What Level is Your Design Business?

Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships

Episode 969 of A Well-Designed Business®

Today With Aly Morford & Leigh Lincoln

Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly and Leigh answer these questions and more.

Pick It Apart:

[:55] Aly and Leigh share their backgrounds and how long they’ve known each other.

[11:33] Leigh explains why they seek partnerships on a grand scale in their business.

[17:35] Explain how they form their partnerships from the initial connection.

[21:33] Share their first opportunity to partner with Mo Money.

[32:27] Things that Aly and Leigh learned that they didn’t realize from collaborating with a partner.

[41:23] How Pure Salt partnered up with Leftbank.

[52:23] Leigh and Aly share their “why” for forming so many partnerships.

[54:20] What is the process in terms of crafting a contract with your new partner?

[58:00] What should you have ready to bring to the table before approaching a brand for a partnership?

LuAnn Nigara, Aly Morford & Leigh Lincoln’s Ah-Ha Moments

“It is one thing when it comes to creating a product people love, but there is a slew of different things to consider for them to sell well.” – Aly Morford.

“It is important to lean into your partner’s knowledge, opinions, and expertise as well.” – Leigh Lincoln.

More About Aly Morford & Leigh Lincoln

Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design through its design studio, Newport Beach retail store, and eponymous Pure Salt Shoppe.

Connect with Aly Morford & Leigh Lincoln







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Other Resources Mentioned:

Cheryl Luckett about Wildwood Collection – “A Well-Designed Business” A Documentary Series

Check out Kravet Inc. and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim

Other Shows Mentioned:

AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors

AWDB #160: Kelli Ellis – Live and Learn by the Rock Star Principles

AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors

AWDB #540: Robin Baron: Strategic Thinking on Product Development

AWDB #573 Cheryl Luckett, #BLM: See Something, Say Something

AWDB #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

What Level is Your Design Business?