Niching and the Ideal Client
The riches are in the niches.
Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.
Susan Yeley – How Where You Live Influences Your Interior Design Business
The guest on today's show is Susan Yeley, of Susan Yeley Interiors, in Bloomington, Indiana! A few weeks ago, Susan contacted LuAnn, because she listens to the show a lot and she thought that the particular... (READ THE FULL DESCRIPTION)
Alder and Tweed Home Outfitters- How to Super Niche Your Interior Design Firm
Today's guest is Reed Humphrey! the President of Alder and Tweed Home Outfitters in Park City, Utah, a family owned business that Reed runs with his two sisters. Reed was first exposed to the world of... (READ THE FULL DESCRIPTION)
Power Talk Friday – Adam Urbanski: Dream Business Design Process- How to identify what you want most to sell to your most ideal client
The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could... (READ THE FULL DESCRIPTION)
Jane Cunningham- Why Defining Your Core Values Helps Grow Your Interior Design Business
The guest on today's show is Jane Cunningham, the President, Principal Designer and CEO of Room Resolutions. Interestingly, Jane is also a classically trained musician- she used to be the Principal... (READ THE FULL DESCRIPTION)
Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
The guest on today's Power Talk Friday is Fred Berns, the only Interior Design Industry Business Coach, and Speaker! Fred was a Speaker at the Design Blogger's Conference, held in L.A. In March, where... (READ THE FULL DESCRIPTION)
Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
We’re back with another power talk Friday on A Well-Designed Business! I have Nancy Ganzekaufer back with me today! If you are new to the podcast Nancy was on the show in the very beginning on episode... (READ THE FULL DESCRIPTION)
Charmaine Wynter – How to Niche in Small Space Design
My guest today is Charmaine Wynter! She's the principal of Wynter Interiors and the owner of Bespoke Design Boutique in Texas. You may already know Charmaine because she is one very busy lady! She is a... (READ THE FULL DESCRIPTION)
Michelle Wiebe of Studio M: How To Break Into The New Construction Custom Luxury Design Niche
On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked... (READ THE FULL DESCRIPTION)
Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success
Before I introduce our guest on the show today, Joni Vanderslice I have a big announcement! I am happy to introduce a new sponsor to the show: Mydoma Studio. If you remember a couple of weeks ago we had... (READ THE FULL DESCRIPTION)
Kim Kuhteubl: Understand the Value of Your Creativity and How to Find Your True Tribe
Kim Kuhteubl graces our show today! She is an award-winning film producer, author, actor, and member of the Producer's Guild of America. Since 1999, she has been producing stories and shows about interior... (READ THE FULL DESCRIPTION)
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