855: Power Talk Friday: Hunter Lowder: Is it Time for a Fractional COO?
854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow
Today With Lindye Galloway:
Welcome to A Well-Designed Business. Today’s episode features Lindye Galloway, of Lindye Galloway Studio + Shop. Lindye is here to share the inspiring story of how she followed her heart, creating a business model for her e-commerce shop and Designed by Lindye collection that does good for others by giving a portion of the profits to provide microloans to entrepreneurs in underserved parts of the world. Lindye encourages us to find meaning through our own business ventures by exploring our whys and living our truths.
Pick It Apart
[1:39] Lindye tells the story of how she and her husband Winn started the e-commerce shop alongside her design studio in 2020 as a way to make a meaningful impact and help others.
[17:47] Lindye and LuAnn examine the logistics of running an e-commerce site.
[22:08] Lindye talks about the importance of offering unique, custom products in her shop to set it apart from other e-commerce sites.
[28:00] LuAnn explains the importance of having your mission, vision and values established and how that can impact the success of your business.
[32:35] LuAnn and Lindye discuss knowing your truth and recognizing that your truth can shift during different seasons of life.
[36:21] Lindye reveals why she doesn’t believe the common phrase “if you love what you do you’ll never work a day in your life.”
LuAnn Nigara and Lindye Galloway’s Ah-Ha Moments
“I wanted to somehow find a way to help people, I want it to be able to create a business that, yes, could serve me and my family and create a lifestyle, but also that could have more meaning.” -Lindye Galloway
“[Prepare] yourself to know that there’s going to be so many logistics involved and allowing that to be okay on the journey.” – Lindye Galloway
“In everything that we do here in our studio, and in our shop that it’s a part of our core values is generosity. And that comes with each other. And that comes also with giving away.” – Lindye Galloway
“As you go up the ladder and the people that actually build the business that they want to build, whether it’s big or small, it’s because they’ve decided what it is first that is important to them.” – LuAnn Nigara
“There will always be days that feel like work. And if you know what your truth is, you’re gonna get through those days.” – Lindye Galloway
More About Lindye Galloway:
Lindye Galloway is the Founder and Chief Creative Officer of Lindye Galloway Studio + Shop. As an interior design tastemaker, she delivers an effortless take on a California style that perfectly juxtaposes a tailored sophistication in a laid-back setting.
Entrepreneurial in spirit, what started as a solo passion project, has quickly grown into a successful interior design studio and team serving an exclusive list of clientele across the US each year.
Lindye joined forces with her husband, Winn, to launch The Lindye Galloway Shop. This online destination for home furnishing and decor was launched to help design-lovers easily achieve their own take on The Lindye Galloway Studio’s signature California style and sophistication in their own homes.
Connect with Lindye Galloway
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#677: Megan Molten: To Succeed, Focus on Your Why
#545: Laurel Smith: Permission to Succeed
#717: Susan Wintersteen: Interior design firm standards in a nonprofit passion project
#840: Jean Stoffer: Work in Harmony Through Every Season of Life
854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow
854: Lindye Galloway: Connect Your Why to Your Interior Design Business, the Success Will Follow
853: Power Talk Friday: Brittany Murphy: Hiring An SEO Specialist For Your Interior Design Firm
Today With Brittany Murphy:
Welcome to A Well-Designed Business. Today I have Brittany Murphy of One Thing Marketing joining me. Just when you think you are starting to understand SEO, Google switches up the algorithm.
SEO is a very important element to our businesses. A lot of us wonder; how do we incorporate SEO? Who do we hire that we can trust to help us? These are very important and common questions and Brittany is here to answer them, and then some. Enjoy!
Pick It Apart
[2:19] Brittany starts us off by explaining SEO and what it means.
[8:34] What to look for in finding a reputable SEO company.
[12:16] What should you be seeing from a marketing company to know they are getting you results.
[31:11] Brittany gets into some DIY tips for those who want to try improving SEO themselves.
LuAnn Nigara and Brittany Murphy’s Ah-Ha Moments
“Google has gotten a lot smarter to prioritize resourceful articles from websites they trust. SEO is how you build that trust.” – Brittany Murphy
“Whether you’re dealing with an SEO specialist, or a CPA, or a bookkeeper, whoever it is, if you aren’t feeling like they are meeting you where you are and aren’t sincere, listen to your inside voice and move on.” – LuAnn Nigara
More About Brittany Murphy:
For almost a decade, Brittany has created over 300 digital marketing strategies for clients all across the US. As a partner for online marketing agency, One Thing Marketing, Brittany focuses on helping home service business owners get their phones to ring with new leads.
Since 2018, her team has niched into specializing for trade and home service business which has allowed them to perfect their proven process and strategies for optimizing clients’ websites and Google presence.
Through her strategies, background in blue collar, and experienced team, Brittany has helped local businesses increase their revenue by at least of 30% every year, year over year.
