1108: LuAnn Featured: Small Business Sweet Spot: Beyond Blending In – The LuAnn Nigara Approach to Business Distinction

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Today With Barb Davids (Small Business Sweet Spot):

If you’ve ever heard me say, “Excellence is a decision,” then you already know I mean it with every fiber of my being. I had the absolute pleasure of sitting down with Barb Davids on her podcast, Small Business Sweet Spot, to talk all about that exact idea—what it takes to build a business with intention, how systems create consistency, and why knowing your mission, vision, and values isn’t optional… It’s essential.

We got into the nitty-gritty of how I built my businesses, what makes a strong personal brand, and how creative entrepreneurs (like you!) can stand out in a noisy, saturated market. This episode is packed with real stories, tangible strategies, and a whole lot of “tough love wrapped in motivation.”

If you’re ready to stop playing small and start showing up as the powerhouse leader your business needs, this episode is for you.

Listen in, take notes, and as always—decide to be excellent.

⁠Check the Small Business Sweet Spot Podcast!⁠

My favorite snippet from LuAnn in this interview is her Snickers analogy to a distinct business. I’m not even gonna summarize it. You’ll have to hear it yourself around the :25 minute mark.

In this episode of Small Business Sweet Spot, LuAnn Nigara, a powerhouse in the creative business world, shares her years of entrepreneurial experience as the host of the “A Well-Designed Business” podcast, author of multiple best-selling books, and co-owner of an award-winning window treatment retailer. Our conversation covered what it truly means when LuAnn says “excellence is a decision” and how service-based business owners can stand out in saturated markets.

For all the links and resources mentioned in this episode, check out the supporting blog post here.

Newsletter – Digital Marketing Takeaway

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1106: Best Of Show: Chris Loves Julia: Quality Content Creation is Key to Their Success

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Today With Julia Marcum:

You are in for a treat with this re-air of one of my favorite conversations—with the fabulous Julia Marcum, one half of the powerhouse DIY duo behind Chris Loves Julia. Julia has been blogging for over a decade, and together with her husband Chris, they’ve built a wildly successful brand grounded in authenticity, creativity, and their unwavering “why.”

In this episode, Julia shares how they transitioned from a personal blog to a full-time business that inspires millions. We talk about what it means to know who you’re serving and why that clarity drives everything—from content creation to partnerships to staying motivated through tough seasons.

Heads up: If you love this episode, go listen to Ep. 1048 with Melanie Lybrand, where we dig into the mindset shifts around pricing and worth. It’s another heart-opening convo that pairs beautifully with this one.

More About Julia Marcum

Chris and Julia are a fresh, honest, and creative DIY duo, blogging about the daily feats and failures of renovation. They offer their loyal readers a mix of large-scale renovations, quick DIY projects, budget-friendly ways to revamp their spaces, and items to splurge on, as well as a few personal stories to remind their readers that they’re real people, too. They were named as one of Better Homes & Gardens’ Top 10 DIY bloggers. Tune in today, for more.

Connect with Julia Marcum

Website: Chris Loves Julia

Instagram: Chris Loves Julia

Propertee: Chris Loves Julia

Facebook: Chris Loves Julia

Pinterest: Chris Loves Julia

Youtube: Chris Loves Julia

Good Influencer

Good Influencer on Instagram

A Big THANK YOU to Today’s Podcast Sponsor:

⁠⁠⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠⁠⁠

What’s new with LuAnn Nigara

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Audiobook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠Kravet⁠⁠⁠⁠ – Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order

Jessica Helgerson Interior Design

Instagram: Josh young Design House

Other Shows:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shea McGee #236#270

Amber Lewis #169#184

Nicole Heymer #125#466

Jamie Lieberman #454

Fred Berns #22#174

1105: LuAnn Featured: Resilient by Design: Visualize your way to success with LuAnn Nigara

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Today With Rebecca Hay (Resilient by Design):

You know I’m usually the one asking the questions—but in this episode, I had the absolute pleasure of sitting on the other side of the mic as a guest on Resilient by Design, hosted by my friend and fellow podcaster Rebecca Hay.

