What Level is Your Design Business?

Terri Lind Davis- 2 Ways to Build Your Pipeline

Episode 56 of A Well-Designed Business®


Hi, welcome to another episode of A Well-Designed Business! If you are a loyal listener—thank you for tuning in again!

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So on the show today you will meet Terri Lind Davis from Tampa Florida. Terri has 30+ year career in interior design and today we discuss the path her business has taken. From the beginning right out of college to today where she is revitalizing her business with a return to one of her passions and talents, painting.

It’s sort of a memory lane conversation but see if you can identify the 2 major things in her career that have created and sustained a pipeline of clients for her in 2 Florida cities over 30+ years…

So stay put, I’m going to tell you about Kravet Inc, our show sponsor and then we’ll meet Terri.

So what were Terri’s 2 pipeline builders?

They were the position at the high-end furniture store and the years associated with the luxury homebuilder. Both of these not only brought in clients in real time, they both resulted in repeat business with these clients and referrals from those clients year after year, long after she left the store and after the builder retired.

And you know what I’m thinking?

While Terri didn’t necessarily strategically plan her 2 pipeline builders, you certainly could. If you are starting out, could you work part-time at a luxury furniture showroom or a kitchen showroom, a tile showroom? Somewhere you could meet a new stream of potential clients? Of course  you would be up front and discuss policies with the owner but as Terri said, it is good for them too…you can agree to bring any purchases of their product line back to the store…win-win for both of you.

Or another avenue is to reach out to builders and realtors…And don’t just send a card or a packet…make a meeting, explain you want to develop a long-term relationship with them that brings value to their clients. Explain that they can proudly tell their clients they are associated with a talented, trusted interior designer to help them with their new home purchase.

Paint the picture for the builder or realtor so they can see the relationship and how all 3 parties involved- you, them and the client are enhanced by their suggestion to use your services…

Do either of these sound like something you could do? I’d love know if you do one or the other. Go to our Facebook page and tell about what you did and how it went. If you hit a roadblock, let me know that too, maybe I can help you through it.

Terri had a few more words of wisdom earned over her career so go over to http://www.windowworks-nj.com/terri-davis for your free pdf of The Things I Learned From Terri Davis.


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Have a great day!

What Level is Your Design Business?