Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup
Today with Vita Vygovska
Welcome to A Well-Designed Business! Today’s WTF—Window Treatment Friday—is part 1 of a new three-part series on pricing window treatments. We’re breaking down margin vs. markup, how to do each, and why you need to know.
You’re going to get the math and the formulas you need, but we’re also diving into what the numbers mean, so you can price window treatments with confidence and knowledge.
Pick It Apart:
- [5:59] Vita and LuAnn reflect on why you as a designer need to understand the numbers behind the formulas.
- [11:30] Vita breaks down what markup is and how to calculate yours.
- [17:36] Vita shares insight on the multiplier—an often misunderstood part of the equation.
- [27:50] Vita walks us through margins and the formula behind them.
- [38:40] LuAnn highlights how you and the window treatment professional can both come away with profit.
Ah-Ha Moments with LuAnn Nigara and Vita Vygovska:
“The bottom line of this is that we care about these numbers because they are the drivers. They show us how financially free we are, how financially independent we are, how financially sustainable we are in terms of our business. And ultimately, our business then translates to our personal lives. That’s why we should care. It improves the quality of our lives—at least on a financial level.” -Vita Vygovska
“There are people who are math whizzes and numbers geeks who will totally say ‘Oh, now I’m understanding all of the background on this and how to come up with numbers that will earn me a profitable markup so that I can run a profitable business.’ But then there’s a lot of people like me who will say ‘If you tell me the multiplier to run a healthy business is 2.5, that’s what I’m going to go for.’” -LuAnn Nigara
More About Vita Vygovska
Vitalia Vygovska (Vita for short), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, mom, wife, and a ballroom dance enthusiast. Her company, Vitalia, Inc, provides all-encompassing concierge-level, tech-driven fabrication, measurement, installation, and project management services exclusively for interior designers. In business for over a decade, Vita and her team are experts in their narrow field, providing designers with superb quality product and excellent communication. Most importantly, they take off the stress, save time, and give peace of mind in the job is well-done.
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A BIG Thank You to Today’s Sponsor:
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