Let me tell you—it was such a fun, thoughtful, and energizing conversation. We talked about all the things I love most: how to build a strong, profitable business, why you must know your numbers, and yes—why markup is not optional in this business. (Seriously, if Baskin-Robbins gets a markup on ice cream, why wouldn’t you as a designer?)

Rebecca shared how A Well-Designed Business helped her back in the early days of running her firm—and I was truly touched. And of course, we got into the mindset work that really separates successful entrepreneurs from the ones still spinning in circles.

I’m so excited to re-air this episode for you. Big hugs to Rebecca for inviting me and allowing me to share it with all of you here.

⁠Check the Resilient by Design Podcast!⁠

Today is one for the books! I am thrilled to speak with the Queen of podcasting herself, LuAnn Nigara, and bask in her wisdom.

LuAnn describes her inspirational career trajectory and how her business has evolved in the last 4 decades. She shares nugget after nugget of wisdom as she highlights the importance of quieting down, cultivating an inner voice, visualizing goals and how to listen to that intuition (and a few select advisors) to move forward into success. I am beyond excited and inspired after this conversation and I know you will feel the same, a perfect introduction into 2024!

LuAnn Nigara

Website

Instagram

LuAnn University

LuAnn’s Podcast Network

New England Home and Interiors

The Silva Method

This episode is sponsored by Devix Kitchens

1104: Corey Damen Jenkins: How He Manages Imposter Syndrome and Builds Client Loyalty in Design

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Today With Corey Damen Jenkins:

In this episode of A Well-Designed Business, LuAnn welcomes back Corey Damen Jenkins—AD100 designer, author, and creative powerhouse—for a conversation that goes far beyond beautiful rooms. Corey shares the intentional strategies behind his new book, Design Reimagined, and his groundbreaking new streaming series, Design Reimagined.

From creating instant rapport with clients, to managing imposter syndrome like a seasoned pro, Corey offers tactical insights every designer and creative professional needs. You’ll learn how to build deeper client relationships, set confident boundaries, and protect your emotional “enamel” in a demanding industry.

Whether you’re scaling your business or simply finding your voice, Corey’s wisdom will inspire you to show up smarter, stronger, and more authentically in your work.

Pre-order your copy of Design Reimagined today, and don’t miss the premiere of Design Reimagined on YouTube starting May 15th!

More About Corey Damen Jenkins

Corey Damen Jenkins is the principal and chief executive officer of Corey Damen Jenkins & Associates, an internationally acclaimed interior design and architecture firm based in New York City. Celebrated for its deft approach to layering sophisticated colors, textures, and patterns to create timeless and iconic spaces, CDJA has been inducted into Architectural Digest’s AD100 and ELLE Décor’s A-List.

Corey began his career in interior design in 1996 and founded his own firm in 2008. He has become an influential voice in the world of design due to his compositions of spaces that are authentic, bespoke, and distinctive. With the haute couture fashion runway, historic architecture, and world travels as his chief sources of inspiration, Corey creates tailored spaces that meet the ever-changing needs of his clients. Whether it’s a modern ranch in the mountains of Carmel, a sprawling estate on the Chesapeake Bay waterfront, or an upscale maximalist apartment overlooking Central Park, Corey’s ethos is governed by design democracy and ensuring his clients’ personalities and lifestyles are showcased first and foremost.

CDJA is multi-disciplinary in its mission. While designing residential and hospitality projects throughout the United States and beyond is its primary focus, the team has also produced expansive licensed product collections for Kravet, Hancock & Moore, LeftBank Art, and Maitland-Smith.

