Today with Audrey Faust:
You can be very good at making money and still avoid looking at what happens to it once it comes into your business.
That’s the tension at the center of LuAnn’s conversation with returning guest Audrey Faust, MBA, The Manifesting CFO. Audrey works with multi-six and seven-figure women business owners who may be generating significant revenue while still struggling to understand their profitability, pay themselves appropriately, or feel confident making financial decisions.
And sometimes, the problem isn’t simply knowing which report to pull.
Audrey explains how our beliefs and experiences around money can influence the way we price, spend, save, grow, and even how willing we are to look at our own financial information. She shares the story of one interior designer who had been in business for 20 years and was approaching seven figures in revenue, yet was barely making a profit and barely paying herself. Her belief? She should know this by now.
But how would she know if no one ever taught her?
LuAnn and Audrey explore the connection between money mindset and financial management, why more sales may not solve a profitability problem, and what changes when you stop avoiding your numbers and start using them to make informed business decisions.
They also discuss Audrey’s Manifest, Manage and Multiply Money approach, why an underlying money story can feel like having one foot on the gas and one foot on the brake, and why understanding your numbers is not about judgment. It is about having the information you need to lead your company.
Because running a profitable business is a skill set. And like every other skill you’ve developed as a designer or window treatment professional, it can be learned.
What you’ll hear in this episode:
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Why strong revenue does not necessarily mean you have a profitable business
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The difference between earning money for the work you perform and being rewarded for owning the company
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How money beliefs can influence pricing, growth and financial decisions
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Why avoiding your financial reports does not change what is happening in the business
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How understanding your numbers can help you make better decisions about pricing, clients, hiring and growth
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Audrey’s free monthly Where Is All My Money Going? event for business owners ready to become more comfortable with their P&L
More about Audrey Faust
Audrey Faust, MBA is The Manifesting CFO, a CFO strategist who works with financially phobic women business owners at the multi six and seven figure level. Her clients consistently grow their profit between 20-100%, but the transformation they talk about most is finally feeling safe enough to look at their numbers and having the confidence and clarity to lead like the CEO of their business. She is a 2x Amazon bestselling author and host of the Manifest, Manage and Multiply Money podcast.
Connect with Audrey Faust
YOU ARE SAFE WITH YOUR NUMBERS
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Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
