On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

Episode 976 of A Well-Designed Business®

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976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

Today With Melissa Fields

Get ready for Live, On-Air Strategy Sessions on the A Well Designed Business podcast! In this new format, I’ll be solving real business problems with designers like you, in real-time. Sometimes, it’s hard to see what’s right in front of us. That’s why I rely on my own mentors and consultants to provide a fresh perspective. And now, I’m offering the same to you!

Meet today’s guest, Melissa Fields, founder of Shades of Gray Design Studio in San Antonio, TX. Melissa’s biggest challenge is getting and retaining high-end clients. She want to elevate my business and work with clients who understand the value of investing in interior design. Despite having systems, processes, professional photography, and pricing that reflects her value, Melissa is struggling to attract her ideal clients, and that’s where I come in!

During this strategy session, we’ll dive deep and uncover what’s holding Melissa back from achieving her goals. Tune in for insights, actionable tips, and real solutions to real problems.

More About Melissa Fields

Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service.

A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space.

She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design.

Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort…making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty.