes to be a great interiors photographer, and she also explains what you, as an interior designer, need to look for when hiring a photographer. Listen in today, to get Sarah’s practical tips and advice for showing yourself in the way that you want to be seen.

Raised in Atlanta, GA Sarah brings her southern sensibility and style to her work.  After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy. Tune in now for more!

Show Highlights:

  • Sarah believes that you have to have a script, or a shot list to know where you’re going, where to start and to keep things organized.
  • Amazing photographs are essential for interior designers.
  • Social media has raised the bar for photographers.
  • Finding the right photographer.
  • Photographic shoots are creative and fun, and also exhausting!
  • What to look out for when choosing a photographer who will be the right fit.
  • Getting as much out of a photo shoot as you possibly can.
  • Copyright versus usage right… it can all be very confusing.
  • Paying for usage rights for the images you’ve shared.
  • Having the conversation about who owns the rights to the images on social media.
  • There’s safety in integrity so it’s important to be clear right from the beginning.
  • Partnering with local brands in order to style a project.
  • Developing relationships with local businesses and highlighting their products in your photo shoots.
  • Using images to sell a feeling.

Bio:

Sarah is a Boston based photographer specializing in interiors and fine art photography.  Raised in Atlanta, GA she brings her southern sensibility and style to her work.  After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world. Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. Sarah feels photography is about creating, not just capturing and brings that emotion to her work.

Links:

Website: Sarah Winchester Studios

Instagram: Sarah_W_Studios

Austin Mill PR

Previous episodes mentioned in the show:

Stephen Karlisch # 369

David Livingstone # 51

Raquel Langworthy # 343

Sarah Winchester Studios – Pitch for LuAnne Nigara Podcast

About Sarah Winchester

Sarah is a Boston based photographer who shoots all over the country, specializing in interiors and fine art photography. Raised in Atlanta, GA she brings her southern sensibility and style to her work. After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world.

Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. She also creates a series of fine art photography stemming from a passion for art and travel; creating beautiful images to live with and love.

Sarah feels photography is about creating, not just capturing and brings that emotion to her work.

OVERVIEW:

  1. PHOTOGRAPHERS – How to choose one? What sets me apart?
  2. In an increasingly growing field, how should a designer choose?
  3. In turn, how can a photographer set him or herself apart? (I know lots of interiors

photographers who listen to the podcast)

  1. SOCIAL MEDIA – Still photography, moving images, videos
  2. Social Media v. Website/Portfolio
  3. Instagram shooting tips. IPhone v. Professional
  4. Engagement, Stories, connecting with followers.
  5. CONTENT – Still photography, moving images, videos
  6. Should you be doing “more?” What does that “more” look like?
  7. Online and social media are perfect for playing with this. Places where

traditional print media can’t go

  1. COPYRIGHT – Who “owns” the images
  2. Copy Right v. Usage Rights
  3. 2 – 3 party usage – reduced rate
  4. “Other Parties” wishing to use the photos. Publications, vendors, etc.
  5. STYLING – The discussion continued…
  6. Such an important aspect of interiors photography. Could parent more discussion.
  7. Photographer as stylist…is this the new norm? Perhaps, but only if it fits the project and photographer.
  8. Partnering with a local business. Helps the shoot, the homeowner often buys the pieces and helps the designer finish out the project.
  9. I often buy or borrow, books, accessories, home goods, etc. for a shoot and let the homeowner buy the products from a shoot…unless they are from my personal collection. – The homeowner gets free shopping and styling
  10. ART + ART SOURCING
  11. Not all spaces and projects have amazing art budgets, but art is a crucial part of a finished project and creating beautiful, finished photographs.
  12. Relationship with art consultants. Finding new a artist who will lend work.
  13. A personal passion: I love finding new artists and helping them.
  14. GETTING PUBLISHED
  15. Writers – In addition to getting to know editors (which can be very challenging because they are such busy people) Develop a relationship with writers.
  16. They get paid by the story to so we all want to find amazing projects.
  17. Local/Regional press and print is still amazing.
  18. Online features – .com arm of publications, blogs. Great in that things can go viral. Also, the reason why it is important to credit everyone when you post things.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

IN DEPTH BREAK DOWN

  1. Photographers

– How to choose one?

