Posted on

246: Design Biz Live 3 – Design Fees Based on Your Self Assessment

We are back together for another installment of Design Biz Live, in spite of all the obstacles and scheduling conflicts we’ve had to overcome to make it happen! I’m back with my trusted experts, Judith Neary of Roadside Attraction Design Studio, and Corey Klassen of Corey Klassen Interiors. One of our goals is to cover all aspects of the flat fee vs. hourly rate question that designers face. What we have discovered is that there is a more basic issue at stake that we must turn our attention to first. The issue is that YOU, as a designer, need to know what you are and are not most efficient at in your business. In other words, you need to break down the work of a designer into your personal strengths and weaknesses. Corey and Judith have developed a self-assessment for principals to use in evaluating all the different things we do for our clients. As industry leaders, Judith and Corey have spent a lot of time speaking in front of their peers, and they have developed this tool with the purpose of evaluating your skills as they relate to your design firm.

In this show, I talk with Judith about how solo firms and smaller firms can use the assessment to develop their fee structures.Let’s jump into this conversation!

Show highlights:

  • Gear your services toward your skill set according to the self-assessment
  • How Judith and Corey got the idea for developing this helpful tool
  • The three phases of the assessment: concept, execution, and administration
  • Debunking the “ideal client” myth
  • Why you need to get clear on what you do really well
  • A basic fundamental that a designer must figure out via the self-assessment:
    • What am I most efficient at?
    • How can I fill in the gaps that I’m not best at?
  • Look for opportunities to improve your skill set
  • Your business evolves and grows as a living, breathing entity
  • The relationship between your strengths and weaknesses and the question of flat fee vs. hourly rates
  • For the client, services needed in each of the three phases and their associated fees
  • Segmenting your services in each distinct phase
  • How the designer controls “the process”
  • Setting the project and the team up for success
  • How designers get into trouble when they tackle things they aren’t good at
  • How Corey graphed his and his employees’ strengths of skill and how the result measured up to their perceptions
  • When you as the business owner-need to change the outcome
  • How to have the difficult conversations with employees
  • “Am I interested in rehabilitating this employee or do I want them to leave my firm?”
  • The “show-tell-do” and feedback process
  • Reach out to get an honest evaluation of your performance as a designer
  • How to ask questions to former clients for feedback about your fee structure

Links:

Corey’s website: Corey Klassen

Judith’s website: Road Side Attraction Studio

Download the Skills Worksheet Here: https://www.windowworks-nj.com/designbiz2

Posted on

245: Angela Harris – Building Relationships with Developers & Builders Helped Grow her Interior Design Firm

Angela Harris

Welcome to today’s show and happy birthday to LuAnn!

Today’s guest, Angela Harris, is the principal of Trio Environments and she is a real dynamo! Trio Environments is one of the fastest growing Interior Design and Visual Merchandising firms in the USA today and in less than ten years, it is on track to becoming an international leader in Market-Driven Design. The company currently has over twenty employees and it manages more than seventy-six projects at any given time, both locally and nationally. More than twenty-one thousand homes have been sold with the assistance of Trio Environments, who has also generated over seven billion dollars in revenue to date, from Commercial and Residential clients. Listen in to find out more about Angela and the amazing success she’s had with Trio Environments.

Angela has a B.S. in Marketing and Management, from the University of Colorado. After obtaining her degree, she went to work in an Engineering Firm but wasn’t really happy there, because she didn’t feel that she was living up to her full potential, so she dropped everything to pursue her dream career in Interior Design. She enrolled in an Interior Design program and spent her last five hundred dollars on business cards, direct mail and a few another start-up costs and then she launched Trio Environments.  Angela also has a Masters Degree in Sustainable Design, from the Philadelphia University and she sits on the Denver Home Builders Association Board of Directors. She manages seven councils through the HBA and she sits on the Sales and Marketing Council for the National Association of Home Builders.

Angela has developed a three-part process, to give her company a competitive edge- it assesses a client’s baseline value, through their Design program, it introduces Market Design principals and finally, it executes a design that’s innovative, attractive and profitable. Listen in now, to find out how important it really is to be prepared and to have good systems in place and also to experience the passion that inspires Angela to fuse her market-driven approach with the creation of really beautiful spaces.

Show highlights:

  • Angela describes the types of relationships that she has built her business on, with builders and developers.
  • How Angela has been able to expand her brand, to really handle the entire creative process.
  • Angela describes her company’s creative process, which really allows them to be a part of something bigger.
  • Angela explains how their process is really all about the experience of their audience, where every detail is relevant.
  • Angela discusses the enormous amount of work that they do on the upfront side of their projects, in terms of Market Research and Market Data.
  • Why Angela thinks that her company has been so much more successful than most Design Firms.
  • Angela explains her initial process of creating relationships with builders and developers- what it takes and how you, as a Designer, could learn to do the same.
  • Angela explains the best way to start out with doing the types of projects that she does.
  • Angela discusses how she went about creating a really awesome team, with great synergy.
  • Capitalising on people’s strengths and passions, rather than their weaknesses, to make the whole machine work.
  • Angela explains the way that her whole team works and what everyone focuses on. They really want to help and support one another.
  • The tight systems and solid processes that they have in place.
  • How they actually developed these processes.
  • Angela’s Colorado Companies To Watch video, where they were awarded recognition, as one of the Companies to watch.
  • The criteria that actually earned Angela the Award.
  • What is involved in the bidding process, for projects?

Please give LuAnn a bit of birthday love today and go on over to iTunes and rate and review this show. She will really appreciate it!

Links:

Her website: https://trioenvironments.com/angela-harris.htm Social: https://www.instagram.com/trioenvironments/ https://www.facebook.com/TRIOEnvironments https://www.linkedin.com/in/angela-harris-89314a11/

Posted on

244: Power Talk Friday: Lyndsay Phillips – How a VA Can Help You With Your Marketing

Lyndsay_Phillips

We have Lyndsay Phillips with us on today’s Power Talk Friday. LuAnn is really looking forward to sharing her with you today because Lyndsay is a self-confessed organizational freak, appointed task manager, and project ninja. She’s also a warrior VA (read Virtual Assistant) for Business Coaches, Accountants, Small Business Owners and Online Entrepreneurs. Her business is called Smooth Sailing Online Support and she also has a podcast called Sailing To Success Podcast.  Listen in to find out more about Lyndsay, who really understands the challenges around hiring someone to help you, when growing your business and reaching the next level.

Lyndsay and her super team of VA’s support entrepreneurs, just like you, who have fast-paced businesses with fast-paced growth. They really help people, by managing their back office, implementing their Marketing and strategizing and implementing their Social Media Campaigns. Listen in now, to find out how Lyndsay takes care of the detail and the moving pieces, which can all be quite overwhelming for really busy people.

Show highlights:

  • Lyndsay explains why asking for help is not a weakness- in fact, it actually shows strength.
  • Lyndsay explains how she and her team really are expert at everything that they do, in terms of supporting a business.
  • Lyndsay’s team really do understand the importance of proper postings on Social Media.
  • The services and the packages that Lyndsay offers, to fit the unique needs of every client.
  • Lyndsay has an enormous amount of resources and some really useful blog posts on her website. (lyndsayphillips.com)
  • Lyndsay’s suggestions for how to be really productive in the ‘working at home’ environment.
  • Lyndsay even turns Skype off, if she really needs to focus on something, because derailing her focus makes her less productive.
  • Why you should schedule breaks into your day.
  • Ways to implement internal deadlines.
  • Not allowing social media to be a major distraction in your day.
  • Ways that you can use little systems, to minimise the need to reply to emails.
  • Using the Boomerang App for emails, to avoid unnecessary distractions.
  • The impact of your environment on the way that you feel and on your productivity.
  • Go to lyndsayphillips.com for your free copy of Lyndsay’s Client Attraction System and you can also go to https://www.smoothbusinessgrowth.com/beproductive for more information about what Lyndsay does.
  • Lyndsay also works with brick and mortar businesses.

Links:

Her email: captain@smoothbusinessgrowth.com Her social and website info: https://www.SmoothBusinessGrowth.com captain@smoothbusinessgrowth.com Twitter  and  Facebook: https://www.LyndsayPhillips.com

Posted on

243: Jason Harris – How The Design Network Can Help Grow Your Interior Design Business

Today we have Jason Harris on the show and he’s someone that LuAnn’s been hearing a lot about recently. There seems to be quite a buzz going on around his relatively new platform, The Design Network, yet while doing some research about Jason and his background, LuAnn found herself very intrigued about his primary business, Furniture Land South. So on the show today, they talk about this primary business, as well as about the innovation and development of the Design Network. Listen in to find out more about Jason, his family business, and his really successful Design Network.

Jason’s father started his business, way back in 1968, and in just one generation, he created Furniture Land South, the largest retail furniture store in the world! It covers one point three million square feet of space, they have a hundred and sixty Design Consultants working there, they represent more than a thousand brands of home furnishing companies and they turn over a hundred and fifty million dollars per year.  Listen in now, to find out more about Furniture Land South and about how Jason developed the Design Network.

Show highlights:

  • Jason talks about what it was like, growing up in his dad’s business.
  • The really explosive growth of the business, which took place between 1990 and 2000, after they moved to a new campus.
  • How Jason contributed to the successful business, between 1990 and 2000.
  • What Jason learned from working in the business.
  • How Jason’s passion for sales and marketing developed, through his years of working in the business.
  • The innovations that Jason brought to the business, as a young person, fresh out of college.
  • Jason’s initiative in transforming the business from paper-based to an automated system.
  • How Jason’s Dad involved both his sons in the business, from very early on.
  • Jason explains how he’s never even thought of doing anything other than working in their family business- it’s something he has always been really passionate about.
  • What inspired Jason to create his Design Network, which was started as a completely independent platform from Furniture land South.
  • The difficulties that Jason had, in keeping the Design Network separate from Furniture Land South.
  • Jason discusses how consumers can connect with Designers, on his Trade Direct Program.
  • The great benefits for Designers who sign up for Jason’s Trade Direct Program.
  • What makes the Design Network a really great solution for Designers- they are really leveraging this resource now, more than ever.
  • How Designers can interact with the Design Network platform.
  • The Designer Boards, a unique feature of the Design Network and a great way for Designers to make a passive income.
  • How consumers are being driven to the Design Network platform.
  • The explorer section on the Design Network website.
  • How the Designer Network is really making it easier for consumers to design their homes.
  • How people are being reached at an entertainment level, on the Design Network.
  • Finding a Design Consultant that’s the right fit for you, on the Design Network platform.

Links:

Email: jason@thedesignnetwork.com Website:  https://www.TheDesignNetwork.com His social: https://twitter.com/furniturelands https://blog.furniturelandsouth.com https://www.facebook.com/FurniturelandSouthNC https://www.houzz.com/pro/furniturelandsouth/furnitureland-south https://www.youtube.com/user/furniturelandsouth

Posted on

242: Carla Aston – How To Grow Your Interior Design Blog, Intentionally

Carla Aston

LuAnn is really happy to have Carla Aston as her guest on today’s show! Many of you may know Carla from her Design Blog, Designed With Carla Aston, where twice a week, she shares quality content and also her passion for Interior Design, with her two hundred thousand loyal followers. When Carla’s inbox started getting really full of questions and messages from her readers, she branched out and started doing E-Consultations, where she personally and intentionally addresses home owner’s questions about Design, via email. Then Carla realized that if she made E-Books on the same topics and dilemmas, with the same solutions as her E-Consultations, she would be able to sell these on her website too. Listen in now, to find out more about Carla, her Consultations, and her E-Books.

Carla, a very smart lady,  obtained a B.F.A. In Interior Design and then spent nine years working in Architectural Design Firms, both large and small. Since then, Carla and her family have lived in Norway and Australia, which has really given her a great perspective on culture, lifestyle, architecture, and design, all of which she brings to both her business and her blog. Carla has invested time and money and she has built her career very intentionally, so listen in, because you are really going to love the way she explains all of this, on the show today.

Show highlights:

  • Carla, who has a really clear and perfectly laid out website, explains why she likes to educate her clients, prior to working with them.
  • Carla explains how she tailored her business over the years, to become a perfect fit for her.
  • Carla explains where her Designed In A Click E-Consultation service came from and how works.
  • Carla explains her alternative service, Designed By Styling.
  • Carla explains all about her ninety minutes Designed With A Consultation service, which is done in the way that she really prefers to do things.
  • Carla discusses the purpose behind the Outlet Area on her website, which mostly consists of PDF’s on various topics that she’s dealt with in her blog posts, available for between $10 and $12.
  • Carla talks about which of her services provide the best revenue streams.
  • The value in re-purposing certain content, that has already been used on your website.
  • Carla discusses the biggest piece that she’s selling currently, a nineteen-page PDF based on her own experiences, which deals with the issues and concerns that Designers tend to have when doing consultations.
  • Carla discusses the components of her successful blog, Designed With Carla Aston, which is really a huge catalog and also the gateway to everything that Carla is selling.
  • The branding mistake that Carla made, prior to getting started on her new, improved platform.
  • What really drives Carla.
  • The Consultant/Coach that Carla hired for the first few years before she found her own, unique voice.
  • The most common questions that Carla gets from Designers.
  • Carla’s advice for a Designer who lives far out, in a rural area.
  • Carla’s plans for the future.

