Today With Donna Hoffman:

Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength.

My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls “Success Momentum.”

Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles’ heel, along with strategies for turning these potential weaknesses into strengths.

LuAnn Nigara and Donna Hoffman’s Ah-Ha Moments

“For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” – Donna Hoffman

“I could teach you the greatest strategies in business, but if you don’t have the fortitude in your constitution to be able to apply them, big whoop. It doesn’t amount to anything,” – Donna Hoffman

More About Donna Hoffman

Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business.

Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses.

Connect with Donna Hoffman

Website

Instagram 

Facebook 

Pinterest 

Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients”

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

BADG & Cooper Hewitt Event Info & Link to Reserve Tickets!

Mydoma Studio

Other Shows:

AWDB #14: Malene Barnett Success Secret – Build Relationships

AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity

AWDB #635: Beth Diana Smith: Refining Process in Your Interior Design Business

AWDB #370: Kesha Franklin: A Different Path to a Career in Interior Design

AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

AWDB #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business

Today With Ann Kottler:

Today with Ann Kottler, we’re learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she’s established herself as the go-to expert for 7-8 figure new home construction and remodeling projects.

In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients.

LuAnn Nigara and Ann Kottler’s Ah-Ha Moments

“You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” – Ann

“I’m here to help you and make you look good and make this a positive experience for the homeowner.” – Ann

“Your rate goes up because you are getting better. You’re worth more” – LuAnn

“I’m passionate about this and we’re gonna have fun and you’re gonna love it when it’s done. That’s the value that a professional designer provides. But you have to be confident in saying it.” – Ann

More About Ann Kottler

This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats.

As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes.

Connect with Ann Kottler

Website

Instagram

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Kravet Workspace in Basking Ridge, New Jersey

Other Shows:

AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design

AWDB #1018: Power Talk Friday: Connie Whitman: Heart-Centered Strategies to Successful Selling

Today With Shayna Pellino:

Welcome to A Well-Designed Business. If you’re feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you.

My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers – about 20 new conversations every month – she’s noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she’s breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you’re ready for that transition.

But here’s the thing – before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It’s about more than just implementing new systems; it’s about fundamentally changing how you operate your business.

LuAnn Nigara and Shayna Pellino’s Ah-Ha Moments

“It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” – Shayna Pellino

“There isn’t one technology out there that is going to solve every piece of this process. It doesn’t really matter how you get things done. As long as we carve it out, it’s consistent, and other people know exactly how it gets done,” -Shayna Pellino

More About Shayna Pellino

Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with – from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution – starting with the design industry.

Connect with Shayna Pellino

4Dbiz – Special Offer for Listeners

Website

Facebook 

Client testimonial, Hannah Lowe Interiors

Client testimonial, Leone Interior Designs

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Mydoma Studio

Other Shows:

AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

AWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business

Today With Dan Mazzarini:

Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team? 

There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficiently, create strong processes, and cultivate the right team culture. 

My guest today, Dan Mazzarini, principal and creative director of BHDM desig, knows what it takes to manage a large team. 

On their website, BHDM design describes itself as a creative collective of designers, architects, artists, and illustrators—and they truly do approach their projects from this collective, collaborative perspective. Dan has worked hard to establish that collective—and today, he’s here to share how.

LuAnn Nigara and Dan Mazzarini’s Ah-Ha Moments

“With clarity comes confidence.” -Dan

“Having good partners in leadership, having trusted voices in the room, has helped me make decisions around the business on things that we do or don’t do and ways that we do or don’t grow the business.” -Dan

“You’re not angsting over not designing or having to manage people. It feels like what you’re saying is you find, connect with, and enjoy the parts in two very different roles—being creative and being the head of the company.” LuAnn

More About Dan Mazzarini

With a background in branding and retail design, Dan Mazzarini has an unique design capability to adapt to each client’s personal narrative and needs, never staying stagnant on one look. For 10 years, his designs helped define such brands as Michael Kors, Calvin Klein, Ralph Lauren, Waterworks, Movado and more.

