LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

LuAnn University – Registration Open!

11-19-2024

1037: Kelley Gable: A Strategic Approach to Success in Dual Markets

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58:38

1037: Kelley Gable: A Strategic Approach to Success in Dual Markets

Today With Kelley Gable:

Today, with Kelley Gable of Gable Interior Designers, we dive deep into the world of niche marketing and luxury coastal design. Kelley shares her journey of redefining coastal aesthetics, moving beyond cliché beach motifs to create sophisticated, contemporary interiors. We explore her unique business model of serving clients with homes in both urban areas and coastal Delaware, and how she’s structured her team to support this dual-location approach. Kelley offers valuable insights on educating clients about modern coastal design, building strategic partnerships with builders, and creating targeted marketing strategies. We also discuss her hiring process for different roles across her two offices, providing practical advice for growing a design team. Whether you’re looking to carve out your own niche or expand your business across multiple locations, this episode offers a wealth of knowledge on positioning your design business for success.

LuAnn Nigara and Kelley Gable’s Ah-Ha Moments

“When hiring, you attract what you put out, so it’s important to attract people who see your vision and what to drink your “Kool-Aid, rather than just hiring too quickly,” – Kelley Gable

“Relationship building blocks are the foundation for how you can get into a new market,” – Kelley Gable

More About Kelley Gable

Owner & Principal Designer, Kelley Gable, was born and raised in Maryland and currently shares her time between the shores of coastal Delaware in Rehoboth Beach and Severna Park, Maryland with her husband and two children.

Kelley’s distinct style can be described as clean, functional and open. She finds beauty in blending her traditional East Coast roots with a casual California lifestyle inspired by laid-back living. With a background in merchandising and design, Kelley brings her ability to marry style and function in each space.

Connect with Kelley Gable

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

LuAnn University – Registration Open!

Other Shows:

#851: Power Talk Friday: Alexis Varbero: Making Connections that Matter

#887: Power Talk Friday: Renee Bush: Bringing the Spark Back Into Your Interior Design Business

#982: Power Talk Friday: Rachael Bozsik Johanson: Leveraging Your Superpower to Attract Dream Interior Design Clients

#987: Kate Wood: Discovering and Leaning into Your Niche

#988: On Air Strategy Sessions: Cassandra Thurston: Building a Pipeline to go from Side Hustle to Full Time Interior Design

11-15-2024

1036: Karen Post: A Personal Conversation on Turning Setbacks into Success

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1:10:44

1036: Karen Post: A Personal Conversation on Turning Setbacks into Success

Today With Karen Post:

Today with Karen Post, we dive deep into her journey of transforming Home Frosting from a staging company into a thriving interior design firm. Karen shares her experience of making a major business pivot while managing complex personal and financial challenges, including significant business loans and partnerships. As a former member of my Chairman of the Board program, Karen offers candid insights about finding the courage to change direction when your current path isn’t bringing you joy, even if you’ve invested heavily in it. She discusses practical considerations like negotiating flexible lease terms and managing inventory, while also sharing how this business transformation ultimately strengthened both her professional success and personal relationships. This episode is a masterclass in strategic pivoting and the importance of aligning your business with your true passions.

LuAnn Nigara and Karen Post’s Ah-Ha Moments

“You can’t change anybody else, you can just change your reaction to it.” – LuAnn

“When [you’re] getting funding, you need to think about the worst case scenario. If the story changes, do these details impact you?” – Karen

“When you sign your lease, make sure if you’re committing to a big space that you’ve got flexibility and if you change course, you’re not stuck with that.” – Karen

Connect with Karen Post

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Kravet Workspace in Basking Ridge, New Jersey

LuAnn University – Registration Open!

Other Shows:

WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell?