Links:

Email: Carla@CarlaAston.com Her social: https://www.instagram.com/carlaaston/ https://twitter.com/search?q=carla%20aston&src=typd Her website: CarlaAston.com

Posted on

241: Power Talk Friday: Acuity Scheduling – Gavin Zuchlinski – Explains How He Can Help Organize Your Interior Design Firm

Welcome to another Power Talk Friday! Today we are very happy to have Gavin Zuchlinski on the show.  He is the founder of Acuity Scheduling, which is the slickest way for businesses to automate and manage their appointments online because it actually allows your clients to schedule themselves.  LuAnn has an inkling that the features of Acuity Scheduling may be even better than the one she’s using, so she may be switching over… Listen in to find out more.

Gavin is a self-professed Tech Geek and an Espresso maniac, and he’s also a really fun guy who truly and wholeheartedly believes that business should be fun. Acuity Scheduling currently supports over fifty thousand businesses, all of the different sizes, from solo-preneures to major corporations with thousands of employees. They have a really efficient Customer Service Department and their focus is on making life way easier for entrepreneurs and business owners. Listen in now to find out how Acuity Services could make your life much easier and help you run your business.

Show highlights:

  • Gavin explains what his company does, to help you to run your business.
  • How you can customise this service to suit your specific requirements.
  • How this service can really help you to be prepared and allow you to be more efficient.
  • Gavin discusses the different ways that you could use this service.
  • You could even embed Acuity on your website.
  • How a potential client could actually schedule an appointment with you, online.
  • How the service can make it easier for you to connect with potential clients and coordinate appointment times.
  • About forty percent of all appointments are booked after hours when businesses are already closed for the day.
  • How this service can help you to follow through with a potential client and convert.
  • Even if you don’t yet have a website, you can still use this service.
  • You can even filter different kinds of requests for appointments to different parts of your calendar.
  • How to set up and manage different appointment types.
  • Getting reminder emails for your appointments.
  • The monthly charges for the various services.
  • What you can get from Acuity Scheduling, absolutely free.
  • How you could give gift certificates via this service.
  • You can customise this service with your own logos.
  • Gavin explains how he initially came up with this service, to help his Mom.
  • The six-hour work days for Gavin’s Customer Support teams.

If you’d like to try Acuity out, go to https://www.acuityscheduling.com/luann for an extended 45-day trial. (It’s normally only for 14 days.)

Links:

https://www.facebook.com/acuityscheduling https://twitter.com/AcuitySchedulin   https://www.linkedin.com/in/gavin-zuchlinski-30b06885

Posted on

240: Face Book Coaching Session #5 – How To Set Up & Manage a FB Group For Your Interior Design Business

Today’s show is another in our Facebook Coaching Sessions Series, where we’re tackling the various aspects of Facebook and how to best leverage them, for your Interior Design Firm.

Today’s guest is Marc Mawhinney and he is particularly skilled at working with Facebook Communities, so today, he will be discussing the best ways to go about setting these up and he also discusses the different nuances of Facebook Communities. At the end of the show, you will hear about the course that Marc is offering, called Facebook Gold. Listen in to find out more.

Marc, a lifelong entrepreneur, is a Coach for Coaches. He does this through his programs, via his Podcast, Natural Born Coaches and also through his particularly successful Facebook Group, The Coaching Jungle. When LuAnn asked the peeps in her Podcast tribe about who is really good at creating Facebook Community Groups and Facebook Pages,  Marc was the man that everyone told her to invite. So, today, we are going to be finding out from him all about Consumer Facing Facebook Groups, where you would be helping and teaching consumers about Interior Design, hopefully with the end result that they would hire you, to be their Interior Designer. Listen in now, as Marc explains some great strategies for setting up a really vibrant Facebook Group.

