Page 57 – LuAnn Nigara

https://www.luannnigara.com/cob

What’s new with LuAnn Nigara

Luannlive.com

luannnigara.com/launch

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

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11-03-202002-17-2025

609: Lisa Haude: Rebranding to Express Who You Really Are

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1:4:49

609: Lisa Haude: Rebranding to Express Who You Really Are

Today with Lisa Haude:

Lisa Haude founded Paradigm Design Group in 2001. In 2020, Lisa rebranded her Houston six-person hospitality design firm to become PDG Studios and created a new luxury residential design division named Bella’s Studio.

Put yourself in Lisa’s shoes. You are revving up for a big rebrand, and then the unthinkable happens. You find yourself in the midst of a global pandemic! Lisa’s story is like so many designers and business owners in the year 2020. It is a story of the dedication and resilience of a business owner in the face of unexpected, and unprecedented events. You’ll want to hear what prompted her rebrand, what she did about launching her new divisions once the pandemic hit, and what guided her through it all.

More About Lisa Haude:

Lisa A. Haude founded PDG Studios (formerly Paradigm Design Group) in 2001 and continues to prove that she is one of the top industry leaders in her field. A storyteller in her own right, Lisa creates truly one-of-a-kind spaces that speak authentically to the lifestyles and cultures of the clients PDG Studios designs for, celebrating unique histories all around the US. Known for her creative and unique approach to design, as well as her admirable ability to lead her team with grace, she and her team create memorable spaces that evoke beauty, luxury and comfort, and a sense of familiarity, seamlessly bridging the gap between hospitality and home life.

Connect with Lisa Haude:

eileenbhahn.com/designers

What’s New with LuAnn Nigara:

Luannlive.com

luannnigara.com/launch

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2:
A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

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A Big THANK YOU to These Podcast Sponsors:

Mydoma Studio brings you orders, invoices and online payments, design packages, product sourcing, time tracking, and even a client portal. Go to mydomastudio.com/awelldesignedbusiness to start your free trial.

Jaipur Living offers the finest handmade rugs in a variety of price points. Jaipur Living is committed to the craftsmanship and artfulness of handmade rugs, and to keeping the age-old art alive. Register here to become a design partner.

10-30-2020

608: Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience

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608: Power Talk Friday: Christopher Wallace: Leverage Industry Partners to Improve Your Client Experience

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s guest is Chris Wallace, co-founder, and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams.

Chris truly believes in providing value to your clients by meeting their needs and making their lives better, and getting all of your industry partners on board with that idea, or finding partners that already are.

Listen in to hear what Chris has to say about leveraging those industry partnerships to do that, so that the customer experience is a focus at every single level.

Chris is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

Show Highlights:

Chris’s passion is to get the entire value-chain, or industry, focused on the end user, which is the customer.
Chris illustrates his perspective with a story around his brother and sister-in-law.
There are two approaches to sales and marketing: the “old” product-focused way, and the “21st Century Sales and Marketing” way, which goes beyond the product you offer and focuses on providing value to your clients by meeting their needs and making their lives better.
Chris addresses how designers benefit from asking for this better way of marketing from their brands.
Chris shares his philosophy on belief, confidence, and pride.
“21st Century Sales and Marketing” is about making your client’s life be easier, it’s about helping them be more successful, and it’s about understanding their needs.
Designers should communicate what their needs are by documenting what they’re wanting to deliver to the customer, and helping to educate their industry partners on how they can help with this process.
Ask for the things that are going to help make you successful!
Chris’s strategies on assessing the industry partners you’re doing business with.
Chris shares his thoughts and tips on virtual consultations, how augmented reality can be leveraged to drive better design, and other fascinating tools of the trade.
Old-school isn’t cutting it anymore because you can’t meet the modern customer’s needs.
Exciting Windows is one of LuAnn’s forward-thinking vendors.

Connect with Chris!

Links / Resources:

Hey, window treatment friends! Learn more about Exciting Windows and tell the Steves that LuAnn sent you!

Process Leads to Profits – Kicking Off November 4, 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Investment: $2195

Coming Back Soon!

Coming Back in February 2021!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

Coming Back Soon!

