668: Power Talk Friday: Marlo Thomas: Leading with Conviction and Preparing for Success

Today with Marlo Thomas:

Welcome to a Well-Designed Business. Marlo Thomas of the hit show, That Girl, shares the story of how her father’s diligence shaped her path to success and how her mother’s graciousness inspired her own product line with Williams Sonoma. She also shares her moment of self-doubt on her way to wild success in show business and how to lead with conviction so you can make a difference.

Pick it apart:

[11:15] Marlo shares her advice to young people

 

[14:50] Marlo talks about how her father was her example of what it took to be successful 

 

[21:00] Marlo shares how she came to call the shots for the storyline of That Girl

 

[27:00] LuAnn and Marlo chat about getting started with her women’s charity

 

[32:00] Marlo shares about Free to Be You

 

[40:03] Marlo tells about when she first met her husband

 

[44:00] Marlo shares what inspired her William Sonoma collection

LuAnn and Marlo Thomas’s Ah-Ha moments:

“Everybody gets a first chance but not everybody gets a second chance – so be ready for that first chance.” – Marlo Thomas

 

“If you believe something really strongly, it’s probably true.” – Marlo Thomas

More About Marlo Thomas:

Marlo Thomas is an award-winning actress, author and activist whose body of work continues to impact American entertainment and culture. She has been honored with four Emmy Awards, the Peabody, a Golden Globe and a Grammy, and has been inducted into the Broadcasting Hall of Fame. In November 2014, she was awarded the Presidential Medal of Freedom—the highest honor a civilian can receive—by President Barack Obama at a White House ceremony.

 

Marlo burst onto the scene as television’s That Girl, which broke new ground for independent women everywhere, and which she also conceived and produced. Her pioneering spirit continued with her creation of Free to Be…You and Me, which became a platinum album, best-selling book, Emmy Award-winning television special and a stage show. Proceeds from this project went toward the formation of the Ms. Foundation for Women, which was co-founded. 

 

Marlo has produced eight bestselling books (three of them New York Times #1 bestsellers), including: Free to Be You and Me; Free to Be a Family; The Right Words at the Right Time (Volumes 1 and 2); Thanks and Giving: All Year Long (which became a Grammy-winning CD); her memoir, Growing Up Laughing; It Ain’t Over Till It’s Over; and in 2020, What Makes a Marriage Last, which she co-authored with her husband, talk show pioneer Phil Donahue.

 

For her activism, Marlo has been honored with the Helen Caldicott Award for Nuclear Disarmament; the ACLU’s Thomas Paine Award; the American Women in Radio and Television Satellite Award; the William Kunstler Racial Justice Award; The National Civil Rights Museum Freedom Award; and The Jefferson Award for Public Service, which she received along with Supreme Court Justice Ruth Bader Ginsburg.

 

Marlo is the National Outreach Director for St. Jude Children’s Research Hospital, which was founded by her father, Danny Thomas, in 1962. After his death, she became the face and voice of St. Jude; and in 2004, she created the hospital’s annual Thanks and Giving campaign, a national holiday fundraising and awareness program that has raised more than one billion dollars to date. In 2014, in recognition of her commitment to the hospital, St. Jude christened its newest building The Marlo Thomas Center for Global Education and Collaboration. 

Marlo began 2021 with a bang. In February, she launched her own line of unique tabletop settings in partnership with home furnishings giant Williams Sonoma. Tapping into Marlo’s renown as the consummate hostess, Williams Sonoma invited her to recreate dozens of the unique pieces she has discovered over decades of world travel, from the porcelain markets in Kyoto, Japan, to the iconic Portobello Road in London. And in March, Marlo and Phil will debut their original podcast series about marriage, “Double Date,” featuring intimate conversations with long-married celebrity couples—from Jimmy and Rosalynn Carter, to Viola Davis and Julius Tennon, to Elton John and David Furnish. The series is based on the couple’s bestselling book, What Makes a Marriage Last, and is produced by Pushkin Industries.