Show highlights:

  • Marc uses a great analogy to clear up some of the confusion around the differences between Facebook Business Pages, Facebook Group Pages, Facebook Fan Pages and Facebook Public Pages.
  • How Marc’s personal Facebook profile has changed since Facebook has become his business.
  • A Facebook Group as really a great way to build your business.
  • Why size isn’t everything, with a Facebook Group.
  • What Marc would do to build a community for a brick and mortar Interior Design business.
  • Setting up your Facebook Group and making sure that you have the right keywords in the title.
  • How often you need to show up, in your Facebook Group.
  • The most powerful kinds of Facebook Groups.
  • Why monetizing your Facebook Group, or your Podcast, is really the way to go.
  • Some great tips for starting a Facebook Group.
  • The three choices that you will have when starting your Facebook Group.
  • When a Secret Facebook Group would be an appropriate choice.
  • When a Closed Group would be a good idea.
  • Setting up the rules for your Group.
  • Giving great value on your Facebook Group.
  • Why Marc has Promotion Fridays in his Group.
  • Why Marc suggests having Theme Days, on your Facebook Group.
  • How to let people know about your Facebook Group, if you’re starting from scratch and how to get people to engage with you, once your Group has been set up.
  • Why you shouldn’t just add people to your Group, without asking them.
  • You can access Marc’s Facebook Gold Course, to help you set up your own Facebook Group, through windowworks-nj.com/facebookgold. (It has a 60-day money back guarantee.)

 Links:

Marc’s Facebook Group: https://www.theccoachinjungle.com

His Email: marc@naturalborncoaches.com

His website: https://www.naturalborncoaches.com

Posted on

239: Katharine Earnhardt – How to Advise Your Clients on Art

Today we have Katharine Earnhardt on the show! She’s the Founder of Mason Lane Art Advisory, a Brooklyn-based company that styles walls with art and objects to fit client’s taste, space and budget. 

Keeping up with the art world inventory, resources and pricing is a full-time job, and Katharine explains how designers can get support in this area so they can appropriately source and pitch the right art to clients. 

Katharine has a B.A. in Art History and Economics from Williams College and an M.A. in Art Business from Sotheby’s Institute. Katharine has experience working in the Management office of the Museum of Modern Art, in business development at Christie’s, and leading the business development team at a international art appraisal and advisory firm, Gurr Johns. Katharine is well versed in Art History and art market dynamics and works with designers through by straight referrals as well as through her trade program called Mason Lane Partners (MLP).  

Listen in to find out more about the kind of assistance that Katharine offers to Interior Designers through her boutique art advisory service. 

Show highlights:

  • Katharine talks about her company’s Interior Design Forum, called In The Maoson, that she hosts in her living room. It’s a really great networking opportunity!
  • The pain points around buying art, that Katharine helps and educates Interior Designers and her clients with.
  • How Katharine helps people to spend wisely when buying art.
  • The aspects of art that go beyond the aesthetics, which can really add to the quality of the piece and also to how one feels about the work.
  • The value in educating your client about the meaning behind an artwork and what drives price. 
  • Sometimes a client doesn’t need new art, they could just rearrange, or re-frame what they already have.
  • The ideal height to hang your artworks- a great place to start!
  • Katharine’s upcoming Webisode, where she goes through the kinds of problems that Designers tend to face when advising their clients about art. Go to masonlaneart.com to sign up.
  • Why Katharine created her Webisode.
  • Some great tips for you, from Katharine’s Webisode.
  • The best places for you, as Designers, to source art.
  • Some great online resources for art.
  • What you will get from working with Mason Lane.
  • How Mason Lane’s services save Interior Designers money and time.  
  • A really fun rule, around the use of color, form, and design.
  • Coordinating the light fixtures with the art.
  • A frame can really make or break a piece of art!
  • Some tips for creating professional-looking gallery walls- they really take a lot of planning.

Links:

Katharine’s website: https://www.masonlaneart.com

Katharine on Instagram: masonlane_art.   

 

Posted on

238: Power Talk Friday – Stephan Spencer – How To Build Traffic to Your Interior Design Website

Welcome to today’s episode of Power Talk Friday! LuAnn is very excited to introduce Stephan Spencer, who she spent a short time with,  just a couple of weeks ago at the chaotic, yet exhilarating Podcast Movement in Anaheim. LuAnn and Stephan first met in a Mastermind about the future of podcasting, which was given by LuAnn’s friend, Edie Burke. When Stephan placed a copy of his (really thick) book on the table, LuAnn didn’t think she would ever be able to understand any of it and that really made her want to get to know what goes on in his brain. She’s been looking forward to having him on the show ever since then, so listen in now!

Stephan is an SEO expert and a best-selling author who has written has three books, all published by O’Reilly. They are The Art Of SEO, Social E-Commerce, and Google Power Search. In 1995, Stephan founded a multi-national SEO Agency, called Net Concepts, which he sold in 2010. His client list includes Zappos, Sony, Quicksilver, and Chanel.  He also has two Podcasts, the one is called The Optimised Geek and the other is Marketing Speak. Today Stephan answers some of LuAnn’s questions, which are related to SEO and to Stephan, as both a Podcast Host and a seasoned Podcast Guest. He also talks about his Podcast, The Optimised Geek, where he spends time speaking to people about how to improve their health and their wealth and also about how to reboot their lives. Listen in now, to find out more about Stephan, his Podcasts, and SEO and also to get some really actionable tips.