Connect with Corey Damen Jenkins

Website

Instagram 

Facebook 

X

YouTube

Design Reimagined – Book

Design Remix – Book

Design Reimagined – The Series

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠

Other Shows:

AWDB #127: Corey Damen Jenkins- Interior Designer, Furniture Designer, & Gentleman

AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman

AWDB #549: Corey Damen Jenkins #BLM: Time to Take the Baton

1103: Best Of Show: Kim Dawson: Are You Charging Enough?

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Today With Kim Dawson:

Are you charging enough to actually turn a profit? In this episode, I sit down with Kim Dawson—business strategist and pricing expert—to tackle the one thing too many entrepreneurs skip: how to create a pricing formula that sets you up for success.

If you’ve ever said “I don’t know what I should be making,” or “I have no idea if I can afford to hire,” this episode is your wake-up call. Kim brings her no-nonsense strategy for building a plan that supports both your life and your business. Learn how to define your financial goals, map your income targets, and finally stop guessing your way through pricing.

More About Kim Dawson

Kim is a lifelong entrepreneur. She has started many businesses of her own, including a local health and fitness studio, and she has also co-founded a software setup. Kim’s experience lies both in locally-focused, service-oriented businesses, and in online product-based businesses.

Connect with Kim Dawson
Website

A Big THANK YOU to Today’s Podcast Sponsor:

⁠⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠⁠

What’s new with LuAnn Nigara

⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠

Audiobook⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠⁠

Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠⁠

⁠⁠⁠Kravet⁠⁠⁠ – Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order

Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠

AWDB #1082: What Would Lu Do?: The Big Shift: What’s Changing on A Well-Designed Business and Why

Krista Coupar #60

Kim Merlitti #361 and #442

Alinda Morris #429

Cheryl Clendenon #482

Michele Williams #395

Kae Whitaker #114

1102: LuAnn Featured: Only Girl on the Jobsite: LuAnn Nigara on Leadership, Profitability, and Owning Your Role

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Today With Renee Bier (Only Girl on the Jobsite):

Today, I’m bringing you something a little different—and extra special. This episode originally aired on Only Girl on the Jobsite with my friend Renee Biery, and now I’m thrilled to share it right here on A Well-Designed Business.

Renee invited me on her show to dig into one of my favorite topics: leadership in interior design, especially when it comes to managing construction projects. We tackled the tough stuff—what leadership really looks like on the jobsite, why so many designers shy away from it, and how to step into your power to protect your profit, your timeline, and your reputation.

You’ll hear some classic LuAnn straight talk, but also the heart of what I’ve seen over 40+ years in business: that leadership is a choice—and a critical one if you want to run a profitable firm.

This conversation is packed with strategy, a few rabbit holes (the fun kind), and actionable insights that will shift the way you show up as the CEO of your business. Whether you’re new to construction management or you’ve been around the block, there’s something here for you.

And if you missed my original conversation with Renee, this is your chance to catch it now—right here in your AWDB feed.

Check the Only Girl on the Jobsite Podcast!

I am honored to host LuAnn Nigara today to talk all about leadership in our industry, the struggles and the underlying reasons why stepping into leadership is so critical for the health and profitability of our business.

LuAnn Nigara is a celebrated media personality, keynote speaker and seasoned entrepreneur. Recognized as the “go-to” keynote speaker for leaders and entrepreneurs to launch their life and get out of their own way, she always delivers a dynamic presentation. In her third business launch, LuAnn Nigara Inc., she provides business resources for entrepreneurs through live events and LuAnn University. LuAnn has published three books, is a sought-after columnist and has captured international attention for her weekly podcasts “Window Treatments for Profit” and “A Well-Designed Business” which has more than 1000 episodes and 9 million downloads.

LuAnn shares her story of how she started her podcast, The Well-Designed Business for designers when her business was a window treatment specialist and why she decided to lean into us crazy designers and this crazy industry of ours.

“The more authority, the more expertise that you can gain in a particular area, the more impact you can have.” says LuAnn.

