#15: Nancy Ganzekaufer- Niche is Rich

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Episode 1,000th Giveaway!

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Other Shows Mentioned:

WTFP #58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional

07-02-202408-16-2024

997: Hema Persad: Getting Published in Magazines That Align With Your Designs, With the Help of a PR Person

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997: Hema Persad: Getting Published in Magazines That Align With Your Designs, With the Help of a PR Person

Today With Hema Persad:

Hi, welcome to a Well-Designed Business. Today, I am joined by Hema Persad of Sagrada Studio. After only two years, Hema has quite the accolades under her belt. She has print placements in Architectural Digest, Rue Magazine, and House Beautiful. Hema was also included in AD’s New American Voices list in July 2023.

If you have ever shied away from spending a percentage of your revenue on marketing or PR, this will be a valuable episode for you. Hema and I discuss switching careers, if and how to hire a PR person, and how much you should spend on marketing, to name a few.

LuAnn Nigara and Hema Persad’s Ah-Ha Moments

“It took me 15 years from my previous careers to learn the skills to grow a design business. So if I had graduated from design school at 25, I would not have had that experience. I would not have learned about entrepreneurship and marketing. It would have taken me 15 years anyway to learn it all,” – Hema Persad

“I had no confidence as an interior designer. It took my PR person seeing something in me in the beginning and then taking my work and knowing where to place and where it belonged, not just being a blanket pitch to ‘AD’ and ‘Domino’ Magazines,” – Hema Persad

More About Hema Persad

A native of Toronto, Canada, Hema was a practicing attorney for several years before following her heart and pursuing a career in fashion. In 2014, she moved to Los Angeles to chase her goal, and spent the following 7 years dressing A-list celebrities, styling ad campaigns and editorials, and working with some of the top fashion talent in the world.

Completely self-taught, Hema’s interior design career began in 2021 when one of her styling clients asked for help decorating their home. Because of her eye for design and ability to execute her creative vision, that first project snowballed into several more. Hema now designs residential and commercial spaces around the country. As the business continued to grow rapidly, it became clear that it needed its own identity apart from Hema. In 2022 Sagrada Studio was born out of her belief that there is no more sacred (“sagrada”) space on earth than where we live and create. The Sagrada Studio mission is to honor these sacred spaces by helping clients find their own version of timeless, always with an eye towards culture, luxury, and comfort.

When she’s not working, Hema loves traveling, and discovering L.A. with her husband Ganesh, and their three daughters.

Connect with Hema Persad

TikTok

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #06: Identifying Your Transferable Skills with Erika Ward

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

AWDB #108: Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm

AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man

AWDB #323: Amy Flurry: How to Pitch Press and Build Relationships

AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

06-28-202408-16-2024

996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience

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996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience

Today With Katie Decker-Erickson:

Today, on A Well-Designed Business, I have the amazing Katie Decker-Erickson. Her company, Color Works, has helped interior designers build the businesses they desire. Her knowledge has led her to coach others, all while balancing her personal life. With her, today We are exploring the importance of finding your ‘happy spot’ in business.

More About Katie Decker-Erickson

Katie began her career in commercial color consulting as a part-time passion project in 2007. Today, her company, Color Works has grown into a multi-million dollar commercial design company, currently operating in over 20 states nationwide, with a fully remote team of more than a dozen individuals. Katie is known for her business acumen (having grown 1500% in a single year), passion for teaching others (with 18 years teaching graduate and undergraduate courses) and this is what led her to coach other interior designers who want to scale their business to their lifestyle. She is also a mom and devoted to her two young daughters with a commitment to women’s empowerment both personally and professionally.

Connect with Katie Decker-Erickson

Color Works Firm:

Facebook

Color Works Coaching:

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Colorful Conversations: Networking Tips for Interior Designers with LuAnn Nigara

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

#960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse

Other Shows Mentioned:

#839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

06-25-202408-16-2024

995: Jenny Yi: Discovering a Business When Your Life Is Falling Apart

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995: Jenny Yi: Discovering a Business When Your Life Is Falling Apart

Today With Jenny Yi:

Hi, welcome to a Well-Designed Business. I talk a lot on the show about goals, drive, motivation, and having a willingness to just go out and make things happen. But what about when that doesn’t feel possible?

