Power Talk Friday: Kelsey Kurtis: Connection-Based Branding For Success
Today with Kelsey Kurtis:
Welcome to A Well Designed Business. It’s Power Talk Friday and we’re talking-branding! This is for everyone. Kelsey Kurtis, author of The Connection Method and professional lifestyle branding photographer, shares her principles to create an impactful brand through the power of connection.
Pick it apart:
- [16:17] Kelsey shares with us the steps from her book that she encourages people to take when defining their brand.
[23:00] Kelsey and LuAnn discuss the importance of having three non-negotiables when having those hard discussions.
[26:20] Kelsey tells us about everyone’s favorite chapter in The Connection Method.
[39:00] We learn the three steps of Kelsey’s branding and marketing cycle.
[49:27] Kelsey shares the three value elements for a balanced social media and marketing plan.
More About Kelsey Kurtis:
Kelsey is a branding educator, lifestyle branding photographer, author, energetic speaker, and unapologetic cheerleader for leaders in business. She is the author of The Connection Method and creator of Connection-Based Branding.
Kelsey has over ten years of experience as a professional photographer and working with business owners and leaders. She is passionate about educating and equipping leaders with the tools they need to genuinely connect with both themselves and their audience in order to stand confidently in who they are and what they offer.
What We Talked About:
Connect with Kelsey Kurtis
Link to buy The Connection Method (paperback)
Link to buy The Connection Method (hardback)
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