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76: Shauna Lynn Simon- Home Staging is not Interior Design and Here’s Why

Shauna Lynn

Welcome back to another episode of  A Well Designed Business! Today we have Shauna Lynn Simon who is a fantastic home stager! Shauna is going to share with us how she  steered her talents to home staging and why she decided on the  home staging niche rather than interior design.

Show Notes:

  • How did she get into home staging?
  • How did she reanalyze her situation when things did not take off the way she wanted?
  • How did she figure out who her target client should be?
  • Selling yourself vs selling a product
  • What is the “wow” factor?
  • What is in her client care packet?
  • What are the differences between interior design and home staging?
  • How do you tell someone their house is filthy?

You can get the rest of the show notes from our resource center: Window Works

 

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75: Power Talk Friday – Marianne Cherico : What Would a CEO Do?

Marianne Cherico

Welcome back to another power talk Friday! Today we have with us, Marianne Cherico! Marianne spent 27 years as a top producing realtor. She was a part of a two-person team that sold 100 houses per year! On top of her already impressive work in real estate, she started home staging in 2005. But then on top of home staging her most recent thing she has started and achieved is coaching. Coaching by Marianne helps us get unstuck, understand our limiting beliefs, and how to grow our business.

Show Notes:

  • Should you be all strategies?
  • Who are you “being”?
  • Why is mindset so important?
  • It’s not woo woo!
  • You have to be intentional!
  • What would the CEO do?

Get the rest of Marianne’s valuable info from our resource center: Window Works

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74: Candice Olson – How To Be an Overnight Success in 25 Years

Candice Olson

You may have heard of a show called “Devine Design”, right?

Well, today we have the star of Devine Design on the show! Candice Olson started out in commercial design and then worked her way into residential design and then into her tv shows. She is going to share her work experiences with us and her collaboration with Kravet Inc.!

Show Notes:

  • How did Candice become “Candice Olson”?
  • When did she decide the show had to come to an end?
  • Who is Chico?
  • How did you get on the show?
  • How does she decide to do another collection?
  • What is the labor of work when doing a collection?
  • Let’s talk window design collections!

Get the rest of the show notes from our resource center.

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73: Kim Kuhteubl: Understand the Value of Your Creativity and How to Find Your True Tribe

Kim Kuhteubl

Kim Kuhteubl graces our show today.  She is an   award-winning film producer, author, actor, and member of the Producer’s Guild of America. Since 1999, she has been producing stories and shows   about interior design and real estate development in various media format  such as print, television, and on digital platforms. She is the founder of Me by Design, a firm that specializes in branding and visibility for interior designers and the design trade.  Me By Design is an idea  boutique for the home goods /homeware industry.  The business objectives include how to boost the brand value, visibility and audience engagement of boutique interior design firms and legacy design brands with a range of cross-platform, data-driven tools. Methods and techniques include digital storytelling, influencer, and social media marketing as well as bespoke video.

Kim also serves on the Board of Advisors for Thrive GPO, a group purchasing organization and procurement service providing nonprofit organizations with access to better pricing for common goods and services.

She has just recently published her book Branding + Interior Design.   Listen to the podcast to get the details of the following:

Show Notes

  • All the various related industries that Kim has participated in
  • Her grandfather was a major influence in her life and business
  • Find out the secret to her overwhelming success. It’s something intrinsic
  • At the start of her career, she was earning awards  but she had very little income
  • Her work values and attitude
  • How creativity can serve people. The work of creative professionals has value which needs to be purchased and paid for.

You can get the rest of the show notes and resources from our resource center:  https://windowworks-nj.com

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72: The Dream Business Coach, Jim Palmer

Jim Palmer
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We have a special treat today! We have Jim Palmer, “the dream business coach”! Jim is an author, marketing and business building expert and in-demand coach. He is going to be talking with us in particular about something that we all struggle with as business owners: How do we get more business?