What about when your life is in a crisis, or you’re struggling with your mental health, or it feels like work just to get out of bed, let alone tackle the long list of things to do that entrepreneurship requires? That is a different beast altogether—and it’s a beast that my guest today, Jenny Yi, understands all too well.

Jenny’s story is a powerful one—one that I think we all need to hear, but one that is especially important for any of you out there who are struggling, whether life has just kicked you down or you’re coping with something heavy.

LuAnn Nigara and Jenny Yi’s Ah-Ha Moments

“You were telling me all the things you do in the Jenny Yi empire. But then you got quiet and you said, ‘but It’s important to me to give the path of ownership and entrepreneurship to somebody else who’s out there that wants the control of our own destiny.’” -LuAnn

“There’s one thing I want your listeners to understand and know that it doesn’t matter where you are right now—it gets better. Life gets good, even when you can’t see it, even when you can’t imagine it, even when you can’t predict it, even when people talk about how to envision good lives and you just can’t.” -Jenny

More About Jenny Yi

Jenny Yi is a vibrant traveling designer who has taken the world of hospitality by storm. With a discerning eye for transforming hotels and Airbnb spaces, Jenny’s firm specializes in makeovers that captivate guests and leave them yearning for more. Her three-figure portfolio showcases her unrivaled talent in crafting unforgettable experiences through innovative design.

Not only has Jenny made her mark in the industry with her makeovers, but she has also expanded her influence with her very own hospitality bedding line, setting the standard for luxurious comfort and problem-solving automation for hosts. Her exceptional work has been featured on platforms such as Biggerpockets, Millennial Millionaire, STR Insider, and Voyage, cementing her reputation as a go-to expert in the field. With a growing following of 50,000 loyal admirers, Jenny’s designs have inspired countless individuals to reimagine their own spaces.

Connect with Jenny Yi

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Get 20% off your first three months with Mydoma Studio by going to mydomastudio.com/awelldesignedbusiness

Other Shows Mentioned:

#386: Wendy Glaister: Not All Challenges Are Design Related

#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#523: Leah Meyer Perez: Overcoming Fears and Insecurities

#715: Kathleen Jennison: From Trauma to Triumph in Interior Design

06-21-202408-16-2024

994: Power Talk Friday: John Dupra: Revel Woods: How Creating Meaningful Strategic Partnerships Leads to Success.

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994: Power Talk Friday: John Dupra: Revel Woods: How Creating Meaningful Strategic Partnerships Leads to Success.

Today With John Dupra:

Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back John Dupra of Revel Woods.

John also gives great tips on how he has had strategic partnerships in his business from the beginning, which he will even say is why he is still here today. He shares how to leverage those relationships in your business and the tactical strategies to make the most of them and show up as an excellent strategic partner.

There is definitely a “right” way to develop and maintain these relationships, and if you are wondering how, John’s brain is the one you will want to pick on this topic.

LuAnn Nigara and John Dupra’s Ah-Ha Moments:

“Part of what I’ve been able to do and what many successful people do is increase your luck surface area. You’re not going to be able to brute force your way into everything all the time. Sometimes, you will randomly be at an event, a party, or a LuAnn Live, and meet somebody who will change your life and career forever,” – John Dupra

“When you’re within a respectful partnership, you’re doing something for them, and the next day they are doing something for you, and nobody is keeping score.” – LuAnnn Nigara

More About John Dupra

John Dupra (pronounced DU-pray)’s father Craig started in the wood flooring business before John was born as an installer and refinisher, which he did for 24 years before eventually opening his own wholesale wood flooring distribution company in Rochester, NY.

John grew up helping his father when not in school before taking a job for Saint-Gobain, a large materials manufacturing company that made sundries for the flooring industry. He traveled the country as a sales engineer working with flooring contractors for eight years before deciding to join the family business in wholesale distribution.