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kravet’s popular visualization tool is now available on Lee Jofa Workroom furniture! Get started on building your custom pieces at kravet Leejofa.

Kirsch’s motorized Briza collection is the perfect answer to high end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

Episodes mentioned:

John Dupra #329

10-29-202008-15-2024

607: Project Management with Specific Deliverables and Deadlines

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607: Project Management with Specific Deliverables and Deadlines

Welcome to A Well-Designed Business! Sara Brennan rejoins the show today and she’s going to be sharing how she is managing the recent influx of new clients as she scales her business, how very critical organization is to the process, and a breakdown of the services she offers. We’ll also be touching on her upcoming Process Leads to Profit course, so please join us for some great takeaway ideas to streamline your own business and to learn more about how you can really drill down into what Sara calls “the Four P’s of design: Processes, Partnerships, Packages, and Profits”, to take YOUR profits to the next level.

Sara is a co-author in the upcoming second volume of A Well-Designed Business – The Power Talk Friday Experts.

She is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish.

Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market, and as a host and speaker at local design events and shows.

Show Highlights:

Sara has developed a mapped-out process that not only gets compliments from her clients, but she’s even had clients asking her to consult with THEIR clients!
Sara details how her clients are set up with the different levels of design services she offers, as not everyone wants or can afford full-service design.
A storyboard with different designs and a discussion with what the client hates or loves about them is one unique system that Sara uses.
Having the numbers conversation upfront is super important.
Sara addresses how to respond to client trust issues.
How to stop clients from ‘shopping’ you.
Sara’s business model has two sources of revenue: the design fee and the furnishings as a retailer.
Sara’s tips when speaking to vendors.
Reverse-engineering to make sure that you can be profitable with your model will instill confidence in how you speak to people and what you’re able to offer them.

Connect with Sara!

Links :

Process Leads to Profits – Kicking Off November 4, 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year!

Investment: $2195

Coming Back Soon!

Coming Back in February 2021!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

Coming Back Soon!

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Online Course – “Finding your Confidence with Colour”

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other shows mentioned:

606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business

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606: Phoebe Oldrey: How a Niche Can Give New Life to Your Business

Welcome to a Well-Designed Business! Today’s guest is Phoebe Oldrey. Phoebe is the founder of Smartstyle Interiors based in the UK. Oftentimes, designers feel like they can’t niche down, thinking that will close the door on all the other possibilities out there.

When Phoebe reached the point in her career where she felt the desperate drive to do something different with design, she came to realize that design wasn’t just about aesthetics or creating beautiful spaces, but that it opens opportunities to create holistic, life-altering spaces for clients. So, Phoebe did the next practical thing: she niched down, rebranded, and started focusing on the projects that truly made her happy.

Let’s hear what Phoebe has to say about holistic design, niching, and following your passion in your business.

Phoebe is the founder of Smartstyle Interiors, an innovative interior design studio which takes a holistic approach. In 2017, after 15 years in the industry and tired of being asked what the next tread was, Phoebe decided to take an approach to her designs that not only balances how a space works and what it looks like, but also asks “How does it make us feel”. Believing that only when we get the balance right between Function, Aesthetics and Emotions will we create amazing places people are happy in. This led to her TEDx talk “Interior design is about more than wallpaper and bean bags” and numerous speaking opportunities where she shares her passion for putting people at the front of design.

Show Highlights:

Talent is a gift, but it is not something that automatically opens doors for you.
Phoebe discusses the skills that are needed to be successful in the industry.
Phoebe shares the circumstances surrounding her desire to do more profound work.
Biophilic design is a study of human beings’ relationship to nature.
Niching can be very scary, but since Phoebe wasn’t doing work that she was in love with, she decided to go in a different direction.
More people than ever have been interested in holistic design for their work and living spaces for the health benefits since the coronavirus event lockdowns.
Holistic interior design focuses on more than just the aesthetics. It also:
- compliments a client’s lifestyle habits
- is designed to support the circadian rhythm
- makes the client FEEL GOOD to be in this space
Designers should stop being scared of what’s unique, because what’s unique is amazing!
Your niche should be made up of your own authentic passion and drive.
Everything is connected: we shape our houses, and our houses shape us.