Connect with Marlo Thomas:

Williams Sonoma Collection

Instagram 

Podcast

What’s new with LuAnn Nigara:

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsors:

Kravet:

Kravet has been with me since the beginning of the show and I love them for it! They helped me to build this amazing community. 

Please check out Kravet if you’re looking for fabrics, wall coverings, trims and even quick ship furnishings. Go to Kravet.com and use coupon code AWDB10 – You’ll love their excellent service and your clients will appreciate the Kravet quality for years to come.

667: Mark Weaver: Tips for Elevating Your Interior Design Career

Today with Mark Weaver:

Welcome to A Well-Designed Business. Mark Weaver, an industry veteran launched his full-service LA-based design firm, Mark Weaver & Associates over thirty years ago. He’s a design expert, travel lover, and also a lecturer in the business of design at UCLA. Learn what his design students are so eager to learn and how he’s used travel to elevate his palette and create connections with his clients.

Pick it apart:

[21:24] Mark shares his advice to young designers entering the job market

 

[31:30] Mark shares who his own mentors in design, business, and personal life

 

[35:14] LuAnn and Mark discuss how travel informs design

 

[42:35] LuAnn and Mark talk about travel experience as a means of making your client comfortable with you

 

[47:57] Mark explains his philosophy on continual learning 

 

[50:33] Mark shares the importance of gaining experience as a designer

LuAnn and Mark Weaver’s Ah-Ha moments:

“Ignorance is not an asset, intelligence is.” – Mark Weaver

 

“Surround yourself with successful, positive people.” – Mark Weaver’s friend and mentor, Donald

 

“You want to be around people who elevate you.” – Mark Weaver

 

“Travel is magic and an instrumental part of my career.” – Mark Weaver

More About Mark Weaver:

Over thirty years ago, Mark Weaver launched his eponymous, full-service design firm, Mark Weaver & Associates, headquartered in Los Angeles.

 

MWA’s extensive portfolio covers a diverse and distinctive body of work including residential installations, private aircraft, yachts and private island retreats. The firm’s work has spanned projects from Los Angeles to New York, restorations of historic estates in Nantucket and Santa Barbara, a townhouse in London, renovations and interiors for a 16th century palazzo in Piacenza, Italy. In addition, MWA has completed prestigious private corporate installations, including offices, for Fortune 500 companies.

 

In response to the recent stay at home orders, Mark developed a weekly Instagram live series, Designers at Home. It is a casual and informative discussion between Mark and fellow colleagues in the architecture and design industry. The half hour Instagram Live addresses all things design and architecture related, along with personal anecdotes and inspiration. Recent guests have included set director and three-time Emmy Award nominee, Peter Gurski, one of America’s leading sculptors Sabin Howard, renowned architect and artist Leo Marmol, art advisor extraordinaire Barbara Guggenheim, and Eleanor Schrader, Distinguished Instructor at UCLA Extension’s Architectural and Interior Design Program.

 

Mark regularly lectures at UCLA’s interior design program discussing topics such as business procedures, conducting oneself as a professional, the responsibilities as a designer, and resourcing materials. He is a founding member of both the Los Angeles Museum of Contemporary Art and The Institute of Classical Architecture & Art as well as a member of the Decorative Arts Council for LACMA and a patron of the Los Angeles Opera. Mark has been recognized by a breadth of national and international publications, earning him a loyal following of clients around the world.

  Connect with Mark Weaver:

Website 

Instagram  

YouTube 

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

You’re busy, I get it. But are you the good kind of busy? The kind of busy that has you working on amazing projects with clients who trust you? Or, are you the kind of busy that stresses you out, and has you buried in admin work?

It’s time to take back your time, and get the platform that will become the core of your thriving design business – it’s time to get on Mydoma Studio.

And there’s never been a better time, because right now they’re having their Merry Month of May Sale, where you can get a whole 20% off any new annual plan subscription.

So become the good kind of busy with Mydoma, and head on over to mydomastudio.com/merrymay to take advantage of one of their best deals of the year!