Since launching BHDM in 2012, Mazzarini has parlayed his craft of storytelling through the built environment to a multitude of project types, including hotels, restaurants, food halls, start ups, corporate interiors, showrooms, pop-ups, and single and multi-family residential. He has worked in historic spaces like Grand Central Terminal and the Harvard Club of New York, and helped to create new concepts for Google, One Medical, Hudson’s Bay Company, and Target. Through the years he’s worked to enrich heritage brands such as Ralph Lauren, Kate Spade, and Calvin Klein, and define new brands like Tend, Real, and Casper.

Connect with Dan Mazzarini

BHMD Design

Archive By Dan Mazzarini

Instagram BHMD Design

Instagram Archive By Dan Mazzarini

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

The Hiring Toolkit Bundle

Chairman Of the Board with LuAnn Nigara

Other Shows:

WTFP #227 Rebecca Munster: The Art of Effective Organizational Development

AWDB #757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate

Today With Kelly O’Neil:

Welcome to a Well-Designed Business. I have heard from so many of you interested in design-build—and most importantly, how to start building those relationships that bring you into the industry and position you as a go-to trusted designer. 

My guest today, Kelly O’Neil, has a lot of insight to share on that topic. She has cultivated strong relationships with builders, found ways to prove her value, and used processes not just in her design, but even in the way she networks and builds relationships. Today, she’s here to share how she did it and what she learned along the way.

LuAnn Nigara and Kelly O’Neil’s Ah-Ha Moments

“You have to handle both sides, the client and the builder, and keep both sides happy. But sometimes their lack of communication with each other puts you in the middle. So you find a way to smooth everybody out and make everybody happy.” -Kelly

“I love that you know that it’s the value of always keeping the pipeline going. You can’t just rely on what happened last week, last month, last year. You’ve always got to be building it.” -LuAnn

More About Kelly O’Neil

In the ever-evolving world of design, one name stands out – Kelly, the creative force behind Kelly O’Neil Design. With a mantra of “I’m in the business of making people happy,” Kelly has carved a niche for herself in the industry, transforming spaces into beautiful, functional homes that reflect the unique style and personality of each client.

Kelly’s journey in interior design began at Fairfield University, where she honed her skills and cultivated a passion that would propel her to create stunning homes across eight different states. From the vibrant energy of Florida to the cosmopolitan charm of New York, Kelly has left her mark, crafting spaces that seamlessly blend aesthetics with functionality.

Connect with Kelly O’Neil

Website

Instagram 

Facebook

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Book a quick intro call with Duke Renders!

Power Talk Friday Tour – October 25th!

Other Shows:

#451 Elissa Grayer: Starting From the Ground Up, After 19 Years

#951 Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects

#878 Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process

#649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

#615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

#580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560: Brad Leavitt, AFT Construction: The Design Book

#542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

#281: What Would Lu Do?: Being the CEO – The Key to Your Business Success

Today With Kristi Hopper:

Hi, welcome to A Well Designed Business! Today, Kristi Hopper shares a deeply personal and challenging experience as we talk about a situation that, sadly, has happened to others before: to discover that a long-trusted employee had been embezzling funds. Kristi bravely opens up about the emotional toll this betrayal took on her, the lessons learned, and the importance of implementing checks and balances in our businesses. Join us as we explore the realities of trust, the hard truths of small business ownership, and how we can protect ourselves from similar situations in the future.

LuAnn Nigara and Kristi Hopper’s Ah-Ha Moments

“As small business owners, we wear many hats, but we must ensure that we have checks and balances in place.” – Kristi Hopper

“When it comes to finances, a two-person check system can save you from devastating losses.” – LuAnn Nigara

“Investing in oversight and proper systems ultimately saves you money and heartache.” – Kristi Hopper

“Talking openly about these experiences helps us learn and protect ourselves and our businesses.” – Kristi Hopper

More About Kristi Hopper

Kristi Hopper is passionate about home and holds fast to the notion that design should be exceedingly personal. At the heart of her thriving 24 year-old interior design firm, is the simple-yet-profound belief that everyone should Love Where You Live.

