What Level is Your Design Business?

Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business.

Episode 990 of A Well-Designed Business®

Today With Evelyn Roberts and Shayna Pellino:

Today, on A Well-Designed Business, our Power Talk Friday is sponsored by 4DBiz. We had Evelyn Roberts and Shayna Pellino of 4DBiz on the podcast last year to talk about the virtual assistant team division of their business, that supports your interior design business in marketing, admin, and design. 

After the impressive outpour from designers, they are back to talk about the services they offer as the executive team to solidify your foundation.

Pick It Apart

[1:43] Evelyn and Shayna explain what the executive division of their team entails.

[10:42] Shayna shares an example of when a consumer could get, what she calls, crooked. 

[14:43] Evelyn provides comfort and facts for those nervous about “automation.” 

[30:29] The benefits of having a team, rather than a “you” and the lesson Shayna learned.

[34:12] Always thinking about your competition.

[36:45] How 4DBiz’s executive team helps you build your own team.

LuAnn Nigara, Evelyn Roberts and Shayna Pellino’s Ah-Ha Moments:

“We’re a great partnership where Shayna will help you look at your business from the lens of you as the business owner I will help you look at it from the lens of your client,” – Evelyn Roberts

“As a designer, you have seven million avenues of business going on at once, but you still need to run the ship and there still needs to be an internal operation your team can live by.” – Shayna Pellino

“Good design cannot be overcome by bad process.” – LuAnn Nigara

More About Evelyn Roberts and Shayna Pellino

Shayna Rose

Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with – from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution – starting with the design industry.

Evelyn Roberts

Evelyn Roberts is the Co-Founder and Chief Marketing Officer of 4Dbiz. After 4 years working in digital marketing for small businesses and tech startups, Evelyn joined Shayna Rose Interiors in 2019. Since then, she has been focused exclusively on marketing for interior designers.

Working with design businesses all over the country, she helps interior designers refine their brand, create concise and powerful messaging, optimize for search engines, and set up automations that save time and achieve results.

Evelyn’s philosophy for marketing in the interior design industry is “less is more.” Understanding the hectic interior designer/business owner lifestyle, she helps designers hone in on the marketing initiatives that will make measurable progress toward their most critical business goals, within their budget.

Connect with Evelyn Roberts and Shayna Pellino



Client testimonial, Hannah Lowe Interiors

Client testimonial, Leone Interior Designs

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by 4DBiz.

Other Shows Mentioned:

AWDB: #923 Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

What Level is Your Design Business?