Niching and the Ideal Client
The riches are in the niches.
Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.
Steven G: Attract the Luxury Client
Welcome to today's episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that... (READ THE FULL DESCRIPTION)
Jana Platina Phipps, The Trim Queen: Finding Your Niche
Today we have Jana Platina Phipps, affectionately known as the “Trim Queen” by her clients, as our guest on the show. Jana and LuAnn met each other in person last year at the IWCE in Charlotte, where... (READ THE FULL DESCRIPTION)
Power Talk Friday – Adam Urbanski: Dream Business Design Process – How to identify what you want most to sell to your most ideal client
The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could... (READ THE FULL DESCRIPTION)
Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm
My guest today is Judi Kieffer, who has over 24 years’ experience in hospitality, luxury residential, and restaurant design. Her portfolio is full of top-tier projects and satisfied clients. In our conversation,... (READ THE FULL DESCRIPTION)
Lisa Escobar – When Your Ideal Client Isn’t Who You Thought it Was
Today we have Lisa Escobar on the show and she has a Design Firm based in Las Vegas. Lisa was initially connected to LuAnn through Christie Leu (episode #182) and Darcy Hether (episode #220). Lisa, Christie,... (READ THE FULL DESCRIPTION)
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