Kristi’s multi-disciplinary approach carries a signature intelligence and ingenuity.

While her emphasis on the art of living is widely reflected in whole-home transformations, she possesses a holistic approach to design with residential and commercial projects, global vacation homes, product design and real estate.

Kristi serves on the Signature Kitchen Suite Design Council, has a product line with Harp and Finial, and she enjoys partnerships with Cozy Earth, Geometry House and Kelly O’Neal. Kristi fosters relationships within the design industry and serves as a panel and keynote speaker at DMC, High Point Market, the Vacation Rental Summit and other design events. Kristi opened the doors to her Lewisville offices in 2022, where her team and office pups welcome clients in style.

Kristi has garnered ASID and IDS awards and was deeply honored to be nominated a fourth time for an ART award. Kristi is a member of ASID, IDS and ART and serves her community with inexhaustible energy and enthusiasm.

Kristi and her husband, John, have two grown children, a puppy named Daisy, and live in Coppell, Texas

Connect with Kristi Hopper

Website

Instagram

Facebook

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Power Talk Friday Tour – October 25th!

Today With Elle Odoi & Yvette Pappoe:

In this episode, I sit down with Elle Odoi & Yvette Pappoe, the incredible sisters behind Décorelle Studio, a luxury interior design firm serving the DMV area and beyond. Elle, the CEO and Principal Designer, brings over a decade of experience to the table, along with an MBA and a certificate in Women’s Entrepreneurship from Cornell. Her sister Yvette, the Co-Founder and COO, is a licensed attorney and law professor who manages the firm’s operations with her sharp analytical skills.

Together, they share their journey of building a successful Black-owned, women-owned design business, discussing everything from the challenges they’ve faced to the importance of solid business processes. We dive into their approach to client management, pricing strategies, and the value of investing in professional photography and PR.

LuAnn Nigara, Elle Odoi & Yvette Pappoe’s Ah-Ha Moments

“As we’ve like changed our process and honed it, it has gotten us to the right people…to the right personalities, because that’s very important for us.” – Elle

“If you don’t want to make a mistake today, stay in bed. All right? Stay in bed because the rest of us are putting it on the line, and we’re doing our best. But you know what? Our best isn’t always good enough. Sometimes there are mistakes.” – LuAnn

“Process is really important. And I think people underestimate the purpose or the value of process. And I think we, in the beginning, underestimated the value of process.” – Yvette

More About Elle Odoi & Yvette Pappoe

We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility that does not compromise quality and functionality.

Décorelle is a testament to our passion for interior design and unwavering belief that every individual deserves to experience the transformative power of a beautifully designed space.

Connect with Elle Odoi & Yvette Pappoe

Website

Instagram

TikTok

Pinterest

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Power Talk Friday Tour – October 25th!

Hiring Toolkit Bundle

Mydoma Studio

Duke Renders

Other Shows:

#905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects

#323: Amy Flurry: How to Pitch Press and Build Relationships

#816: Elsie St. Leger: Addressing Racial Inequality in the Design Industry

#908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)

#912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designer

Today With LuAnn Nigara:

Hi, welcome to A Well-Designed Business! In today’s episode we dive into the upcoming High Point Furniture Market Fall 2024! Join me as I share all the details about our amazing lineup of free panel discussions that you won’t want to miss. From turning your design passion into profit to harnessing technology in our industry, we’ll cover it all! Plus, I’ll be moderating sessions with some of the brightest minds in design. This is your chance to gain actionable insights, network with fellow creatives, and gear up for a successful 2025. Let’s get ready to elevate your business together!

