What Level is Your Design Business?

Design-Build for Profit

Enter the World of Construction, Exceed Expectations and Flourish

There’s something uniquely satisfying about designing a project from the ground up.

But the design-build world has its own rules and requirements—and entering the construction realm can feel overwhelming and intimidating. I know because I was once there.

Learn from the mistakes I’ve made, so you don’t have to make them. Learn how to provide the builder with the documentation they need and to impress them with your level of organization and attention to detail. Learn how to make yourself an invaluable member of the build team and someone they refer their clients to time and time again.

Investing in this course you will make your business more profitable for years to come. Let’s do this!


6 Clear Steps to See Your Designs Come to Life During Construction

Week 1
Design-Build 101 and Design Presentation & Selections


What is an architect’s, builder/general contractor’s, or designer’s role? How do you find builders to work with? What should be included in the initial design presentation? How do you leverage your trade vendors and suppliers?

Wednesday, September 23rd


Week 2
Finish Schedule Selections


Exterior Selections, Windows and Doors, Plumbing, Appliances, Electrical/Lighting, Cabinetry, Flooring, and more!

Wednesday, September 30th


Week 3
Creating a Finish Schedule


How do you organize your selections using a finish schedule? How do you create a finish schedule? How do you tag your selections in preparation for the elevations and avoid common (and potentially expensive) mistakes?

Wednesday, October 7th


Week 4
Clarification through Elevations


Which walls should be elevated for a builder? Which measurements should be included on the elevations? What are some important details of elevations and why do they matter so much?

Wednesday, October 14th

Week 5
Getting to the Finish Line


What happens after a spec book has been turned over to the builder if you make a mistake? How do you handle difficult conversations with builders and homeowners? This things matter!

Wednesday, October 21st

Week 6
Q&A with Builder/GC


Real talk from a builder and general contractor. What exactly do they want from the designers they partner with? Get all of your questions answered.

Wednesday, October 28th

LuAnn Nigara
Meet Jenny Slingerland

Jenny is the Owner and Principal Designer of Black Ink Interiors, an award-winning luxury residential design firm based in Scottsdale, AZ. Prior to founding Black Ink Interiors, Jenny was an in-house designer for custom home builders in Utah and Nevada. These valuable years helped develop her love for working with architects, builders, and clients and deepened her understanding of the vital role an interior designer plays in delivering amazing homes from the ground up.

What if you could walk into a design-build project knowing how to deliver exactly what a builder needs, exactly how they need it?

What if you could be the not-so-secret weapon on every construction project? Establish yourself as a true full-service designer who can take a project from start to finish.

  • Learn how to land design-build jobs with builders and clients—even if you’re just starting out in this area of design
  • Understand the roles and responsibilities of the build team right from the beginning
  • Know what a builder’s expectations and needs are from a designer—and how to exceed them
  • Document your selections in an organized specifications book and become a standout member of the design-build team
  • Expand your portfolio to include custom new builds, spec homes and remodels

Learn how to make yourself an invaluable member of the build team and someone they refer their clients to time and time again. Let’s do this!

What's Included?

  • LIVE VIDEO COACHING CALLS WITH 6 SPECIFIC TOPICS: 6 weeks of 1 hour and 15 minute live zoom video coaching with 30 - 40 minutes of Jenny teaching and 30 - 40 minutes of live Q&A.

  • PRIVATE FACEBOOK GROUP FOR EVERYONE IN THE COURSE: Sometimes we need to try something or think about it further...and then we look for clarification. This group is for collaboration, victories and trouble-shooting. Jenny, LuAnn and your peers will deepen your understanding of your process.

  • OFFICE HOURS IN THE FACEBOOK GROUP: Jenny will have live office hours in the FB group for 30 minutes each week while the course is ongoing. Not available during the office hours? Post your questions in the group and she will answer them live. Or, join her in real time during office hours: Type your questions in the comments and she will answer you.

  • RECORDED CLASSES: Can't make one of the classes? Recordings of each class will be available the next day!

Design-Build for Profit

Land design-build jobs and exceed expectations from the start!

Register Now: $2195


  • How much does the course cost?

    Register now for $2195 or two payments of $1195.

  • What are the dates and times of the course meetings?

    We meet on Wednesdays at 2:00pm ET. Meeting dates are September 23 and 30, and October 7, 14, 21, and 28.

  • I can't make one of those dates! What should I do?

    No problem! Recordings of each class will be available the next day.

    And don’t forget the Facebook group office hours! Jenny will be there each week for additional Q&A and more opportunity to understand the concepts. Even if you are in a different time zone, you can sign up and get full value from this course.

  • Where do we meet? How long are the meetings? What time?

    We meet via Zoom at 2:00pm ET on each of our meeting dates. Zoom is a live audio-video stream, which allows us to interact.

    Each meeting is one hour and fifteen minutes of live coaching with a combination of dynamic teaching (expect tons of real-world examples!) and live Q&A.

  • Tell me more about the Facebook group and the office hours...

    Office hours will occur every week through the duration of the class. After that, the group will remain open. LuAnn and Jenny will moderate questions as you put your new-found skills into practice.

  • This sounds amazing, but what if I'm not satisfied?

    No worries. If you're not delighted, then LuAnn and Jenny would definitely like to hear from you! Reach out within ten days of the last meeting.

  • I want to register! How do I sign up?

    Click here for registration. See you there!

What Level is Your Design Business?