Today With LuAnn Nigara:

As the year winds down and routines slow, LuAnn takes this quiet moment to speak directly to you, no guest, no interview, just perspective.

In this episode, LuAnn walks through ten patterns she sees business owners repeat over and over again that quietly make their businesses harder than they need to be. These aren’t mistakes. They’re habits, defaults, and decisions that once made sense, but may no longer serve you.

Drawing from decades of experience, thousands of conversations, her work at Exciting Windows, Chairman of the Board, LuAnn University, and her role as President of WCAA, LuAnn offers a grounded, CEO-level look at what to stop doing if you want a business that feels stronger, healthier, and more sustainable.

This episode is not about goals or resolutions. It’s about perspective.

If you have a quiet moment during the holiday break, on a walk, in the car, or with a cup of coffee, this is a thoughtful, focused listen designed to help you pause, reflect, and step back into your role as CEO.

Connect with LuAnn Nigara:

LuAnn’s ⁠Website⁠

LuAnn’s ⁠Blog⁠

⁠Power Talk Friday⁠

Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast

What’s new with LuAnn Nigara:

⁠The Power Talk Friday Tour⁠

⁠Watch the Docuseries!⁠

⁠https://www.luannnigara.com/cob⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠

Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2

Today With LuAnn Nigara on The McClain Method Podcast with John McClain:

Today I am excited to share Part Two of my conversation on John McClain’s podcast, The McClain Method.

If Part One was about the journey, this episode is about the work.

John and I dig into what actually makes a design business sustainable: mindset, pricing, branding, and the confidence to stand fully in your value. We talk candidly about what it means to be unapologetically yourself as a business owner, why professional guidance matters, and how clarity changes everything from your pricing to your client relationships.

We also address the real-world challenges designers face every day: client objections, pricing conversations, markup debates, budget boundaries, and how to communicate value without overexplaining or apologizing. This is about learning to lead the process instead of reacting to it.

If you’ve ever struggled with pricing confidence, client pushback, or feeling like you need to justify your expertise, this conversation will meet you exactly where you are and help you see what’s possible when your systems, mindset, and messaging are aligned.

In this episode, we cover:

• Branding yourself with confidence and credibility

• The mindset shifts required for pricing growth

• Why transparency and communication matter in pricing

• Establishing systems, processes, and boundaries

• How to clearly communicate value to the right clients

This episode is packed with practical advice and perspective to help you elevate not just your business, but how you show up inside it.

More About John McClain:

⁠The McClain Method Podcast⁠

⁠Website⁠

⁠Instagram⁠

What’s new with LuAnn Nigara:

⁠The Power Talk Friday Tour⁠

⁠Watch the Docuseries!⁠

⁠https://www.luannnigara.com/cob⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠

Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠

Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠

Connect with LuAnn Nigara:

LuAnn’s ⁠Website⁠

LuAnn’s ⁠Blog⁠

⁠Power Talk Friday⁠

Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

Today With LuAnn Nigara on The McClain Method Podcast with John McClain:

Today’s episode is a little different, and one I’m really excited to share with you.

This is a special “LuAnn Featured” episode where I share with you my appearance on John McClain’s podcast, The McClain Method. The conversation was thoughtful, honest, and reflective enough that we knew it belonged here on A Well-Designed Business as well.

In this conversation, I share the journey that began with helping my husband, Vinny, build Window Works and evolved into creating A Well-Designed Business and the education platform that grew from it.

We talk about why I saw such a clear gap in business education for designers, what it actually took to launch and monetize a podcast before podcasting was considered a “strategy,” and why having a real business plan is not optional if you want longevity.

We also get personal.

I talk about the importance of protecting your health, the reality of patience and burnout, the role Vinny has played behind the scenes, and the lessons that only come from decades of building, pivoting, and staying committed to the long game.

This episode is full of honest stories, practical perspective, and encouragement for designers who know they’re capable of more, but may be standing in their own way.

And be sure to join us next week for Part Two, where we shift into more specific strategies for building a sustainable, profitable design business.

Episode Highlights:

• How Window Works came to be and what it taught me about running a real business
• Recognizing the missing business education in the design industry
• The birth of A Well-Designed Business and what it took to invest in its growth
• Why self-care, support systems, and patience matter more than we like to admit
• Expanding a brand with intention, clarity, and vision

More About John McClain:

The McClain Method Podcast

Website

Instagram

What’s new with LuAnn Nigara:

The Power Talk Friday Tour

Watch the Docuseries!

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara:

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today with Claudia Ricciardone:

Welcome to a Well-Designed Business. Today, I’m talking with Claudia Ricciardone, founder of Claudia Josephine Design.

Claudia and I discuss those stubborn pain points that we face in starting a business. Coming from a psychology background, Claudia teaches us that pain is what actually causes us to grow in that it forces us to find a solution. Listen in as Claudia shares her own solutions as she navigated turning her hobby into a business.  I don’t know about you, but when a psychologist offers business advice, I am going to listen.