666: Power Talk Friday: What Would Lu Do? When Your Client Goes Off the Rails

932 What Would Lu Do How To Turn Your Aha S Into Action Thumbnail.png

Today on A Well-Designed Business:

Today is a What Would Lu Do Show where I bring you listener questions, and….you guessed it, tell you what I would do!

Today’s listener question comes to us from a designer who is in a difficult spot with a client. It just goes to show, no matter how long you have been in business, there are always those projects that teach us a thing or two about ourselves, our business, and where we can do better the next time.

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

665: Cathy Maready: Listen and Observe Your Client to Unlock Your Interior Design Inspiration

Today with Cathy Maready:

Welcome to A Well-Designed Business. Cathy Maready shares a special piece of relationship-building wisdom she’s gained from running her North Carolina interior design business called Elephant Ears, since 1990. She also has a clever way to take the ick-factor out of your budget conversation with clients. She’s stacked several key skills to produce a successful business and thrilled clients.

Pick it apart:

  • [19:22] LuAnn recaps the importance of integrating a client’s passion and story into their design

    [35:52] Cathy shares how she has the budget conversation with clients

    [42:07] LuAnn and Cathy review the angle they use when talking about budget

    [48:03] Cathy share about how she handles potential clients who don’t have sufficient budget

LuAnn and Cathy Maready’s Ah-Ha moments:

“You got personality, budget and expectations. There has to be a beautiful balance before you’ve got a beautiful project.” – Cathy Maready

 

“Not all projects are photo worthy.” – Cathy Maready

More About Cathy Maready:  Cathy has been practicing interior design since 1990 and is an Allied ASID member. She holds a Bachelor’s degree from Chaminade University in Honolulu and graduated magna cum laude. After traveling the globe in her younger days, Cathy began an import business where she designed her own furniture and accessory line. ​ Upon settling back into her home state of North Carolina, she opted for a more personal level of design where she could apply her creations to specific environments. Through Elephant Ears, her successful interior design business, a diverse client base has allowed Cathy to work on multi-level and multi-million dollar commercial and residential projects in both domestic and international arenas. ​Cathy also holds a commercial pilot license and loves animals. So, Pegasus would be her perfect ride. Connect with Cathy Maready:

Website 

Instagram 

Facebook 

Pinterest  

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods can help designers easily add hardwood flooring to their full-service offerings, regardless of your experience in specifying wood flooring. 

With their expert knowledge and service, Revel Woods walks you through the entire process and stays with you from the initial sampling through installation. 

With true wholesale pricing, you are now competitive with the flooring retailers on the highway. 

Learn more today— go to revelwoods.com and open your pro account. 

 

664: Power Talk Friday: Michael Schneider: Virtual Matchmaker for the Interior Design Industry

020708 Boutique Design

Today with Michael Schneider

Welcome to a Well-Designed Business. Michael Schneider founded BDNY and now he’s in the business of connecting interior designers and suppliers in a whole new way with Next Virtual Meetings. Using the speed dating concept, Michael offers designers an easy way to source new products and build vendor relationships right from your living room.

Pick it apart:

[8:03] Michael review what happens at the Next Virtual Meetings 30-minute session

 

[15:34] Michael shares the process an interior designer uses to sign up for his service

 

[19:40] LuAnn asks Michael why he pays designers to attend meetings

 

[24:13] Michael share about his “land cruise” speed dating type event for designers and suppliers

 

[31:57] Michael reviews how suppliers can participate in his event

 

[35:00] LuAnn reviews Michael’s opportunities for designers

LuAnn and Michael Schneider’s Ah-Ha moments:

“You have to be nimble. You have to be willing to pivot and figure out where the opportunities are—because they’re there.” – Michael Schneider

More About Michael Schneider:

Michael Schneider, Founder and CEO of NEXT Events is a hospitality industry connector and business leader. Michael founded the Boutique Design brand in 2005, which now encompasses a magazine, face-to-face events, and the highest regarded hospitality interior design trade show in the world (BDNY). Recently, Boutique Design was acquired for a second time by a publicly-traded company for $45M. As a serial entrepreneur, Michael has spent the last 15 years leveraging relationships and developing innovative ways for his clients to market their business. Now, Michael is looking forward to reinventing and transforming the hospitality interior design industry all over again. Michael enjoys fitness, flying planes, and hanging out in his upstate home with his wife, three sons, and rescue dog.

