Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging

Episode 915 of A Well-Designed Business®

0:00

01:02:17

915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging

Today With Masha Koyen:

Welcome to a Well-Designed Business. It’s Power Talk Friday. Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not. My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience. Masha has seen a lot of web copy—and specifically, a lot of mistakes that designers make with their websites. Today, she’s sharing the top 7 mistakes she sees—and what you can do to correct them.

Pick It Apart

[3:04] Masha and LuAnn discuss how important it is to create your copy with your audience in mind.

[12:31] Masha talks about why having copy above the fold matters.

[17:04] LuAnn and Masha discuss how to make your website stand out.

[30:40] Masha shares why personalization in your web copy can make all the difference for your brand.

[47:58] Masha highlights how to create strong CTAs in your web copy.

LuAnn Nigara and Masha Koyen’s Ah-Ha Moments

“You want to humanize your brand a little bit, you want to inject that personal touch into your copy, so that people you know, because I don’t think interior designers have a problem selling face to face.” -Masha

More About Masha Koyen

Masha Koyen is a Copywriter and Content Strategist for interior designers and builders that want to level up their brand, create messaging that connects, engages, and attracts their ideal audience. She is the founder of Content Vertical, a copywriting agency for the interior design industry.