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331: Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm

Welcome to today’s episode! We’re very happy to finally be doing our second show on Pinterest today and we have Kate Ahl, the owner of Simple Pin Media, on the show with us. Kate teaches Pinterest marketing and she is really passionate about helping bloggers, content creators, and small business owners to grow by using Pinterest for their business. If you don’t really have your Pinterest locked down as yet, you can go back and listen in to episode #292 with Summer Tannhauser to get the basics, because today, Kate and LuAnn will take you onto the next step. You’re really in for a treat, so listen in now to find out more!

Kate does full-service management of people’s Pinterest accounts and she also does consult calls with people who really need to get their Pinterest house in order. Kate originally started Simple Pin as a way to help her blogger friends to focus on creating content for their blogs and now, four years later, she has worked with more than four hundred accounts and she has one hundred management clients on her books.

Simple Pin was started on a whim and a prayer that it could provide for a family financially when they were living off government assistance and only $1000 per month! Kate runs Simple Pin out of her She Shed in her garden, and she even has a Pinterest board devoted to her She Shed ideas. She finds working from home a peaceful way to balance her family life, as she has three kids and also a bonus foster baby to care for. Kate and her husband are passionate about running their businesses in a way that allows them the space to do great things that can really impact their community. Kate often gets asked to speak on Pinterest and she has spoken at Build Your Blog Conference, Indulge and Blended, SNAP, and Social Media Marketing World. This year, she will be speaking at Activate, Everything Food, and Fincon. She really loves speaking about Pinterest, so listen in to find out what she has to share with you on the show today!

Show highlights:

  • Pinterest is actually a search engine- it’s like a visual Google!
  • Some things that you really need to know, to make your Pinterest more effective and to drive more people to your website.
  • The importance of having the right kind of images on Pinterest.
  • Supplying the right information about your images on Pinterest.
  • The two types of people to be found on Pinterest.
  • Pinterest is a place where people go to dream and plan- and to save their ideas.
  • How to specify where you are located on Pinterest.
  • Telling your story with catchy phrases on your pins.
  • Thinking about your clients’ pain points when creating your posts.
  • Earning people’s trust with Pinterest.
  • Thinking of your website as a central hub.
  • Why you, as a designer, should encourage your clients to create a Pinterest board.
  • Innovative ways of creating your various Pinterest boards.
  • Why it’s still really worth using Pinterest, even though it can take a while to build up steam.
  • How Pinterest is actually designed to help people take action.
  • Some tips for your best pinning practices.
  • Why it’s okay to use the same images over and over again!
  • Why you really have to listen to the Simple Pin Podcast!
  • All about Kate’s Full Pinterest Planner- you can download it for free at Simple Pin Media!

Other episodes mentioned on today’s show:

Summer Tannhauser #292

Allison Fannin #223

Leslie Carothers (Savour Partnership) #209 Links:

Website: Simple Pin Media Pinterest: Simple Pin Media Facebook: Simple Pin Media Twitter: Simple Pin Media Podcast: Simple Pin Media Podcast

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330: Darla Powell: Darla Powell Interiors 18 Months After Opening

Welcome to today’s Where Are They Now show, where we will be re-interviewing Darla Powell, from Darla Powell Interiors in Southern Florida. Darla originally appeared in episode #203, where she shared a lot of information about how she got her business off the ground and right out of the gate within the first seven months. On today’s show, you will learn about everything that Darla has managed to accomplish over the last year- and she will also be announcing something brand-new, which will be making its debut on the podcast today! Listen in to find out more.

Darla has a fun, genuine and down-to-earth approach to the designing of beautiful spaces. Since she launched her career in 2016, she has grown her business almost exclusively by word-of-mouth and her clients have really fallen in love with her work!

In her past life, Darla spent almost twenty years as a Detective Sergeant in Miami Florida, so one might say that she is an expert on the importance of having complete tranquility at home after a stressful day at work! Also, her background has carried over many hidden perks- including a strong sense of integrity, accountability and a ready-for-anything-ness that is key for home renovation projects.