– I come from a fine art/art history background that is where I start, but I also have some commercial experience so that always creeps in, but first and foremost I LOVE creating a great editorial type shot. One that will draw the viewer into the space. I love the challenge of creating beautiful images but also the effectiveness of conveying the “information” the designer needs/wants to parlay.

– Photographers – Just like designers, there is the right fit for you.

  • What is their photographic style, their personality, do they assist in styling, and do they fit your budget and meet or talk to them in person.
  • Crowded field of photographers – photography is becoming more and more accessible which makes the field larger. I say great. A rising tide lifts all boats.

– Look closely at the photographer’s portfolio. The feel, the lighting, the angles.

  • How do you want your work to look? Just like when people choose a designer that best suits their needs and style.

– Photo shoots are long hard days…sometimes overnight trips. You better like who you are working with and shouldn’t it be fun?

  • They should be creatively fulfilling days that give you the final images that perfectly show your work and you.

– Trust the photographer but also speak up.

  • If the leather straps on a chair really speak to your work and your design choices, make sure the photographer gets those leather straps! Or tile or built-in design.

– This is the time to get the project the way you want it because when you walk out the door and close it behind you that is it. What do you have left of the

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

project? A photo shoot is a chance to get the project the way you want it and preserve it for your portfolio.

  1. SOCIAL MEDIA

– Consulting – Social Media v. Website/Portfolio

– How to use Instagram, Facebook, Pinterest, etc. Which platform is the best for you?

  • To expand upon what David Livingston talked about in Episode 51 when

talking bout Houzz. Where should designers be?

– How to use it for your brand/company – for most in our business Instagram is THE tool to use. I have a little PDF I like to share with my clients as an “added value.”

– Instagram shooting tips. I like giving my clients a little cheat sheet on how to use their iPhone and Instagram to their best of their ability. The iPhone is a very powerful camera. It kills me when people don’t use it to the best of their ability.

  • I also love consulting new designers in this. They may only have the budget to hire me for that one great room they “designed to completion” so I love teaching photography 101 so they can use their iPhone to create content and images for social media.
  • For website and portfolio purported I still advice to use a true professional.

– Instagram Engagement

  • Community Building, give credit.
  • Reply to comments, DM’s, etc
  • Pose questions. Ask for advice.

– Posts v. Stories

– Authenticity – “Behind the curtain”. About you as a creative/business owner.

  • Photos of travels
  • Videos – real life, behind the scenes.
  • Show your personality

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

– Give Credit – It takes a lot of people to make a beautiful space and then the image that represents that space. It makes you look better to give credit where credit is due and helps with engagement. The more the merrier!

  • Designer, architect, Builder, Stylist, Photographer. Try to credit all the people involved. It only makes you look better and it spreads the love/influence.
  1. GIFFS and VIDEOS

– Giffs and video type images.

  • I have been having fun creating gifts and stop motion images.
  • Online and social media are perfect for playing with this. Places where

traditional print media can’t go

  • If your photographer focuses on only still, the iPhone can so much.
  • Time-lapse, stop motion, videos, etc.
  1. COPYRIGHT

– Who “owns” the images. Such a huge topic these days with photo sharing and the monetizing of Instagram, shopping, etc. It seems to be a touchy subject but an important one.

– What is the difference between usage rights and copyrights?

  • It is my job a the photographer to educate the designer on the differences. I don’t expect the designer to know this.

– When I was on salary for a large corporation they “owned” all the images I took. Some of my photographs were used in national ad campaigned printed in the likes of Sports Illustrated and This Old House, but I did not receive and usage payment form my company. That was our agreement. Totally fine as I was a salaried employee and that was a part of my job description.

– Now running my own studio I “own” all my images. I maintain the copyright.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

  • The question may be raised from a designer ”but that is my work, my project.”

