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Niching and the Ideal Client

Episodes of A Well-Designed Business®

The riches are in the niches.

Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.

Susan Yeley – How Where You Live Influences Your Interior Design Business

The guest on today's show is Susan Yeley, of Susan Yeley Interiors, in Bloomington, Indiana. A few weeks ago, Susan contacted LuAnn, because she listens to the show a lot and she thought that the particular... (READ THE FULL DESCRIPTION)

Alder and Tweed Home Outfitters- How to Super Niche Your Interior Design Firm

Today's guest is Reed Humphrey, the President of Alder and Tweed Home Outfitters in Park City, Utah, a family owned business that Reed runs with his two sisters. Reed was first exposed to the world of... (READ THE FULL DESCRIPTION)

Jane Cunningham- Why Defining Your Core Values Helps Grow Your Interior Design Business

The guest on today's show is Jane Cunningham, the President, Principal Designer and CEO of Room Resolutions. Interestingly, Jane is also a classically trained musician- she used to be the Principal Clarinettist... (READ THE FULL DESCRIPTION)

What Level is Your Design Business?