Connect with Michael Schneider:

https://nexteventsusa.com/

https://nextvirtualmeetings.com/

https://hospitalitycares.org/

https://www.linkedin.com/in/michaeldschneider5

https://www.linkedin.com/company/next-virtual-meetings?trk=public_profile_topcard_current_company

What’s new with LuAnn Nigara:

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsors:

Kravet:

The Seattle Design Center Spring Design Week is kicking off from May 3rd-7th. Join me and Kravet for “Design Discussions with Barry Lantz.” on May 4th at [10:00] AM PST. I will be hosting an exclusive behind-the-scenes look at Barry Lantz of Lantz Collective’s debut collection, “Canvas to Cloth.”

Join Barry and me as he shares how his newest collection came to life. Visit the link in our show notes, or at the link in our Instagram bio to register!

 

663: Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business

Andrea Hysmith

Today with Andrea Hysmith:

Welcome to A Well-Designed Business. Goal-setting isn’t always easy. Sometimes, we write a list of goals and never take any steps to get there. Other times, we become so obsessed with the goals that we develop tunnel vision and fail to see when we need to adapt. All too often, unexpected situations derail our goals entirely.  My guest today, Andrea Hysmith, has found the balance between flexibility and structure that allows her to pivot when the unexpected happens, maintaining a commitment to strong client experiences and to her business values. Today, she’s sharing her insights on how to do that, no matter what comes your way.

Pick it apart:

  • [5:50] Andrea shares her part-organic, part-structured process to goal-setting.
  • [11:10] Andrea breaks down the steps she takes to bring in a steady stream of referrals and network-based clients.
  • [16:12] Andrea discusses her unique process to building relationships with her clients.
  • [36:25] Andrea shares the journey she took to open her brick-and-mortar studio, the first black-owned business in her neighborhood.
  • [45:00] LuAnn and Andrea dive into the experience and challenges of being a Black business owner.

LuAnn and Andrea Hysmith’s Ah-Ha moments:

“For me, at least, when I have this structure in place, even if I have to adjust it, it gives me a guide.” -Andrea Hysmith

 

“Always tell people what you do and ask for what you want.” -Andrea Hysmith

 

“It’s walking that line and really figuring out the people whose values align with yours and making sure that they’re a culture fit from one human to another.” -LuAnn Nigara

 

“We keep the goal, but we throw away some of the things we thought were attached to the goal and open our mind to what other way we can get to the goal.” -LuAnn Nigara

More About Andrea Hysmith:

Andrea Hysmith, CAPS; Associate ASID Andrea Harvey; Founder of ASH Interiors and Design is an Interiors Specialist, Kitchen and Bath Designer, Manufacturer Representative, Speaker and Presenter that has been sharing her knowledge of luxury design and products in the design industry for over twenty years. Her industry experience includes kitchen, bath, and interior design…focusing on residential and light commercial spaces. Her background as a manufacturer’s representative of luxury kitchen and bath products has increased her knowledge of products, skills in training and business development. Her relationships with the A&D Community have made her a well-recognized resource in the Washington Metro Market. Andrea recently opened her design studio and office space in Historic Ellicott City becoming the first woman of color to open a brick-and-mortar design space in this area. In this studio space, she works with design clients as well as B2B partners educating them on the luxury products the firm represents. Andrea is a member of the American Society of Interior Designers (ASID), The Hospitality Industry Network (NEWH) & Black Interior Design Network (BID). As well as an advisory board member of the Historic Ellicott City Board. Andrea loves connecting to her clients and peers…she is said to be relatable, knowledgeable, informative, and always fun. She believes that design is truly a lifestyle!