Absolutely. I have been hired for my talents, my brain juice, on how to create a photograph to best showcase that work. That creation…that photograph is my work, therefore the creator maintains the copyright.

– Usage Rights – When I shoot for a designer they have unlimited “usage rights” to the images. My wording goes:

  • Unlimited digital and print usage is granted to the client. Any editorial rights (digital and print) rights should be settled between Sarah Winchester Studios LLC and the publisher. Images and their rights usage are not transferable. Rights usage by other parties may be obtained for a fee per image. Sarah Winchester Studios LLC is the sole copyright owner (only usage rights is being granted) All photography to be credited: Sarah M. Winchester

– “Other parties” includes, builders, architects, lighting companies, wallpaper, furniture company, etc who see the images and then wants to use it for an ad campaign or marketing tool they need to contact me for a usage fee.

  • Basically, if they are going to use my image to sell their product. They are usually more than happy to and understand this industry standard. Plus it is far more economical than producing their own photo shoots.
  • I had a wonderful recent experience where a project for my beloved client Cecilia Walker was featured on domino.com (a connection through written Jaci Conry). Cecilia had used a lot of Hudson Valley lighting fixtures. They then bought some usage rights from me and ended up using the images in their national advertising campaign all over their website and in print publications like House Beautiful.
  • Conversely, I had a company see a project in a publication, asked to buy some usage but the designer had such a terrible time dealing with them she asked that I not. I of course obliged. My relationship with the designer is worth much more than the money I would have gotten from this other party. I always ask…and get the permission of the homeowner.
  • So many moving parts involved, but I find being open and transparent is the best way and I pride myself in being clear and honest.

– 2 – 3 Companies Usage

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

  • Often times the designer, builder and architect all want photos of a project.

For this, I offer a slightly reduced “combined rate” for the shoot.

  • So the overall cost of the shoot might be more because there are more people “using” the images, but when split 3 ways is less expensive for each party than if they each hired me separately.

– If copyrights are wanting to be purchased it usually is a much higher cost because I am basically giving away all my rights to that image I created. That case usually only comes up when a photographer is hired by Architectural Digest or some major print publication but even then that is not always the case.

  • I heard Photographer Lynsey Adario who shoots for the NY Times, National Geographic, etc. speak and she said she shoots as a freelancer for that reason. So she owns the copyrights to her photographs.
  1. STYLING

– Styling Assistance – I have rolled it into my services because I love it and I am good at it.

  • This was covered greatly in the Raquel Langworthy podcast and I thought she did an amazing job conveying the differences between stying assistance and hiring a professional stylist. It’s a new way people are looking at their photographers.
  • Majority of my clients do not have the budget to hire amazing stylists like Stacy Kunstel or Charlotte Safavi. That is usually a publication level shoot.

– I have relationships with various studios and shops and after scouting with gather information on colors, flowers, accessories, books needed. I borrow a ton of stuff on my own. Inevitably the homeowner buys half the stuff we bring.

Win-win for all.

– If the homeowner isn’t on set (which is usually the case and the preferred option) we send photos and pricing while on a shoot for approval.

– A great way for the designer to finish out the project.

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

– I know what it “photogenic” I know what has been shot to death. (Ahem…Tom Ford book)I also like that “control” over the shoot. It makes us all look better.

– STORY: I recently shot a gorgeous old brownstone in historic Beacon Hill, the designer hired me to style and shoot the project. I hired my own styling assistant. We spent an entire day styling and then we shot for two days. I helped source art

  1. ART

– Art sourcing – Art is SUPER important.

  • This is also a personal passion of mine with my Art History major, I love finding new artist, I have a few art consultants I work with who lend me work. One of whom I am giving a Design Week talk with about Art + Design.
  • To Stephen Karlisch point we can hold art up. No need to bang holes in that Phillip Jeffery wallpaper. And sometimes the homeowner ends up buying a piece. Win-win!
  1. GETTING PUBLISHED

– Writers!!! – In addition to getting to know editors (which can be very challenging because they are such busy people), I have loved developing relationship with writers.