Darla’s career transformation was fueled by her need to express her boundless creativity. She spent her childhood summers rummaging through her grandmother’s antique store where she developed an extensive knowledge of antiques, collectibles and of pieces that look perfect together, so Darla’s refined eye definitely sees those diamonds hiding in the rough! Above all, Darla really loves creating rooms that are gorgeous, elegant and soothing, so listen in now to find out what she has to share with you on the show today.

Show highlights:

  • Darla talks about some of the things she’s learned over the last year.
  • The difference that the hiring of assistants has made to the growth of Darla’s business.
  • How Darla re-invented herself at the age of fifty.
  • Why Darla has begun to delegate outside of her particular zone of genius.
  • Why Darla’s company has grown by leaps and bounds over the last year.
  • Starting a business costs money, so you really need to have a plan.
  • Some of the more challenging moments when Darla first started out as a designer.
  • Darla’s initial fears about raising her rates.
  • The kind of clients that Darla attracted when she was charging lower rates.
  • Finding your sweet spot in order to attract your ideal client.
  • How Darla managed to attract the huge number of Instagram followers that she has!
  • Keeping abreast with the latest Facebook algorithms.
  • The importance of being authentic and engaging quality followers on social media.
  • Using rich pins on Pinterest to drive traffic to your website.
  • The awesome clients that Darla has attracted through social media.
  • The benefits of sharing other people’s work on social media.
  • All about Darla’s exciting, soon-to-be-launched new venture- Wingnutsocial.com.

Other episodes mentioned in this show:

Barbara Viteri (Designerlebrity) #155

Allison Fannin #223

Leslie Carothers #209

Summer Tannhauser #292 

Resources mentioned on the show:

Website: Darla Powell Interiors Website: Wingnut Social Instagram:  @darlapowellinteriors  Instagram:  @wingnutsocial Facebook: Darla Powell Interiors Twitter:  @wingnutsocial

Book: The Big Leap by Gay Hendricks

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329: Power Talk Friday: John Dupra – Revel Woods Launches New To The Trade Program

Welcome to Power Talk Friday! We have John Dupra of Revel Woods with us for an interview today and they are also the sponsor of today’s show! Revel Woods’ mission is to make the buying process of expert-curated, high-quality hardwood floors as easy as possible. Today, John explains the proprietary algorithm, and how it removes a large number of the technical barriers that one normally faces when sourcing a wooden floor. He also talks about the new website that they are launching, with a revamped pro-program, to help you, as designers, to make money on this sought-after, high-ticket item. Listen in today to find out about the really unique method that Revel Woods has developed specifically to enable interior designers to learn about and also to confidently specify hardwood floors on their projects.

John’s father, Craig, started out in the wood-flooring business, working as an installer and a re-finisher before John was even born. Craig did this work for twenty-four years before eventually opening his own wholesale wood-flooring distribution company in Rochester, New York. While John was growing up, he spent all his summer holidays helping his father in his business. He then took a job with Saint-Gobain, a large materials manufacturing company, where he traveled the country as a sales engineer, working with flooring contractors for a period of eight years, before deciding to return home to join the family business in wholesale distribution. When John returned to the business, he joined up with the operations manager and together they developed an idea to put the boutique flooring showroom experience online. Their inspiration came from high-end fashion sites, like Stitch Fix and Trunk Club, and this was how the idea for Revel Woods was born. John has been featured in a number of the publications in the industry, including being recognized in Hardwood Floor Magazine’s first ever forty under forty.

Listen in to find out more!

