Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography
Today With Raj Banyopadhyay:
Today on A Well-Designed Business, I am joined by trained sex and relationship coach turned personal brand photographer Raj Banyopadhyay, of Series A Photography. We are discussing what personal branding means to him, how similar his process is to yours as an interior designer, and how he helps his clients uncover and embody their stories with powerful photos that help them connect with their audience.
Pick It Apart:
[8:06] Raj explains his mission as a photographer.
[11:06] Raj and LuAnn discuss the nuances of branding and having a personal brand, and how it relates to interior design.
[25:28] Raj and LuAnn discuss the importance of creating the moodboard for the photography session and why she got stumped with this step.
[34:57] LuAnn explains why the tiger is her spirit animal.
[42:46] Raj walks through what is going on behind the scenes during his photo shoots, how being a sex and relationship coach informs his photography, and the importance of attunement.
[52:57] LuAnn and Raj discuss shame and how it effects both personal and professional relationships.
[1:01:01] Raj his thoughts on influence and inclusivity in the historical context of photography and how that still impacts our thoughts today.
LuAnn Nigara and Raj Banyopadhyay’s Ah-Ha Moments
“My goal as a photographer is, of course, to get beautiful pictures. But more importantly, is for you to feel safe in expressing yourself fully on camera…I love seeing the transformation that comes out in front of the camera and the transformation that they take out into the world of seeing themselves better, loving themselves better.” – Raj Bandyopadhyay
“I see personal brand, as the relationship that you’ve created with your audience.” – Raj Bandyopadhyay
“It’s a difference between capturing a beautiful photograph of you, and actually capturing you. And it’s a difference between creating a beautiful room that could be anywhere or creating a room that’s for that specific client.” – LuAnn Nigara
“The stuff that comes up for us in front of the camera is exactly the stuff that comes up for us in the bedroom.” – Raj Bandyopadhyay
More About Raj Banyopadhyay
In 2016, Raj was a Data Scientist at a hot Silicon Valley startup; with a comfortable 6-figure salary, status that came from success in a sexy field, and only a mild sense of mid-life dissatisfaction. Then his partner, his then-wife of 8 years, came out as transgender. Seeing his partner find joy in his true self forced Raj to ask the question, “What do I need to change in my life to feel true to myself?” That journey led him to training as a sex and relationship coach, pursuing his creative passion, and eventually, finding a fulfilling life as an artist and photographer in NYC. Today, as a personal branding photographer, he helps coaches, speakers and entrepreneurs convey their full, multifaceted, vibrant stories on camera. He’s passionate about helping people feel safe to express themselves fully as human beings and to build a deep, genuine, lasting connection with their audience.
Connect with Raj Banyopadhyay
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