Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
Today With Sarah Daniele:
Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses.
Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management software, virtual team members, advances in 3D rendering and virtual staging, and the benefits of adding convenience to clients and projects with technology.
Pick It Apart
[1:47] Sarah and LuAnn discuss how the design industry is undergoing a digital transformation.
[9:17] Sara emphasizes the importance of keeping communication all in one place and how easy that is with the Mydoma app.
[20:13] LuAnn asks Sarah to talk about her feelings and thoughts on VA’s and virtual team members in relation to the interior design industry.
[27:37] Sarah gets excited as she discusses the trends she is seeing in 3D rendering.
[40:32] Sarah and LuAnn discuss virtual staging and its role in the industry.
[52:48] Sarah mentions that many designers are adopting online payment strategies and how this is a necessary service for convenience and luxury.
LuAnn Nigara and Sarah Daniele’s Ah-Ha Moments
“When you get a digital transformation, you have to sift through what’s right for your business for what you’re trying to achieve.” – Sarah Daniele
“Communication is at the heart of the interior design business. If you are not on top of your communication with your vendors, then you are not able to keep on top of your communication with your consumers. And if you are not communicating with your consumers, and you’re just like every other Tom, Dick and Harry out there, that’s not giving good service.” – LuAnn Nigara
“Rendering does that—3D visualization, shows them the future.” – Sarah Daniele
“You can’t be fearful you got to go in you got to jump in and you got to try. And you know what? Learning something new is hard sometimes.” – Sarah Daniele
“The epitome of the cornerstone of customer service to the luxury market is making it convenient for [the client]. Whether it’s an appointment, a payment, a selection—it’s all about them.” – LuAnn Nigara
More About Sarah Daniele
Sarah Daniele is the CEO and co-founder of Mydoma Studio. Mydoma Studio is the premier platform for interior designers; a workflow software to organize design projects from beginning to end and a thriving design community. The first version of Mydoma Studio was built to fulfill a personal need. It was the encouragement of her peers that Sarah Daniele turned tech CEO and built Mydoma Studio for the interior design industry. Sarah is passionate about building tools and technology to allow interior designers to grow their businesses. Sarah has previously spoken at leading industry events and technology panels. Sarah and Mydoma Studio have also been featured in Designers Today, Home Accents Today, Editor at Large, Kitchen, Bath Design News, and A Well Designed Business podcast.