AWDB #271: Power Talk Friday: Husband & Wife Teams- This Week is LuAnn & Vin Nigara

AWDB #973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

11-12-2024

1035: Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche

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1:31:41

1035: Lindsay Hunter: The Equestrian Interior Designer: Getting Ultra-Specific with Your Niche

Today With Lindsay Hunter:

Welcome to a Well-Designed Business. If you’ve been listening to the show for any amount of time, you’ve heard me tell you to niche at least a dozen times. So…if you haven’t niched…what’s holding you back?

My guest today, Lindsay Hunter, probably had all of those same fears. But she also had a passion—and she turned that passion into a profitable, thriving niche as the equestrian interior designer.

Today, she’s sharing her story—and how niching opened up doors for her that never would have opened up otherwise.

LuAnn Nigara and Lindsay Hunter’s Ah-Ha Moments

“Thank you for inspiring me to niche my business and to put my horse back on my website and be authentic and myself and feel like I can show up to client meetings in my barn boots.” -Lindsay

“What’s meaningful and being passionately attached to something are two very different things. When you’re really super niched like equestrian design, you can’t fake that. You can’t say you’re an equestrian designer when you haven’t even been in a tack room.” -LuAnn

More About Lindsay Hunter

Lindsay Hunter combines her enthusiasm for interior design with her passion for the equestrian lifestyle to create intentional, inspirational living spaces for people from all walks of life. Past clients appreciate her attention to detail and her ability to bring the best out of any space, no matter how large or small. Lindsay brings a wealth of knowledge, insightful understanding, and elevated scope to every project because she understands why a house should feel less like a building and more like an extension of your life, identity, and passions.

Now based in San Diego, CA, interior designer Lindsay Hunter graduated from the University of California, Santa Barbara in 2003 with a Bachelor of Arts in Art History. After an intensive study in art and architecture in Bologna, Italy, Lindsay went on to pursue her studies in Interior Design at Santa Barbara City College where she met the stringent educational requirements necessary to receive her certification in June 2009.

Connect with Lindsay Hunter

Lindsay Hunter Design

Luxury Equestrian Network

Magazine

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Kravet Workspace in Basking Ridge, New Jersey

Other Shows:

AWDB #833 Flashback Friday: Mikel Welch: Be Determined and Get the Job Done

AWDB #991 Chloe Bullock: Conscious Design

AWDB #987: Kate Wood: Discovering and Leaning into Your Niche

AWDB #896: Cléophée Poli: A Unique Interior Design Niche Serving English-Speaking Clients in Paris

AWDB #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business

AWDB 759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing

AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

AWDB #15: Nancy Ganzekaufer- Niche is Rich

11-08-2024

1034: Donna Hoffman: Lean into Your Strengths to Create Success

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1:9:36

1034: Donna Hoffman: Lean into Your Strengths to Create Success

Today With Donna Hoffman:

Welcome to A Well-Designed Business. Many designers struggle with harnessing their sensitivity in business, often seeing it as a weakness rather than a strength.

My guest today is interior designer and business coach Donna Hoffman, sharing her journey from launching a luxury design firm during the 2008 recession to building a 7-figure, award-winning business. Donna, the founder of Impeccably Designed Homes and creator of the Successful Design Biz Academy, has developed a unique approach she calls “Success Momentum.”

Donna emphasizes the importance of leaning into your Creative Nature and reveals how embracing sensitivity can elevate your design business and attract high-quality clients. She shares insights into how our design superpowers can sometimes be our business Achilles’ heel, along with strategies for turning these potential weaknesses into strengths.

LuAnn Nigara and Donna Hoffman’s Ah-Ha Moments

“For creative brains, that thing that makes us great at what we do is almost always our downfall in business,” – Donna Hoffman

“I could teach you the greatest strategies in business, but if you don’t have the fortitude in your constitution to be able to apply them, big whoop. It doesn’t amount to anything,” – Donna Hoffman

More About Donna Hoffman

Despite launching her luxury interior design business during the crushing 2008 recession, this design entrepreneur leads her team to award-winning design across the US, as a 7-figure-sized business.