It was there John saw the need to evolve the industry, by evolving its sales channels. If the correct platform was built, designers would be just as integral a part of the flooring industry as flooring stores. Making flooring a lucrative avenue for the designer, while providing a better experience to their clients. Revel Woods is that platform. Now designers are empowered to add flooring to their projects in a way that’s never been seen before.

His favorite podcast to be on is A Well Designed Business and he doesn’t care who knows it.

Connect with John Dupra

AWDB: 709: Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business

Facebook

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Revel Woods

Other Shows Mentioned:

AWDB: #329: Power Talk Friday: John Dupra – Revel Woods Launches New To The Trade Program

AWDB: #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business

AWDB: #632: Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers

AWDB: #722: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business

AWDB: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan

AWDB: #879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation

AWDB: #883: Power Talk Friday: Aubre Fox: Increase Your Profit and Create Your Own Flooring Collection With Revel Woods

AWDB: #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects

AWDB: #951: Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects

AWDB: #919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects

AWDB: #607: Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines

06-18-202408-16-2024

993: Libby Langdon: How to Create Long-term Income from Licensing Deals

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993: Libby Langdon: How to Create Long-term Income from Licensing Deals

Today With Libby Langdon:

Welcome to a Well-Designed Business. Many designers are interested in licensing…but how do you set yourself up for deals? Where do you find an agent? And how do you create something companies will be interested in?

My guest today, Libby Langdon, has carved out success for herself in licensing, making it not just a one-off collection but an ongoing, viable revenue stream. Today, she’s here to share her tips for how designers can set themselves up for licensing partnerships.

LuAnn Nigara and Libby Langdon’s Ah-Ha Moments

“You have to have a promotional platform of some sort. It’s paramount. There’s absolutely no reason for a manufacturer to partner with a designer unless the designer has a voice, has an audience, knows their lane, and is ready to get out and promote it. They need to know that you can bring them a new audience.” -Libby

“You have to have self-awareness and bring new unique ideas to the table. But it also has to be designed at a price point that fits the company you’re working for.” -LuAnn

More About Libby Langdon

Libby Langdon is an interior designer, author, product designer and makeover television personality, as well as the creative force behind New York City–based design firm Libby Interiors, Inc. She is known for her “Easy, Elegant, Everyday Style,” as well as her licensed home-furnishing collections, including a complete home collection of upholstery and casegoods for Fairfield Chair, lighting for Crystorama, artwork for Paragon, and accessories for A&B Home. Her interior design work and home products have been featured in leading shelter magazines, including Architectural Digest, House Beautiful, Traditional Home, Hamptons Cottages & Gardens, Better Homes and Gardens, and Woman’s Day. Langdon has been a regular design expert on NBC’s TODAY Show, HGTV’s Small Space, Big Style, The View, The Rachael Ray Show, The Early Show and NBC’s Open House. Langdon travels the country presenting her design seminars to consumers, designers, and retailers about all things design.

Connect with Libby Langdon

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

LuAnn’s Hiring Toolkit Bundle

06-14-202410-18-2024

992: On Air Strategy Sessions: Laura Koshel: Solidifying Roles and SOPs when You Want to Scale

0125 Lk Design Laura Koshel Laura Koshel (1)

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992: On Air Strategy Sessions: Laura Koshel: Solidifying Roles and SOPs when You Want to Scale

Today With Laura Koshel:

Today’s Power Talk Friday is another episode of our Live, On-Air Strategy Sessions!

I am welcoming Laura Koshel, the owner and principal designer at LK Design, an interior design firm based in Durham, NC.

Laura wants to know what she should know about scaling her business and her team. Learn how having wonderful employees is a great beginning but having clarity is among you is the key. Listen in to see what I mean.

LuAnn Nigara and Laura Koshel’s Ah-Ha Moments:

“If you plan on having a team of five to eight employees, you need to clarify your standards in an SOP, so every step is clear and accessible,” – LuAnn Nigara

“When you have a documented process that explains to your employees how you do things, along with weekly check -ins, things rarely wiggy,” – LuAnn Nigara

More About Laura Koshel

Laura Koshel is the owner and the principal designer at LK Design, an interior design firm based in Durham, NC. Laura was born in Lithuania and grew up in St Petersburg, Russia. When Laura moved to USA in 2005, she decided to nurture her creative and organizational skills by joining a national decorating franchise and becoming an independent interior decorator. It was a great learning journey for someone coming into the interior design industry, with basic sales skills, and new to the American culture. 2008 came and hit the young business hard. In 2010 Laura and her husband welcomed their son. They decided to close the franchise and dedicate Laura’s next 5 years to raising their son. In 2015 Laura longed to go back to the interior design industry, and so established LK Design.

