1014: Power Talk Friday: Michele Williams: Mastery of Your Finances

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Today With Michele Williams:

Hi, welcome to A Well Designed Business! Today I’ll sit down with Michele Williams for an insightful conversation. We’ll reflect on her journey together, discussing the evolution of Michele’s career, her impactful CFO to Go program, and the importance of understanding finances in business. If you’re looking to enhance your financial literacy and gain confidence in your numbers, this episode is packed with valuable insights and personal anecdotes. Tune in for an engaging discussion that promises to empower your business decisions!

More About Michele Williams

Michele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, two companies focused on empowering creative professionals to own the financials of their business. With an eye for detail and a passion for innovation, Michele has carved a niche in providing strategic business coaching and financial analytics to help business owners navigate the complexities of entrepreneurship.

At Scarlet Thread Consulting, Michele utilizes her extensive experience in finance and business management to offer tailored coaching and mentoring services. She is dedicated to helping her clients achieve financial clarity and operational efficiency, enabling them to make informed decisions that drive their businesses forward.

Through Metrique Solutions, Michele offers a unique blend of technology and consultancy, providing cutting-edge software solutions designed specifically for the owners of small businesses. Her expertise in financial metrics and data analysis empowers her clients to optimize their pricing strategies and enhance profitability.

Michele’s commitment to excellence and her unwavering support for her clients have established her as a trusted advisor and thought leader in the design community. Her work not only transforms businesses but also inspires creativity and growth, making her an invaluable asset to the industry.

Connect with Michele Williams

Scarlet Thread Consulting

Metrique Solutions – get a FREE month using code “LNWDB1”!

CFO2GO

Instagram 

Facebook 

Email

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Register for the IFDA NY Event on September 10th!

Other Shows:

AWDB #719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s

AWDB #424: Power Talk Friday: Re-Visiting Michele Williams’ Tips for Time Management

AWDB #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business

AWDB #180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matters to You

AWDB #137: Michele Williams- Scarlet Thread Consulting- Actionable Tips for Time Management

1013: Elan Design House: Elements of a Successful Business Partnership

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Today With Elan Design House:

Today, with Kilian Camp, Alison Green, and Kadie Chiera of Élan Design House, we explore the dynamics of running a successful interior design firm as a trio. These talented women share their journey from co-workers to co-founders, revealing how they’ve leveraged their complementary skills to create a thriving business. We discuss the importance of clear role definition, effective communication strategies, and maintaining work-life balance in a partnership. In this conversation we also discuss crucial business aspects, including legal considerations, financial management, and the value of outsourcing. Whether you’re considering a partnership or looking to optimize your solo practice, this episode offers valuable insights on building a sustainable and enjoyable design business.

More About Elan Design House

To do something with élan ā-’län is to do it with spirited confidence and style. It is with this intention that Élan Design House guides the discovery, coordination and actualization of each client’s uniquely personal vision for a space in which to most authentically live, to share experiences, to simply be.

Founded by Kilian Camp, Alison Green and Kadie Chiera, the dynamic team behind Élan Design House are experts in their field, known for methodically pushing boundaries and creating intuitively composed spaces that exude a sense of freedom.

Connect with Elan Design House

Website

Instagram 

Facebook 

TikTok

LuAnn Nigara and Elan Design House’s Ah-Ha Moments

“Because a business operates day-to-day well, doesn’t mean it’s something to sell, right? It’s the process and the documentation and ablity to show the profitability, and a client lis,t and all of that—that’s the thing that you buy” – LuAnn Nigara

“Even though we can’t take every project…we do have a very nice, tight-knit design community. We have friends that are designers as well, maybe they have more opportunity, more time, to take those projects.” – Alison Green

“It doesn’t mean you’re not in business. It doesn’t mean you’re not making money. But it does mean that you’re not optimized, you’re not making as much as you could, when you do not take the time to strategize and to also look and evaluate what actually happened.” – LuAnn Nigara

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Hiring Toolkit Bundle

Window Works Lunch & Learn with Charles Pavarini III

Other Shows:

AWDB #977: Katie Ryan Pluer: Strategies for Taking on a Business Partner

WTFP 283: Bound by Business: Forever Friends: Mimi Harling and Susette Kubiak

WTFP 282: Bound By Business: Like Mother, Like Son. Debbie Hall and Trent Hall

WTFP 280: Bound By Business: Sisters in Business. Lindsay and Heather Madonia

WTFP 277: Bound by Business: Fathers and Daughters

WTFP 275: Bound by Business: Bloomin’ Blinds, Working with Your Brothers

WTFP 272: Bound by Business: Working With a Parent or Child

WTFP 269: Bound by Business: Working With the In-Laws

1012: Power Talk Friday: Angie Viehman: A Realistic Online Business Model for Interior Designers

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Today With Angie Viehman:

Welcome to a Well-Designed Business. I hear from designers all the time who want to start online businesses on the side. And while it’s easy to understand why this is appealing—creating some passive income and diversifying your revenue—the truth is that I usually see this as a distraction. My advice is almost always to stay focused on what you’re doing now instead of chasing a new business or a new idea. 