LuAnn knew she didn’t want to start a podcast as a hobby, it was going to be her business. She was going all in. She did a deep dive and spent several weeks researching and time spent figuring out what she could talk about and not get bored of.

“Because you can’t just pick a topic and then do all of this work to set up all of the technical, the background and all of the infrastructure and then be like, well, seven of those conversations and I’m done. And so I was exploring all the things that were interesting to me as a human, as a person, as a window treatment professional, everything. And what I knew was interesting to me was business.” shared LuAnn.

“That’s what I can talk about all day, every day. Whether it’s your business as a designer, your business as a window treatment person, your business as a bricklayer, your business as a digital marketer, it’s there’s marketing in there, there’s sales in there, there’s operations in there, there’s finance in there, there’s so many critical things that have to be understood well enough and two or three areas that you have to be a master at in order for all of it to coalesce and become a profitable business.” says LuAnn

1101: NEW SHOW: Rachael Johanson: Build a Design Brand That Commands Prestige and Profit

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Today With Rachael Johanson:

Today with Rachael Johanson, luxury brand strategist, we explore transitioning from mid-market to luxury positioning in design. Rachael shares how she’s evolved her business to focus on five high-touch Brand Launch Weekend clients annually, helping designers move from 30 projects a year to 10 at double the budget. We discuss the language shifts that separate luxury messaging from mid-market positioning, why “we and you” marketing works against you in the luxury space, and how your headshots might be sabotaging your expert positioning.

Rachael reveals that 80% of designers are “sitting on gold” in their portfolios but haven’t claimed their expertise, and shares her approach to identifying your niche through past project patterns. This episode is essential listening for designers ready to position themselves for fewer, bigger, better projects.

LuAnn Nigara and Rachael Johanson’s Ah-Ha Moments:

“I’ve heard so many women say that they lose themselves in motherhood. And I’m like, I want to gain myself. I really do. And I want to have this new dimension of myself. I really, and I’m like always thinking about this idea of like, I want Lida to live in the arena.” – Rachael

“We didn’t save the $300,000 difference between the first one and the second one by going with the lesser expensive one. We blew the $750,000 on the one who didn’t deliver.” – LuAnn

“You cannot be a designer for everyone and be the designer that’s at the top of your market.” – Rachael

“I don’t build brands that fit in—I build brands that get remembered and are super profitable.” – Rachael

More About Rachael Johanson

When you think of building a multi-million dollar personal brand you think of Rachael Johanson.

From the stages of Harvard Business School, to pages of Architectural Digest, Rachael is regarded as the in-demand Luxury Strategist for interior designers seeking fewer, better and bigger clients. Think – being positioned as the “go-to” call in your area for luxury new builds, press in House Beautiful, speaking on a panel at High Point Market, and a partnership with a custom builder filling the pipeline for you.

Her clients range from design leaders such as Kathy Kuo, Sandra Funk, Arianne Bellizaire, Sara Lynn Brennan to LuAnn Nigara, not to mention tons of incredibly talented up and comers with a deep desire and passion to build a luxury firm and skip the learning curve.

Rachael is incredibly selective in the client personalities she serves, as the majority double their sales and opportunities two years after her esteemed advising.

As a lifelong student of design & fashion, Rachael studied at High Point University, is a licensed realtor and noted tastemaker. Most recently, her wedding was covered by The New York Times and Vogue.

Connect with Rachael Johanson

Website

Instagram

LinkedIn

A Big THANK YOU to Today’s Podcast Sponsor:

Rachael Johanson

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Shows:

#982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients

#759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

#651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward

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Today With Erika Ward:

In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business.

You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success.

More About Erika Ward

Erika Hollinshead Ward is an acclaimed and published interior and furniture designer, distinguished as the visionary behind Erika Ward Interiors—a design firm and showroom celebrated for seamlessly blending contemporary and classic aesthetics. With a passion for crafting timeless interiors and fostering lifestyle and wellness, Erika has become a sought-after figure among both discerning consumers and reputable brands.

