Niching and the Ideal Client
The riches are in the niches.
Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.
Today with Dolores Hirschmann Welcome to A Well-Designed Business. When someone asks you what you do, how clear are you? Are you able to communicate what you do, the value you bring to the table, who you... (READ THE FULL DESCRIPTION)
Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that... (READ THE FULL DESCRIPTION)
PTF: Mike Peterson: Leveraging Design’s Influence on Health & Wellness to Increase Your Value Proposition
Welcome to A Well-Designed Business, it’s Power Talk Friday! LuAnn is joined today by Mike Peterson, an experienced marketing and brand consultant who wants to emphasize an opportunity that our community... (READ THE FULL DESCRIPTION)
Welcome! We have Mimi Goldsmith, a loyal podcast listener, and the principal owner of her referral-based business, Style by Mimi G, with us on the show today. Mimi's bio is a perfect example of the lessons... (READ THE FULL DESCRIPTION)
Welcome to today's episode! We have Misty Maxey, the Bachelor Pad Designer, on the show with us today. Misty has decided to fully niche her business into designing strictly for bachelors. After spending... (READ THE FULL DESCRIPTION)