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386: Wendy Glaister: Not All Challenges Are Design Related

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Welcome! We are really happy to have Wendy Glaister, of Wendy Glaister Interiors, here with us today! Wendy is a really sweet, kind, and cheerful lady with a million-dollar smile, and it’s very clear that being involved with philanthropic organizations, and giving back to her community are a big feature of Wendy’s design firm. On the show today we have a really wonderful and very inspiring conversation with Wendy where she shares some things that may surprise you and will certainly make you appreciate her. You’re in for a very different episode today! Listen in now to find out more!

Wendy Glaister Interiors is located in Modesto, California. And Wendy is an interior designer who has mastered the art of listening. She listens to her clients, to understand the things that will make their homes feel uniquely special, she listens to architects, to help make their vision come to fruition, and she listens to contractors, collaborating with their craftspeople and artisans to bring out the very best in every member of the team. Wendy is a delightful speaker, whether to an audience of design students or a seasoned group of interior design professionals. She is engaging, using self-deprecating humor to immediately disarm and warm her audience. She is currently serving as president of the Central Californian Nevada chapter of the ASID. Listen in to find out what Wendy has to share with you on the show today.

Show highlights:

  • Growing up, Wendy always really wanted to be a member of the ASID- and now she’s the ASID president!
  • Being involved with philanthropic organizations, and giving back to her community is a big feature of Wendy’s design firm.
  • Wendy talks about the three organizations that she patronizes and some of the things she does for them.
  • What the Genesis 50/20 Foundation is all about.
  • Wendy shares, for the very first time, about a profound challenge that she had to deal with in her life.
  • Talking about difficult things really can really help people to get their power back.
  • What it took for Wendy to realize that she wasn’t ‘the problem’.
  • Wendy talks about her compulsion to do well and to help people.
  • Why Wendy doesn’t think it’s fair to quit.
  • Wendy’s business has grown a hundred percent, year over year, for three years!
  • Ensuring that her son has a good life has been a huge motivator for Wendy.
  • The help that she got from her gutsy pastor.
  • How Wendy developed so much compassion for other people.
  • From living in ‘survival mode’ to learning to trust again.
  • That positive change she’s experienced in her business since talking on a partner.
  • Wendy does boxing to release her pent-up tension.
  • God has always shown up for Wendy and that has allowed her to remain optimistic.
  • It’s really okay to be kind and helpful.
  • How Wendy has managed to grow her business by a hundred percent a year, for three years in a row.
  • Some business lessons that Wendy has learned along the way.
  • It takes a lot of work to remain brave, take full responsibility, and be accountable for your business.

Links:

Website: Wendy Glaister Interiors

Facebook: Wendy Glaister Interiors

Instagram: Wendy Design

Pinterest: WKG Design

Twitter: WKG Designer

To support Wendy in her mission to provide mothers who are victims of domestic violence with the funds to obtain the therapy necessary to heal, you can do it through The Haven Women’s Center, Crickets Hope and Arts Therapy Program for children, and the Genesis 50/20 Foundation, which raises and distributes funds for trauma therapy. You can reach these organizations through Wendy’s website Wendy Glaister Interiors.

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385: Power Talk Friday: Amber De La Garza: The Productivity Specialist

Find Amber on Boardroom for Creatives

Welcome to another episode of Power Talk Friday! We’re really excited to have Amber De La Garza, The Productivity Specialist, here with us today! We all know that things, like being productive and efficient, getting our systems in order, and managing our time, are crucial to running a successful business. Although these things may seem simple, they are often a lot more difficult than they need to be. Amber’s goal is to simplify everything and make it easier for entrepreneurs. One of the things that she loves to teach people about is time-blocking. If you have tried it before, and it didn’t seem to work for you, you will really gain a lot from today’s show. Because Amber’s goal for today is to get you to to the place where you love time-blocking and you see that it’s the best thing that has ever happened to your business. Listen in to find out more!

Amber De La Garza is The Productivity Specialist! Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of S.T.O.P.! The Entrepreneur’s Success Solution. She helps driven entrepreneurs execute actionable solutions to maximize profits, reduce stress, and make time for what matters most! Listen in to find out what Amber has to share with you on the show today!