Show highlights:

  • John talks about the supply chain in the industry.
  • Where interior designers can go to see what the Revel Woods product looks like. (Revel Woods)
  • How Revel Woods make their product equally and fairly available to everybody at the distribution level so that they are able to control the end-user experience from beginning to end.
  • Why the Revel Woods brand is really a brand of curated expertise from top to bottom.
  • The high level of care that’s provided by Revel Woods.
  • What happens when you complete the Revel Woods Selector and how it works.
  • How flooring really forms the center of every design space from an aesthetic standpoint.
  • How the Revel Woods product is designed to technically empower and also to provide a financial incentive for interior designers.
  • What Revel Woods are doing with their brand-new website.
  • How the new Revel Woods website solves pain-points for designers.
  • The discount plus a rebate structure that Revel Woods has settled on for pro accounts, as an incentive for interior designers.
  • How every aspect of the way that Revel Woods operates is very well thought out.
  • How Revel Woods have closed the loop to help find qualified installers for solo or small business owners who want to source their product.
  • Getting to really understand professional installers and the way that they think.
  • The way that Revel Woods will really work well for less experienced designers.
  • The incredible kind of support that Revel Woods gives designers.
  • The awesome features to be found on the new Revel Woods website!

Links:

Website: Revel Woods

Facebook: Revel Woods

Instagram:  @revel_woods

Twitter:  @RevelWoods

Pinterest: Revel Woods

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328: Catherine Hersacher: Going From a Big Interior Design Market to a Small Interior Design Market

Welcome to today’s show! We are very happy to introduce you to Catherine Hersacher, the founder of Bespoke Fine Interiors in Aiken, South Carolina. On the show today Catherine talks to us about how she translates and brings her worldly exposure and background to the small-horse community of Aiken. Running an interior design firm in a small, tight-knit community has some very specific challenges, but there are pro’s to it as well. On today’s show, Catherine also talks a bit about her consultation process. She is able to achieve a design for any project that is cogent with her client’s tastes and context. Listen in today to find out more about working as an interior designer in a smaller market.             

Catherine, originally from Massachusetts, founded Bespoke Fine Interiors in Aiken South Carolina in 2012, with fourteen years of design experience behind her. She previously worked for some of the top firms in the country, in the high-end residential and ultra-exclusive hospitality sectors of the design industry. Catherine gained invaluable knowledge in the luxury residential design field while working in Palm Beach, Florida. Then, moving to the Northeast, Catherine joined an exclusive hospitality design firm as an interior designer and specifications manager. Many of the projects were five-star and boutique properties, including hotels, clubhouses, residential towers and conference centers. These projects were often located all around the globe. Catherine was part of the Asia team and was frequently sent to present and conduct site visits in China and Hong Kong. Listen in to find out what Catherine has to share on the show today.

Show highlights:

  • Catherine discusses her backward approach to her career.
  • Catherine’s return to school to get an undergraduate degree in architecture and a master’s in product design.
  • Giving in to her horse addiction and moving to Aiken South Carolina.
  • The importance of setting your limits.
  • How Catherine manages to find the right work-life balance.
  • The type of design projects that Catherine works with, in Aiken.
  • Saying ‘yes’ to repeat work.
  • Catherine explains her superpower.
  • What Catherine loves the most about the market that she works with.
  • The awesome relationship that Catherine has with her current clients.
  • Working with a mid-level market.
  • All of Catherine’s work comes from word-of-mouth and most of it comes from builders.
  • Why Catherine does not specialize in any particular market.
  • What Catherine finds the most challenging part of her work.
  • About Catherine’s relationships with her contractors.
  • Why Catherine never thought that she would ever own her own business.
  • The way that Catherine has grown since starting her own business.
  • Catherine describes her initial consultation process.
  • Having the budget conversation in the first fifteen minutes of the consultation.

Other episodes mentioned in this show:

Susan Yeley #208

Natalie Hurst #172

Blanche Garcia #282

 Links:

Website: Bespoke Instagram: Bespoke Fine Interiors  @bespokefineinteriors Facebook: Bespoke Fine Interiors

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327 Chaney Widmer: How to Launch An E-Design Business

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Welcome! Today we’re really excited to have Chaney Widmer, the founder of Mix and Match Design Company, back with us- and she is also the sponsor of today’s show!  (She was previously in episode #260.)  We were really impressed when we first met Chaney because she was so well-spoken, so poised, and so directed and focused about her business. We were also really impressed with the way that Chaney’s whole business is completely E-design and that she doesn’t do any client-facing in-the-house work at all. Listen in today to find out more about Chaney’s niche.