Today, together with her two assistants, Laura helps her clients to navigate their residential and light commercial design projects with ease. LK Design has been voted by readers of the Durham Magazine Best of Durham 6 years in a row.

For Laura, the most joyful work moments are when a job is done well, clients are happy, expectations are exceeded, trades and vendors are treated with respect, as well as seeing how her team grows professionally. She credits her own growth in part to the openness of the industry today and to the resources available to the designers, including LuAnn’s podcast, that were not available decades ago.

When work and life balance is in place, Laura enjoys family and social times, variety of physical activities, including endurance sports, travel, sailing, reading, cooking, and moments when the mind wonders around.

Connect with Laura Koshel

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

LuAnn’s Hiring Toolkit Bundle

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Power Talk Friday Tour

Other Shows Mentioned:

AWDB #363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

AWDB #589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate

AWDB #825 Power Talk Friday: Cheryl Clendenon: The Design Paradigm – Creating a Strong Framework For Your Interior Design Business

06-11-202408-16-2024

991: Chloe Bullock: Conscious Design

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991: Chloe Bullock: Conscious Design

Today With Chloe Bullock:

Today with Chloe Bullock, we explore the world of sustainable and conscious interior design. As an award-winning, B Corp Certified, BIID Registered Interior Designer based in Brighton, UK, Chloe shares her journey from being my first ever coaching client to becoming a pioneer in vegan and sustainable design.

In this episode, Chloe reflects on finding her authentic voice and niche in sustainable design, and we discuss her new book, “Sustainable Interior Design.” Chloe’s passion for educating clients and fellow designers about the power of making conscious choices shines through as she shares insights on embracing the circular economy, supporting local craftsmanship, and aligning personal values with design practice. She emphasizes the ripple effect that even small sustainable choices can have on the industry as a whole.

LuAnn Nigara and Chloe Bullock’s Ah-Ha Moments

“Don’t be afraid to claim your niche. You’re so much louder in a small space — when it’s the space that means something to you.” – LuAnn Nigara

“I think sustainability can be quite complicated, but actually, in places, it’s super simple. And half the time we’re doing a lot of these things already.” – Chloe Bullock

“I don’t want to bring that [misery] to my clients when I can bring them next generation materials…bio based materials, things that are problem solving and beautiful and have lovely storytelling — because we all love to tell a story about the things that we have around us in our homes.” – Chloe Bullock

More About Chloe Bullock

Brighton’s award-winning, B Corp Certified, BIID Registered Interior Designer

Offering advice and design of low impact interiors, products and communities. Working to improve the sustainability of fellow designers work and businesses, and manufacturers on their products.

Working within the circular economy and avoiding the use of animals, delivering healthy spaces centred around the humans using them. Design where nature and humans thrive.

Connect with Chloe Bullock

Chloe’s Book ‘Sustainable Interior Design’ commissioned by the Royal Institute of British Architects (RIBA)

Interior Design Declares UK designers join

Resources

Other countries – set up a Declare for your country

BIID Sustainable Specifying Guide

British Institute of Interior Design

Deborah Di Mare’s website: Vegan Design

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

#82: Deborah Rosenberg – Tailoring Your Interior Design Firm to Your Core Beliefs

Mydoma: Get 20% off your first three months by going to mydomastudio.com/awelldesignedbusiness

Other Shows Mentioned:

#15: Nancy Ganzekaufer- Niche is Rich

#117: Power Talk Friday: Deborah Rosenberg- Cruelty Free Design Certification is Here!

#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

#282: Blanche Garcia – You Teach Clients How to Treat You

#526: Jaipur Living, CEO Asha Chaudhary

#757: Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

#965: Mona Nahm: Equitable Design for People and the Planet

06-07-202408-16-2024

990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business.