Show highlights:

  • Amber is going to teach you how to love time-blocking!
  • There are two different types of time-blocking- task-based and project-based.
  • Amber gives her definition of what time-blocking is: It’s investing your best time into your best activities.
  • Getting really clear about the few activities that will have the biggest impact on you achieving your goals, if done consistently.
  • Once you’ve created a schedule you will need to keep showing up consistently for the things that have to be done.
  • Busting the myth that some people are designed to be more structure than others.
  • Using your goals as a motivating factor to learn new skills.
  • Some excellent tips for effective time-blocking.
  • Amber shares her seven-step process of creating your ideal block schedule.
  • Creating boundaries for your ideal schedule.
  • Creating purposeful routines to set yourself up for success.
  • It’s often the smaller things that will get you to where you want to go.
  • Finding what really works for you helps when creating routines that are sustainable.
  • We all have different priorities for our daily schedules.
  • The benefits of having weekly power lunches.
  • Another way to do time-blocking.
  • Reclaiming money by creating high-value activity blocks.
  • You don’t have to be available all the time!
  • There’s never enough time to do everything, so your job is to create the time and carve it down on your schedule for the things that matter most.
  • Amber talks about the free template download that she has for you, to help you create your ideal schedule. Go to The Productivity Specialist to download it now!

Other episodes mentioned on the show:

Monique Holmes #365

Links:

Website: The Productivity Specialist

Podcast: Productivity Straight Talk

Facebook Page: The Productivity Specialist

Facebook Group: Productivity Straight Talk

Instagram: Amber De La Garza

For your free template download: The Productivity Specialist

Find Amber on Boardroom for Creatives

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384: Sarah Magness: Practical Strategies for Talking Budgets

Welcome to today’s episode! We’re really glad to have Sarah Magness, of Magness Design, with us today. Eight years ago, Sarah hatched as a ‘baby designer’ and launched right into the luxury market.

Today she talks to us about the real-life experience she gained during this time, before opening her own firm. She also talks about the “New Heights” program at Marymount that she came to spearhead through her involvement with the Institute of Classical Architecture and Art. And today we also have an excellent conversation with Sarah about the best way to talk budget with clients. This is often a really tricky area of business, so listen in to get Sarah’s very straightforward and clear advice.

Magness Design began in 2010 with a focus on residential design. It is located in New York City and its current focus is on the preservation of historic properties, by saving them and making them livable. Their major projects are in New York City, the Hudson Valley area, and on Long Island.

Sarah received her undergraduate degree in Architecture from the University of Texas at Austin and her graduate degree in Interior Design from Pratt Institute. She is a House Beautiful “Next Wave” designer and she’s also been featured in Architectural Digest for a very large townhouse project that she saved and renovated. Listen in to find out more.

  • Show highlights: Working for three or four different design firms is a great way to learn the business aspect of running your own design business.
  • The different people that Sarah first worked for, to gain real-life experience.
  • The type of apprenticeship that architecture undergraduates are required to do.
  • Sarah’s recommendations for getting to work for the best firms, after graduating from school.
  • New York has a really supportive and talented design community.
  • Budget is always an issue with clients.
  • How Sarah approaches budget conversations with her clients.
  • How to estimate a budget for your client on the spot.
  • The importance of having really clear communication with your clients.
  • It is often the clients’ choices that cause a project to go over budget.
  • Giving the client an itemized list with the cost of each item on it.
  • How to talk to your client about going over the budget for certain items.
  • When and how to discuss fees with a high-end client.
  • The language to use in order to get the best response from clients when dealing with multi-faceted projects.
  • Sarah discusses the passion-projects that she’s involved with.
  • Sarah has created a twelve-minute documentary called The
  • Town Home, about a seven-story
  • 1911 New York townhouse renovation project that she did.

Other episodes mentioned on the show:

Andrew Suvalsky #28 Christie Leu # 182 Dr. Ellen Fisher #71

Links: Website Instagram Facebook Twitter

Reference: Click the ICAA organization link find your local chapter.