LuAnn and Claudia Ricciardone’s Ah-Ha moments:

“When there is a pain point, ask yourself what quality you need to develop to move past that pain point.”- Claudia Ricciardone

“In addition to the content I provide for my promotional offerings, you just never know who you are going to meet that could be a colleague that you can learn from, and they learn from you, and improve your business.” – LuAnn Nigara.

“Hire the best photographer you can afford. Hiring a great photographer is what got me published in my first magazine, LUX Lifestyle Magazine.” – Claudia Ricciardone.

“Wherever you are in the business, you can see your goals clearly, but you can still have fear. The difference is taking the plunge or not. If you are running a business there is no getting around making an investment.” – LuAnn Nigara

“When the student is ready the teacher will come. The right guides will come.” – Claudia Ricciardone

More about Claudia Ricciardone:

Claudia Ricciardone is a luxury residential interior designer based in Charlotte, North Carolina. Claudia provides full-service interior design services with a focus on sustainable and eco-friendly furnishings and décor through the company she founded, Claudia Josephine Design. 

Claudia is a certified GREEN Accredited Professional (AP), member of the Sustainable Furnishings Council (SFC), and Maria Killam Certified True Colour Expert. She served as the interior design columnist at LUX Lifestyle Magazine, where her work was published and distributed internationally. Claudia’s designs were also recently featured in Southpark Magazine.

Connect with Claudia Ricciardone:

Website

Instagram

Facebook

Pinterest

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#50 Veronica Solomon: Powerful Marketing For Your Interior Design Firm- Website to Fan Engagement on Facebook

#58 Maria Killam: Color- When You Can Own It As An Expertise, You Can Charge Higher Fees

#752 PTF: Kelsey Kurtis: Connection-Based Branding For Success

Today with Marianna Zimmerman

Welcome to a Well-Designed Business. Today, I’m talking with Marianna Zimmerman, owner of The BEST is yet to come DESIGNS, LLC. 

“Your current situation doesn’t have to be your final destination.” This quote from Marianna gives you a little clue of what we’re discussing today. For years Marianna was working in administration at a hospital. She questioned if she was able to do what she REALLY wanted to do, own her own design business. With the support of her husband and her decision to believe in herself, she has successfully owned her firm for 12 years. If you have any doubt or fear or questions about your abilities, know that this episode will give you the kick in the pants you need.

LuAnn and Marianna Zimmerman’s Ah-Ha moments:

“I didn’t want to feel like I was playing catchup, but I had to realize that it’s not about playing catch up or competing. It’s more about sharing my gift and what I can offer to the world.” – Marianna Zimmerman 

“Not every project is photo worthy. The reason you do what you do is to make the client happy. In the end, a happy client is the goal, not the professional shot.” – Marianna Zimmerman

“You have to be the one to do it. Whether you have the emotional, physical or financial support of someone or you’re on your own with no support, ultimately you have to be the one to do it. You have to decide to be excellent and make the decision to execute.” – LuAnn Nigara

More about Marianna Zimmerman:

Marianna Zimmerman, Brooklyn NY Native lived many years in Boston Ma until eventually settling down 9 yrs ago in good ole Dallas Texas. After Graduating from QC Design school 2001, She became a Certified Interior Designer and then a ASP Home Stager in 2009. With over 20 years of experience and helping friends and family design their homes part time while always working 2 jobs as a single mom, She moved to Texas and her husband encouraged her to use her gift & venture into her own business.

She launched The BEST is yet to come DESIGNS LLC in 2011.

Marianna believes “great design is about creating a beautiful space that you feel comfortable coming home to.” She is devoted to designing with luxury and style that is affordable. She has always believed in the motto “your current situation doesn’t have to be your final destination”… The Best is yet to come!

While specializing in Modern aesthetics, she has traveled all over helping clients with a variety of different styles and genres. She is a self proclaimed decor fanatic and always finds that “one unique piece” that she incorporates & leaves her stamp in the project.

She believes being an East Coast girl, living in a Texas world is what separates her from other local Interior Designers- Her modern, edgy, “think outside the box” flare combined with her passionate work ethic & outgoing friendly personality makes it natural for her to work with each client’s specific style and needs.

Connect with Marianna Zimmerman:

Website 

Instagram 

Facebook

Other Shows Mentioned:

# 167 Kelsey Grose- Winner of Best New Design Blog at Design Bloggers Conference 2017

# 203 Darla Powell- How to Launch an Interior Design Firm

# 455 Megan Molten- Planning Creates Success in Your Interior Design Business

# 631 Ariella Horowitz- Success for Design-Build Firms is in the Details

# 677 Megan Molten- To Succeed, Focus on Your Why