And in most cases, I stand by that. But my guest today, Angie Viehman, specializes in helping women entrepreneurs start more strategic online businesses—ones that don’t distract or derail, but instead complement existing businesses by targeting current and past clients. Today, she’s here to share how to do it

More About Angie Viehman

Angie Viehman is a seasoned Certified Operations Expert and E-Commerce Business Builder with over two decades of experience working with industry giants such as Target, Crate&Barrel, Room&Board and Blu Dot. Angie brings a refreshing approach to the e-commerce landscape, guiding businesses to triple their revenue while abolishing overwhelm and overwork. Her passion lies in empowering women to create sustainable businesses that they love, generating wealth and balance in all aspects of their lives.

When Angie is not helping clients take the e-commerce world by storm, she can be found hiking, growing edible landscapes and hanging with her Bernedoodles, Walter and Lilly.

Connect with Angie Viehman

Website

Instagram 

LinkedIn

How To Add An Online Store To ANY Business

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Click here get 20% off your first three months on Mydoma Studio

Other Shows:

#169 Amber Lewis- Keynote Speaker at Design Blogger’s Conference

#474 Bria Hammel: Keys to Scaling Your Interior Design Firm

#236 Shea McGee of Studio McGee Joins Me Today!!!!

1011: Nicole Arnold: 3 Steps for a Successful Transition to Interior Design

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Today With Nicole Arnold:

Welcome to a Well-Designed Business. My guest today, Nicole Arnold, came to interior design as her second career after a corporate background at Levi Strauss. 

She took the lessons she learned interacting with C-suite executives in her corporate career and applied them as a designer, learning lessons along the way but becoming an industry leader. 

Today, she’s here to share what she believes are the three core foundational pieces that lead to a successful transition into our industry.

LuAnn Nigara and Nicole Arnold’s Ah-Ha Moments

 “If a client has to call us to find out what’s going on, something is wrong.” -Nicole

“We keep hearing that AI is killing the industry, and I’m sorry, but that’s not the industry’s problem. The problem is in each of our own businesses. If we’re not showing up and managing a project from start to finish in a way where it’s clear that we are the leader of the project, with grace, kindness, and professionalism, that’s the problem.” -LuAnn

More About Nicole Arnold

As president of an award-winning Dallas interior design firm, she’s earned widespread acclaim for her ability to “make space meaningful” for the customized, personalized residential interiors and the commercial facilities she designs in prestigious the Dallas area communities such as Preston Hollow, University Park, Kessler Park, Southlake, Highland Park, Allen, Frisco, Plano, Irving, Flower Mound, and more. In addition to her work in Texas, she has also completed projects in Georgia, Kentucky, Tennessee, Arizona, Colorado, and New York. She also consults and guides custom home builders and realtors so they can enable their clients to visualize their new space.

Nicole co-founded the North Texas Design Group in 2013, an alliance of designers working directly with manufacturers to provide clients with competitive pricing and a wide assortment of exclusive furnishings. Additionally, she holds a dual major Bachelor of Arts degree in Marketing and Professional Sales from Kennesaw State University. She is an IDS Professional and ASID Associate.

She is currently a member of the Interior Design Society’s National Board of Directors.

Connect with Nicole Arnold

Website

Instagram 

Facebook 

Pinterest

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

The Hiring Toolkit

Power Talk Friday Tour – October 25th at High Point

The Interior Design Society (IDS) – Power Talk Friday attendees will receive $75 off when joining IDS

Other Shows Mentioned:

#451 Elissa Grayer: Starting From the Ground Up, After 19 Years

#739 Marianna Zimmerman: It’s Never Too Late to Design Your Life

1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

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Today With Antonio Deloatch Jr, Sandra Funk and Robin Burrill

In this episode of Overheard, we’re exploring the crucial topic of mental resilience in running a design business. I’m joined by three industry powerhouses: Sandra Funk, founder and CEO of House of Funk and creator of the Interior Design Standard; Antonio DeLoatch, of Antonio DeLoatch Design + Interiors; and Robin Burrill, the creative visionary behind Signature Home Services.