Connect with Andrea Hysmith:

Website 

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Kravet:

The Seattle Design Center Spring Design Week is kicking off from May 3rd-7th. Join me and Kravet for “Design Discussions with Barry Lantz.” on May 4th at [10:00] AM PST. I will be hosting an exclusive behind-the-scenes look at Barry Lantz of Lantz Collective’s debut collection, “Canvas to Cloth.”

Join Barry and me as he shares how his newest collection came to life. Visit the link in our show notes, or at the link in our Instagram bio to register!

Other Shows Mentioned:

#282 Blanche Garcia – You Teach Clients How to Treat You

#598 Judith Taylor – How an Introvert Networks in an Extroverted Industry

 

 

662: Power Talk Friday: Terri Taylor: Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy

Today with Terri Taylor:

Welcome to A Well-Designed Business. Terri Taylor of Interior Design Business Academy is back on the show to share her design business expertise and help you step into your space, confidently manage your projects, and pick up all the opportunities for profit. She’s also reviewing her truly golden Letter of Agreement that will change the way you approach your remodeling projects.

Pick it apart:

[22:37] Terri shares the problem with a quickly-created letter of agreement.

[24:41] Terri explains how designers can determine an accurate design fee.

[26:37] LuAnn and Terri explore what to do when a contractor’s budget is too low.

[31:00] Terri reviews a scenario where the designer is in charge from the beginning of the project.

[41:36] LuAnn recaps Terri’s method of owning a job from the beginning.

[42:42] Terri explains what her three-day class, The Real Deal, covers.

LuAnn and Terri Taylor’s Ah-Ha moments:

“Designers are the heart and soul of the projects.” – Terri Taylor

“You need to think of your fee as insurance to the client that the money is going to be spent is spent well and adds value at the end.” – Terri Taylor

“You don’t have to finish the project to get paid – you have to finish the design to get paid.” – Terri Taylor

More About Terri Taylor:

Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success, and personal growth.

Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses.

Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS, and NCIDQ.

Her Tucson-based design studio, Taylor Design Group, was a diversified design practice working in the areas of high-end residential design and remodeling, model home merchandising, hospitality, and medical and professional offices. Her studio has been the recipient of ASID Arizona South Chapter Design Excellence Awards every year since 1986 and she received the ASID National Design Excellence Award in 2000.  Terri’s design work has been published in regional and national design journals, including ASID ICON and Wall St. Journal. Terri retired from her studio practice in 2015.

In 2009, Ms. Taylor created Design Biz Blueprint (now Interior Design Business Academy); an education and coaching resource that provides a unique mix of design business strategies and systems, and powerful positive mindset to help interior designers create meaningful success. She’s inspired thousands of interior design entrepreneurs through her speaking engagements, seminars, on-line education, and coaching.

Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation.

Connect with Terri Taylor:

Instagram

Facebook

LinkedIn

Website

A Big THANK YOU to Today’s Podcast Sponsor:

Terri Taylor’s upcoming class: The Real Deal – Designer Remodeling Jobs for Profit

  • You’ll be in class for a highly interactive three full days
  • May 19th, 20th, and 21st, 2021
  • It will be a mix of all the things:
    • worksheets
    • templates
    • scripts
    • copies of letters of agreement
    • Q&A time
    • community, sharing, mindset work, and breakout groups
    • And some dance!
  • Early bird pricing is $797 until Tuesday, April 27th
  • It goes to $1297 after that
  • To learn more and get your ticket, go to https://interiordesignbusinessacademy.com/

So what do you say? Want to stop giving away your time and learn how to set up a job so you’re paid properly?

Is Q2 the time to allow yourself to step into your space and bloom as a designer?

I think it is. Decide to be excellent.

