755: Power Talk Friday: Liz Beaman Delman: Fine Art is an Asset, Not an Accessory

755 Power Talk Friday Liz Beaman Delman Fine Art Is An Asset Not An Accessory Thumbnail.png

Today with Liz Beaman Delman:

Welcome to A Well Designed Business. I love today’s conversation because we are diving a little into the art world. How many of us designers have intimidation or lack of knowledge into having that conversation with our clients to incorporate fine art into their project? I see you in the back with your hand raised. Well we’re in luck because today we are chatting with Liz Beaman Delman, founder of Above the Sofa, an art advisory firm. Liz aims to bring confidence to designers to have those “artsy” conversations with their clients and to incorporate fine art into their projects. You know that we love anything that will help a designer be more profitable. Enjoy! 

 

Pick it apart:

  • [1:36] Liz explains her reasoning behind wanting to empower designers to bring more fine art into their projects. 

    [8:48] Liz tells us the process in which she works with the designer, whether they have some experience working with the art world or have zero experience.

    [33:05] More business benefits for designers who open their clients’ eyes to fine art.  

    [37:30] Liz’s experience working with showhouses and that process.

More About Liz Beaman Delman:

Liz Beaman Delman is a twenty-year veteran of the art world and is a foremost expert in American Art. Liz honed her expertise during two decades as a Specialist at Sotheby’s and Christie’s, where she was a Senior Vice President and ran the American Art department. 

Art is in Liz’s DNA. Her paternal grandfather was an abstract artist and the Andrew W. Mellon Professor of Art at Carnegie Mellon University in Pittsburgh. Her maternal grandparents began collecting then avant-garde Contemporary Art in the 1970s and continued to do so until their passing. Inspired by the creativity of her grandfather’s work and the beautiful way in which her grandparents chose to live with their collection, Liz began to pursue a career in the arts beginning in high school. Twenty-five years later Liz still cites their influence as the guiding principle behind her work.

 

In addition to founding Above the Sofa, Liz runs an art advisory firm, Beaman Delman Fine Arts, focused on secondary market sales and all aspects of art advisory and collection management. Liz splits her time between New York and Los Angeles and has held volunteer leadership roles in both cities.  She has been on the board of the Archives of American Art, a member of the Director’s Council at the Guggenheim, a member of the Director’s Circle at the Hammer Museum in Los Angeles, and three affinity groups at the Los Angeles County Museum of Art including the Collector’s Committee.  Liz is a graduate of Vanderbilt University and a native of Pittsburgh, Pennsylvania.

Connect with Liz Beaman Delman

Above the Sofa Website 

Above the Sofa Instagram 

BD Fine Arts Website 

BD Fine Arts Instagram

What’s new with LuAnn Nigara

Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#413- Leslie Price: Evolution of a Career in Interior Design

A Big Thank You to Today’s Sponsor:

Revel Woods wants you to add more profits to your projects by teaching you how to recommend and sell hardwood flooring. Revel Woods will be there for our PTF Tour this April 1st, 2022 so if you are planning to join us in HP, you will meet John Dupra, the CEO of Revelwoods. Until then, head over to revelwoods.com/pro-account.

 

754: Power Talk Friday Tour: Exclusively for firms with 2 Million + Gross Revenue.

Luann Nigara Gather Asid 2025

Today on A Well-Designed Business:

Welcome to A Well-Designed Business! Managing our businesses over the last 2 years of the pandemic has been hard. It has been especially hard on those of you who own and manage bigger businesses. This revenue growth is absolutely something to be grateful for, but it has also been extremely challenging. 

So today I am talking to you about The Power Talk Friday Tour next month at High Point Market. If your business finished last year with gross revenues between 2 million and 5 million or between 5 million and 10 million, this PTF Tour is for you.

I know you need to be in a room with other leaders, other CEO’s who are going through what you are going through. Listen to today’s show for all the details and I hope to see you there.

Save your seat here!

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

Today’s Show Sponsored by the “Interior Design Standard.”

Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share insight on growing not just a luxury design firm – but a thriving luxury design firm. She’ll share everything from the why, to the how, and everything in between.

I am thrilled that Sandra will also be sharing the latest news about her business program, the “Interior Design Standard”.  I know it will be the best investment for your business.

Enroll here: https://interiordesignstandard.com/luann

Registration opens March 23rd!

How to Start an Interior Design Business

Interior Design Pricing

Designers who have implemented the Standard in their businesses:

“A rising tide will raise all ships – and man, is Sandra bringing in the tide!  The Interior Design Standard is incredible.  I feel so lucky to have stumbled into Sandra’s circle of light. To say it is ‘exactly what I needed’ is the understatement of the year!”