Show Notes:

• How do you attract more clients? • What sort of things can entrepreneurs do to attract business? • What was his turning point? • What can you do get over your fears? • Don’t become an also! • Newsletter versus an email • What is the most important number to know?

 

See the rest of the show notes at our resource center: https://windowworks-nj.com

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71: Ellen Fisher- Vice President of Academic Affairs and Dean of New York School of Interior Design

Ellen Fisher

Just in time for school,  we have Ellen Fisher, the dean of New York School of Interior Design! We are going to talk about the creating of designers and piggy-back off of the discussions from the past couple of weeks on how to make the experience for either an in college intern or a new graduate.

Ellen Fisher has been with New York School of Interior Design since 1999, beginning her career at the College as a member of the faculty, and later becoming lower division area coordinator, associate vice president for academic affairs, and ultimately, vice president of academic affairs and dean in 2012. Fisher is a New York State certified interior designer, with graduate degrees in teaching with technology, and architectural studies.

 

Read the full show notes at our resource center: Website  https://windowworks-nj.com

 

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70: Nick May, His Podcast The Chaise Lounge, His Business Tips and More!

Nick May

Nick May is with us today from The Chaise Lounge Podcast! Nick is the very first podcaster to devote the entire platform to the business of interior design. He is truly the trailblazer of our industry. He has been helping you with your business since 2014! Today we are going to learn more about the voice behind The Chaise Lounge.

Show Notes:

  • What is his business model?
  • When did he start painting?
  • When should you move more people in?
  • Where is the marketing magic done?
  • How did he get into podcasting?
  • What two ways does his business work with designers?
  • What kind of opportunities does his business offer?
  • What is IDI?
  • Go do Facebook live!

Get the rest from our resource center:  

https://windowworks-nj.com

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69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management

Stacey Brown Randall Brand Story

Find Stacey on Boardroom for Creatives

It’s another power talk Friday! Today we have Stacey Brown Randall. She is a business growth acceleration specialist! Stacey’s mission is to help small businesses and solopreneours make more money and find more time. She is a certified productivity coach, an adjunct professor and she has her masters in organization communication. Today we are going to talk about the topic of taking control of your business.

Show Notes:

  • What three segments does Stacey’s business focus on?
  • How does this power talk piggyback last power talk Friday?
  • What is the four quad system?
  • How do you get true freedom from your business?
  • What is “identifying the bullseye”?
  • Write your processes down!!!
  • Find someone that can hold you accountable!

You can read the rest of the show notes at our resource center:  https://windowworks-nj.com

Find Stacey on Boardroom for Creatives

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68: Chad James- “Think Forward” – Employee Management

Chad James

Today we have Chad James with us from Chad James Group. Chad has a very thoughtful way of setting up his business. He considers his firm an educational firm and has the roles divided up into very specific categories. He identifies people as interns, apprentice, junior designer, design assistant and Chad himself. He is going to discuss with you ways to duplicate the systems he uses to manage his team with these categories.

Show Notes:

  • How did Chad come to use the systems he uses?
  • What does he look for in an intern?
  • How does he handle his hire process?
  • Does each new person have to start at intern and work their way up?
  • Take the initiative!
  • How does he handle his staff day to day?

Check out the rest from our resource center: https://windowworks-nj.com

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67: Alan Tanksley- Lessons and Observations from a 30+ Year Career in Interior Design

Alan Tanksley

Today on the show we are in for a real treat! Alan Tanksley has a “royalty” background in interior design and has his own successful firm: Alan Tanksley, Inc. We are going to talk about his “royalty” background and how space you work in can make a difference.

Show Notes:

  • Was Mark Hampton his first job?
  • What has he learned working for different designers?
  • How has his design changed?
  • What advice would he give to someone starting out?
  • How does the space he works in inspire him?
  • How did he design his space?
  • Make sure your team “fits” together!

See the rest of the resources here: https://windowworks-nj.com