56: Terri Lind Davis- 2 Ways to Build Your Pipeline

Terri Lind Davis
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Hi, welcome to another episode of A Well-Designed Business! If you are a loyal listener—thank you for tuning in again!

And whether you are new or returning, please go over to our Facebook page and like us there so you can be a part  of the conversation, to be in the know about all things A Well-Designed Business podcast and Window Works. Find us at https://www.facebook.com/windowworksnj

 

So on the show today you will meet Terri Lind Davis from Tampa Florida. Terri has 30+ year career in interior design and today we discuss the path her business has taken. From the beginning right out of college to today where she is revitalizing her business with a return to one of her passions and talents, painting.

It’s sort of a memory lane conversation but see if you can identify the 2 major things in her career that have created and sustained a pipeline of clients for her in 2 Florida cities over 30+ years…

So stay put, I’m going to tell you about Kravet Inc, our show sponsor and then we’ll meet Terri.

So what were Terri’s 2 pipeline builders?

They were the position at the high-end furniture store and the years associated with the luxury homebuilder. Both of these not only brought in clients in real time, they both resulted in repeat business with these clients and referrals from those clients year after year, long after she left the store and after the builder retired.

And you know what I’m thinking?

While Terri didn’t necessarily strategically plan her 2 pipeline builders, you certainly could. If you are starting out, could you work part-time at a luxury furniture showroom or a kitchen showroom, a tile showroom? Somewhere you could meet a new stream of potential clients? Of course  you would be up front and discuss policies with the owner but as Terri said, it is good for them too…you can agree to bring any purchases of their product line back to the store…win-win for both of you.

Or another avenue is to reach out to builders and realtors…And don’t just send a card or a packet…make a meeting, explain you want to develop a long-term relationship with them that brings value to their clients. Explain that they can proudly tell their clients they are associated with a talented, trusted interior designer to help them with their new home purchase.

Paint the picture for the builder or realtor so they can see the relationship and how all 3 parties involved- you, them and the client are enhanced by their suggestion to use your services…

Do either of these sound like something you could do? I’d love know if you do one or the other. Go to our Facebook page and tell about what you did and how it went. If you hit a roadblock, let me know that too, maybe I can help you through it.

Terri had a few more words of wisdom earned over her career so go over to https://www.windowworks-nj.com/terri-davis for your free pdf of The Things I Learned From Terri Davis.

 

Remember to follow me on Instagram, Twitter, FB and let me know when you use the lessons from our talented guests.

Have a great day!

55: Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

Today I would like to introduce, dare I say my first fan: Rachel Moriarty!

She has been so supportive from the beginning on social media. I would like to give her a huge THANK YOU! One of the conversations that we had on social media about more episodes with solo entrepreneur shops and firms. It’s nice to show appreciation for the big influencers on the show. We can see where a business can go. But we need to take the time to also have good conversations with people who run fabulous businesses all by themselves.

Show Notes:

  • What was Rachel’s motivation to talk about solo entrepreneurs?
  • What is a creative entrepreneur mindset?
  • What kind of systems and programs does she use?
  • What is a “work jam”?
  • What is her design process?
  • Why “Go Red for Women”?
  • Who does her photography?
  • Look vs feel in a room
  • What advice does she have for new entrepreneurs?

Please visit:

https://windowworks-nj.com for the full episode and show notes.

54: Power Talk Friday – Diane Gardner- What is a Tax Coach and Why You Need One

Diane Gardner is a tax coach and the author of Why Didn’t My CPA Tell Me That? and Stop Overpaying Your Taxes. You are going to be blown away today by the information Diane shares. She saves her clients thousands of dollars in taxes with every consultation. Many times we look backward in dealing with our taxes, and a tax coach looks at the future and plans it exactly how you want to be.

In this episode you will learn:

  • What is a tax coach and why do you need one
  • How you can plan where your tax liability be
  • Why your accountant isn’t your tax coach
  • Why tax filing is different than tax planning
  • How your legal entity can make you pay less in taxes
  • Why it’s almost a guarantee that you are paying too much in taxes

Resources:

 

Website: https://www.adeptbusiness.biz/index.php   Book:  Stop Overpaying Your Taxes

53: Deb Barrett – How to Make the Most of Your Trip to High Point Market

Deb Barrett

Today we are going to talk about going to market with Deb Barrett!