– Jenn O’Brien, Jenn O’Brien Interiors

“The Standard is EXACTLY what I’ve been looking for. Sandra “speaks my language” – she’s relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.”

– Taylor Johnson, Taylor Johnson Interiors

Share this with someone who deserves joy and efficiency in their business just as much as you do. It’s time for our entire industry to rise together.

What We Talked About:

Furniture Lighting & Decor Article

Watch Sandra Funk’s feature in LuAnn’s new 3-part docuseries:

Watch the full 3-part Docuseries here. See behind the scenes of what it took to build A Well-Designed Business® podcast.

Other Episodes Mentioned:

EPISODE 660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

EPISODE 585: Sandra Funk: Helping Designers Improve Their Business Systems

EPISODE 520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

EPISODE 145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

EPISODE 02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

752: Power Talk Friday: Kelsey Kurtis: Connection-Based Branding For Success

Today with Kelsey Kurtis:

Welcome to A Well Designed Business. It’s Power Talk Friday and we’re talking-branding! This is for everyone. Kelsey Kurtis, author of The Connection Method and professional lifestyle branding photographer, shares her principles to create an impactful brand through the power of connection.

Pick it apart:

  • [16:17] Kelsey shares with us the steps from her book that she encourages people to take when defining their brand.[23:00] Kelsey and LuAnn discuss the importance of having three non-negotiables when having those hard discussions.

    [26:20] Kelsey tells us about everyone’s favorite chapter in The Connection Method.

    [39:00] We learn the three steps of Kelsey’s branding and marketing cycle.

    [49:27] Kelsey shares the three value elements for a balanced social media and marketing plan.

More About Kelsey Kurtis:

Kelsey is a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method and creator of Connection-Based Branding.

Kelsey has over ten years of experience as a professional photographer and working with business owners and leaders. She is passionate about educating and equipping leaders with the tools they need to genuinely connect with both themselves and their audience in order to stand confidently in who they are and what they offer.

What We Talked About:

Grandpa Paul

Personality shots

Connect with Kelsey Kurtis

Website

Instagram

Facebook

LinkedIn

Link to buy The Connection Method (paperback)

Link to buy The Connection Method (hardback)

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned

#125- Nicole Heymer: How To Brand Your Business. Yes, again! Do not miss this one!!!

#248- Marina Umali: How Feng Shui and Interior Design Meet

#651- Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design

#26 Kae Whitaker Branding Your Business, Finally I Understand It!

751: Sandra Vlock: Blaze Your Own Trail

Sandra Vlock
1x
0:00
1:2:32

Today with Sandra Vlock

Welcome to a Well-Designed Business. Today I have the pleasure of talking with Sandra Vlock, founder of Studio Vlock. Sandra worked as an architect in her own firm for 30 years before shifting into, what she likes to refer to as, functional fine art. If that’s not impressive, wait until you see her illuminating, evocative sculptures. Let this episode serve as an inspiration for you to make that big move to change your life and success like Sandra did.

Pick it apart:

  • [1:30] Sandra begins by explaining her concept of “functional art.”[6:05] Sandra tells us some of the ways that she leveraged being an architect into working as an artist.[12:00] Sandra and LuAnn discuss transferable skills and how important asking questions is.

    [25:00] Sandra explains how luxury can be defined as a creative experience and how she executes that.

    [45:50] Sandra ends with some great advice that she learned from owning her architecture firm and beginning a new business.

LuAnn and Sandra Vlock’s Ah-Ha moments:

“It’s not just finding opportunities for more pieces, it’s understanding what your skill set may be that could increase the scope of the work.” – Sandra Vlock

“On our show, we have discussed the standpoint of the Erika Ward transferable skills many times and in many different ways. Your past impacts what you’re doing, just how you’re expressing how your 30+ year career as an architect is impacting the way you create functional art.” – LuAnn Nigara

“Clients are craving a unique experience that can be shared.” – Sandra Vlock

“I guess people like what I do artistically, but I think it’s because I am willing to be such an avid listener to every detail and it shows up in the work that I produce.” – Sandra Vlock

More about Sandra Vlock:

As an architect of contemporary architectural design, who is now working as an artist, Sandra Vlock’s focus is to engage people in a shared experience; capturing an authentic sense of place, context and narrative. Vlock views the integration of fine art and architectural elements as a natural evolution of that vision; one that enables Vlock to design evocative steel sculptures that inspire memorable experiences and create unique environments for social gathering, quiet reflection, and visual delight. Find out more about her work by visiting STUDIO VLOCK.

Connect with Sandra Vlock:

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3:A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A BIG THANK YOU to today’s sponsor:

I want to thank Kravet Inc for sponsoring the podcast. If you have not visited Kravet.com yet to check out their complete line of fabric, wallpaper, trim, rugs, furniture, lighting, and accessories, Please do it today. While you are there, set up your trade account. No minimum purchases, one yard one sofa one rug. Go to kravet.com today.