Our guests share personal stories of overcoming challenges, from health crises to difficult client interactions, offering valuable insights on maintaining resilience in the face of adversity. We discuss practical strategies for staying centered, the importance of clear communication, and how to turn setbacks into opportunities for growth.

More About Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Antonio Deloatch Jr: Living in New York & Los Angeles with a global state of mind equals the best of both worlds. My love for décor and design started early. I realized that I wanted to use my talents outside of the sales floor or cubicle. I started my design business in 2014 and my main goal still to this day is to bring quality, as well as affordable designs to any consumer.

Sandra Funk: Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm.

Robin Burrill: Robin Burrill, RID, NCIDQ, ASID, IDS, CAPS, is an award-winning professional kitchen, bath, and interior designer.

Robin and her husband, Robert Mathews, have owned Signature Home Services for nearly three decades, establishing a superior in-house team with a reputation for delivering meticulous and innovative design to their many repeat clients.

Connect with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Antonio Deloatch Jr

Antonio DeLoatch

Instagram

Sandra Funk

Interior Design Standard

Interior Design Standard Sneak Peek

How to Start an Interior Design Business

Interior Design Pricing

How to Start an Interior Design Business

Interior Design Pricing

Robin Burrill

Signature Home Services

Instagram

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

ASID New Jersey Design Expo – October 8th

Interior Design Standard – Next Launch: September 12th

Other Shows Mentioned:

#986 ​​Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things

#895 Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers

#860 Antonio Deloatch: Believe in Yourself, Believe in Relationships

#585: Sandra Funk: Helping Designers Improve Their Business Systems

#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm

#02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy

1009: Taylor Zack: Embracing a Large-Scale Mindset to Launch Your Design Business

Taylor Zack Hs

Today With Taylor Zack:

Today, I am sitting down with Taylor Zack from Rever Design Co. If you dream of your own design firm and team but need to change your mindset, then this is the episode for you. In barely two years, Taylor has grown a profitable, well-designed business. 

Taylor has almost reached the two-year mark with her own firm and has seen some quick success. She does have seven years of experience working freelance and for some other design firms, so she didn’t go in blind, but she did go in intentionally. Tune in to learn how new designers can succeed quickly with a growth mindset.

LuAnn Nigara and Taylor Zack’s Ah-Ha Moments

“Saving for an office right off the bat was mr immersing myself in a tight knit community, establishing myself as a business, and giving me confidence.” – Taylor Zack

More About Taylor Zack

With an eye for interiors that are artful and elevated, Taylor has garnered clients and followers from coast to coast. She has spent nearly a decade honing in on her craft, staying true to her intimate design approach, and has developed a sought-after style.

Originally from Long Island, New York, and after having moved West to California, Taylor has married timeless East Coast aesthetic with California’s laid-back, natural touch. Bold prints, a mix of modern lines and organic elements are the pillars that define and distinguish a Rever home.

Today, with Taylor at the lead, Rever Design Co. provides designs for large-scale residencies throughout Southern California, working with architects and contractors to bring the distinct visions seen in her work, to life, and into your home.

Connect with Taylor Zack

Website

Instagram

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Join us for our free Pre CEO Conference Zoom open house!

Wine + Design Sunbrella Tour – August 21st!

Other Shows Mentioned:

AWDB #849: Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design

AWDB #959: Power Talk Friday: Traci Connell: How to Take Calculated Risks in Your Interior Design Business

AWDB #1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles!

1008: Power Talk Friday: Barb Davids: The SWEET Framework for Effective SEO

Barb Davids Headshot

Today With Barb Davids:

Hi! Welcome to A Well-Designed Business! If you’ve ever felt frustrated working with an SEO company, wondering whether your investment is truly paying off, then you’ll want to tune in to this insightful episode. I’ll sit down with digital marketing expert Barb Davids to shed light on the common challenges business owners face when navigating the world of search engine optimization.

Barb offers a candid perspective, acknowledging the lack of transparency that has plagued the industry, and shares strategies for how SEO providers can build more trust and accountability. Whether you’re a seasoned entrepreneur or just starting to invest in your online presence, this conversation will equip you with the knowledge to make smarter decisions when partnering with SEO professionals.

More About Barb Davids

Founder of Compass Digital Strategies since 2018, and digital marketing strategist for nearly 20 years.

From my Las Vegas location, I’ve analyzed, optimized, tested and tinkered with SEO for large corporations and small-medium businesses.

Being fascinated by what I do means I’ve helped clients achieve: Increases of organic traffic by 256%, converting 22% more leads, increases of keyword visibility by 39%, 66% more revenue through email marketing, and 51% sales increase from Google organic search.

Connect with Barb Davids

Website

Instagram 

X

LinkedIn

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Power Talk Friday Tour – High Point, October 25th

Compass Digital Strategies Resources!

Other Shows Mentioned:

#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#853: Power Talk Friday: Brittany Murphy: Hiring An SEO Specialist For Your Interior Design Firm

#746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

1007: Lauren Li: Interior Design Blogging to Interior Design Book Deals

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Today With Lauren Li:

Welcome to a Well-Designed Business. Many designers dream of getting a book deal, but aren’t sure where to start. 

My guest today is interior designer and author Lauren Li, sharing her journey from blog posts to book deals. Lauren, the founding director of Melbourne-based interior design studio Sisällä, has recently published two books with Thames & Hudson: “The New French Look” and “Beachside Modern.” 

Lauren emphasizes the importance of putting your expertise out into the world and reveals how becoming an author can elevate your design business and attract high-quality clients. She shares insights into how consistent content creation can lead to unexpected opportunities and the realities of the book writing and publishing process, along with strategies for developing an authentic writing voice. Of course, we discuss the business side of publishing, too, including contracts and image rights. Whether you’re harboring dreams of writing your own design book or simply looking to expand your professional reach, Lauren’s experience offers valuable lessons for designers at all stages of their careers.

LuAnn Nigara and Lauren Li’s Ah-Ha Moments

“You don’t really make a lot of money from books. It’s more of a marketing thing.” – Lauren Li

“I like to write like I’m speaking to someone — like talking to a friend. So that sets me apart.” Lauren Li

“Be prepared to be lucky.” – LuAnn Nigara

“A lot of people are serious people with serious knowledge. But putting that serious information on a pen to paper is a whole different animal.” – LuAnn Nigara

More About Lauren Li

With an innate ability for translating the client’s personality into an interior space, Lauren skillfully applies texture and color to create atmospheric spaces. No two projects are the same.

Lauren Li is the founding director of the interior design studio, Sisällä, based in Melbourne, Australia. She has more than 20 years of experience across the residential, retail, and commercial sectors, and holds a Bachelor of Design, Interior Design (Honors) from Swinburne, and a Diploma of Arts, Interior Design & Decoration from RMIT.

Lauren founded sisällä in 2012 with a passion to create beautifully rich spaces reflective of her clients’ context, lifestyles, and individual desires. The studio’s name sisällä, meaning ‘inside’ in Finnish, is both a tribute to Lauren’s ancestors and her fondness for Scandinavian inspired interiors merging beauty with functionality.

Connect with Lauren Li

Website

Instagram 

Book: The New French Look on Amazon

Book: Beachside Modern on Amazon

The Design Society: workshops, courses and mentoring for interior designers

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources Mentioned:

Join us for our free Pre CEO Conference Zoom open house!

Go to mydomastudio.com/awelldesignedbusiness and get 20% off your first three months!

Other Shows Mentioned:

AWDB #381: Power Talk Friday: Julie Broad: Write a Book to Market Your Interior Design Business

AWDB #840: Jean Stoffer: Work in Harmony Through Every Season of Life

AWDB #844: John McClain: Turn Failure into Success

AWDB #862: AphroChic: Celebrating the Legacy of the Black Family Home

1006: Power Talk Friday: Tammy Nagem, CEO, High Point Market Authority. Why You Should Go to HPMKT

Tammy Nagem Headshot

Today With Tammy Nagem:

Welcome to a Well-Designed Business. I don’t have to tell you that in our industry, High Point is one of the biggest to-dos. And yet, I know that many of you out there haven’t been yet for a variety of reasons—from hesitancy at making the investment to an uncertainty about what exactly is so appealing about it.

Today, I’m joined by Tammy Nagem, president and CEO of the High Point Market Authority to discuss what makes High Point unique and special, how the team works to create a special experience for attendees, and how attending can kickstart something of value for your business.