  • They get paid by the story to so we all want to find amazing projects.

– Local/Regional press and print is still amazing

– We all want national press of course but regional print has amazon coverage

– New England Home, Newspaper magazine, Modern Luxury, Atlanta Homes and Lifestyle

SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

https://WWW.SARAHWINCHESTERSTUDIOS.COM. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833

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443: Jared Hughes: Build Relationships, Build Your Design Firm

Jared Hughes

Welcome to the show! Today, we have the charming Jared Hughes, an interior designer from Atlanta, joining us. Jared’s Instagram and his website are well worth paying attention to because they are unusual, warm, and beautiful, and the authentic way that he has remained true to himself and his own, personal style really shines through both. In today’s episode, Jared talks to us about his solid interior design business and he explains how he has built a reputation and gained recognition as a talented designer within the interior design industry, even though his firm is still under three years old. Tune in now, to find out more!

Jared opened his firm after ten years of experience working for others in residential design and event and floral design. The experience that he gained from doing this has allowed him to hit the ground running and as a result, he’s been producing projects that are timeless, classic, and with an unexpected twist. Listen in to find out what Jared has to share today. You’re really going to enjoy this episode!

Show Highlights:

  • Jared talks about his confidence in presenting his work in his own, unique way in his Instagram and on his website.
  • There are some key elements that are evident in all of Jared’s designs.
  • Jared explains why hints of his personal life appear regularly in his Instagram feed.
  • Jared’s biggest client is from Switzerland.
  • What people are looking for in Atlanta, in terms of interior design.
  • Jared talks about his incredible number of accomplishments over the last two years.
  • Networking has really been key to Jared’s success.
  • As a new designer, it’s really important to present yourself in a humble and respectful manner when getting to know more experienced designers.
  • Jared advises you, as baby designers, to take the advice of more seasoned designers and let them help you.
  • We never stop learning, so Jared likes to test out processes that have worked for other people.
  • Jared is extroverted and better around other people, however, he has no problem with being alone.
  • Jared gives some unique and useful advice to help introverted designers with networking.
  • Jared explains where he gained the grounding for his specific design aesthetic.

Bio:

Jared Hughes is a globally inspired Atlanta designer with deep roots in the South. His penchant for antiques and architecture are at the heart of his work, and his fascination with fabrics is the starting point for nearly all of his design projects. He gleans inspiration from his obsession with color to rethink the past and create livable,  layered spaces. With 10 years of experience in residential, event and floral design, Hughes’ breadth of experience allows him to produce projects that feel timeless and classic with an unexpected twist.

Links and Resources:

Website: Jared Hughes Design

Instagram: Jared Hughes Design

Will you be joining LuAnn in Las Vegas for her one-day Power Talk Friday Tour? LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn’s PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. Go to Power Talk Friday to reserve your seat.

This event is sponsored by Revel Woods and MyDoma Studio.

To get onto LuAnn’s email list to get the info, text the word DESIGNBIZ to the number 444999.

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442: Power Talk Friday: Kimberly Merlitti: Do You Know Your Cash on Hand Number?

Kimberly Merlitti

Welcome to Power Talk Friday! We are very happy to have Kimberly Merlitti, one of our favorite Power Talk Experts, back on the show today. Many people are really in the dark about how much money is actually going in and out of their businesses. Kimberly, who first appeared in episode #361, loves teaching people to understand accounting in a way that makes them an active partner in their finances. Talking in really simple language, she helps people figure out the really important financial side of their businesses. In today’s episode, you will learn about the billable hours, rates between the principal designer and junior designers, how to know your cash on hand, how to know your ‘cost to be open’ number, how to budget to hire a junior designer, and how to prepare for a recession. Listen in, to find out how to get to know your numbers.

Kimberly Merlitti owns KMM Consulting based out of Washington, D.C. She has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio, and Martin Group. She has her Masters in Accounting from Golden Gate University. Located in Washington D.C. Kimberly’s clientele includes a diverse group of service-based companies, with the main focus on small interior design, construction, and architectural firms. The goal of her firm is to make the businesses she works for as profitable as they can be by educating them on accounting, cash flow management, tax deductions, project reporting, and business management. Tune in now, for more!