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383: Power Talk Friday: Jeff Tippett: The Power of Persuasion in Business

Jeff Tippett 409x361

Welcome to Power Talk Friday! We are really delighted have Jeff Tippett, aka Mr. Persuasion, with us today. Jeff is a subject matter expert in persuasive communications. And on the show today he will explain some of the principals that lie right at the heart of persuasion. This is really an important and valuable skill to learn for any business. And there’s so much you can accomplish after acquiring this skillset! So grab the opportunity now, and listen in to hear Jeff’s message.

Jeff helps people increase their effectiveness, gives them powerful tools for attaining goals and dreams, and helps them positively impact their organization—all as they learn techniques for communicating persuasively with others.

When results mattered most, renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation have trusted Jeff to develop and implement communications plans to persuade elected officials, the media, and the general public. And as an expert on persuasive communications, Jeff continues to deliver results for influential clients.

Other industry experts have validated Jeff’s work through numerous awards including the prestigious The American Advertising Awards.

Jeff has impacted thousands of lives through over 500 presentations including keynotes and seminars. Others feature Jeff’s expertise in persuasive communications through articles, podcasts, and blogs.

Jeff’s highly anticipated second book, Unleashing Your Superpower: Why Persuasive Communications is the Only Force You Will Ever Need is scheduled for completion in January 2019. Listen in to find out what Jeff has to share with you on the show today.

Show highlights:

  • Jeff shares the story of how he adopted his baby daughter in Haiti.
  • The really valuable lesson Jeff learned from his experience in Haiti.
  • Changing your mindset from one of manipulation to one of persuasion.
  • The two words that indicate that you’ve successfully persuaded somebody.
  • Showing someone a new vision of how things could be.
  • Getting what you want by helping others to get what they want.
  • Three ways to get to know what someone really wants.
  • Some tools to use when making a real connection with a potential client, and getting them to like you.
  • People will remember how you made them feel, so make them feel heard and understood, and valuable.
  • Placing yourself firmly in the shoes of a potential client.
  • Putting a lot of thought into what you say and the language you use.
  • Jeff shares 3 strategies to create better online influence.
  • Helping people to trust you.
  • Figuring out your only-ness, to really stand out and set yourself apart.
  • Staying consistent with who you are and what you do.
  • Three tips to help you to position your message so that people will say “yes”.

Other episodes mentioned on the show:

Nancy Ganzekaufer #15, #159 and #256

Fred Berns #22, #48, #96, #174, #226, #289, and #337

Sponsored episodes by Article.Com #301 and #367

Links:

Website: Jeff Tippett

Twitter: Jeff Tippett

Facebook: Jeff Tippett Speaker

LinkedIn: Jeff Tippett

YouTube: Jeff In Cary

Book: Pixels Are the New Ink: 3 Steps to Digital Domination In Your Industry

To look into Article.com: Well Designed Article

Text the word PERSUADE to 66866, to be informed when Jeff’s new book, Why Persuasive Communications is the Only Force You Will Ever Need, becomes available. You will also get a free chapter of the book right away.

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382: Alyce Lopez: Intention + Focus = A Successful Interior Design Business

Alyce Lopez Headshot 409x361

Welcome to the show! Today we have Alyce Lopez with us. She is one of LuAnn’s real-life friends, and also the principal of The True House in Tula Vista, California. Although Alyce is still a ‘baby designer’, she’s a really smart lady! She knows that being an interior designer is her business and not a hobby. She is also very clear on what she does and how she does it. On the show today Alyce talks to us about the way she runs her business and how she’s built it up to profiting six-figures in under three years. There is so much you can learn from Alyce on today’s show! Listen in to find out more!

Alyce Lopez owns and operates The True House, a full-service interior design firm that specializes in residential design for busy, young families. She began her career in interior design after purchasing a fixer-upper with her husband. The two navigated through renovations on a 1950’s rambler maximizing their creativity and pocket change. The True House came about organically after documenting their home renovations on social media.

Alyce grew up in southern California in Aliso Viejo, CA.  Growing up near some of the most beautiful beaches, she was always inspired by natural textures and elements. Alyce graduated with a degree in education.  In 2006, she married her husband who teaches kindergarten locally in Chula Vista.  Today, Alyce is mother to two young children (ages 5 & 7) and her pug, Mochi.

