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829: Power Talk Friday: Terri Taylor: Fly the Plane While You Build It!

Terri Taylor Headshot(1)

Today with Terri Taylor:

Welcome to A Well-Designed Business, it’s Power Talk Friday! Today’s Power Talk Friday is sponsored by Interior Design Business Academy.

Terri Taylor is back to keep inspiring every single one of us! Today we talk about how did the Interior Design Business Academy start, and tell us about the IDBA Coaching & Education programs!

More About Terri Taylor:

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education and coaching. Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

Connect with Terri Taylor

Website 

Instagram 

Blog

Interior Design Business Podcast with Terri Taylor

Other Shows Mentioned:

#813: Power Talk Friday: Terri Taylor: Design Fees VS Hourly Billing — Why Are Flat Fees the Way to Go?

#763: Power Talk Friday: Terri Taylor: The Real Deal and Charging Your Worth

#710: Power Talk Friday: Terri Taylor: Get Paid What You are Worth. Sponsored by Interior Design Business Academy Summit 2021

#662: Power Talk Friday: Terri Taylor: Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy

#602: Terri Taylor: Interior Design Business Academy 2020 Summit

#548: Terri Taylor: Calculating Flat Fees & Budgets

A Big Thank You to Today’s Sponsor:

Today’s show is sponsored by Terri Taylor and The Interior Design Business Academy. Check out all the details on https://interiordesignbusinessacademy.com/

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828: Claire Ownby: How to Efficiently Run a Large Luxury Interior Design Firm

Today With Claire Ownby:

Welcome to A Well-Designed Business. My guest today, Claire Ownby of Ownby Design, makes running a large, successful firm look easy. But it only appears that way because she has worked so hard to create flawless systems and processes that keep everything running smoothly. She’s sharing how she does it, and how she stays true to herself in her business in the process.

Pick It Apart

[1:07] Claire shares how she has worked to perfect her systems.

[7:05] Claire gives insight into how she manages to produce high-quality work for so many projects within time and budget constraints.

[15:11] Claire and LuAnn discuss having tough conversations with team members.

[25:08] Claire breaks down the success of her firm.

[33:02] Claire discusses what’s next on the horizon.

LuAnn Nigara and Claire Ownby’s Ah-Ha Moments

“Making sure that your team’s culture embodies appreciation of everybody else’s work is important, and that’s not something that just happens. It has to be talked about in every team meeting. It has to be demonstrated, not just by myself, but by my senior team members as well.” -Claire

“That’s the thing—when we have hard conversations, regardless of how hard it is, if we’ve done it with respect and care and all the things, even if in the moment there isn’t agreement, when it actually is the right thing to do, eventually there’s acknowledgement that comes back.” -LuAnn

More About Claire Ownby:

Ownby Design is an industry leading luxury interior design firm located in Scottsdale, Arizona.

Our mission is to always deliver a flawless product that is a true reflection of the client’s vision. We strive to transform everyday living spaces into one-of-a-kind indulgences, with a unique fusion of minimalism and lavishness. Our commitment to detail and budget-saving efficiency makes us one of the most sought after firms in the Valley.

Our team has been recognized with numerous industry and community awards for residential designs. We continually deliver beautiful and functional spaces that go beyond our client’s needs and expectations.

Connect with Claire Ownby

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

#766 Lesley Myrick: Offering Interior Design Without Procurement

#658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms

#580 Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560 Brad Leavitt, AFT Construction: The Design Book

#542 Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

#615 Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

#649 Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

oday With Claire Ownby:

Welcome to A Well-Designed Business. My guest today, Claire Ownby of Ownby Design, makes running a large, successful firm look easy. But it only appears that way because she has worked so hard to create flawless systems and processes that keep everything running smoothly. She’s sharing how she does it, and how she stays true to herself in her business in the process.

Pick It Apart

[1:07] Claire shares how she has worked to perfect her systems.

[7:05] Claire gives insight into how she manages to produce high-quality work for so many projects within time and budget constraints.