LuAnn Nigara and Tammy Nagem’s Ah-Ha Moments

Watching people’s faces just sort of light up as they talk about how they got started and get to tell their story is something special. I think we all sort of feel it, whether there’s a long family history or just an affinity to this industry, and High Point is where it all comes together.” -Tammy

“I get that a designer is coming to High Point to shop for furniture. It’s not lost on me. But no one will tell me that there isn’t value in a whole different way for your business, even if you do spend three days doing panel discussions and interacting with other attendees.” -LuAnn

More About Tammy Nagem

Tammy Nagem was named president and chief executive officer (CEO) of the High Point Market Authority (HPMA) in 2023, overseeing strategic business development, marketing communications, and operations for High Point Market, the world’s largest home furnishings trade show.

Nagem and her 13-person team manage onsite logistics for nearly 75,000 domestic and international visitors to High Point Market each spring and fall, and are additionally responsible for educational programming, wayfinding, large-scale entertainment events, and HPMA-sponsored hospitality.

HPMA stakeholders include the State of North Carolina, Guilford County, and the City of High Point, along with approximately 2,000 vendors exhibiting the latest trends in home furnishings products within 11 million square feet of showroom space, spanning 13 blocks of the City’s downtown area.

Connect with Tammy Nagem

Website

Instagram 

Facebook 

Pinterest 

YouTube

X

LinkedIn

Check out these videos!

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience

#407 Century Furniture and Carrier & Company Launch New Line at High Point Market April 2019

#437 High Point Market: Plan a Successful Trip

#526 Jaipur Living, CEO Asha Chaudhary

#757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

#768: Jaipur Living: A New Collaboration with Kate Lester

#677: Megan Molten: To Succeed, Focus on Your Why

#14: Malene Barnett Success Secret – Build Relationships

#397: Power Talk Friday: Where Are They Now?: Cheryl Luckett: Dwell By Cheryl

#408: Power Talk Friday: Visual Comfort & Rottet Studio Launch New Line at High Point Market 2019

1005: Campbell Minister: Building a Referral Based Interior Design Business

Campbell Minister Headshot

Today With Campbell Minister:

Welcome to a Well-Designed Business. Building a referral-led business isn’t always easy. It takes commitment, dedication, integrity, and accountability. Most of all, it takes the ability to navigate speed bumps and navigate challenges. 

My guest today, Campbell Minister, knows what it takes to do all of those things. She has created clear processes, learned how to set up proactive client expectations, and built strong relationships that bring referrals and repeat business her way. Today, she’s sharing her insights on what it takes to create those relationships and bring referrals your way.

LuAnn Nigara and Campbell Minister’s Ah-Ha Moments

“It’s a testament to understanding the core belief that interior design is a personalized, high-level luxury service. You’re not in competition with everyone, and you’re not the right fit for everyone.” -LuAnn

“Discipline and dedication are it. Really, at the end of the day, what makes me happy is if my clients are happy, so I am always thinking about what it takes to create that client experience. What do you want people to say about you?” -Campbell

“It’s not who’s right or wrong. It’s who’s bringing their perspective and that lens, and what’s their lens for the situation. There’s your story and my story, but there’s always a third story.” -Campbell

More About Campbell Minister

Campbell Minister Design (CMD) is a boutique, referral-led decorating firm.

Campbell started her firm in 2016 while taking courses in interior design. She dove headfirst into a new build construction project, forcing her to become intensely focused on project execution, and working under tight construction timelines. Fast forward 7 years later and you will find Campbell leading a team of designers, operational support staff, and tradespeople to bring her clients’ vision to life.

Campbell acts on behalf of her clients at every step of the design process, caring for their home as if it was her own. She leverages strong working relationships with trusted vendors to execute each client’s vision.

As the daughter of a serial decorator, artist, and antique shop owner, Campbell has an innate sense of style and an eye for good design. Merging this background along with degrees in communication, education, and art history, Campbell uses these skills to successfully turn clients’ design ideas into gorgeously real spaces.

Connect with Campbell Minister

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Facebook 

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What’s new with LuAnn Nigara

The Power Talk Friday Tour

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https://www.luannnigara.com/cob

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For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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Other Resources Mentioned:

Hiring Toolkit Bundle

Other Shows Mentioned:

#346 Do Not Let Us Design: Taylor Dieterich & Yashlie Negron

#547 Power Talk Friday: Jamie Lieberman of Hashtag Legal: 5 Steps to Sharpen Your Negotiation Skills

#939 Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home

#282 Blanche Garcia – You Teach Clients How to Treat You

#370 Kesha Franklin: A Different Path to a Career in Interior Design

#374 Ellie Mroz: The Reveal Install & Working with Trades

#704 Power Talk Friday: George Oliphant: George to the Rescue

#871 Power Talk Friday: Desi Creswell: Out of Overwhelm: Why Time Management Begins With Your Mindset