What Level is Your Design Business?

Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Episode 882 of A Well-Designed Business®
882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Today With Bria Hammel:

Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit.

Pick It Apart

[1:35] Bria shares what she and her business, Bria Hammell Interiors, have been up to since her last visit.

[16:50] Bria talks about how she knew to incorporate prices that match a longer time getting projects finished.

[19:00] How EOS has been a lifesaver for Bria’s business and how they use it.

[23:31] Bria shares how she got her integrator.

[31:23] Bria explains how she meets for her out-of state clients, having a husband and being a mom of two.

[35:08] Bria shares the pitfalls she does encounter and how she handles them.

[48:03] Bria’s post project feedback process.

[51:45] Bria’s specification book for the builders.

LuAnn Nigara and Bria Hammel’s Ah-Ha Moments

“EOS has been such a lifesaver for me because it forces us to sit down weekly and determine what is and isn’t working, and identify problems and come up with solutions.” – Bria Hammel

“EOS is the reason we can handle some of this out of state work. It has made us have the structure that we live and breathe by and our clients can see that. So being able to bring them through such a structured process shows them that it doesn’t matter if we’re in the same city as them or not. We have all that structure. And that all comes from us.” – Bria Hammel

“That’s what clients want. They want to know that they’re in good hands. And when they come to you as a designer, and you’re in good hands, they will trust you with more.” LuAnn Nigara

More About Bria Hammel

Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories.

Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Forbes, Oprah Daily, Architectural Digest, House Beautiful, Martha Stewart Living, and as well as many other local magazines. Most recently, Bria was named in Traditional Home’s 2022 Rising Stars of Design, a huge honor to her team and firm. Her roster of past accomplishments are nothing short of amazing as well— Brooke & Lou’s flagship store in Edina, MN, received House Beautiful’s Best Home Stores in America 2022, received 2nd Place in Sub-Zero Wolf’s Kitchen Design Contest in the Traditional category in 2019, was a finalist for an International Design Award, was selected as a 2018 Style Spotter for High Point Market Authority, and awarded the “Fresh Faces of Design” award in 2015 and 2018 from HGTV.

Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways.

Connect with Bria Hammel


Brooke and Lou


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Other Shows Mentioned:

#474- Bria Hammel: Keys To Scaling Your Interior Design Firm

#578- Lori Morris: When Working with the Luxury Client, the Answer is Yes!

#866- McCall Dulkys: Building a Successful Design Business From Around the World

#867- Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?

What Level is Your Design Business?