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Niching and the Ideal Client

Episodes of A Well-Designed Business®

The riches are in the niches.

Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.

Erica Reiner: Make More Green by Going Green

Today with Erica Reiner Welcome to a Well-Designed Business. Erica Reiner of Eco Method Interiors niched down and rebranded after a few years in business. Learn what prompted her big change, what she does... (READ THE FULL DESCRIPTION)

Phoebe Oldrey: How a Niche Can Give New Life to Your Business

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that... (READ THE FULL DESCRIPTION)

Mimi Goldsmith: Take Action and Create Success

Welcome! We have Mimi Goldsmith, a loyal podcast listener, and the principal owner of her referral-based business, Style by Mimi G, with us on the show today. Mimi's bio is a perfect example of the lessons... (READ THE FULL DESCRIPTION)

Misty Maxey: Niching, Coaching and Pushing Through Fear

Welcome to today's episode! We have Misty Maxey, the Bachelor Pad Designer, on the show with us today. Misty has decided to fully niche her business into designing strictly for bachelors. After spending... (READ THE FULL DESCRIPTION)

Leslie Price: Evolution of a Career in Interior Design

Welcome! Today we have Leslie Price, the principal of Price Style and Design, with us on the show. Leslie's superpower is sourcing and selling art for her projects and in today's episode, she explains... (READ THE FULL DESCRIPTION)

Dala Al-Fuwaires: Commercial Designer, Focused Business Owner

Welcome to today's episode of A Well-Designed Business! Dala Al Fuwaires, the Principal of FJI Design in Scottsdale, Arizona, will be joining us on the show today. Dala is a dreamer, designer, and doer,... (READ THE FULL DESCRIPTION)

Jessica Duce: VRBO Interior Design

Welcome to the show! Today we are excited to introduce you to Jessica Duce, the principal of J Duce Design in Colorado. With a lot of hard work, and a little good luck, Jessica discovered her ideal client... (READ THE FULL DESCRIPTION)

What Level is Your Design Business?