Other Shows Mentioned:

  • episode 548
  • episode 602

661: Lucy Harris: 5 Steps to Launching Your Interior Design Business

  Today with Lucy Harris:

Welcome to A Well-Designed Business. This week, I’m joined by New York City designer Lucy Harris. Lucy shares her top five “musts” for new interior design firms. This nine-year high-end design firm veteran has learned a thing or two about the non-negotiables when starting out on your own. Learn what Lucy did to get to where she is today!

Pick it apart:

[13:25] Lucy explains the need for community, the first of five musts when starting an interior design firm

[17:57] Lucy shares her take on the importance of photography and photo styling

[27:41] Lucy talks about how she approached outsourcing

[36:14] Lucy and LuAnn share why creating an online presence is vital

[48:35] Lucy shares the three reasons to consider taking a project

LuAnn and Lucy Harris’ Ah-Ha moments:

“People want to believe that you’re an amazing interior designer. And all it takes is one or two good enough projects to give people that confidence.” – Lucy Harris

“Starting a business is about making baby steps.” – Lucy Harris

More About Lucy Harris:

Growing up in a modernist house in Concord, Massachusetts, Lucy Harris was surrounded by, and given an appreciation for thoughtful design. From her great-great grandparent’s eclectic art- and antiques-filled Federal townhouse in Beacon Hill (now the Nichols House Museum) to her great-grandparents’ Arts and Crafts summer home in Ipswich, Massachusetts to the Mid-Century house where she currently lives in Westchester’s Usonia, Lucy has always surrounded herself with thoughtful, beautiful, timeless design.

Building on that heritage, Lucy continues to be influenced by many different movements in art and design, from the Bauhaus to Minimalism. Eclecticism is at the root of her designs, and her work is reminiscent of the “impossible bouquets” of Dutch Master painters, in which flowers that would not normally grow together exist side-by-side in the name of art. An avid traveler who has lived in Rome and Milan, Lucy visits Europe often for inspiration, and sources furniture, rugs, lighting and materials from all over the world. She also works with skilled craftspeople from Los Angeles to Brooklyn to realize her custom designs.

Connect with Lucy Harris:

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

I am honored to be on the Window coverings Association of America (WCAA) national board and I cannot tell you enough about my colleagues in this organization. We have chapters all over the US. Both Vita and I are members and I encourage you to do the same. For designers, it’s where you can meet the trusted trades to help you offer the best window treatments to your clients, and for us window treatment pros, it’s where you can stay on top of resources and education to make sure you are delivering your A-game. Go to wcaa.org

 

The IDS annual conference is coming up, May 6th, 2021, and I will be keynoting for this. So, please join us, all kinds of sessions and the chance to meet new colleagues and be introduced to a fantastic organization. Go to interiordesignsociety.org/conference

 

 

 

Other Shows Mentioned:

  • Stephen Karlisch #369
  • Charlotte Safavi – #623
  • Mike Van Tassell- #563
  • Raquel Langworthy- #343
  • David Livingston- #51
  • Sarah Winchester – #444
  • Jessica Delaney- #630

 

 

660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

Today’s Show Sponsored by the “Interior Design Standard.”

Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”.

I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business.

Enroll here: https://interiordesignstandard.com/luann

How to Start an Interior Design Business

Interior Design Pricing

Here’s what you need to know:

The Interior Design Standard is composed of modules that outline Sandra’s entire business. Within each module are resources that you can start using right away.  She walks you through how to implement all of these templates via videos along the way.

Program highlights include:

Design fee calculator – confidently calculate flat design fees in moments

Design agreement, that both clients and designers love

The exact process that each interior design project follows, from the first potential client contact to pitching the photos to press

Important dates for your calendar:

April 21st – Registration opens!

April 28th – Enrollment closes at midnight

May 3rd – Program begins

Designers who have implemented the Standard in their businesses:

“A rising tide will raise all ships – and man, is Sandra bringing in the tide!  The Interior Design Standard is incredible.  I feel so lucky to have stumbled into Sandra’s circle of light. To say it is ‘exactly what I needed’ is the understatement of the year!”