Evelyn Roberts And Shayna Pellino 4dbiz(1)

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1:0:25

990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business.

Today With Evelyn Roberts and Shayna Pellino:

Today, on A Well-Designed Business, our Power Talk Friday is sponsored by 4DBiz. We had Evelyn Roberts and Shayna Pellino of 4DBiz on the podcast last year to talk about the virtual assistant team division of their business, that supports your interior design business in marketing, admin, and design.

After the impressive outpour from designers, they are back to talk about the services they offer as the executive team to solidify your foundation.

Pick It Apart

[1:43] Evelyn and Shayna explain what the executive division of their team entails.

[10:42] Shayna shares an example of when a consumer could get, what she calls, crooked.

[14:43] Evelyn provides comfort and facts for those nervous about “automation.”

[30:29] The benefits of having a team, rather than a “you” and the lesson Shayna learned.

[34:12] Always thinking about your competition.

[36:45] How 4DBiz’s executive team helps you build your own team.

LuAnn Nigara, Evelyn Roberts and Shayna Pellino’s Ah-Ha Moments:

“We’re a great partnership where Shayna will help you look at your business from the lens of you as the business owner I will help you look at it from the lens of your client,” – Evelyn Roberts

“As a designer, you have seven million avenues of business going on at once, but you still need to run the ship and there still needs to be an internal operation your team can live by.” – Shayna Pellino

“Good design cannot be overcome by bad process.” – LuAnn Nigara

More About Evelyn Roberts and Shayna Pellino

Shayna Rose

Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with – from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution – starting with the design industry.

Evelyn Roberts

Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers.

Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results.

Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget.

Connect with Evelyn Roberts and Shayna Pellino

Client testimonial, Hannah Lowe Interiors

Facebook

Client testimonial, Leone Interior Designs

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by 4DBiz.

Other Shows Mentioned:

AWDB: #923 Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

06-04-202408-16-2024

989: Brett and Giselle Sugerman: Portraying Your Authentic Brand to Attract the Right Clients

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989: Brett and Giselle Sugerman: Portraying Your Authentic Brand to Attract the Right Clients

Today With Brett and Giselle Sugerman:

Today on A Well-Designed Business, I am joined by Brett Sugerman and Giselle Loor Sugerman, founders of B+G Design, Inc., an award-winning Miami-based interior design firm. They are here to spill the tea on their journey to success, as well as, how you can present your authentic brand to attract the right clients.

LuAnn Nigara and Brett and Giselle Sugerman’s Ah-Ha Moments

“When we decided to open up our company, we did it for the love and the passion of our craft. We really wanted to do projects that we were excited about and that reflected our personal taste,” – Giselle Loor Sugerman

More About Brett and Giselle Sugerman

B+G Design, Inc. is an award-winning Miami-based interior design firm founded by Brett Sugerman and Giselle Loor Sugerman. The highly sought-after luxury design firm is recognized for their innovative bespoke interiors that exude their signature aesthetic combining functional minimalism with a warm contemporary appeal.

From their home base in Miami to projects in New York, D.C., Aspen, Los Angeles and abroad, their team’s modern and elevated designs are timeless, seamlessly blending clean lines with luxe finishes, natural materials, and pared down color palettes. Taking inspiration from their travels, Brett and Giselle incorporate their one-of-a-kind furniture and lighting designs with chic pieces and sculptural elements that translate into distinctive environments integrating form and function.

Featured on NBC, CBS and HGTV, the husband-and-wife team are considered leaders in the industry, frequently sharing their design expertise across multiple media platforms. B+G projects have been featured in AD Pro, AD Mexico, Aspire, Business of Home, Casa Vogue Brazil, Florida Design, Interior Design, Luxe, Mansion Global, The Wall Street Journal, The Los Angeles Times among many others. They are recipients of the Luxe magazine RED Awards for Best Interior Design; ASID South Florida Design Excellence Award and their lighting design won a Best of Year nomination with Interior Design magazine. Featured by 1st Dibs, they are on the “Designers to Watch List” and are among Ocean Home’s Top Coastal Designers.

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