Connect with Phoebe!

Book Referenced by Phoebe:

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Kim Chan and Renée Mauborgne

Links / Resources:

Designer Discussion: LuAnn Nigara Hosts a Conversation with Kravet Furniture

Oct 29, 2020 [12:00] PM EST (United States & Canada)

Process Leads to Profits – Returning November 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages, and Profits…as well as the “secret sauce” that has doubled her business in the last year! Sign Up For Updates HERE!

Coming Back Soon!

Coming Back in February 2021!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

Coming Back Soon!

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Betty’s FREE 16 Questions Guide for Telling Your Own Photo Stories

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

When your client wants the finest in luxury appliances for their kitchen.

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Open Your Trade Account with ARTICLE.com Here!

Be the hero for your clients, and be the solution they need right now with Article.

Other episodes mentioned:

Cheryl Janis #41

Mike Peterson #569

10-23-202002-17-2025

605: Power Talk Friday: Betty Marton: The Story Behind The Story: Writing For Your Business And Your Life

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605: Power Talk Friday: Betty Marton: The Story Behind The Story: Writing For Your Business And Your Life

Welcome to A Well-Designed Business, it’s Power Talk Friday! There are so many of us who struggle with communicating who we are and what we do, especially on our websites. Betty Marton, founder of In Your Own Words, is back with us on the show to discuss how important it is in sharing your story to show your humanity, your journey, and your vulnerability.

Betty is a lover of stories, conversation, and talking to people and hearing about their lives. She has her own separate business as a writer, copywriter, and storyteller whose passion is helping people understand their stories and bring them to life.

Think about the way that you are portraying your business with your words, and be sure to listen in as Betty imparts her expertise about storytelling and the impact it can have, both on your business and your personal life.

Writer and editor Betty Marton works with individuals, as well as large and small businesses, foundations, and nonprofit organizations to capture and share the stories they need to tell. She has reported on and written about a wide range of business practices and social change programs. In her work with individuals who want to tell their life stories, her innate curiosity and empathy often helps lead them to gain new insights and reimagine self-limiting beliefs. Betty is, as well, the liaison between her artist husband, Jerry Teters, and interior design clients for whom he creates commissioned paintings. Best known as an abstract artist, Jerry also creates intimate portraits of home, scene from his clients’ lives at home or on vacation.

Show Highlights:

As Betty explains, your profession doesn’t matter. Whatever your passion is, she can write about that.
Betty loves figuring out the layers beyond the who, what, when, why, and where: the story behind the story.
Everybody has a story that matters. Knowing someone’s vulnerabilities helps you connect.
Meaningful articles are valuable marketing tools.
Word-shaping written copy is one of Betty’s gifts.
Betty gives an overview of the different ways she works with clients.
In the telling of your story, Betty likes to explore the different angles that helps you see something you didn’t see before.
A photo story is something that anybody can do. Betty offers 16 Questions you can ask yourself to help you dig deeper into your photograph. This enables you to learn more about yourself and the person in the picture than you would have known before.
There’s also a link to discover your coronavirus photo story on Betty’s website!
Check out Jerry’s art! It is a valuable resource for designers.

Connect with Betty!

Betty’s Website

Betty’s Instagram

Betty’s Facebook

Jerry’s Website

Jerry’s Instagram

Links :

Process Leads to Profits – Returning November 2020! Learn the Four P’s of design from Sara Lynn Brennan: Processes, Partnerships, Packages and Profits…as well as the “secret sauce” that has doubled her business in the last year! Sign Up For Updates HERE!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

WCAA’s 3×3 Virtual Learning Event

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Jaipur Living’s Website – Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company.

604: What Would Lu Do: The All Important, Project Autopsy

932 What Would Lu Do How To Turn Your Aha S Into Action Thumbnail.png

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0:40:27

604: What Would Lu Do: The All Important, Project Autopsy

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”! LuAnn received a request from a window treatment professional to review the “autopsy” process that LuAnn’s team does at Window Works, so this episode is dedicated to covering the review of a project once it’s completed.