Mix & Match Design Company was founded by Chaney Widmer in 2015 with the goal of making interior design services accessible and affordable for everyone. By harnessing the power of technology and using innovative online tools, Mix & Match has been able to help folks create homes that they love in a fun and efficient way – all online through “e-design” -while maintaining a personal touch. She wants to take the intimidation out of interior design – whether you are starting from scratch on a brand new home or redesigning a room that’s ready for an update, she’s ready to help!

Over the past several years, Mix & Match has grown into a multi-faceted business that serves not only clients but other interior design businesses as well. On the client side, Chaney offers one-on-one e-design packages, and also shares inspiring and educational design content to a broad audience through twice-weekly blog posts and on social media. In February 2018, she expanded into the “B-to-B” world and released an online course for designers (or aspiring ones!) who want to launch their own online interior design businesses. This self-paced course is released a few times a year and provides a “quick start” guide to getting an e-design business up and running. Enabling others to pursue their goal of starting a design business is a passion of Chaney’s, and she’s very excited to help them succeed! Mix & Match Design Company is based in the great city of Philadelphia and serves clients locally and nationally.

At the end of the last show with Chaney, we mentioned that she was in the process of coming up with a course for her interior design colleagues who are interested in learning about how to run a profitable and effective E-design business. She has subsequently come up with that course. It’s called How To Launch An E-design Business, and it will launch on the 4th of June 2018. Today we will be talking to Chaney about exactly what is in her course and she will also explain how it works. Listen in to find out what Chaney has to share with you today.

Show highlights:

  • E-design is really flexible- it can either be your entire business or used as a side-hustle.
  • The in-depth nature of Chaney’s course.
  • The way that Chaney has taken this aspect of design and systemized it.
  • How Chaney’s course will really save you time.
  • How the principals in the course will be a good foundation for your design business.
  • Chaney’s course is recorded, so you can do it in your own time and at your own pace.
  • The course can also be used to get the junior designers or design assistants who work for you up to speed.
  • The major topics that are in the four videos in the course.
  • Chaney really has her marketing well locked down!
  • Chaney’s belief is that designers should be providing everything that their clients need.
  • Finding the right process for your clients.
  • Most people accept that Chaney is an E-designer and so she won’t go and do in-person consultations.
  • The feedback that Chaney has had from designers who have purchased her course.
  • Chaney’s goals for the course that she created.
  • Chaney is offering a free download from the course.
  • What you will learn from the workbook of the course.
  • Who the course is tailored for.

 Links:

To get your free download of The start-up checklist for an E-design business go to E Design Biz Checklist

You can find Chaney’s course How To Launch An E-design Business at: E Design Course

To get onto Chaney’s email list go to the course landing-page at E Design Course.

How To Launch An E-Design Business course:   Mix & Match Design Company website: Mix And Match Design Instagram: @mixandmatchdesigncompany Facebook: Mix & Match Design Company

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326: Design Biz Live: Personality Traits, Pre-Consult Questionnaire, Contract Addendum

Download The Skills Assessment!

Welcome to today’s episode of Design Biz Live! As many of you know, this means that I have Judith Neary and Corey Klassen with me and that we’re going to have an in-depth discussion about the intricacies of running your interior design business. Listen in to find out more!

On the show today we are going to be talking about the important personality traits that you need to master in order to be really successful as an interior designer. Judith gives a fabulous description of what is and what isn’t a successful interior designer and Corey discusses the specific questionnaire that he sends out to his clients before their first consultation, along with his specific eleven step ‘What I will do and what I won’t do‘ document that he attaches and goes over with them when they sign the contract. Listen in today to find out what it takes to create a smooth and easy process for your clients.