She specializes in a niche for attending the different furniture and accessory markets: High Point and different markets around the world. Now she is specializing in bringing groups to these markets so that they have the best experience at market as opposed to walking in circles and not knowing where to go. Today we are very lucky because high point is about two and a half months away! This is a great time to listen to Deb with her expertise and knowledge on how to make the best of attending markets in general but we are going to be talking about High Point because it’s coming up soon.

Show Notes:

  • Why should people attend High Point?
  • What is High Point?
  • How do you know if you should go to High Point?
  • How should you go about pre-planning?
  • How is High Point divided?
  • What advantages come with registering?
  • Why would designers want to think about expanding internationally?
  • Be up to date on business etiquette

For more details on this episode, please go to:  https://windowworks-nj.com

53: Deb Barrett – How Make the Most of Your Trip to High Point Market

Today we are going to talk about going to market with Deb Barrett! She specializes in a niche for attending the different furniture and accessory markets: High Point and different markets around the world. Now she is specializing in bringing groups to these markets so that they have the best experience at market as opposed to walking in circles and not knowing where to go. Today we are very lucky because high point is about two and a half months away! This is a great time to listen to Deb with her expertise and knowledge on how to make the best of attending markets in general but we are going to be talking about High Point because it’s coming up soon.

Show Notes:

  • Why should people attend High Point?
  • What is High Point?
  • How do you know if you should go to High Point?
  • How should you go about pre-planning?
  • How is High Point divided?
  • What advantages come with registering?
  • Why would designers want to think about expanding internationally?
  • Be up to date on business etiquette

For more details on this episode, please go to:  https://windowworks-nj.com

52: Turning the Tables – An Interview with LuAnn

Luanns Solo Shows
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Welcome!

LuAnn Nigara is an award winning window treatment authority, author, and host of the 5 star-rated podcast, A Well-Designed Business, which serves the design industry as an overall business dynamo.

Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband, and cousin, purchased a franchise of the Florida based, full service window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia, to the Hamptons to Connecticut and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country.

“I have always been fascinated by sales and the components of a sale,” explains LuAnn, who brings an unmatched passion and expertise to the business of window design. “At ten years old my Aunt gave me the book, The Greatest Salesman in the World by Og Mandino and I quickly looked for every book like it. That was the beginning of what became my obsession with the art and skill of the sale.”

Soon after running Window Works leading franchise, LuAnn thought of something no one else had: Why not work directly with interior designers? “Back then I thumbed through the phonebook,” laughs LuAnn who recalls cold calling designers and asking them to partner with her. Today, she counts Sussan Lari Architects, Alexandra Angle Interiors in Los Angeles, Anyon Designs (San Francisco), House of Funk in NJ, Pembrooke & Ives and Charles Pavarini as clients.

After more than thirty years of designing, creating and installing window treatments for the most discerning clients, LuAnn is now recognized as a leading voice in the business of design. In addition to speaking at the American Society of Interior Designers (ASID-NJ) and the world-renown Hunter Douglas conference, she is regularly called on by Design NJ as a resource. She’s been featured in Design NJ and appeared on House Smarts TV. In 2012, LuAnn authored the e-book, 10 Things to Know About Window Treatments and was featured in Big Bold Business Women of NJ.

In the summer of 2015, LuAnn was searching for radio shows that spoke of her interest in the business of design–and found nothing. That was her “Ah Ha! Moment” and she decided to start a podcast. Today, she hosts a weekly 60-minute podcast ‘A Well-Designed Business.’ The twice weekly Internet show features in depth conversations with industry professionals on just about every subject on the business of interior design, from “Branding for Designers” “How to Get PR,” and How to Structure your Fees.

LuAnn lives in New Jersey with her husband. After more than three decades in business, she has no plans to stop any time soon.

Learn more about Luann and her work here:

https://windowworks-nj.com

Connect with her on Facebook:

https://www.facebook.com/windowworksnj

52: Turning the Tables – An Interview with LuAnn

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0:00
0:33:24

LuAnn Nigara is an award winning window treatment authority, author, and host of the 5 star-rated podcast, A Well-Designed Business, which serves the design industry as an overall business dynamo.

Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband, and cousin, purchased a franchise of the Florida based, full service window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia, to the Hamptons to Connecticut and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country.

“I have always been fascinated by sales and the components of a sale,” explains LuAnn, who brings an unmatched passion and expertise to the business of window design. “At ten years old my Aunt gave me the book, The Greatest Salesman in the World by Og Mandino and I quickly looked for every book like it. That was the beginning of what became my obsession with the art and skill of the sale.”