Whether you are a photographer, web developer, architect, or blogger, it is essential for each and every business owner to review their projects for profitability, deficiencies, processes, and client satisfaction.

LuAnn discusses this process mostly from the perspective of a window treatment specialist, so if you are a designer, you have more work to do! But no worries, she’s got you designers covered on that, too! Get comfy, you’ll want to take notes!

Show Highlights:

There are 3 main objectives of a post-project “autopsy”. To learn:
- what it is we do well
- what it is we need to improve on and
- what kinds of projects we make money on
LuAnn details the items that need to be reviewed:
- gross dollar amount of the project
- marketing source
- net cost of goods on the project
- review the completed project with installers, sales reps, and the office admin team
- tag the client in our CRM as ‘market to’, ‘don’t market to’ and ‘request a review’
- review what you learned
Steps you can add to this process as a design firm include:
- set up debriefs with your key trades especially at the completion of larger size projects
- ask your client how you did, in a personal, meaningful way
By not examining everything, you sometimes don’t learn everything. You only learn what gets caught, not what could have been avoided.
Growth and learning and excellence comes from reviewing what you do, how you do it, and who you do it for.

Links :

FREE Virtual Learning Event!

October 28-30, 2020

9am, 12pm, and 3pm Daily!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Blog

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to These Podcast Sponsors:

Kirsch’s motorized Briza collection is the perfect answer to high-end drapery treatments. Connect with Your Local Kirsch Distributor Now! Kirsch

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram‘s Design Partner Trade Program?

#36 Susan Brunstrum

10-20-202009-24-2024

603: Carissa Miller: The Real-Life Work Behind an Instagram Sensation

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1:23:56

603: Carissa Miller: The Real-Life Work Behind an Instagram Sensation

Welcome to A Well-Designed Business! Today’s guest, Carissa Miller of CC and Mike, shares how a “completely unexpected opportunity” turned into a leap of faith for her and her husband, Mike. Carissa’s journey is so much more than that happy accident, though, as you’re going to hear. Listen in to this inspiring conversation around how an Instagram post that went viral launched her into a rapidly growing business that she never saw coming, as well as how she and her husband navigated the unique challenges that come with running a business with your spouse.

CC and Mike are a husband and wife team who make dream homes happen nation-wide, offering full-service design, build, and remodel services to their clients. Launched in May 2016, their social media and blog following have grown rapidly to include followers from all over the world who look to CC and Mike for design and building inspiration for their own homes. CC and Mike’s audience loves following their adventures as they design, flip, and renovate homes!

Show Highlights:

Carissa’s background and professional experience in photography led to a desire to “re-brand” her career.
Carissa shares how she has always designed and her husband, Mike, has always built their own homes, and a photo of her bedroom posted to her new Instagram account became an instant hit, with One Kings Lane and Pottery Barn asking for interviews and design advice. From there, she started getting requests from people to design for them.
Contracts, policies, and procedures have been the biggest change in their lives since designing for a client, versus designing and flipping houses for themselves.
Mistakes and lessons are part of the learning curve, but everybody has to start somewhere!
Carissa describes how scary it was to take a leap of faith.
Investing the time and money in a business coach or consultant brings another’s perspective and helps you to grow your business the right way.
Carissa addresses how she and Mike stayed in agreement during the early days. “Stay in your lane” and work inside your strengths.
Hiring the right employees that complement your business is critical.
The transition from being business partners during the day and husband and wife after hours takes some conscious effort!

Connect with Carissa!

Links :

LuAnn Live – Coming February 2021

Join the E-Mail List to Get Updates!

Is Chairman of the Board Right for YOUR Business?

Get the Goodies! – For checklists, resources, and extra goodies!

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

LuAnn’s Website

LuAnn’s Podcast – Please SUBSCRIBE, Rate & Review!

LuAnn’s Blog

Mydoma Studio: A Well Designed Business

A Big THANK YOU to These Podcast Sponsors:

FREE Trial! A One-Stop Shop to Keep Everything Organized!

Check Out Their Client Portal and Time Tracking Features!

When your client wants the finest in luxury appliances for their kitchen.

Are You Set Up with Monogram‘s Design Partner Trade Program?