Connect with Brittany Murphy
9 Marketing Strategies Proven To Increase Leads
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#371: Power Talk Friday: Jason Berkowitz: Optimize the SEO of Your Interior Design Website
#626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design
#746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio
853: Power Talk Friday: Brittany Murphy: Hiring An SEO Specialist For Your Interior Design Firm
852: Nicole Salceda: You Don’t Need to Have All the Superpowers
Today With Nicole Salceda:
Welcome to A Well-Designed Business! Today I’m joined by Nicole Salceda! Her career in interiors began as a passion for making the polished, functional design more accessible. She is going to share with us how she built the amazing team that is behind her brand, the “not so pretty” things she had to overcome during the first years in business, and how she manages her Instagram account of over 295,000 followers.
LuAnn Nigara and Nicole Salceda’s Ah-Ha Moments
“The error isn’t in investing in your business, the error was in understanding how, where, and when the tracking of it.” – LuAnn Nigara
“It was time for me to find the right people, get them in the right seats so I could really scale this business” – Nicole Salceda
“Once an entrepreneur fully owns their finances, the whole business changes” – LuAnn Nigara
More About Nicole Salceda:
Nicole Salceda’s career in interiors began as a passion for making the polished, functional design more accessible. She left her job as an elementary school teacher to see those spaces come to life firsthand. What started as a handful of clients quickly became a rapidly growing portfolio full of homes in her signature warm minimalist style. Now, having been through a dream home remodel of her own, she has even more perspective when it comes to the client experience.
Nicole and team—each member hand-picked for their talent—work closely to create inspiring spaces. They assemble elements that are old, new, handmade, and thrifted for homes that are understated, but far from boring. Each refined detail is a testament to Nicole’s distinct penchant for bringing a room together—to her eye for pretty.
Connect with Nicole Salceda
What’s new with LuAnn Nigara
https://www.luannnigara.com/cob
Get The Goodies!
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.
To Get on LuAnn’s Email List, text the word designbiz to 444999!
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Shows Mentioned:
#823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan
#433: Nate Berkus: Introducing His Collection with Kravet
#507: Barclay Butera: 25 Years of Beautiful Design
#203: Darla Powell – How to Launch an Interior Design Firm
852: Nicole Salceda: You Don’t Need to Have All the Superpowers
852: Nicole Salceda: You Don’t Need to Have All the Superpowers
851: Power Talk Friday: Alexis Varbero: Making Connections that Matter
Today With Alexis Varbero:
Welcome to A Well-Designed Business. Today with Alexis Varbero, we discuss how she expanded the family-owned business Schwartz Design Showroom. How? Well many ways, but one way that is no stranger of a topic to the show, is by building relationships.
Alexis strengthened the relationships her mom started to form with interior designers when she owned the business. A big way she was successfully able to do this was how she built and maintained positive relationships with her manufacturers. Listen in to see how fostering relationships in your business can go full circle.
Pick It Apart
[2:44] Alexis shares the history of Schwartz Design Showroom starting with her mom and grandfather.
[12:11] Alexis explains how she is that support for the design teams she works with.
[15:30] The importance of building a supportive team.
[37:50] How a designer from outside of New Jersey can work with Schwartz Design Showroom.
LuAnn Nigara and Alexis Varbero’s Ah-Ha Moments
“I want people to see Schwartz Design Showroom as a place that takes care of all of their needs. We want to leave them the time to focus on their business and clients.” – Alexis Varbero
“Our best relationships are the relationships we have with the manufacturer, to the reps. to the client, so we can continuously support the designer.” – Alexis Varbero
“We are that part of your team that are thinking about the “what ifs” to give you peace of mind.” – Alexis Varbero
More About Alexis Varbero:
In 2004, Schwartz Design Showroom CEO Alexis Varbero left her high-profile career with Bobbi Brown to take the helm of her family-run business. Opened by her grandfather, Morris Schwartz in 1947, SDS celebrates its 75th year in business this November 2022. The New Jersey– and Connecticut-based business is known as one of the most comprehensive trade-only interiors showrooms in the Tri-State area. Varbero has increased the company’s footprint by expanding its Stamford showroom for a total of 7,000 square feet and opening a new 12,000 square foot location in NJ, Fulton Street Design Center, which will house Schwartz Design Showroom along with other companies slated to provide additional resources for designers. In addition, Varbero opened a third showroom location in September called The Barn at Schwartz Design Showroom. The Barn is located in Peapack Gladstone, NJ and will serve as a satellite location catering to designers in Somerset, Morris and Hunterdon Counties.
Today, Alexis stays ahead of the curve by being ever-present in the market and attending an array of trade shows and fashion events spanning High Point Market to New York Fashion Week. Above all, transparency is paramount: Every brand carried is linked on the showroom’s website, so that design professionals can feel comfortable with each product and its pricing structure. Alexis is constantly adding to the roster of cutting-edge manufacturers providing interior designers access to the industries finest brands, while simultaneously acting as the designer’s back end office. “First and foremost, we are your partner and your team,” says Varbero. “Customer service is our highest priority.”
Connect with Alexis Varbero
Other Shows Mentioned:
#823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan
#838: Regan Baker: Building a Team That Supports Your Core Values