Beyond creative and business acumen, Donna is also a leading Interior Design Business Coach. She specializes in teaching design entrepreneurs to lean into their Creative Nature, unleashing what she calls Success Momentum. “Joined with key revenue-driving-strategic business practices, this combo fuels powerful growth for my designers,” says Hoffman. Donna has also helped thousands of DIY design lovers to beautify their homes through her info-rich online courses.

Connect with Donna Hoffman

Donna’s Free Guide “Irresistible Sales Lingo For Interior Designer’s Who Want To WOW Clients”

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

BADG & Cooper Hewitt Event Info & Link to Reserve Tickets!

Mydoma Studio

Other Shows:

AWDB #14: Malene Barnett Success Secret – Build Relationships

AWDB #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity

AWDB #635: Beth Diana Smith: Refining Process in Your Interior Design Business

AWDB #370: Kesha Franklin: A Different Path to a Career in Interior Design

AWDB #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success

AWDB #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business

11-05-2024

1033: Ann Kottler: From Cold Calls to Custom Homes: How to Build Trust with Luxury Builders.

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1:8:10

1033: Ann Kottler: From Cold Calls to Custom Homes: How to Build Trust with Luxury Builders.

Today With Ann Kottler:

Today with Ann Kottler, we’re learning all about designing for elite home builders and managing luxury residential projects. Ann is the founder and principal designer of her namesake firm based in Lake Geneva, Wisconsin, where she’s established herself as the go-to expert for 7-8 figure new home construction and remodeling projects.

In this episode, Ann shares her strategies for building strong relationships with custom home builders, mastering material selection, and creating comprehensive spec books. She reveals how her sales background has been crucial in positioning herself as an invaluable asset to both builders and clients. Ann also offers insights on embracing trades, establishing trust on job sites, and effectively translating complex building information to clients.

LuAnn Nigara and Ann Kottler’s Ah-Ha Moments

“You really need to know your way around a job site. You really need to know how to read a blueprint. You need to understand an electrical plan. You need to understand the HVAC plan. You need to understand the window schedule, all of the things.” – Ann

“I’m here to help you and make you look good and make this a positive experience for the homeowner.” – Ann

“Your rate goes up because you are getting better. You’re worth more” – LuAnn

“I’m passionate about this and we’re gonna have fun and you’re gonna love it when it’s done. That’s the value that a professional designer provides. But you have to be confident in saying it.” – Ann

More About Ann Kottler

This Wisconsin girl had big shoes to fill. As a Business graduate from Marquette University in Milwaukee, I knew my dreams went beyond just business and into design. Thus back to school I went to the Illinois Institute of Art where I acquired my Residential Interior Design degree. I’ve been a professional designer for close to a decade now, and it’s been a lifelong passion. I love each and every project from remodeling bathrooms, to helping select materials for gorgeous Lake Geneva vacation retreats.

As an interior designer, my goal is to always deliver a space that exceeds client expectations. That includes all phases of a project from concept to installation. My focus is You and our relationship—a relationship which reflects good listening on my part and also building trust so that you know I will deliver something beyond your wildest dreams or hopes.

Connect with Ann Kottler

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Kravet Workspace in Basking Ridge, New Jersey

Other Shows:

AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design

AWDB #1018: Power Talk Friday: Connie Whitman: Heart-Centered Strategies to Successful Selling

11-01-2024

1032: Power Talk Friday: Shayna Pellino of 4DBiz: The Four Growth Markers of Successful Businesses

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1:13:51

1032: Power Talk Friday: Shayna Pellino of 4DBiz: The Four Growth Markers of Successful Businesses

Today With Shayna Pellino:

Welcome to A Well-Designed Business. If you’re feeling stuck in your business, wondering how to make that crucial transition from being self-employed to running a true business, this episode is for you.

