Niching and the Ideal Client
The riches are in the niches.
Learn how scaling down your marketing efforts to a specific segment will help eliminate competition and improve your business model.
Power Talk Friday: Virginia Muzquiz: The Referral Diva on Intentional Networking
Welcome to another Power Talk Friday! You're in for a huge treat today! We have Virginia Muzquiz, the Referral Diva, on the show with us! Virginia is a connector with a real passion for teaching people... (READ THE FULL DESCRIPTION)
Belinda Nihill: Building A Full-Service Design Firm by Niching in Nursery Decor
Welcome to the show! We have the pleasure of introducing you to an Australian designer today, Belinda Nihill, the principal of Nest Design Studio. After the birth of her first child, and working as a qualified... (READ THE FULL DESCRIPTION)
Power Talk Friday: Mikael Dia: How to Market to Your Ideal Client
Welcome to another episode of Power talk Friday! Today we have Mikael Dia, a digital marketing expert and the founder of Funnelytics, with us on the show. Funnelytics is a software company that helps entrepreneurs... (READ THE FULL DESCRIPTION)
Power Talk Friday: Chris Ramey – Attracting and Marketing to the Affluent
Welcome to today's episode! We have Chris Ramey, the president of The Home Trust International and Affluent Insights/Retail-Rescue, on the show with us today. Chris is a marketing professional who is very... (READ THE FULL DESCRIPTION)
Steven G: Attract the Luxury Client
Welcome to today's episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that... (READ THE FULL DESCRIPTION)
Jana Platina Phipps, The Trim Queen: Finding Your Niche
Today we have Jana Platina Phipps, affectionately known as the “Trim Queen” by her clients, as our guest on the show. Jana and LuAnn met each other in person last year at the IWCE in Charlotte, where... (READ THE FULL DESCRIPTION)
Power Talk Friday – Adam Urbanski: Dream Business Design Process – How to identify what you want most to sell to your most ideal client
The guest for today's Power Talk Friday is Adam Urbanski, aka The Millionaire Marketing Mentor and he's a real headliner in Online Marketing and Podcast circles! There are so many ways that Adam could... (READ THE FULL DESCRIPTION)
Judi Kieffer: Steps to Build a Hospitality / Commercial Interior Design Firm
My guest today is Judi Kieffer, who has over 24 years’ experience in hospitality, luxury residential, and restaurant design. Her portfolio is full of top-tier projects and satisfied clients. In our conversation,... (READ THE FULL DESCRIPTION)
Lisa Escobar – When Your Ideal Client Isn’t Who You Thought it Was
Today we have Lisa Escobar on the show and she has a Design Firm based in Las Vegas. Lisa was initially connected to LuAnn through Christie Leu (episode #182) and Darcy Hether (episode #220). Lisa, Christie,... (READ THE FULL DESCRIPTION)
Anne Rue: Coaching Helped Identify Her Ideal Client and Her Business Value & Worth
Today we have Anne Rue on the show. Anne is the principal of Anne Rue Interiors and she has more than twenty years of experience in the world of Design, having worked with both high end residential and... (READ THE FULL DESCRIPTION)