Show Highlights:

 

  • Some of the overarching traits that are really important for interior designers to have- or to develop. 
  • What adaptability means to Judith.
  • Corey’s take on adaptability.
  • Why it’s not okay to adapt your particular zone of genius to please a client.
  • About Corey’s detailed Self Assessment Check List of Skills.
  • Working within your particular zone of genius.
  • Learning how to manage both conflict and resolution.
  • Corey’s way of dealing with things that bother him.
  • Becoming willing to do the hard thing- so that everything else can fall into place.
  • Corey discusses his initial process with new clients.
  • Corey’s process of knowing what he will and won’t do.
  • The three things that Judith will not do.
  • How Corey works out what he will charge for each project.
  • Why Corey always presents his proposals to his clients in person.
  • Why Corey does not take any digital communication from his clients outside of their project in the MyDoma Studio platform.  
  • What Corey charges to cover his initial consultation and operation costs.
  • Being really clear with your clients about what you will and won’t do. 

 

Other episodes mentioned in this show:

Lee Cockerel #222

This show is also a video on our YouTube channel  

 

 

 

 

 

 

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325: Claire Jefford: Create Valuable Content to Sell Through Your Website

Claire Jefford

Welcome to another Power Talk Friday! We have Claire Jefford back on the show with us today (she was previously on #237) and we will be talking to her about how to create products, courses, and the kinds of things that designers can sell to consumers on their websites. She will explain what this looks like, how to do it, why you should be doing it, and also, some steps that you can follow in the process. LuAnn really enjoys talking to Claire and she loves having her on the show because it means that it’s going to be a seriously good one, so listen in today to find out what Claire has to share with you.

Claire started her interior decorating business in 2011 and her firm specializes in 3D design as well as custom residential projects. Claire has a very keen eye for detail and she particularly loves to mix patterns and fabrics. Her company was named one of the top thirty interior design firms in Ontario in 2017 and she is very proud to be the highest reviewed design professional in the greater Toronto area on Howzz, with more than ninety reviews! Claire, not one to shy away from social media, has been creating videos on Facebook since 2013 and she started her own Youtube channel in January 2016. She also has a second business, where she coaches and helps other designers to run their interior design businesses. With her no-nonsense approach, she shares marketing ideas, proven processes and social media strategies, to help others in the field to build confidence in the way that they work. Claire also runs a free Facebook group called Interior Design Business Strategies, which is an amazing community focusing on the business of design. Listen in now to find out more. 

Show highlights:

  • Claire explains the difference between a product that you create and an affiliate link.
  • The right time to do affiliate links on your website.
  • Getting to know your audience.
  • Some steps to creating the kind of product that consumers can buy from your website.
  • Finding and recognizing opportunities to create your products.
  • Looking at your customers’ pain points in order to create a valuable product.
  • Layering some affiliate links into your website.
  • The importance of building trust with your audience through your website.
  • Saving both time and money are always really important.
  • The benefits of having a Facebook group.
  • How to do a really effective pre-sale for your product.
  • The walk-through video that Claire created.
  • Being really clear about what you’re offering on your website.
  • Knowing when you should throw in the towel.
  • Sometimes you’re going to need to invest in what you’re creating.
  • The time and effort that it took for Claire to create her ‘Rock The Consult’ course.
  • Categorising your blog posts.
  • The beauty of creating products that will retain their relevance over time.
  • Why you really need to charge for all the time you’re using.
  • Remember to get testimonials from your customers!