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

#06 Identifying Your Transferrable Skills with Erika Ward

#474 Bria Hammel: Keys to Scaling Your Interior Design Firm

#480 Chris Loves Julia: Quality Content Creation is Key to Their Success

10-16-202008-09-2024

602: Terri Taylor: Interior Design Business Academy 2020 Summit

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1:13:21

602: Terri Taylor: Interior Design Business Academy 2020 Summit

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy and specifically the Interior Design Business Academy 2020 Summit, which is happening Wednesday, November 4 thru Friday, November 6, 2020.

This event will run from 10:00 am EST to 6:00 pm and it is entirely virtual.

In today’s conversation, Terri Taylor not only shares all the details of the outstanding Summit she has planned for you, but she shares valuable tips for running your firm. After 30 years in the industry, Terri has tons of experience in running her own firm and teaching you how to do it through her Interior Design Business Academy.

And to be clear, the summit is open to all interior design business owners, not just IDBA coaching members, so be sure to check it out at Interior Design Business Academy Summit 2020

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success, and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS, and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality, and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000. Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education, and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

Show Highlights:

The “nuts and bolts” side of how interior designers can get paid what they are worth is a part of the system that Terri teaches at Interior Design Business Academy:
- Advantages of fees vs. hourly, and design fees in relation to project budgets
- Pricing product/furniture properly so you don’t get push back and clients are happy
- How to have profitable remodeling jobs
- How to present and price a big design fee on a huge new build
- What your profit margin on a design job should be
Your mindset around wealth consciousness is actually the secret to getting paid what you are worth.
Terri provides reasons why and examples of how designers are often in their own way.
Once you identify and release those beliefs, rules, and practices that are keeping you “in your own way”, the “how-tos” easily fall into place.
Interior Design Business Academy is a blend of educational programs and coaching: It’s lots of step-by-step, how-to-do-it recipes backed up by coaching, which creates predictably successful results.
Terri explains the Growth, Structure, and Masters programs that she offers at Interior Design Business Academy.
“Fly the plane while you build it.”
Terri Taylor is the founder and host of the upcoming Interior Design Business Academy 2020 Summit – “Mastering Design Fees and Pricing”. Although it’s required by her Growth, Structure, and Masters students, this retreat is also open to the public!
The 2020 Summit is a very interactive, 3-day virtual retreat, with lots of connection and sharing with designers across the country, breakout groups, all worksheets/handouts, coaching, Q and A time with Terri, and dancing… yes, it’s true, believe it or not!
The 2020 Summit – “Mastering Design Fees and Pricing” is where:
- your passion for design combines with the ability to earn what you’re worth to become a reality.
- you will gain the confidence to make the shift and get the “recipe” for making consistently profitable fee-based offers for design services.
- you will learn to embrace your beautiful design gifts and attract high-paying clients to become a confident, well-paid designer.
- you do the “inside” work that allows you to shift into the abundant, confident, well-paid designer you are destined to be.
- you will uncover the freedom and fulfillment you’ve always wanted.
This Summit is for pros, third acts, stars, leaders, game-changers, beginners, creatives, and IDBA members!
There’s a Special Bonus “Wealth Consciousness Intensive Live” with Terri for Early Bird ticket holders only!
Don’t miss the virtual mix and mingle event before the Summit!
Remember: the only way you breakthrough is to COMMIT to doing whatever it takes to achieve the life, clients, and jobs you want

Connect with Terri!

Interior Design Business Academy 2020 Summit

“Mastering Design Fees & Pricing”

Wednesday, November 4th thru Friday, November 6th, 2020

[10:00] AM EST – [6:00] PM EST

Virtual experience

Admission: $347 or 2 payments of $207

*Early Bird pricing only valid until midnight, October 20th

*Early Bird BONUS – A pre-event Wealth Consciousness Workshop with Terri so that you can get a head start into shifting your mindset and getting paid what you are really worth!

Links :

Coming Back Soon!

Coming Back in February 2021!

Eileen B. Hahn’s Interior Design Firm Hiring Toolkit

Coming Back Soon!

LuAnn Live – Coming February 2021

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Is Chairman of the Board Right for YOUR Business?