My guest today, Shayna Pellino of 4DBiz, has identified clear growth markers in the journey of interior design business owners. Through her work with designers – about 20 new conversations every month – she’s noticed a common thread: many are stuck in Growth Marker 1, doing everything themselves. Today, she’s breaking down what it takes to move beyond that stage, sharing her hybrid pricing approach, and most importantly, helping you understand if you’re ready for that transition.

But here’s the thing – before she tells you how to fix it, Shayna emphasizes that you have to be ready for it and actually want it. It’s about more than just implementing new systems; it’s about fundamentally changing how you operate your business.

LuAnn Nigara and Shayna Pellino’s Ah-Ha Moments

“It really just simply comes down to if you want to run a business, you have to have clean processes and systems so you can step away and they can run themselves,” – Shayna Pellino

“There isn’t one technology out there that is going to solve every piece of this process. It doesn’t really matter how you get things done. As long as we carve it out, it’s consistent, and other people know exactly how it gets done,” -Shayna Pellino

More About Shayna Pellino

Shayna Rose is the CEO and Founder of both Shayna Rose Interiors and 4Dbiz. Shayna never expected to create the modern business model that would change the way interior designers run their business! 4Dbiz was born out of her own experience, failures, successes, and needs as an interior designer/business owner.

After working in the interior design industry for three years, Shayna knew she had to set out on her own. Working for someone else, Shayna was astounded by the unnecessary obstacles that she was working with – from overly-extended lead times, to a lack of custom solutions, to poor service all along the supply chain. She truly felt she had no choice but to start her own business and revolutionize the industry standard.

In 2017, Shayna Rose Interiors was born, followed by 4Dbiz in 2019. Shayna’s guiding principle is “Everyone wins.” She is most inspired by what other people see as problems. She is a solution-oriented visionary, hell bent on changing people’s lives with her ideas and execution – starting with the design industry.

Connect with Shayna Pellino

4Dbiz – Special Offer for Listeners

Client testimonial, Hannah Lowe Interiors

Client testimonial, Leone Interior Designs

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Mydoma Studio

Other Shows:

AWDB #923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business

AWDB #990: Power Talk Friday: 4DBiz: An Executive Team for Your Interior Design Business

10-29-2024

1031: Dan Mazzarini: Empowering Your Interior Design Team to Succeed

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1:2:57

1031: Dan Mazzarini: Empowering Your Interior Design Team to Succeed

Today With Dan Mazzarini:

Welcome to a Well-Designed Business. When you think about the future of your firm, what do you envision? Are you going to stay small? Or do you hope to grow your team?

There’s no right or wrong answer. Different business owners have different goals. But if you do want to build a team, you have to learn how to lead efficiently, create strong processes, and cultivate the right team culture.

My guest today, Dan Mazzarini, principal and creative director of BHDM desig, knows what it takes to manage a large team.

On their website, BHDM design describes itself as a creative collective of designers, architects, artists, and illustrators—and they truly do approach their projects from this collective, collaborative perspective. Dan has worked hard to establish that collective—and today, he’s here to share how.

LuAnn Nigara and Dan Mazzarini’s Ah-Ha Moments

“With clarity comes confidence.” -Dan

“Having good partners in leadership, having trusted voices in the room, has helped me make decisions around the business on things that we do or don’t do and ways that we do or don’t grow the business.” -Dan

“You’re not angsting over not designing or having to manage people. It feels like what you’re saying is you find, connect with, and enjoy the parts in two very different roles—being creative and being the head of the company.” LuAnn

More About Dan Mazzarini

With a background in branding and retail design, Dan Mazzarini has an unique design capability to adapt to each client’s personal narrative and needs, never staying stagnant on one look. For 10 years, his designs helped define such brands as Michael Kors, Calvin Klein, Ralph Lauren, Waterworks, Movado and more.