Equipped with a robust background in business and finance, coupled with over a decade of experience in the interior design realm, Erika has emerged as a trailblazer in East Coast design, extending her influence to clients nationwide. Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth, leaving a trail of satisfied clients who attest to the team’s meticulous attention to detail and client-centric approach. Impressively, more than eighty percent of Erika’s business stems from repeat clients and referrals, a testament to the enduring quality of her work.

Beyond her successful design ventures, Erika collaborates closely with renowned brands such as Home Depot, High Point Market, ADAC Atlanta, S.C. Johnson and Company, and Rowe Furniture, lending her voice as a spokesperson and brand ambassador in targeted marketing campaigns.

Yet, amidst her professional accomplishments, Erika finds her most fulfilling roles in her personal life—as a devoted wife to her husband, Chris, and a nurturing mother to their five children.

Connect with Erika Ward

Website

Instagram

Facebook

Pinterest

A Big THANK YOU to Today’s Podcast Sponsor:

⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠

What’s new with LuAnn Nigara

⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠

Audiobook⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠

Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠

Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠

Connect with LuAnn Nigara

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠

Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠

⁠⁠Watch the full 3-part Docuseries here. See behind the scenes of what it took to build A Well-Designed Business podcast.⁠⁠

⁠⁠Kravet⁠⁠ – Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order

Other Shows:⁠⁠⁠

AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

AWDB #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.

1099: NEW SHOW: Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0

1099 New Show Shea Mcgee From Dream To Empire How Shea Built Studio Mcgee 3 0 Thumbnail.png

Today With Shea McGee:

Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover.

In this episode, Shea opens up about:

  • The original vision she held—and how it evolved
  • What it takes to manage multiple branches of a growing brand
  • How she balances creative leadership with strategic growth
  • Why she’s still dreaming bigger, even after a decade in business

LuAnn Nigara and Shea McGee’s Ah-Ha Moments:

“If the goal is to make e-commerce be an arm of the design business, you can. It’s just, if you’re trying to reach a scale, it requires a lot of money to build something that is sustainable and helpful to consumers.” -Shea

More About Shea McGee

Shea McGee is the Chief Creative Officer and Co-Founder of Studio McGee, leading the creative direction for all facets within the Studio McGee Inc. portfolio of brands— Studio McGee, the interior design arm, and McGee & Co., the product side. Shea’s path to launching Studio McGee in 2014 began years before when she left her position at an ad agency in order to manage the remodel of her and her husband Syd’s first California home. Documenting the process on social media, Shea became an early online influencer, quickly attracting a loyal following with her approachable style and ethos. The online success led to the launch of her own interior design firm, Studio McGee.

The design business experienced rapid growth, paving the way for the launch of their e-commerce brand, McGee & Co., along with a lineup of licensing partnerships and marketing opportunities that amplified their design voice—an autobiography, Make Life Beau+ful, a coffee table book, The Art of Home, a long-running show on Netflix, Dream Home Makeover, and product collaborations with brands like Target, Kohler, Ann Sacks, and Pura.

Connect with Shea McGee

Studio McGee

McGee And Co

Studio McGee Instagram

McGee And Co Instagram

YouTube

The Art Of Home Book

A Big THANK YOU to Today’s Podcast Sponsor:

Duke Renders⁠⁠⁠⁠⁠⁠

Other Resources:

This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠!

⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Inside Voice – Sign Up!⁠⁠⁠⁠⁠⁠⁠

Duke Renders

Other Shows:

AWDB #236: Shea McGee of Studio McGee Joins Me Today!!!!

AWDB #270: Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle

AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook

AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right

AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind

AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers

AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula

AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients

AWDB #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer

AWDB #15: Nancy Ganzekaufer- Niche is Rich