Show Highlights:

  • Kimberly shares a really simple calculation for you to get to know how much of the money in your business account is actually yours.
  • Using the best software to calculate your vendor liability.
  • Keeping an eye on your cash flow.
  • How to know your cash on hand.
  • It only takes five minutes a month to know your cash on hand.
  • Budgeting to hire a junior designer.
  • Working out your time-billing rates and budgets.
  • Being upfront and straightforward with your clients.
  • Telling your clients what to expect with every stage of the design process.
  • Things to consider when working out your ‘cost to be open’ number.
  • How to prepare for a recession.
  • Building cash reserves for difficult times.

Other episodes mentioned in today’s show:

Alinda Morris: #429

Michele Williams #180 and #395

Peter Lang #349

Links:

A Well Designed Business

Kimberly’s website: KMM Consulting

Kimberly’s email: kimberly@kmmsf.com

Need to schedule time with KMM? KMM Consulting

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441: Laura & Cliff Muller: Four Point Design Build Firm

Laura-and-Cliff-Muller




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1:12:12


Welcome to today’s show! We’re excited to be interviewing Laura and Cliff Muller today. Laura and Cliff are the husband and wife team behind Four Point Design Build, an award-winning full-service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm, based in Los Angeles. The landscape of interior design is changing, so design-build has become an incredible opportunity for interior designers to have control over their projects and to enjoy the fruits of a multi-dimensional process. In today’s episode, Cliff and Laura share some of their winning design-build processes, and Laura gives some great advice about mentorship and collaborating with build professionals. Tune in now, to find out more.

Four Point Design Build is owned and led by interior designer and general contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey, specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Listen in today, to find out about what it takes to run a successful design-build business.

Show Highlights:

  • There’s a fine line between professionalism and personal expression in the world of business today.
  • Why Laura and Cliff make such an excellent husband and wife team.
  • Celebrating all the different people involved in a project at the end.
  • How they developed the name of their business.
  • Cliff and Laura’s four-step business-process.
  • Understanding what goes into a design-build project.
  • The best way for a new designer to start out in the design-build world.
  • Laura suggests that new designers find a design-build mentor to oversee their first small design-build project.
  • The best way for a young designer to approach someone they would like to become their mentor.
  • Laura explains how to make the right kind of connections.
  • What has to happen at the beginning of a successful design-build project.
  • The investigation and analysis that is necessary before the start of a design-build project.
  • Knowing your self-worth and value, and the essence of the truth of your business is really empowering.
  • Some websites that provide good information for designers and consumers to understand what to expect from a design-build project.
  • Laura discusses the really well-received presentation that they did at the Las Vegas market, around the changing landscape of interior design.

Short Company Bio:

FOUR POINT DESIGN BUILD INC

LAURA MULLER – CEO, OWNER + PRINCIPAL

CLIFF MULLER – SENIOR CONSTRUCTION CONSULTANT

June 20, 2019

For Immediate Release

FOUR POINT DESIGN BUILD INC is an award-winning full service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm based in Los Angeles, serving clients nationwide. Owned and led by Interior Designer and General Contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. From high-rise and mixed-use design-build to executive offices and luxury custom homes, Cliff and Laura guide and oversee every detail and project process with systems and teams in place that allow their Clients to relax and enjoy the blessings of designing and building a custom luxury #CleanFreshModernTM space. [137]

Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Laura is the former President of the Los Angeles Chapter of the American Society of Interior Designers (ASID/2016) and has the distinct honor of being selected to the prestigious 2018 DXV Design Panel and the elite 2019 Designer Council for Monogram Appliances. Cliff has collaborated on award-winning and highly celebrated projects with such renown architects as Patrick Tighe and Morphosis. [90]

Link to HIGH RES IMAGES: A WELL DESIGNED BUSINESS_PODCAST ASSETS

SERVICES INCLUDE

> Full Service Interior Design

> Architecture and Detailing

> Custom Furniture Design and Fabrication

> Construction Documents and Permit Acquisition

> Full Service Project and Construction Management and Administration

PROJECT TYPES

> Residential

> Commercial

> Tenant Improvement

> Retail

> Restaurant

> Multi-Family and Mixed Use

TO LEARN MORE about us, our team, and our work, visit Four Point Design Build and SUBSCRIBE to our newsletter #The4ptReport

for tips and trends, means and methods, things we love, inspiration, resources and tools, and more. FOLLOW US @4ptDesignBuild on

Instagram Facebook Pinterest and Twitter.