[15:11] Claire and LuAnn discuss having tough conversations with team members.

[25:08] Claire breaks down the success of her firm.

[33:02] Claire discusses what’s next on the horizon.

LuAnn Nigara and Claire Ownby’s Ah-Ha Moments

“Making sure that your team’s culture embodies appreciation of everybody else’s work is important, and that’s not something that just happens. It has to be talked about in every team meeting. It has to be demonstrated, not just by myself, but by my senior team members as well.” -Claire

“That’s the thing—when we have hard conversations, regardless of how hard it is, if we’ve done it with respect and care and all the things, even if in the moment there isn’t agreement, when it actually is the right thing to do, eventually there’s acknowledgement that comes back.” -LuAnn

More About Claire Ownby:

Ownby Design is an industry leading luxury interior design firm located in Scottsdale, Arizona.

Our mission is to always deliver a flawless product that is a true reflection of the client’s vision. We strive to transform everyday living spaces into one-of-a-kind indulgences, with a unique fusion of minimalism and lavishness. Our commitment to detail and budget-saving efficiency makes us one of the most sought after firms in the Valley.

Our team has been recognized with numerous industry and community awards for residential designs. We continually deliver beautiful and functional spaces that go beyond our client’s needs and expectations.

Connect with Claire Ownby

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#55 Rachel Moriarty – Message to Solopreneurs- Act As If the World is Watching

#766 Lesley Myrick: Offering Interior Design Without Procurement

#658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms

#580 Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders

#560 Brad Leavitt, AFT Construction: The Design Book

#542 Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process

#615 Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process

#649 Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

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827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers

Bart Anestin Headshot

Today With Bart Anestin:

Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. 

Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business.

Pick It Apart

[5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with.

[14:00] Bart explains how clarity in your goals and vision helps your marketing.

[21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing.

[29:40] How being clear on what you offer leads to confidence. 

[39:33] Bart talks about his podcast The More Life.

LuAnn Nigara and Bart Anestin’s Ah-Ha Moments

“Most businesses, big or small, don’t have a solid marketing strategy.” – Bart Anestin

“One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” – Bart Anestin

“When you’re confident in your messaging and your process, that’s when you can implement a lot of different things because your marketing assets are there supporting everything else.” – Bart Anestin

“The branding and marketing world has been democratized because of social media.” – Bart Anestin

More About Bart Anestin:

Bart Anestin is the owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. He’s passionate about helping brands tell their story in today’s connected world. Form, function, and awesome clients are the perfect recipe for design, brand alignment, and strategic digital marketing. Bart’s creative approach finds solutions that are mindful, intentional and beautifully crafted. When he’s not at work, you’ll find him at home chasing after his two kids and rewatching episodes of Seinfeld for the umpteenth time. #serenitynow

Connect with Bart Anestin

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#174: Power Talk Friday: Fred Berns: Own Your “Only” Word & Tips to Discover Yours.

#746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

Window Treatments for Profit: #87 Joe Gebara: Living Life to its Fullest and Run a Successful Window Treatment Business

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826: Tanya Smith-Shiflett: Finding Success & Switching Careers with Confidence

Today With Tanya Smith-Shiflett:

Welcome to a Well-Designed Business. Today, I’m joined by Tanya Smith-Shiflett of Unique Kitchen & Bath Designs. Tanya has grown her design firm exponentially over five years, expanding to multiple showrooms, engaging in luxury collaborations, and working with high-end designers. Find out how she built her business and what’s next on the horizon for her.

