Window Works features Asler Valero, a  Venezuelan-American interior designer with projects in the Caribbean, South America, and Europe. Asler’s work has been greatly influenced by Stephen Sills Associates and Uniford Design Studios with whom he had collaborated on residential and commercial projects around the world. Asler is also recognized as a color expert by paint companies around the country, several of which he serves as consultant to.

Show Notes

• What are the design lessons Asler learned at Sills-Hunniford Dwellings
• The most important design element for Asler 
• The purposes behind his choice of design elements
• The reasons behind his choice of color schemes
• The reason why he is very organized and precise
• His tips on learning
• His tips on the value of styling a room for photography

The rest of the show notes are in our resource center: Window Works 

Have you heard of Chairish yet? If you haven’t yet I am so happy to introduce you to this brand and Anna Brockway: one of the founders of this brand! Listen in to Anna’s story of how she started her company only three and a half years ago and it already has 150000 items available on the site

Show Notes:

• What is Chairish?
• Why did she start the business?
• What is the Chairish pink book?
• Is it a business or a feature?
• Research the market!
• What kind of special features does the Chairish site have?

For the rest of the show notes, please visit our Resource Center— Window Works

If you’re planning to set up a family business, this podcast will give you valuable insights to help make your business a phenomenal success.  LuAnn presents the one big factor that has contributed to the success of the family business, Window Works. It’s the vital role played by her husband Vince.  He’s the so-called “Systems Nazi” in the company and his role– accounting, finance, and systems administration—keeps the business organized, efficient, and effective. The role of the family members is to provide a strong, effective teamwork.  Everyone’s commitment (including their extended family of employees) is strong.  The plans and goals keep the family together in pursuing their common goals.

 Vince is fully committed to the quality of customer service that Window Works delivers. He sets up the rules, everyone else’s role, as well as the interconnected systems for 1) monitoring the processes and results, and 2) motivating the team to aim for a higher level of progress and success.

Window Works, as a family business, is less bureaucratic, has a built-in trust factor with established relationships (customers, partners, dealers, suppliers, employees) and provides for the hands-on training and early exposure to the next generation. That, by itself, is part of the business plan.

Show notes

• Business planning often guides the entire planning process and sets the agenda for the future operations of the business. Vince and Luann develop both the big mission and small mission plans.
• They aim for an exceptional level of customer service – the most critical factor that differentiates their  business from the rest of the  heavy competition
• Price point is not the only factor – identify the product and service you want to offer, its value
• Determine your “awesomeness” that makes you stand out in the marketplace
• Find out what the customer needs, wants, and is capable of paying for
• Aspire to bring the very best among the many products and services you offer

Get the rest of the tips from our resource center: Window Works 

Welcome back to another episode of  A Well Designed Business! Today we have Shauna Lynn Simon who is a fantastic home stager! Shauna is going to share with us how she  steered her talents to home staging and why she decided on the  home staging niche rather than interior design.

Show Notes:

• How did she get into home staging?
• How did she reanalyze her situation when things did not take off the way she wanted?
• How did she figure out who her target client should be?
• Selling yourself vs selling a product
• What is the “wow” factor?
• What is in her client care packet?
• What are the differences between interior design and home staging?
• How do you tell someone their house is filthy?

You can get the rest of the show notes from our resource center: Window Works

Welcome back to another power talk Friday! Today we have with us, Marianne Cherico! Marianne spent 27 years as a top producing realtor. She was a part of a two-person team that sold 100 houses per year! On top of her already impressive work in real estate, she started home staging in 2005. But then on top of home staging her most recent thing she has started and achieved is coaching. Coaching by Marianne helps us get unstuck, understand our limiting beliefs, and how to grow our business.

Show Notes:

• Should you be all strategies?
• Who are you “being”?
• Why is mindset so important?
• It’s not woo woo!
• You have to be intentional!
• What would the CEO do?

Get the rest of Marianne’s valuable info from our resource center: Window Works