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A Well-Designed Business®

Audrey Faust: You’re Good at Making Money. But Are You Managing It?

Today with Audrey Faust: You can be very good at making money and still avoid looking at what happens to it once it comes into your business. That’s the tension at the center of LuAnn’s conversation... (READ THE FULL DESCRIPTION)

Melanie Zaelich: Your SEO Is Working. But Is Search Changing?

Today with Melanie Zaelich: You invested in your website. You took SEO seriously. You may even have professionals managing your SEO and Google PPC, and people regularly tell you, “I found you... (READ THE FULL DESCRIPTION)

CEO Conversations with Kate O’Hara: Closing the Client Experience Gap

Today with Kate O’Hara: Today with Kate O'Hara, we're digging into something every designer feels but doesn't always name: the client experience gap. Kate spent years running a luxury design... (READ THE FULL DESCRIPTION)

What Would Lu Do?: Are You Disqualifying Leads Too Soon?

Today With LuAnn Nigara: Qualifying leads is good business. But the qualification strategy that makes sense when your interior design firm is booked several months out may not make sense when... (READ THE FULL DESCRIPTION)

MBA: The Discovery Call: Listen, Learn, Then Lead

Today With LuAnn Nigara: You already have questions you ask on a discovery call. But do you know what you’re actually trying to learn from the answers? In this MBA episode of A Well-Designed... (READ THE FULL DESCRIPTION)

Kelly Finley: From Bigger to Better

Today with Kelly Finley: Kelly Finley built the firm you're told to want. Nine people. Two offices, one in California and one in Georgia. Major projects, press, a team that could run circles without... (READ THE FULL DESCRIPTION)

What Level is Your Design Business?