TTH focuses on bringing a transitional aesthetic to the common builder grade home in south San Diego.  Alyce prides herself in making each home more functional and livable for young families while respecting her clients’ budgets.  She believes your home should be a reflection of your personal style and provide customized features that make life more enjoyable.  The True House recognizes that your home is your largest financial investment and it should be treated with the proper care and attention.    

The True House is the top reviewed interior designer in south San Diego. Alyce has been featured as a style spotter for industry shows and is a brand ambassador for Revolution Performance fabrics. You can find her work published by SD Voyager and Furniture Today. Listen in to find out what Alyce has to share about her interior design business.

Show highlights:

  • Some of the things Alyce has established as important parameters in her business.
  • Establishing a really good relationship with a limited number of selected vendors.
  • Tula Vista has organically become Alyce’s niche area.
  • Alyce’s family-based approach to running her business.
  • The importance of having a good work/life balance.
  • Some tips for having a debt-free life and business.
  • The type of design that Alyce focuses on and the services she provides.
  • The benefits of offering clients blocks of time.
  • The kind of value that Alyce provides for her clients.
  • Alyce uses Acuity Scheduling to keep things organized.
  • Where Alyce sources her furniture and accessories.
  • Providing limited options when too many options could be confusing.
  • How Alyce shares her trade-show experiences with her clients.
  • The step-by-step process that Alyce uses with her clients.
  • The way that Alyce structures her charges.
  • The importance of planning ahead for your business.

Resources:

Books by Dave Ramsey

Links:

Website: The True House

Facebook: The True House

Instagram: @thetruehouse

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381: Power Talk Friday: Julie Broad: Write a Book to Market Your Interior Design Business

Julie Broad

Welcome to Power Talk Friday! As most of you know, on Fridays LuAnn talks to people, from any industry, who can share something with us that will enhance, grow, or make our business or personal lives make sense. Today we are very happy to have Julie Broad, an Amazon Overall Number 1 Best-Selling Author, join us on the show. Julie has a background in real estate and in branding. Having generated over six figures in revenue from her book sales alone, she now teaches authors how to build their brand and boost their business through her new company, Book Launchers.Com. Listen in today to find out how Julie could help you make a bigger impact with your interior design business by writing, publishing, and selling a top-quality book.

Julie was born in Canada. She grew up in rural Alberta in a house attached to a 20 room Motel. Collecting the pop cans and beer bottles from the motel rooms, she used the money to invest in gold stocks which she used to pay for her first year of undergraduate education. When it was time to do her MBA, she used her savings to buy investment properties instead of fund her education. Student loans paid for school, and then the seven properties she owned by the end of her MBA paid off her student loans. Julie continued to apply the entrepreneurial lessons she learned from her parents (not her MBA, because that degree was pointless) as she grew her real estate portfolio, launched a real estate training and education company, and began to write books. She became an Amazon Overall Number 1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book. Listen in to find out how Julie helps people achieve their goals.

Show highlights:

  • The benefits of self-publishing.
  • Producing a book to give clients will really benefit small business owners or designers.
  • Producing a book really demonstrates that you’re an expert in your field and it can earn you tons of media as well!
  • How much content has to be in your book for Amazon to sell it and provide you with printed copies of it.
  • You can increase the content of your book by spacing it out and filling it in with pictures.
  • How getting some assistance with structure, from someone like Julie, can really help to bring out of you what you already know.
  • Friends and family probably won’t tell you if your ideas really suck.
  • The ways that Julie helps people position their book to appeal to their ideal reader.
  • Putting your own flair into ordinary things.
  • Some things to help you get to the heart of your brand.
  • Some mistakes people make in communication that deludes their message.
  • A tip about body language to help you become more confident.
  • With self-publishing, it’s 100% your book.