Soon after running Window Works leading franchise, LuAnn thought of something no one else had: Why not work directly with interior designers? “Back then I thumbed through the phonebook,” laughs LuAnn who recalls cold calling designers and asking them to partner with her. Today, she counts Sussan Lari Architects, Alexandra Angle Interiors in Los Angeles, Anyon Designs (San Francisco), House of Funk in NJ, Pembrooke & Ives and Charles Pavarini as clients.

After more than thirty years of designing, creating and installing window treatments for the most discerning clients, LuAnn is now recognized as a leading voice in the business of design. In addition to speaking at the American Society of Interior Designers (ASID-NJ) and the world-renown Hunter Douglas conference, she is regularly called on by Design NJ as a resource. She’s been featured in Design NJ and appeared on House Smarts TV. In 2012, LuAnn authored the e-book, 10 Things to Know About Window Treatments and was featured in Big Bold Business Women of NJ.

In the summer of 2015, LuAnn was searching for radio shows that spoke of her interest in the business of design–and found nothing. That was her “Ah Ha! Moment” and she decided to start a podcast. Today, she hosts a weekly 60-minute podcast ‘A Well-Designed Business.’ The twice weekly Internet show features in depth conversations with industry professionals on just about every subject on the business of interior design, from “Branding for Designers” “How to Get PR,” and How to Structure your Fees.

LuAnn lives in New Jersey with her husband. After more than three decades in business, she has no plans to stop any time soon.

Learn more about Luann and her work here:

https://windowworks-nj.com

 

Connect with her on Facebook:

https://www.facebook.com/windowworksnj

 

51: Power Talk Friday with David D. Livingston-Professional Interior Photographer

David D. Livingston

Welcome back to another Power Talk Friday!

I’m happy to let you know that we have David Duncan Livingston with us today! He is a professional photographer from the San Francisco Bay area. He has worked in over 40 states and 4 provinces! His particular skill, in addition to his photography, is that he works with interior designers as a producer, art director, and stylist when doing professional photography for you and your projects. He really works with you to get to the story that you are trying to produce with each project. I have to tell you that once you look at his website you will see that he does exactly what he says he does. For this power talk Friday David and I have to decide to talk about Houzz and we are going to pick his brain on how each of us can maximize our Houzz platform.

Show Notes:

  • What happens in the initial phase?
  • How do you decide what kinds of pictures to post on Houzz?
  • Is there such a thing as putting too much on your profile?
  • How do you organize an idea book?
  • Why is it important to keyword your photos?
  • What are some tips for iPhone users?

Learn more at: https://windowworks-nj.com/david

50: Veronica Solomon – Powerful Marketing for your Interior Design Firm- Website to Fan Engagement on Facebook

Veronica Solomon

Today we have a treat because Veronica Solomon is a rock star powerhouse woman in interior design!

I came across Veronica and I thought she is a smart lady, she has some great things to share and always seems to have good advice. Then I browsed her website. I had to be picked up off the floor.

Once I was off the floor I probably spent as much time on her website as I have on other designers’ in the past 8 or 9 months that I have been interviewing. She has so much information and it’s put out there so organized, clear, and user-friendly; and talks to the consumer. Today she is going to share with us how and why she decided to organize her website.

Show Notes:

  • What is a “how we work” page?
  • Be up front!
  • How does having the price figures on her website help her with business?
  • Who created her website?
  • How does “wix” work?
  • What is her plan for the fall?
  • What are some of her future goals?
  • How did she grow her group?
  • Are live videos the future?

Read the entire show notes and access resources at: https://windowworks-nj.com/veronica/

49: James Swan – The Man Behind The Million Dollar Decorating Podcast

James Swan

On the show today we have James Swan!

James is the host of the podcast Million Dollar Decorator. This is in addition to his illustrious career as an interior designer. Being the host of this podcast and speaking with James about being guests on each other’s podcasts I really started doing research on him. I am very impressed at what a high level accomplished interior designer he is. Let’s be honest there are interior designers who make it big in their hometown and have a good 25 to 30-year career. But then you have interior designers that do things in a high level way and that is James! And this is what we are going to talk about today.

Show Notes:

  • What’s the scoop on his career background?
  • Delegate!
  • What are some things to think about when starting a business?
  • Why is training so important?
  • What’s in his book?
  • Will there be another book?
  • How did he end up in Maine?

To learn more about James Swan, please  visit https://windowworks-nj.com/james