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Power Talk Friday Tour – October 25th!

Other Shows:

AWDB #758: Sallie Lord: Collaboration over Competition in the Interior Design Community

AWDB #682: Flashback Friday: Laura & Cliff Muller: Four Point Design Build Firm

AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business

AWDB #790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions

AWDB #774: Rick Campos: Design Biz Survival Guide Celebrates 4 Years!

AWDB #814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business?

AWDB #996: Power Talk Friday: Katie Decker-Erickson: Building True Confidence Through Knowledge and Experience

AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors

AWDB #878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process

AWDB #646: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

AWDB #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

AWDB #960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse

AWDB #549: Corey Damen Jenkins #BLM: Time to Take the Baton

AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman

AWDB #993: Libby Langdon: How to Create Long-term Income from Licensing Deals

AWDB #573: Cheryl Luckett, #BLM: See Something, Say Something

AWDB #397: Power Talk Friday: Where Are They Now?: Cheryl Luckett: Dwell By Cheryl

AWDB #677: Megan Molten: To Succeed, Focus on Your Why

AWDB #455: Megan Molten: Another Side Hustle Success Story

AWDB #738: Power Talk Friday: Beth Bender: Back End Operations for Your Interior Design Firm

AWDB #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things

AWDB #895: Power Talk Friday: Sandra Funk: The Millionaire Mindset for Interior Designers

AWDB #278: Erika Ward – Master Business Skills 1st, Interior

AWDB #06: Identifying Your Transferable Skills with Erika Ward

Today With Jecks Stone:

Today, we’re joined by Jecks Stone, a sustainability-focused interior designer and owner of Persona Abode Interiors. Jecks shares her journey from childhood ‘Earth Keeper’ to champion of ‘people, place, and planet’ design. We explore how she integrates environmental consciousness into her thriving business, from client interactions to material choices. Jecks reveals her unique approach to understanding client needs, balancing vegan principles with client preferences, and the power of active listening in design. We also discuss her involvement with Interior Design Declares, a global sustainability movement. This episode offers valuable insights for designers looking to create a more purposeful and environmentally responsible business.

LuAnn Nigara and Jecks Stone’s Ah-Ha Moments

“For me, interior design is way bigger than the space you’re in and the people in that space. It’s very much a holistic kind of approach to design which I think any kind of industry really should be thinking about. It’s my love and my career thinking about people of all aspects and places in all kinds of iterations as one environment that should go hand in hand,” – Jecks Stone

 “I express to my clients that, it’s not about showing your Pinterest images and telling me to go replicate that. I don’t do copy and paste. I’m delving into the heart of everything they need and want.” – Jecks Stone

More About Jecks Stone

Somewhat unexpectedly, Jecks set up Persona Abode Interiors in 2017 to specialize in designing eco conscious residential interiors, with a focus on designing for people and supporting world causes. It has been an interesting scenic journey so far for the company, which Jecks labels as the foundations for what’s to come.

In 2022, with legacy in mind, Jecks incorporated the company. Abode of Ophilus gives a nod to her late grandfather who wasn’t able to fulfill his dream of becoming an architect but had been an inspiration since childhood after building his own home in Jamaica.

Connect with Jecks Stone

Persona Abode WEB

Persona Abode IG

Persona Abode LinkedIn

Persona Abode email

Interior Design Declares Web

Interior Design Declares email

Interior Design Declares IG

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Power Talk Friday Tour – October 25th!

Get 10% of any one order of Kravet fabric, wallpaper, or trim by using our special code: AWDB10

Interior Design Declares – Resources

Amber De La Garza’s VIP Business Planning Event in Las Vegas, November 2nd and 3rd

Other Shows:

#117: Power Talk Friday: Deborah Rosenberg- Cruelty Free Design Certification is Here!

#683: Jessica Matteson: The Client Experience Is #1 in Design

#991: Chloe Bullock: Conscious Design