Claire was also in episode #237: Claire Jefford – How to Get More Clients with Video Content

Other episodes mentioned on this show:

Kae Whitaker #274

Carla Aston #242 

Links:

Claire on Instagram: @ClaireJeffordDesigns

Claire’s website: Claire Jefford

Claire on Facebook

Claire on Youtube

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324: Steven G: Attract the Luxury Client

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Welcome to today’s episode! I have Steven G, of Interiors By Steven G, with me today and we will be talking about how and why Steven G came to the decision to leave the first interior design firm that he partnered with and how he launched his own company, based on the lessons (or the negatives, as he calls them) that he learned there. He will also discuss how he established his company and reputation with the luxury property developers in the South Florida region. Today’s show is a fantastic example of gambling on yourself and of calculating the risk vs your return on investment, so please listen in carefully to what Steven has to share with you today.

Interiors By Steven G is one of South Florida’s most outstanding interior design firms. Steven leads a team of more than eighty professionals, which include licensed interior designers who are fluent in seven languages, interior design renderers, a full Autocad department, design assistants, an in-house marketing and PR department, as well as a full warehouse team with their own fleet of trucks. Their locations include a one-hundred-thousand square foot corporate office and showroom and the NOW by Steven G Showroom. These are both located in Broward County. Listen in to find out more.

Show highlights:

  • How Steven intentionally, and also organically built his collaborations with the luxury property developers in South Florida.
  • Why Steven has focused his career and business on the luxury condominium market.
  • How Steven used to reach his buyers through his sales center.
  • How Steven works between seventy and eighty hours every week to remain out-of-the-box as a designer.
  • How Steven’s business first began to blossom, and how he found his niche.
  • The importance of being structured in the way you do your business.
  • How Steven has never forgotten where he came from- or to say ‘thank you’.
  • Steven’s humble approach to his business.
  • How Steven got his foot in the door with the luxury property developers, early on in his business.
  • How Steven assesses the potential return on his investments.
  • Reaping the benefits of long-term design investments.
  • How Steven realized that the first firm that he partnered with was going to crash and burn.
  • The way that Steven built his company on ‘the negatives’.
  • Steven is always reachable- this really works for him!
  • How working hard can allow you to eventually land in a really beautiful place!
  • The importance of creating your own destiny.
  • Steven is a wealth of knowledge- and he is willing to share it with you, designers!
  • Why you always need to think ahead of the game.
  • Please take the time to go to Steven’s website interiorsbysteveng.com The work is really unbelievable!

Resources:

Interiors By Steven G

Steven on social media: Facebook Twitter Instagram Linkedin

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323: Amy Flurry: How to Pitch Press and Build Relationships

Welcome to Power Talk Friday! Last Friday we started a great conversation with Ashley Hotham-Cox, the editor-in-chief of Home Design & Decor in Charlotte, about how to pitch yourself and how to get press. Today we are really happy to continue the conversation with Amy Flurry. Amy has appeared once before on the show, on episode #108 and she’s really a smart lady, so if you haven’t met her yet, you are really in for a treat! Listen in now to find out more!

Amy has two decades of editorial experience, conceiving ideas for stories, producing shoots, and writing copy for magazines and online publications. These include Country Living, In Style, Refinery 29, Conde Nast Traveller, Better Homes and Gardens, and Lucky Magazine. Amy authored Recipe For Press- Pitch Your Story and Create A Buzz, (which we spoke about in episode #108) after being inspired by her career in publishing. She has now written her second book, Recipe For Press- Designer Edition. This book is filled to the brim with tools for interior designers, architects, landscape planners, and product designers who need to take advantage of any new media opportunities which are available. Amy applies her collective expertise- from trend direction to product and brand development, working with companies to expand their marketing strategies and to connect businesses to the interior design trade. Listen in to find out what she has to share with you on today’s show.