Links:

Website: Book Launchers

YouTube: Julie Broad

Facebook: Book Launchers

Instagram: @juliebroad @booklaunchers

Twitter: Book Launchers

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380: Circle Design Studio: Architect & Interior Design Firm: John & Theresa Dorlini

John and Theresa Dorlini

Welcome to today’s show! We are really happy to have John and Theresa Dorlini, the dynamic duo behind Circle Design Studio, with us today. The idea of CIRCLE was born in 2001 when, on their first official date at a sushi restaurant in downtown Tempe, John and Theresa made a pinky promise to build a design empire. On the show today we have a really great conversation with them about how they built their business and the way that they run it. Listen in today, to find out what they have to share with you.

Circle Design Studio is located in Roanoke VA. Since its inception in 2005,  John and Theresa have expanded the CIRCLE family to encompass full-service design, including architecture and general contracting.

John is the principal architect and he holds professional licenses as a Certified Interior Designer, Class A Contractor, and Architect in the states of Virginia, North Carolina, and West Virginia. Those qualifications, combined with his background in design and construction administration for large-scale public projects, ensure a thorough drawing set that leads to accurate bidding and execution.

Theresa is the principal interior designer and creative director. Her strength is seeing the “big picture”.  She has 20 years of interior design experience practicing in Arizona, Florida, and Virginia, and she works closely with all their clients, both residential and commercial, to develop a cohesive design concept that reflects their personal style or branding. Theresa is passionate about design education and she’s taught at James Madison University, and also at her alma mater, Arizona State University. Listen in to find out more.

Show highlights:

  • Their way of explaining to a client why they would do well to make use of a designer, as well as a builder and an architect.
  • Why they invest so much in their 3D visualizations.
  • The programs that they prefer to use for their 3D visualizations, and why.
  • How 3D modeling can help prevent disconnect with the various players working on projects.
  • How it really helps to have an architect on board with their projects.
  • The benefits of having a large body of work to show their clients.
  • Words are just words, so images really help!
  • They are busy creating a coffee table book.
  • What they do to make projects easier to understand for their clients.
  • Following the steps of a tried-and-true-process.
  • Explaining to their clients, when discussing fees, that they’re paying for John and Theresa’s expertise.
  • Everything about design comes really easily to Theresa.
  • Designing seems really easy for some people, so it’s easy for them to underestimate what actually goes into it.
  • A book that John recommends is The Business of Design by Keith Granet.
  • All about the vision statement they are busy creating.
  • Being at the glorious point of being able to recognize the really valuable clients and let the others go.
  • Realizing that it’s all about serving the client.
  • You have to be really good at what you do to work with the luxury market.
  • Learning to be honest enough to just say ‘no’.
  • Putting things in writing can save your butt!
  • Setting boundaries with clients.
  • Creating a dual-purpose welcome-packet for clients.
  • Ways to protect yourself from customers who tend to take advantage.

Previous episodes mentioned in the show:

Darla Powell #330

Jason Byrne #311

Charles Pavarini #113

Resources:

Book mentioned: The Business of Design by Keith Granet

Links:

Website: Circle Design Studio

Facebook: Circle Design Studio

Pinterest: Circle Design Studio

Instagram: Circle Design Studio

Blog: Curata Home

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379: Power Talk Friday: The Ladies of Badassery on Creating an Engaged Community

Samanthaparker Kathyrasmussen1 409x361

Welcome to Power Talk Friday! We have Samantha Parker and Kathy Rasmussen, the partners in the Badassery Community, with us on the show today. Samantha and Kathy are the co-founders of Badassery Magazine, the co-hosts of the Badassery Podcast, and they also have a book out, called Badassery Styled Community. These ladies are very real. They are trailblazers and they are on a mission. Together, they are creating an ultra-engaged community of women entrepreneurs who are fully committed to living bold and passion-filled lives. On the show today they share some great guiding principals on being authentic and doing things your way. Listen in to find out about the very significant work that these two dynamic ladies are doing.

Badassery Magazine is a resource for female business owners to navigate and embody the Badassery Lifestyle. The magazine features articles written by their community of contributors on topics including Entrepreneurship, Branding, Marketing, Mindset, Self Care, Health & Beauty, Home, Family, Travel, Food & Drink Recipes, Entertainment, Music, and lots more.

