Niching and the Ideal Client

Episodes of A Well-Designed Business®

The riches are in the niches.

Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.

Belinda Nihill: Building A Full-Service Design Firm by Niching in Nursery Decor

Welcome to the show! We have the pleasure of introducing you to an Australian designer today, Belinda Nihill, the principal of Nest Design Studio. After the birth of her first child, and working as a qualified... (READ THE FULL DESCRIPTION)

Power Talk Friday: Mikael Dia: How to Market to Your Ideal Client

Welcome to another episode of Power talk Friday! Today we have Mikael Dia, a digital marketing expert and the founder of Funnelytics, with us on the show. Funnelytics is a software company that helps entrepreneurs... (READ THE FULL DESCRIPTION)

Power Talk Friday: Chris Ramey – Attracting and Marketing to the Affluent

Welcome to today's episode! We have Chris Ramey, the president of The Home Trust International and Affluent Insights/Retail-Rescue, on the show with us today. Chris is a marketing professional who is very... (READ THE FULL DESCRIPTION)

Steven G: Attract the Luxury Client

Welcome to today's episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that... (READ THE FULL DESCRIPTION)

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