Since launching BHDM in 2012, Mazzarini has parlayed his craft of storytelling through the built environment to a multitude of project types, including hotels, restaurants, food halls, start ups, corporate interiors, showrooms, pop-ups, and single and multi-family residential. He has worked in historic spaces like Grand Central Terminal and the Harvard Club of New York, and helped to create new concepts for Google, One Medical, Hudson’s Bay Company, and Target. Through the years he’s worked to enrich heritage brands such as Ralph Lauren, Kate Spade, and Calvin Klein, and define new brands like Tend, Real, and Casper.

Connect with Dan Mazzarini

BHMD Design

Archive By Dan Mazzarini

Instagram BHMD Design

Instagram Archive By Dan Mazzarini

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

The Hiring Toolkit Bundle

Chairman Of the Board with LuAnn Nigara

Other Shows:

WTFP #227 Rebecca Munster: The Art of Effective Organizational Development

AWDB #757 Power Talk Friday: Nitesh Chaudhary: Jaipur Living: The Manchaha Initiative

AWDB #811 Power Talk Friday: Heather Hansen: You Are Your Own Advocate

10-25-202411-13-2024

1030: In Good Company: CEO Conversations with Kate O’Hara: Insights and Strategies on Successful Scaling

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1:11:56

1030: In Good Company: CEO Conversations with Kate O’Hara: Insights and Strategies on Successful Scaling

Today With Kate O’Hara:

Hi, welcome to A Well-Designed Business! In this episode, I sit down with the incredible Kate O’Hara to dive into the fascinating distinctions between growth-focused and scale-focused entrepreneurs. With her unique perspective as both a founder and a second-generation business owner, Kate shares invaluable insights on how mindset shifts are crucial as businesses evolve.

We discuss the importance of balancing sales drive with effective processes, the challenges of scaling, and the need for strong management structures. Whether you’re a solo entrepreneur or leading a growing team, this conversation is packed with actionable advice to help you navigate your business journey. Tune in to discover how to shift your mindset and strategies for sustainable success!

More About Kate O’Hara

Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.

Connect with Kate O’Hara

What’s new with LuAnn Nigara

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #164: Susan Wintersteen- Savvy Giving by Design

Kravet Workspace this fall in Basking Ridge, New Jersey

HPMKT this October 25th, 2024 co-hosted by Mydoma Studio

Other Shows:

AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors

AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors

AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

10-22-2024

1029: Kelly O’Neil: Building Relationships with Builders

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1:12:09

1029: Kelly O’Neil: Building Relationships with Builders

Today With Kelly O’Neil:

Welcome to a Well-Designed Business. I have heard from so many of you interested in design-build—and most importantly, how to start building those relationships that bring you into the industry and position you as a go-to trusted designer.

My guest today, Kelly O’Neil, has a lot of insight to share on that topic. She has cultivated strong relationships with builders, found ways to prove her value, and used processes not just in her design, but even in the way she networks and builds relationships. Today, she’s here to share how she did it and what she learned along the way.

LuAnn Nigara and Kelly O’Neil’s Ah-Ha Moments

“You have to handle both sides, the client and the builder, and keep both sides happy. But sometimes their lack of communication with each other puts you in the middle. So you find a way to smooth everybody out and make everybody happy.” -Kelly

“I love that you know that it’s the value of always keeping the pipeline going. You can’t just rely on what happened last week, last month, last year. You’ve always got to be building it.” -LuAnn

More About Kelly O’Neil

In the ever-evolving world of design, one name stands out – Kelly, the creative force behind Kelly O’Neil Design. With a mantra of “I’m in the business of making people happy,” Kelly has carved a niche for herself in the industry, transforming spaces into beautiful, functional homes that reflect the unique style and personality of each client.

Kelly’s journey in interior design began at Fairfield University, where she honed her skills and cultivated a passion that would propel her to create stunning homes across eight different states. From the vibrant energy of Florida to the cosmopolitan charm of New York, Kelly has left her mark, crafting spaces that seamlessly blend aesthetics with functionality.

Connect with Kelly O’Neil

What’s new with LuAnn Nigara