Samantha is ridiculously passionate about living a life of true Badassery. She believes that we all rise together and she puts community over competition. She has been featured on NowThis, The Daily Vee, Bold TV, and numerous interviews and podcasts.

Kathy is an idea cultivating machine and can strategically birth your idea to life. When she’s not busy connecting other entrepreneurs with fabulous experiences, you can find her being featured on NowThis, Bold TV, numerous interviews and podcasts. Kathy is passionate about owning who you are and stepping into the spotlight. Listen in to find out more.

Show highlights:

  • The backstory of how the Badass Community was started.
  • How Samantha and Kathy first met.
  • Kathy explains what she does, as an implementation strategist.
  • Knowing your where your passion lies and what fulfills you.
  • About the brand pillars of the Badass Community.
  • Some pillars that would benefit designers.
  • Embracing who you are and letting your authentic personality shine through.
  • Thinking about what you want to be known for.
  • Creating consistency throughout all your messaging.
  • Determining what your brand pillars should be.
  • The process of welcoming people to a community.
  • Growing your design business through a Facebook community.
  • Cultivating conversations within a Facebook community.
  • Giving value and sharing your expertise within a Facebook community will get people to hire you.
  • Getting loyalty from the personality brand you’re creating.
  • Things that are necessary, but not obvious about the backend of running a community.
  • Some of the things they do that really make the members feel special and want to stay in the community.
  • To restrict your community or not?

Previous episodes mentioned on the show:

Nancy Holla #377

Colleen Prim #359

Nicole Heymer #125 and #137

Claire Jefford #237 and 325

Rachel Moriarty #55 and #214

Dixie Willard #273

Links:

Website: Badassery Magazine

Facebook: Badassery Magazine

Instagram: Badassery Magazine

Badassery Mag: Badassery Magazine

Badassery Podcast: Badassery Podcast

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378: Charles, 9th Earl Spencer: Unveils Royal Furniture Line for Theodore Alexander

Lord Spencer

Welcome to the show! You’re really in for a royal treat today! We’re very excited to share LuAnn’s interview with Charles, the 9th Earl Spencer, as he unveils the Royal Funiture line for Theodore Alexander. LuAnn did this interview live, in person, at the Theodore Alexander Showroom in High Point, North Carolina. Lord Spencer is the younger brother of Diana, Princess of Wales. He is also a British nobleman, peer, author, journalist, and broadcaster. The Althorp Living History furniture collection was designed in partnership with Theodore Alexander. And it encompasses replications of furniture found in the 500-year-old Althorp Estate where Lord Spencer and Diana grew up. Listen in today to find out what Lord Spencer has to share about the Althorp Living History furniture collection.

For five centuries, Althorp – a sprawling English estate in bucolic Northamptonshire – has served as the primary residence of the Spencers, one of the most distinguished, aristocratic families in England with ties to Winston Spencer Churchill and the ancestors of George Washington.

It was this combination of rich legacy and the home’s warm, beautiful interiors that drew fine furniture maker Theodore Alexander to Althorp. The resulting collection of furniture and upholstery pieces in Althorp Living History draws inspiration from treasures gathered during the 17th, 18th and 19th centuries by Althorp’s famous inhabitants.

Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes, and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods, and upholstered furnishings. Theodore Alexander and its licensed collections (Althorp Living History, Keno Bros. for Theodore Alexander, Jamie Drake for Theodore Alexander, Michael Berman for Theodore Alexander, and Steve Leung for Theodore Alexander) are available throughout the world at fine furniture galleries and design centers. Listen in today to find out more!

Show highlights:

  • The “Spencer heritage” — 500 years of history in the Althorp Estate and how that history is captured in the furniture.
  • The wonderful responsibility of being heir to the Althorp Estate.
  • Retaining Althorp as a place of entertainment.
  • For Lord Spencer, history is about people- not about dusty, dry facts.
  • How the relationship between Lord Spencer and Theodore Alexander began.
  • Lord Spencer enjoys the passion that Theodore Alexander has for the heritage of the furniture collection.
  • Lord Spencer is able to provide the backstory of every single piece of furniture in the Althorp Living History line.
  • How Theodore Alexander has helped to preserve the Althorp history and heritage through the furniture line.
  • Lord Spencer talks about his favorite pieces in the collection.
  • What buyers can expect when purchasing an Althorp/Theodore Alexander piece.
  • Owning a cherished piece of history with the opportunity to create your own heritage with pieces with a rich history.
  • What designers should know about the value of the Althorp Living History furniture collection, and also of Theodore Alexander, as a company, when considering introducing the furniture line into their projects.