– Jenn O’Brien, Jenn O’Brien Interiors

“The Standard is EXACTLY what I’ve been looking for. Sandra “speaks my language” – she’s relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.”

– Taylor Johnson, Taylor Johnson Interiors

It’s your turn, enroll here: https://interiordesignstandard.com/luann

Share this with someone who deserves joy and efficiency in their business just as much as you do. It’s time for our entire industry to rise together.

Watch Sandra Funk’s feature in LuAnn’s new 3-part docuseries:

Watch the full 3-part Docuseries here. See behind the scenes of what it took to build A Well-Designed Business® podcast.

659: Power Talk Friday: Michelle Butt: A Unique Idea to Improve Your Sales

    Today with Michelle Butt

Welcome to a Well-Designed Business. By now, we all know that sales isn’t about convincing someone to buy what they don’t need or want. You care about your clients and their happiness. You want to make a sale that gives you the profits you want and provides your clients with something that will bring them happiness. Today, I’m talking with Michelle Butt, Master Coach and creator of Facial Intelligence, to talk about how using visual cues and facial features can help you relate to your clients in a stronger way, making the sales process even more of a win/win.

Pick it apart:

  • [1:37] Michelle defines what facial intelligence is and why a conscious understanding of faces is helpful for business owners.
  • [13:50] Michelle gives us insight into the 5 Facial Archetypes and how to use them to relate to sales targets.
  • [20:00] LuAnn and Michelle discuss the importance of understanding yourself before you can truly understand others. 
  • [32:09] Michelle provides a key takeaway that can help you start applying Facial Intelligence right away. 
  • [51:37] Michelle shares more ways you can use facial understanding to strengthen relationships with potential clients.

LuAnn and Michelle Butt’s Ah-Ha moments:

“We all do unconsciously read faces, and most of the time we read faces for expressions because there are universal expressions that we can mirror and match and understand. And we do unconsciously to some degree read features to understand what they mean, but most of us don’t consciously do that.” -Michelle Butt

 

“We tend to think, ‘Oh well if I like this, then all I have to do is tell people all the reasons why I like it, and then they’ll like it too and they’ll want to buy it,’ but really people want to be treated the way they want to be treated.” -Michelle Butt

 

“Sales is a win/win. Sales isn’t about convincing you to have something you don’t want or need. Sales is my responsibility to figure out what’s the best and most wonderful thing that will complete whatever it is you’re trying to do. So every tool that we can utilize in order to illuminate what it is that you want, need, and drives you, and will help you become more successful in connecting with that sales target or potential client—I love it.” -LuAnn Nigara

More About Michelle Butt:

Michelle Butt holds an Honours BA in Linguistics from The University of Toronto, is a Master Coach and a Facial Intelligence Expert.

After more than 10 years of studying human communication and creating the Facial Intelligence body of work, Michelle has come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.

She’s built an understanding of how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).

By creating and implementing the F.A.S.T Method (Facial Acuity Sales Tactics), she has helped herself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.

Michelle has been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.

All her research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.

Connect with Michelle Butt:

Website 

Instagram 

Facebook 

LinkedIn  

YouTube

FAST Guide download link: https://www.michellebutt.com/fastguide

What’s new with LuAnn Nigara:

luannuniversity.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

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A Big THANK YOU to Today’s Podcast Sponsors:

Kirsch: Kirsch recently unveiled their new Briza Motorization, allowing your clients to control their draperies in an instant from anywhere. It’s simple to install, quiet, and easily integrate with third-party systems. It’s even available on most of their most popular rods. Visit kirsch.com today to learn more! 

 

Kravet: Kravet is always finding ways to make shopping easier for you. That’s why they refreshed their website to help your experience be even simpler. With the new redesign, you can quickly access all of your tools, like your account settings, price lists, current and past orders and more. The product has also been enhanced to offer more tailored results to get you what you’re looking for quicker. Visit kravet.com today to explore it for yourself. 

 

Other Shows Mentioned: 

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team