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Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup

Episode 748 of A Well-Designed Business®

Today with Vita Vygovska

Welcome to A Well-Designed Business! Today’s WTF—Window Treatment Friday—is part 1 of a new three-part series on pricing window treatments. We’re breaking down margin vs. markup, how to do each, and why you need to know. 

You’re going to get the math and the formulas you need, but we’re also diving into what the numbers mean, so you can price window treatments with confidence and knowledge.

Pick It Apart: 

  • [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
  • [11:30] Vita breaks down what markup is and how to calculate yours. 
  • [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
  • [27:50] Vita walks us through margins and the formula behind them. 
  • [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.

 

Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:

“The bottom line of this is that we care about these numbers because they are the drivers. They show us how financially free we are, how financially independent we are, how financially sustainable we are in terms of our business. And ultimately, our business then translates to our personal lives. That’s why we should care. It improves the quality of our lives—at least on a financial level.” -Vita Vygovska

 

“There are people who are math whizzes and numbers geeks who will totally say ‘Oh, now I’m understanding all of the background on this and how to come up with numbers that will earn me a profitable markup so that I can run a profitable business.’ But then there’s a lot of people like me who will say ‘If you tell me the multiplier to run a healthy business is 2.5, that’s what I’m going to go for.’” -LuAnn Nigara

More About Vita Vygovska

Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast.  Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers.  In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.

Connect with Vita Vygovska:

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A BIG Thank You to Today’s Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. product is in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at http://www.kravet.com.

 

Other Shows Mentioned:

#589 Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million

 

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

 

#634 Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

 

#448 Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara

 

#456 Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments

 

#462 Window Treatment Friday: Window Treatment Business Models, Part 1

 

#471 Window Treatment Friday: Window Treatment Business Models, Part 2

 

#481 Window Treatment Friday: Overview of Hard and Soft Window Treatments

 

#493 Window Treatment Friday: Vitalia Vygovska: A Mindset for Success

 

#512 Window Treatment Friday: Drapery Hardware

 

#518 Communication Between the Designer and the Window Treatment Professional

 

#539 Window Treatment Friday: Look to Your Window Treatment Partner to Sell Remotely

 

#551 Window Treatment Friday: Exploring Awnings as an Additional Revenue Stream

 

#586 Window Treatment Friday: Tips for Selling Window Treatments

 

#610 Window Treatment Friday: Listener Questions

 

#645 Window Treatment Friday: Scaling to Your First Million Dollar Year

 

#653 Window Treatment Friday: Rising from the Ashes

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