Links:

Theodore Alexander’s website:  Theodore Alexander.

Furniture Collection:

Email: c@clairemontcommunications.com / msmiley@theodorealexander.com / ostrowski.anna97@gmail.com

The video of this interview is available on LuAnn’s Youtube channel: Youtube

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377: Power Talk Friday: Nancy Hala: Branding Expert & Co-Host with Sheri Salata of This Is Fifty

Nancy Hala Headshot

Welcome to today’s show! We are very happy to introduce you to Nancy Hala today. Nancy is a branding expert and she’s also co-host of the podcast This Is Fifty With Sheri and Nancy. LuAnn truly loves and enjoys what Nancy and her co-host Sheri Salata are doing! Nancy and Sheri joined forces when they were both in their mid-fifties, to launch their company, start their podcast, and begin living The Pillar Life. They decided at the time that it’s never too late to make the rest of their dreams come true. And both still had a ton of dreams left that they really wanted to come true! On the show today, apart from picking Nancy’s expert brain, as a brand strategist, we will be talking to her about The Pillar Life, and leaning into starting a new life with career changes. Because sometimes you just have to take a leap of faith and trust that the universe will support you. So listen in today to find out what Nancy has to share with you.

Nancy is a chief visionary of The Pillar Life. And This Is Fifty with Sheri + Nancy is a popular podcast about redefining and rebranding the middle of life. Sheri Salata and Nancy are lifelong soul-sister friends. And on their podcast they’re having conversations with experts, teachers and uplifters about fueling their imaginations and igniting the eight most important pillars of their lives: Health + Wellness, Spirituality + Happiness, Romance + Sex, Friends + Family, Creativity + Innovation, Adventure + Discovery, Sanctuary + Beauty, and Money + Abundance.

Nancy is also the innovator behind BrandStory, a trademark combination of brand strategy, storytelling and audience building, helping organizations articulate who they are, what they stand for, and where their brand’s spirit meets its mission. Nancy extends her business brand practice into personal brand development, working with individuals and groups in bespoke workshops designed to help participants understand and express their own personal brands. Listen in to find out more!

Show highlights:

  • Nancy shares her (and Sheri’s) core beliefs.
  • Nancy believes that taking the risk and trusting in the support of the universe will open doors for you.
  • Learning to dream without limitations.
  • Most people really love their brand, or their organzation, as an extension of themselves.
  • Their first mantra, when Sheri and Nancy started their company, was ‘dream big’.
  • Shedding old beliefs about safety and security creates fun and excitement!
  • Starting your own company or creating your own brand is one of the most creative things you can do as a business owner.
  • Having a business is all about connecting with people- so you have to speak to them in a way that they can hear and understand you.
  • The stories we tell ourselves make our dreams come true.
  • Creating a really great narrative for your brand.
  • Nancy’s four v’s: vision, values, virtues and voice.
  • A vision is the foundational component of a brand story.
  • Your virtues set you apart from your competitors or your peers.
  • Your voice is the energy behind your brand.
  • You need to be interested in something in order to be successful at it.
  • Getting to the core of what really sets you apart from the rest.
  • Getting into the virtue of what you do with authenticity and fearlessness.
  • The Pillar Life consists of eight areas of life (or pillars) that we need to focus on, expand our energy over, and elevate our experience around.
  • Nancy discusses her and Sheri’s reckoning moment.
  • Content has to have a framework. And The Pillar Life has become the framework for Nancy and Sheri’s narrative.
  • Finding your own, unique point of view on each pillar.

Previous episodes mentioned on the show:

Amber Lewis #169 and #184

Nicole Heymer (Curio Electro) #125 and #317

Links:

The Pillar Life 

10 Easy Steps to Launch The Pillar Life