Show highlights:

  • The really great advice that Amy gave to LuAnn when they first met.
  • About Amy’s fabulous new book, Recipe For Press- Designer Edition.
  • The overarching points that Amy wanted to get across in her new book.
  • Why designers need to create a strategy for getting press.
  • The shift that Amy has seen lately, in the design industry.
  • The new opportunities that are available now, for designers to get their names out there.
  • Why you need to have a really good pitch.
  • How to create a killer pitch.
  • Why you really need to know what you want to get from the press.
  • Remember that all publications need content!
  • The amount of work that you’re going to be in for when you engage with a publicist.
  • Why it makes more sense to pitch for publications in your neighborhood.
  • Press is not about ego- it’s actually about business!
  • Working your way up- starting with your local press and local market.
  • About Amy’s layering strategy.
  • The way that Amy creates events that are really worthwhile for everyone in the room.
  • Why retailers really want you, as interior designers, in their showrooms.
  • The importance of sharing- and recycling images.
  • Celebrating the things that set you apart from other designers.
  • Some of the fabulous resources that are available on Amy’s website- Recipe For Press.
  • About Amy’s incredible company- Paper-Cut-Project. You can see it on Instagram.

 Links:

Other episodes mentioned on this show:

Laura Thurman #272

Claire Staszak #166

Lynn K Leonidas #179

And Amy Flurry appeared before on episode #108

 

To order your copy of Amy’s book go to Recipe For Press.

Go to Luann Nigara, to the ‘live events’ tab, to find the RSVP link for the opening night, at Lefroy Brooks, of the ICFF at the AND Building on 22nd May. The first 25 people will receive a free book from LuAnn!

To figure out all the things that you can do with MyDoma Studio go to My Doma Studio.

To get onto LuAnn’s email list text the word designbiz to 444 999, or go to her website https://www.luannnigara.com and go to the events page.

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322: Deborah Von Donop: Understanding Why and How to Monetize Your Interior Design Blog

Welcome to today’s episode! On the show today we are going to be having an in-depth conversation with Deborah Von Donop, an interior designer, and well-known blogger. We will be talking to Deborah about monetizing your blog and also about how and why it is really important to create a content-rich blog, in order to drive readers and design enthusiasts to your website for the opportunity to monetize through affiliate links and sponsored content. Listen in to find out more about networking as your biggest resource for growth.              

Deborah is the principal of DVD Interiors in Connecticut and she is the editor and founder of the national blog DVD Interior Design. Deborah also guests blogs for a number of other sites, including Westchester Magazine, I blog Magazine, Blissfully Domestic.Com and more. She writes weekly posts about design resources, highlights from industry events and also interior design topics which are aimed to educate and inspire her readers. Deborah’s experience includes a BFA in Interior Architecture from Cal State University in Long Beach, a CCIDQ certification, an NCIDQ certification and a LEED GA credential. All of this combines really well to bring an in-depth knowledge to all of her projects. Listen in now to find out what Deborah has to share about upping your game in social media.

Note- This show with Deborah pairs very nicely with the upcoming show featuring Claire Jefford, which will air next week. It follows up on today’s show with how to create your own content to sell through your website and blog, so be on the lookout for that!

Show highlights:

  • Deborah discusses her evolution from interior designer to online media marketing expert.
  • How Deborah really got to grips with the online marketing space from the inside out.
  • How the online marketing space has really widened Deborah’s opportunities.
  • How Deborah is now applying her experience from her blog, over the last few years, to her interior design business.
  • Why Deborah really loves to teach people about the importance of republishing their work.
  • Why you really have to give a lot before asking for anything back in the online space.
  • Three good places to start with monetizing your blog.
  • How advertising has evolved to become more sophisticated.
  • Making money through affiliate marketing.
  • Why middle bloggers are rising in the online space.
  • Why you should always be consistent with your message in the online space.
  • About word of mouth marketing.
  • Ten great online environment options.
  • Getting your blog to the point where you can monetize it.
  • How much traffic you need to be a successful affiliate marketer.
  • The benefits of using evergreen content in your blog.
  • Creating income through sponsored content.
  • Why you have to be really passionate about blogging to make it.

Links:

To contact Deborah, or to get her Visibility Package go to DvD Interior Design 

Book mentioned on the show: Jab Jab Jab Right Hook by Gary Vaynerchuck.

To get all the details about the Kips Bay show-house go to Kips Bay show-house