Pick It Apart

[1:45] Tanya shares the story of how she transitioned from medical sales to kitchen and bath design

[7:12] Tanya discusses her expansion and her showrooms

[18:10] Tanya breaks down how she forged high-end collaborations with well-known luxury designers

[34:00] Tanya and LuAnn discuss Tanya’s collaboration process

[39:53] Tanya shares her “best practices” for working with other designers

LuAnn Nigara and Tanya Smith-Shiflett’s Ah-Ha Moments

“The biggest thing about your pace is that you have to do you, just like in everything else. There’s a big movement in self-care, and I’m all for it. But at 60 years old, you’re not going to tell me I don’t know me.” -LuAnn

“That’s the thing with people that go for what they want. There’s a whole aspect of having courage and confidence and faith in yourself. But it has to be because you know you can actually deliver.” -LuAnn

More About Tanya Smith-Shiflett:

Tanya has always believed that the kitchen is, in fact, the heart of the home. She has always been passionate about balancing function and beauty in the rooms we use most. While working full-time in medical sales, she began helping her husband’s building company part-time with kitchen layouts. Her innate ability to create beautiful and functional kitchens promoted her to become a NKBA certified kitchen designer and founder of Unique Kitchens & Baths. Since 2005, Tanya has been in the kitchen design community, expanding her skills and honing her expertise. Today, she works closely with her in-house team of designers at UKB to create timeless spaces.

Connect with Tanya Smith-Shiflett

Website 

Instagram 

Classes hosted by Tanya!

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#455 Megan Molten: Planning Creates Success in Your Interior Design Business

#270 Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle

#236 Shea McGee of Studio McGee Joins Me Today!!!!

#758 Sallie Lord: Collaboration over Competition in the Interior Design Community

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825: Power Talk Friday: Cheryl Clendenon: The Design Paradigm – Creating a Strong Framework For Your Interior Design Business

Today’s Show is Sponsored by the “The Design Paradigm”:

Welcome to A Well-Designed Business. For today’s sponsored show, I’m joined by Cheryl Clendenon of In Detail Interiors. Cheryl has been coaching other designers to success since 2017. Now, she’s launching a program called The Design Paradigm to give business owners everywhere a strong, solid framework for a thriving business. Today, she’s sharing how to lay the foundation for your business to grow, succeed, and thrive.

Pick It Apart

[2:38] Cheryl discusses the places she sees most designers struggling today.

[13:20] Cheryl and LuAnn discuss why having an established process matters so much.

[16:58] Cheryl talks about the importance of weaving marketing into every phase of your business.

[20:22] Cheryl shares how defining your product opens the doors for your business.

[36:22] Cheryl breaks down the details of the Design Paradigm and how it can help your business.

LuAnn Nigara and Cheryl Clendenon’s Ah-Ha Moments

“I think that sometimes in the excitement of these new programs or new approaches, we forget that we need to sell the creative vision and not the independent parts and pieces that make up the creative vision.” -Cheryl

“There’s a crisis in confidence in how to charge and how to determine fees—that’s a direct result of not understanding your product and the benefits you bring to the project.” -LuAnn

More About Cheryl Clendenon:

Cheryl is casual and funny about many things but serious about business and marketing.

22 years of full-time, non-stop running a successful business -with a team for 21 of those 22 years. Prior to that, she was the sales and marketing manager for 2 Gannett-owned radio stations where she learned at the feet of some of the best sales trainers in the country.

She was promoted to be the youngest manager in the company at the time and the youngest to be awarded salesperson of the year.

She will tell you sales, marketing, and running a small business are as much of a passion for her as design.

A well-known writer in the industry for several years and honored to be the 2021 Person of the Year from KBB Magazine. Her firm employs 9 people, has a retail boutique showroom, e-commerce, Candle Studio, and has been coaching since 2017.

Her approach is from a creative stance always- and is unapologetic about often saying what others think.

Her ideas and insights in running a business and then– promoting it– work for those who commit to leading, want to put the work in, are not afraid to go against conventions, and are passionate about growth in some way or another.

Liz brings a different dynamic to the party by being the VP of Everything at the firm and an accomplished designer in her own right. She and Cheryl are the yin and yang of the company.

Connect with Cheryl Clendenon

The Design Paradigm

Website 

Instagram

Facebook

Pinterest

Other Shows Mentioned:

#482: Cheryl Clendenon: Small Business, Think Big