Other Shows Mentioned:

#6 Identifying Your Transferable Skills With Erika Ward.

#2 The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy.

#145 Sandra Funk of House of Funk: Why and How She Rebranded her 10 Year Old Firm.

#278- Master Business Skills 1st, Interior Design Skills 2nd.

#520 Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #660- Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes.

750: Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers

Today with Erin Harding:

Welcome to A Well-Designed Business. Social media marketing is a valuable tool for interior designers. Pinterest in particular is an excellent platform to leverage the beautiful visuals of your business in order to grow your audience and expand your reach. We’ve heard about the organic side of Pinterest from Simple Pin Media before. Today, Erin Harding of Simple Pin joins us to dive into the paid advertising side.

 

Pick it apart:

  • [1:50] Erin shares why Pinterest is so valuable to interior designers
  • [11:54] Erin talks about the nitty-gritty of how to prepare for a paid ad campaign
  • [28:18] Erin dives into how to make your ad successful with strong photos
  • [34:25] Erin shares why now is the best time to dive into paid Pinterest campaigns
  • [39:10] Erin covers what Simple Pin offers and how you can work with them
  • [1:50] Erin shares why Pinterest is so valuable to interior designers
  • [11:54] Erin talks about the nitty-gritty of how to prepare for a paid ad campaign
  • [28:18] Erin dives into how to make your ad successful with strong photos
  • [34:25] Erin shares why now is the best time to dive into paid Pinterest campaigns
  • [39:10] Erin covers what Simple Pin offers and how you can work with them

More About Erin Harding:

Erin Harding is the Director of Promoted Pins Management at Simple Pin Media. In her five years with Simple Pin, she has worked with a variety of businesses and brands, helping them to grow their business on Pinterest, both organically and paid. Erin believes in the power of Pinterest and hopes that through her teachings, others will as well.

Connect with Erin Harding

Website

Pinterest

Instagram

Facebook

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big Thank You to Today’s Sponsor:

Revel Woods: Your source for premium hardwood and resilient flooring. Using the Revel Woods selector tool, you’ll be able to find curated suggestions for your project catered to your client’s home. When you sign up for a free professional membership, you’ll get access to exclusive discounts and referral benefits. Visit revelwoods.com to get started.

Other Shows Mentioned

#331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm

#618 Jenna Gaidusek: How to Build an Online Business in Interior Design

749: Peggy Morgans: How Do I Get My Business Ready to Sell?

Today with Peggy Morgans

Welcome to a Well-Designed Business. Window treatment pro, Peggy Morgans shares the experts she hired and the work she did to prepare her business for a sale. Previously doing 90% of the work herself, Peggy set a goal of taking herself out of the business and broke the action items into a checklist of just three simple to-dos to achieve her goal.

Pick it apart:

  • [13:07] Peg shares how she felt about the process documentation when work is so custom

    [22:54] Peggy details how she hired out some of her marketing 

    [26:31] Peggy and LuAnn talk about lunch and learns

    [33:33] Peggy and LuAnn discuss the hiring learning curve

    [44:36] Peggy tells how she upgraded her systems to allow for process improvement

    [52:32] LuAnn and Peggy talk about the advantages of coaching and Chairman of the Board

LuAnn and Peggy Morgans’ Ah-Ha moments:

“You have a business, not a you.” – LuAnn Nigara

We want to make this business so that the person who buys it doesn’t have to know anything about window treatments. – LuAnn Nigara

There’s nothing wrong with the personality. But that personality doesn’t align with what you want. – LuAnn Nigara

Part of what my role is is empowering you to listen to your own inner voice. – LuAnn Nigara

More about Peggy Morgans:

Peggy Morgans is the owner of Parkway Window Works, an award winning custom drapery workroom serving interior designers in the greater Rochester and Upstate New York area. Parkway Window Works started as a home based, solo operation 20 years ago and was built from Peggy’s background as a former chemical engineer and MBA. Streamlined systems and a problem solving approach are the cornerstones of the company. Today, Peggy is leading a team of 8 located in 2700 square feet of commercial space to house our designer consultation space and state of the art workroom. Parkway offers design professionals a one-stop-shop with unparalleled technical expertise and a hassle-free process that takes care of it all from measure to installation and everything in between.

Connect with Peggy Morgans:

Website 

Instagram 

Facebook 

LinkedIn

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

748: Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup

Vita Vygovska Luann University Course

Today with Vita Vygovska

Welcome to A Well-Designed Business! Today’s WTF—Window Treatment Friday—is part 1 of a new three-part series on pricing window treatments. We’re breaking down margin vs. markup, how to do each, and why you need to know.

