I have Calvin Correli with me today and I have learned talking with him before the show that he is a very interesting man! He is an artist, entrepreneur, a CEO of a holistically focused multimillion dollar software company called Simplero. Calvin is very passion about helping online business owners do exactly what makes them feel most alive and is currently working on branching out to bring all of his talents including music, spirituality, personal growth and bring all of this into an exciting new experience.

Show Notes:

• What is Calvin’s business, Simplero?
• What is Calvin’s personal mission with his business?
• What would be some business advice that he would give?
• How long has he been self-employed?
• What are some questions does he asks himself for his business?
• How does he use meditation to help him with projects?
• How can people emulate the life that he lives?
• How can you integrate your life and work?
• What is so great about the “fingerprinting stuff”?

Resources:

https://www.calvincorreli.com

Welcome back to another Well-Designed Business! If you are a first-time listener and just now finding our show thank you so much for tuning in! On the show, today Sarah Wilson is with me. Sarah is an interior designer located in Redlands, California. She has just hit her two-year anniversary in business. She is a designer with a degree from the designer institute of Design and Merchandising in Los Angeles.

Today you are going to learn why and how Sarah left a career as a software quality engineer to pursue her passion in interior design. While she was attending FDIN she participated in different chairing styles where she created a chairing style that she intends to one day bring to market. Color is one of Sarah’s passions and encourages clients to use bold colors in their spaces.

Show Notes:

• What are some of the skill sets that Sarah brought to her business?
• What other degrees does Sarah have?
• What would she like to tell all the people starting their new interior design businesses?
• Where and how did she get her first client for her business?
• How did she start up her business?
• What is BNI?
• What were some things that she thought would be challenging but were surprisingly easy?
• How important is networking for your business?
• What are some mistakes that Sarah encountered during her first two years in business?
• What are some big victories that she has accomplished in her first two years?
• How did she come to the decision to raise her prices for her services?
• What goals has Sarah set for herself for 2017?
• What process did she use to bring in interns?
• How does Sarah organize her Instagram and use it to show off her work?

Resources:

https://www.chairish.com/trade

https://www.instagram.com/chansaeraedesigns

https://www.chansaeraedesigns.com

Glen Peloso will be joining me today on A Well-Designed Business. Glen is one-half of the Glen and Jamie of the Peloso Alexander Interiors. Each Glen and Jamie are successful interior designers some twenty plus years each and in 2013 these two respected designers came together to co-found Peloso Alexander Interiors in Toronto.

Following their merger, they launched their brand “Glen and Jamie Designer Collection” which is an upholstery line that is now available in stores nationwide. They have both appeared in both print and television in North America and internationally, HGTV and Food Network. They are regulars as design experts for the Merrel and Dennis Show, Global Morning Show, Breakfast Television Toronto and CHCH Morning.

They are also regular design columnists for national papers like the Toronto Star and are national contributors to a variety of national and international magazines. Glen and Jamie serve as design directors at Toronto’s largest attended festival, Buscar Fest. They were recently honored by being appointed ambassadors to the peer project, a non-profit organization that assists youth mentored by youth. They maintain two boutique locations and somehow, they run a full-time interior design firm with a staff of ten!

Show Notes:

• How did Glen and Jamie come to want to found a business together?
• What are some skill sets that Glen has that compliment Peloso Alexander Interiors that are different from Jamie’s skillsets?
• How did the two stores come to be?
• What is the difference in the two stores?
• What is the idea for “the basement”?
• How did the media part of the business get started?
• When did Glen have his start in television?
• What advice does Glen give to people who want to be on television and be famous?
• What are the design tours that Glen Jamie do together?
• How can someone join a tour that is being held by Glen and Jamie?
• How do you most effectively use the resources given to you?

Resources:

https://www.businessofdesign.com   

https://www.pelosoalexander.com

I have two dynamos in the marketing and PR world, Ann Feldstein and Jennifer Powell Tumpowsky of Moxie Marketing and Communications. We are going to talk today about how to be prepared to work with a PR marketing firm and what you can expect them to help you with if you do hire one.

But first a little background on these two accomplished women. Moxie Marketing and Communications is a New York-based public relations marketing firm representing interior designers, architects, manufacturers and brands in the interior design industry. Founder and President, Ann Feldstein and her partner, Jennifer Powell Tumpowsky have twenty plus combined years of industry specific experience. Ann, throughout her career, has worked on high-end brands and for fifteen years she was the Vice President of Communications at Kravet Inc. At Kravet, she focused on B2B marketing and PR, media and event planning and was a part owner of CrossFit Sanctuary.

Jennifer is a native of High Point, North Carolina and her passion for the design industry and deep understanding of marketing makes her a valuable asset to their clients. Jennifer joined Moxie in April of 2016 after she also spent time at Kravet Inc. Jennifer was at Kravet for seven years and was the Director of Communications and oversaw the development of strategy, implementation of social media, copyrighting, public relations and assisted with events, product launching and media planning. Jennifer has visited every major design center in the country. She speaks to designers large and small about the power of social media and the importance of marketing in the interior design industry.

Show Notes:

• What is it like to be a client at Moxie Marketing and Communications?
• Does their business work with interior designers that don’t know what their goals are?
• What is a brand presence?
• What is the purpose of going to different events?
• What does it mean to have a good social media presence?
• What are some principles for good social media campaign?
• How many social platforms should a business be on?
• Are there certain things that someone should have ready before deciding to work with a PR firm?
• How important is communication for your business?
• How should you capture your work?
• What is something that you need to make sure is very clear on your website or page?

Resources:

https://www.businessofdesign.com

https://www.moxiemarketingny.com