C O N T A C T U S

Project Inquiries – Info@4ptdb.com

Media and Speaking Inquiries – Andrew@andrewjosephpr

S T U D I O

22048 Sherman Way, Suite 205 Canoga Park, CA 91303 | T 818.914.8826

LIC. B #982460

 

Links:

Website: 4 Point Design Build Inc

Instagram: 4 Point Design Build Inc

Twitter: 4 Point Design Build Inc

Facebook: 4 Point Design Build Inc

Pinterest: 4 Point Design Build Inc

The Design-Build Institute of America: DBIA

LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn’s PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually.

To get onto LuAnn’s email list to get the info, text the word DESIGNBIZ to the number 444999.

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440: Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

Tobi Fairley

Welcome to Power Talk Friday! Today’s show is sponsored by our guest, Tobi Fairley, who previously appeared in episode #419. Tobi has been one of our industry leaders for many years, mentoring interior designers and helping them become better business persons. She is an accomplished luxury interior designer with her business based in Arkansas. She’s a fabric designer, a business coach, a life coach, and she has her own podcast called Design You. Tobi has also created a unique and really effective coaching course called Tobi Fairley’s DesignYou Coaching Program and in today’s episode, she explains how her coaching program differs from all the rest. Tobi loves nothing more than helping people really thrive and love their business so listen in today, to learn from Tobi how to cast a wider net and start making money while you sleep.

Tobi Fairley is known for her bold use of color in interior design, but she’s also one of the nation’s most progressive-thinking entrepreneurs. She is passionate about her full-service interior design company and her consulting firm which are focused on helping clients design their homes, their businesses, and their lives, with a special interest in promoting wellness and balance for entrepreneurs, CEOs, and creatives. Tune in now, to find out more!

Show Highlights:

  • Tobi explains what’s different about her coaching.
  • Getting out of your own head and out of your own way.
  • Unlocking your old mindsets.
  • Why the course is a yearly program.
  • Tobi explains what the coaching course covers.
  • Finances can be scary for creatives.
  • The kind of real-time support that you will get from Tobi.
  • The benefits of abundant thinking.
  • The three different courses that Tobi will be re-doing, live, that are also included in her yearly course.
  • Tobi is very straightforward with her coaching clients.
  • Tobi explains why it’s in her best interest to pour all her support into you.
  • Why you need to be doing business differently now to how you did it in the past.
  • Digital marketing for interior designers.
  • Understanding the value ladder in a digital marketing system.
  • Opening your mind to working differently.
  • Creating a system from your design process.
  • Becoming niche-specific.
  • Meeting your clients right where they are.
  • How coaching, content, and community can help you reach your goals.

Bio:

Traditional Home predicts “Tobi will be like Cher or Oprah, one of those women for whom one name says it all.”

Tobi Fairley is known for her bold use of color in interior design, but she’s also one of the nation’s most progressive-thinking entrepreneurs. Tobi is passionate about her full-service interior design company and her consulting firm which are focused on helping clients design their homes, their businesses, and their lives, with a special interest in promoting wellness and balance for entrepreneurs, CEOs, and creatives.

Tobi established her firm more than 19 years ago and her projects have spanned the nation and beyond. Her award-winning interior design, product design and ideas have been featured on television and in publications worldwide including House Beautiful, Veranda, Traditional Home, Huffington Post, HGTV, The Wall Street Journal, Southern Living, Better Homes & Gardens, Real Simple, Coastal Living, Southern Cottages, Creative Live, the Chicago Tribune, and MSNBC. In 2017, Tobi was a columnist for Traditional Home magazine with a feature in each issue chronicling her own home renovation and reveal.

Tobi’s design goal is to create interiors that will assist her clients in reaching their big, personal, and entrepreneurial dreams, while supporting their health and wellness. She designs functional homes and beautiful environments that will foster personal growth, balance, and connection for all who use them.

Tobi was at the forefront of the design blog movement when she launched her blog over 10 years ago, and it’s currently read in more than 125 countries worldwide. She has been a trusted coach for over 10 years for interior designers and creatives through her live events, design and business courses, and online programs.

Among Tobi’s latest ventures is Design You, a monthly coaching program, where interior designers and creatives can get all of Tobi’s best course content, along with live coaching from Tobi in the areas of business, health and wellness, and mindset for a monthly or yearly subscription. In April 2018 Tobi launched her new podcast, The Design You Podcast, where she helps Interior Designers and Creatives say no to busy and say yes to more health, wealth and joy. In her podcast episodes, Tobi shares best business practices, her personal journey as a working mom and her beliefs about personal development for creating your best life, business, and home.

For the last 3 years, Tobi has had great success in product design with her licensed collections from Soicher Marin (art), Duralee (fabrics), CR Laine (upholstered furniture), Woodbridge Furniture (case goods and outdoor furniture), New River Artisans (rugs), and recently signed a license with C2 Paint which will debut late 2018.

Previous episodes mentioned in the show:

Tobi’s first appearance on the show was in episode #419

Links and resources:

Tobi’s details:

Tobi Fairley, ASID

17200 Chenal Parkway Suite 300 #330

Little Rock, AR 72223

tobifairley.com

info@tobifairley.com

501-868-9882

Tobi’s website: Tobi Fairley

Tobi’s podcast, Design You

Mighty Networks

 

Tobi’s Freebie for LuAnn’s Audience:

The Digital Marketing Primer e-Course–this 12-part email course teaches you the basics of what a digital marketing strategy is and why you MUST have one in your business.  Get it at Digital Primer

Tobi Fairley’s DesignYou Coaching Program:

DesignYou is a monthly coaching program for Interior Designers and Creative Entrepreneurs that costs $279 per month or $2799 per year.

Features:

  • 2 live monthly coaching calls with Tobi (2 hours each)
  • Tobi’s Book Club bi-monthly book selections and group calls for discussion
  • Access to Tobi’s 3 signature courses included in your membership. These courses (listed below) have transformed thousands of creatives and the way they run their businesses.
  • Designer MBA Course
  • Digital Marketing For Creatives Course
  • Financials for Creatives Course (Tobi is teaching this live July 16-17)
  • You also get a very active peer community in DesignYou built on the Mighty Networks platform. Thanks to the features of Mighty Networks, DesignYou is organized by topics and is easily searchable.
  • There are groups on specific topics in DesignYou including:
  • Interior Design Group
  • Tobi’s Book Club
  • 3 Accountability Groups for the Digital Marketing for Creatives Course depending on your level of implementation.
  • Digital Marketing Assets Group where you can post your digital marketing deliverables for review by Tobi and Team Tobi.

If you buy at the Insiders Level of DesignYou (pay for a full year when joining), you also get:

  • A live call with one of Tobi’s top team members or experts with a Q and A–these are on topics like marketing, podcasting, writing email campaigns, creating a course or program, website design and more.
  • A monthly flash mastermind where you and your peers do a live collaborative mastermind session on a specific topic lead by Team Tobi.
  • A behind the scenes look at what Tobi is working on in her business and what programs courses she is currently creating.

Benefits:

In DesignYou we teach Designers and Creatives how to:

  • Transform your mindset to bring about real change in your business and personal life and understand what’s holding you back/keeping you stuck so you can find a solution.
  • Transform your business model to be profitable, scalable and future ready.
  • Implement consulting-only offerings like Strategy Sessions into your service offerings to start making more money for your time and intellectual property TODAY!
  • Transform your schedule from flying by the seat of your pants to organized structure. This means finally accomplishing goals but on the timeline you create.
  • End the feast or famine nature of business by teaching members how to create a digital marketing strategy.
  • Have more health, wealth, and joy while running your creative business.
  • Identify burnout and all of the action steps to overcome it or prevent it.
  • Build systems and processes to get your business running smoothly and consistently with less stress – and then we dive into how to automate these systems to create more time in your day.  
  • Target your Ideal Client and Niche so that you are working with the group of people that light you up every day and who are most willing to pay you your worth. We also teach you how to develop a following or tribe of these like-minded clients.
  • Learn to delegate and run a team of in-person, contract, and virtual employees so that you spend 80% of your time in your Zone of Genius.
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439: Beth Diana Smith: Client Expectations, Contracts, and Hard Conversations

Welcome! Today, Beth Smith, the owner and principal designer of Beth Diana Smith Interior Design, based in New Jersey, joins me on the show. For Beth, the interior design came years after pursuing her degrees in business and accounting to fulfill her love of processes and business strategy. In today’s episode, Beth talks to us about budgets, managing situations, and expectations, and also about sexual harassment and she explains to us why she now has a clause in her contract to cover it. They also discuss the power and benefits, to both your business and your self-development, of attending industry events. Tune in now, for more!

After completing her M.B.A., Beth spent more than ten years in corporate finance, with companies such as Johnson & Johnson and Viacom, honing her skills in understanding clients, analytics, and budgeting, and sharpening her attention to detail. Beth’s work and her design advice have been featured on television and also in various print and online publications including NBC, HGTV, Vogue, EBONY, Design*Sponge, and the New York Times. Listen in today, to hear Beth’s story.

Show Highlights:

  • Leaning into your skills and expressing them to your potential clients.
  • The skills that Beth moved over from her corporate life to her design business.
  • Working strategically around budget issues with clients.
  • Keeping the client’s expectations realistic.
  • What ‘don’t save your client’s money’ really means.
  • Dealing with clients who have unreasonably low budgets.
  • Listening to your gut and having your client trust that you know what is best for them.
  • Coping with situations where a client does not go along with your advice.
  • Beth takes her contracts very seriously. After signing, she sends the client a letter highlighting the important points.
  • What Beth outlines in her welcome letter.
  • Being responsive while still sticking to business hours.
  • Beth explains why she does not feel the need to present her contract to her clients in person.
  • How Beth protects herself and the team she works with.
  • Dealing with sexual harassment.
  • Beth talks about the great press that she has had in her design career.
  • Beth shares some suggestions for running a design firm in a way to prepare yourself to get lucky and be noticed by Open House NYC.
  • Most of Beth’s press has come from relationships and networking.
  • Networking from a place of giving.
  • About Kavet’s past Blogfests and how they have really helped Beth to grow her business.

Bio: Beth Diana Smith is the Owner and Principal Designer of Beth Diana Smith Interior Design, a New Jersey-based interior design company. Beth, her work, and her design advice have been featured on television and in various print and online publications including NBC, HGTV, Vogue.com, EBONY, Design*Sponge, and The New York Times. But know that interior design came years after pursuing degrees in business and accounting to satiate her love of processes and business strategy. After completing her M.B.A., she spent more than a decade in corporate finance in companies such as Johnson & Johnson and Viacom honing her skills in understanding clients, analytics, budgeting, and keen attention to detail. 

Links and resources:

Beth’s Website: Beth Diana Smith

Beth’s Instagram: Beth Diana Smith

Beth’s Facebook: Beth Diana Smith

Beth’s Pinterest: Beth Diana Smith

Beth’s LinkedIn: Beth Diana Smith

Luann Nigara

Luann Nigara Book2

Well Designed Article

Window Fashion Vision

Previous episodes mentioned in the show:

Nate Berkus #433

Erika Ward #6 and #278

LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn’s PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually.

To get onto LuAnn’s email list to get the info, text the word DESIGNBIZ to the number 444999.