You’re going to get the math and the formulas you need, but we’re also diving into what the numbers mean, so you can price window treatments with confidence and knowledge.

Pick It Apart:

  • [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
  • [11:30] Vita breaks down what markup is and how to calculate yours.
  • [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
  • [27:50] Vita walks us through margins and the formula behind them.
  • [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“The bottom line of this is that we care about these numbers because they are the drivers. They show us how financially free we are, how financially independent we are, how financially sustainable we are in terms of our business. And ultimately, our business then translates to our personal lives. That’s why we should care. It improves the quality of our lives—at least on a financial level.” -Vita Vygovska

“There are people who are math whizzes and numbers geeks who will totally say ‘Oh, now I’m understanding all of the background on this and how to come up with numbers that will earn me a profitable markup so that I can run a profitable business.’ But then there’s a lot of people like me who will say ‘If you tell me the multiplier to run a healthy business is 2.5, that’s what I’m going to go for.’” -LuAnn Nigara

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

Website

Instagram

Facebook

Pinterest

YouTube

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour at High Point

LuAnn Nigara and Friends Meet and Greet at High Point 

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A BIG Thank You to Today’s Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at https://www.kravet.com.

Other Shows Mentioned:

#589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

#512 Window Treatment Friday: Drapery Hardware

#518 Communication Between the Designer and the Window Treatment Professional

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

#586 Window Treatment Friday: Tips for Selling Window Treatments

#610 Window Treatment Friday: Listener Questions

#645 Window Treatment Friday: Scaling to Your First Million Dollar Year

#653 Window Treatment Friday: Rising from the Ashes

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A BIG Thank You to Today’s Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at https://www.kravet.com.

Other Shows Mentioned:

#589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

#512 Window Treatment Friday: Drapery Hardware

#518 Communication Between the Designer and the Window Treatment Professional

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

#586 Window Treatment Friday: Tips for Selling Window Treatments

#610 Window Treatment Friday: Listener Questions

#645 Window Treatment Friday: Scaling to Your First Million Dollar Year

#653 Window Treatment Friday: Rising from the Ashes

747: Celebrating 6 Years

932 What Would Lu Do How To Turn Your Aha S Into Action Thumbnail.png




1x

0:00
0:13:53


Today on A Well-Designed Business:

A Well-Designed Business is 6 years old today!  Can you believe it? I can’t tell you what it means to me to have you on this journey with me. So really, while I am celebrating this milestone for the podcast, I’m also celebrating YOU.

I’ve been reflecting on all that’s happened between February 15th, 2016 and today, and I’m blown away by the education I’ve received from all the incredible guests and sponsors I have had the privilege to work with throughout the years.

Today I will be sharing some of the big lessons I’ve learned from my three featured sponsors: @kravetinc , @mydoma , and @windowworks

Give the episode a listen, and tell me: What are the biggest #ahamoments you’ve experienced?

Thank you for coming along for the ride and choosing to spend your time with me each week.

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Inside Voice, Outside Voice

Windowworksnj.com

Shop38east.com

Comfortex.com

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3:  A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

Daniela Furtado

Today with Daniela Furtado:

Welcome to A Well-Designed Business. Daniela Furtado, the Toronto-based managing director of Findable Digital Marketing specializes in SEO for the design industry. She covers what to look for when hiring an SEO specialist and how to DIY it without wasting your time. Daniela’s case study recommendation comes with a Goodie Doc checklist found by signing up at https://luannnigara.com/goodies/.

 

Pick it apart:

    •  

[11:26] Daniela shares how to optimize your portfolio

[17:31] Daniela explains the structure of her case studies

[21:11] Daniela gives an example of a designer she helped with SEO

[24:35] LuAnn recaps Sara Barney’s SEO success

[27:27] Daniela explains what to look for in a reputable SEO provider 

[33:01] Daniela suggests a process to solicit reviews from clients

[37:46] Daniela shares how she works with clients

[43:02] Daniela explains how Google Ads works

[46:29] Daniela explains Google Search Console

More About Daniela Furtado:

Daniela Furtado is the managing director of Findable Digital Marketing, a boutique SEO agency that specializes in architects and interior designers.

She’s based in Toronto, Canada.

Connect with Daniela Furtado

Website

Instagram

What’s new with LuAnn Nigara

Exciting Windows! Build a Better Business Registration

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big Thank You to Today’s Sponsor:

Mydoma Studio: Mydoma is your complete designer toolkit. Mydoma makes it easy to streamline your processes, track projects, communicate with clients, and get organized. It’s created by designers for designers, specifically to address what you need as a business owner. I’ve said countless times that systems and processes are how you reach the next level of profitability. Mydoma Studio makes it easy to do that. You can get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness.