Niching and the Ideal Client
The riches are in the niches.
Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.
My guest today is Charmaine Wynter, the principal of Wynter Interiors and the owner of Bespoke Design Boutique in Texas. You may already know Charmaine because she is one very busy lady! She is a radio... (READ THE FULL DESCRIPTION)
On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked to quite... (READ THE FULL DESCRIPTION)
Joni Vanderslice – Principal of J. Banks Design – Resort is Home & Home is Resort- another firm that reinforces niching as a path to success
Before I introduce our guest on the show today, Joni Vanderslice I have a big announcement! I am happy to introduce a new sponsor to the show: Mydoma Studio. If you remember a couple of weeks ago we had... (READ THE FULL DESCRIPTION)
Kim Kuhteubl graces our show today. She is an award-winning film producer, author, actor, and member of the Producer's Guild of America. Since 1999, she has been producing stories and shows about... (READ THE FULL DESCRIPTION)
Today on the show we have Nancy Ganzekaufer! Nancy is an art and accessories consultant. She is the founder and owner of her business Expressive Living. Before her business she worked in banking all the... (READ THE FULL DESCRIPTION)