Today With Peter and Alex Spalding:
Welcome to a Well-Designed Business. On today’s sponsored show, I’m joined by Peter and Alex Spalding, founders of Daniel House Club.
Daniel House Club is a designer trade program that provides access to a vast network of vendors, offering countless product options, concierge services, and tools to simplify procurement, shipping, and admin.
Peter and Alex are committed to keeping their program simple and supportive for designers—and they’ve built that goal into every step of their process.
Today, they’re here to share their story and tell us how Daniel House Club can help you streamline furniture acquisition and remove headaches and hassle from your projects.
LuAnn Nigara, Peter and Alex Spalding’s Ah-Ha Moments:
“Let’s be real, you’re a designer, you should be able to design a home, not design a logistics spreadsheet.” -LuAnn
“What I do like about this is it has given me the ability to be profitable working at a different range. I can do a $300,000 living room for one client and still help someone furnish their home for $25,000 without losing my shirt.” -Peter
“We look for simple, not easy. Our goal is to make life easier for designers, even if it means things are more complicated for us on the back end.” -Alex
More About Peter and Alex Spalding
We started out like many of you—running a design firm, juggling countless projects, and chasing slim margins. As we scaled, we noticed something surprising: the part of the business that kept our doors open wasn’t our design services—it was furniture sales.
That realization changed everything.
We decided to rethink the way interior designers source and sell furniture. What if we could simplify it? What if we could make it more profitable? What if we could create a platform that frees designers to focus on their craft instead of chasing vendors and managing endless logistics?
That’s exactly what Daniel House Club is today. We’ve streamlined the process of acquiring and reselling furniture so you can spend less time on admin and more time doing what you do best.
Whether you’re working on a single room or a full-scale project, our tools and resources are designed to make your business not only run smoother—but thrive.
We’re here to make your work easier, your profits stronger, and your clients happier.