Show highlights:

  • Stephan shares his really inspiring story about Tony Robbins, who became a catalyst for Stephan’s own ‘life reboot’.
  • What Stephan gained from having been part of Tony Robbins’s amazing Platinum Partnership, for three years.
  • Stephan explains what SEO does and why it really matters.
  • Some of the ways that you can enhance your SEO, to really stand out from the rest.
  • Google will reward you for having really remarkable content in your website.
  • What Stephan needed to do, in terms of SEO, in order to appear on TV.
  • Using a dog to create a hook, to increase the emotional content of a TV segment.
  • Stephan explains the kind of ‘R and D’ that he does, in order to find inspiration for the very best content.
  • Using BuzzFeed to inspire you.
  • How to create the kinds of connections that will become ‘the rising tide that lifts all boats’.
  • The two processes that Stephan does in tandem, to help him with the discovery of the amazing content that he’s created.
  • Who Google sees as the really big influencers. (Stephan calls them the Linkeratti!)
  • Pitchbox– a tool that Stephan uses regularly.
  • Identifying the content that’s linked to the influencers- these will all be powerful links for you to use.
  • Writing authentic blog posts that are actually geared towards the big influencers.
  • Creating a really solid pitch, with a great hook.
  • Pinterest- it has way more staying power than Instagram does.
  • Why Google hates guest posts and guest bloggers.
  • A great tool to see if what you’re thinking of targeting, is actually going to be a popular keyword, or not. (moz.com/explorer)
  • The services that Stephan has to offer. You can contact him at stephanspencer.com

Links:

His email: stephan@stephanspencer.com

Posted on

237: Claire Jefford- How To Get More Clients With Video Content

Claire Jefford

Today we have Claire Jefford on the show! LuAnn knows that hundreds of the Interior Designers that are in the three different Facebook Groups she’s in are really cheering like crazy now because they all know Claire from her Design and also from her inspiring leadership, so listen in to find out more!

Claire came into Interior Design in 2011, after a career in Human Resources and People Management. She found her way to Interior Design and then started her own firm. Her really exceptional organizational skills, combined with her drive, have contributed to the great success of her business, which is still fairly young. Now, in addition to Interior Design, Claire offers Coaching where she teaches other Designers to replicate her success. Although Claire has done some really great things in her career, today we will try to focus on a particular super power of hers- creating quality video content for her Design firm.  Her videos have a big part to play the success of both her firm and her Coaching business, so listen in now, as Claire shares some of her best tips for creating really professional video content, on today’s show.

Show highlights:

  • Claire’s incredible level of interaction, leadership, and expertise, on her Facebook Group, Interior Design Business Strategies.
  • What Claire’s career in Human Resources involved and how it’s informed her career in Interior Design.
  • Claire explains how she manages to produce her really professional looking videos- all by herself!
  • The difference between doing a Facebook Live and doing a Youtube video.
  • The importance of having a plan, ahead of time, for your video.
  • How and where Claire uses her videos on the services she offers. People really relate to them.
  • Claire explains some of the technical aspects of how she makes her videos.
  • You really don’t need a fancy setup to make professional looking videos if you’re using a smartphone.
  • If the content is good, people are going to watch, even if you don’t look your best.
  • How Claire edits her videos and the software she uses to do that.
  • The numerous things that you can do with the Camtasia App.
  • Creating a moving video out of still pictures with Camtasia.
  • How long it took for Claire to become adept at using Camtasia. It really isn’t that complicated.
  • How Claire cues herself when making her videos.
  • How Claire manages to re-use her video content from Youtube to Facebook Live, Instagram, or even to send to a client.
  • How to let people know where to find your videos.
  • The benefits of not being perfect.
  • The marketing value in producing a body of work on Youtube.
  • Why you need to keep asking your clients for reviews for your videos.
  • How Claire goes about asking her clients for reviews.
  • Claire’s great, actionable tips for new Designers who don’t yet have a portfolio.
  • All about Claire’s soon to be launched a course on making videos. There will be a special launch price.
  • The great resources available for those of you who are looking for more in-depth information from Claire, on how to market your business through video. 

Links:

Claire’s website: https://www.clairejefford.com