862: AphroChic: Celebrating the Legacy of the Black Family Home
861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
Today With Darla Powell:
Today on A Well-Designed Business I am joined by Darla Powell of Wingnut Social. If you’re an avid listener of the show, you know how much of a social media guru Darla is. Now, she has come out with a course called Instagram for Interior Designers which consists of everything you would learn about Instagram if you were to personally pick her brain.
Pick It Apart
[10:13] Darla tells us about her new course Instagram for Interior Designers.
[23:20] The importance of knowing yourself and your value proposition before tackling your social media strategy.
[31:00] Why you need to have your ducks in a row, for example having your website in order.
[35:20] LuAnn and Darla talk about module two of Instagram for Interior Designers.
[53:25] Wingnut’s specific impact on client Anne Gillyard’s business grOH! Playrooms.
[59:25] How we can get the Instagram for Interior Designers course.
LuAnn Nigara and Darla Powell’s Ah-Ha Moments
“It’s a no-brainer to me. You can’t not be investing in marketing. It’s a key component to business” – LuAnn Nigara
“You have to lock in your value proposition before doing anything, otherwise you’re just throwing stuff at the wall and hoping it sticks.” – Darla Powell
“Regardless of what your marketing budget is, start small.” – Darla Powell
More About Darla Powell:
Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective.
She’s also an adept unraveler of marketing secrets.
Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one.
Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed).
Connect with Darla Powell
Wingnut Academy: Instagram for Interior Designers
Other Shows Mentioned:
#203: Darla Powell: How to Launch an Interior Design Firm
#330: Darla Powell: Darla Powell Interiors 18 Months After Opening
#601: Darla Powell: Real Tips to Up Your Social Media Game
#830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business
A Big Thank You to Today’s Sponsor:
Today’s show is sponsored by Darla Powell and Wingut Academy. Check out all the details on https://wingnutsocial.com/instagram-for-interior-designers/
861: Power Talk Friday: Darla Powell: Instagram for Interior Designers
860: Antonio Deloatch: Believe in Yourself, Believe in Relationships
Today With Antonio Deloatch
Welcome to A Well-Designed Business. What’s the difference between a designer who thrives in business and one who doesn’t? It isn’t talent. It isn’t passion. It isn’t motivation. It’s simply the ability to commit and get things done. My guest today, Antonio Deloatch Jr, is one of those real action-takers—someone who I just have no doubt is going to be big and successful, not just as a designer, but at whatever he puts his mind to. It’s a combination of his outlook, his attitude, and his ability to put one foot in front of the other and make it happen. Today, he’s sharing his story and insights with us.
Pick It Apart
[3:39] Antonio shares his experience at the Black Interior Designer’s networking event.
[7:30] Antonio discusses how grassroots marketing worked for him.
[21:00] LuAnn and Antonio talk about marketing opportunities that can make a difference.
[25:11] Antonio shares his “why” and the pillars of his business.
[28:47] LuAnn and Antonio talk about how to make things happen for your business.
LuAnn Nigara and Antonio Deloatch’s Ah-Ha Moments
“All you need is one. One good project could pay for my marketing plan for the year. It’s a low barrier to entry. If that’s $600 on pretty postcards, it’s not that expensive but could have a really big return.” – Antonio Deloatch
“There’s always good or bad in the era that you’re doing business. Just get over it, get on with it, and do business in your era.” – LuAnn Nigara
More About Antonio Deloatch:
I’m a New Yorker with a love for the California sun…
Living in New York & Los Angeles with a global state of mind equals the best of both worlds.
I get up every single day to change the way people live through art, light and design. For me, taking a non functional space and transforming it into the most popular room in the home, is a dream come true. I have tackled projects ranging from studio apartments in Hong Kong to million dollar estates in the Hamptons to sprawling ranch homes in Ojai CA. Each project is an exploration of you and how you will live in the space.
My love for décor and design started early. I realized that I wanted to use my talents outside of the sales floor or cubicle. I started my design business in 2014 and my main goal still to this day is to bring quality, as well as affordable designs to any consumer.
Connect with Antonio Deloatch
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#524: Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough
#06: Identifying Your Transferrable Skills with Erika Ward
860: Antonio Deloatch: Believe in Yourself, Believe in Relationships
860: Antonio Deloatch: Believe in Yourself, Believe in Relationships
859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
Today With Robyn White:
We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client.
My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging.
Pick It Apart
[2:26] Robyn and LuAnn reflect on what marketing really means.
[6:54] Robyn explains the difference in marketing to a luxury client.
[15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique.
[27:43] Robyn explains how to convey luxury through your website.
[43:14] Robyn and LuAnn reflect on how important your website is.
LuAnn Nigara and Robyn White’s Ah-Ha Moments
“The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” – Robyn White
“If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” – LuAnn Nigara
More About Robyn White:
Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients.
Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online.
She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients.
Connect with Robyn White
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?
#174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours
#159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer
#841: Power Talk Friday – Nancy Ganzekaufer – The Profit Insiders for Interior Designers.
859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client
858: Veronica Solomon: Cultivating Self-Awareness as a Superpower
Today With Veronica Solomon:
Welcome to A Well-Designed Business. Today’s episode features Veronica Solomon of Casa Vilora Interiors. Veronica is an award-winning designer and business mentor who believes that knowing yourself, understanding your convictions, and trusting your purpose can impact your business for the best. She has turned self-awareness into her superpower, and she is here today to encourage you to do the same so that you can run your business with intention.
Pick It Apart
[6:14] Veronica shares that competition has never been something she has focused on in her business.
[13:01] Veronica talks about how she feels like she was predestined to become an interior designer, and because of that is is called to always show up as her true, authentic self.
[15:29] LuAnn and Veronica discuss what it means to develop a signature style.
[23:55] Veronica shares why she will never complain about a client.
[38:03] LuAnn and Veronica discuss the importance of having your picture on your website because potential clients want to know who you are.
[45:42] Veronica and LuAnn talk about why it’s so important to address the business side of your business—to tighten up the present tktk of your business and also as you look to the future.
LuAnn Nigara and Veronica Solomon’s Ah-Ha Moments
“There’s no such thing as competition. You are who you are, and your client wants you, and that designer next to you can have your same process your same contract, and you’re just not the same people.” -LuAnn Nigara
“Be who you are, who you are meant to be.” – Veronica Solomon
“I will never complain about a client—no matter how bad it gets, no matter what they do—I’m not going to complain about them. Not to anyone or to myself.” – Veronica Solomon
More About Veronica Solomon:
Veronica brings over 13 years of expertise as leader of the Casa Vilora Interiors team. She has won many prestigious awards and has been featured in numerous publications and considered a design influencer and design business mentor. Her design point of view can be summed up as eclectic, classic, bold, timeless wit a touch of whimsy. The spaces she creates are known for their eclectic vibe and masterful use of color, pattern mix and textures. They are multi-layered and collected, blending classic with modern, old with new, high with low and a bold use of color, pattern, texture in ways that excite.
Veronica believes that each space should tell the story of the people who live there and should be their ideal version of luxurious living; whatever luxury means to them.
Connect with Veronica Solomon
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
AWDB
#830 Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business
#488: Monica Wilcox: Systems Create Strength & Confidence
#819: Power Talk Friday: Ebony Looney: Attract Clients Through Your Interior Design Business Website
#22: Fred Berns: How To Create a Killer Bio
#174: Power Talk Friday: Fred Berns — Own Your “Only” Word & Tips To Discover Yours
WTFP
#143: Vita Vygovska: Market to Interior Designers by Building Relationships
