On Today’s Flashback Friday

Welcome to a Well-Designed Business. On today’s Flashback episode, we revisit episode 41 with Cheryl Janis. After an accident left her searching for help in the world of natural medicine, Cheryl realized that there was a powerful niche waiting for her—designing for boutique visionaries in the holistic health world. Niching opened up a world of possibility for her, and brought more joy to her business than she had experienced in her 19 years of design. 

Pick it apart:

• • [5:45] Cheryl shares her story of how a frightening accident and a difficult recovery led to her niche.
  • [13:08] Cheryl highlights the positives her niche brought to her business. 
  • [20:20] LuAnn and Cheryl pick apart the scary parts of niching and how Cheryl overcame them. 
  • [27:23] Cheryl explains evidence-based design and how it helped her improve as a designer. 
  • [56:08] Cheryl shares how “snail mail” gives her a unique opportunity to connect with clients.

LuAnn and Cheryl’s Ah-Ha moments:

“All this creativity that felt bottled up when I was a generalist suddenly started to explode, and I couldn’t be more thrilled with that.” -Cheryl Janis

“When something is gnawing at you, and you’re not happy in what you do, you want to find that thing that does make you happy. Sometimes that’s difficult. Sometimes it takes years to do.” -Cheryl Janis

“I think it’s terrific, and it could be executed by anyone to any niche. It could be bathrooms, kitchens, nursery, commercial, lawyers offices. The point is, find the thing that when you’re doing and creating that space, you’re not looking at the clock. It’s what projects you are drawn to.” -LuAnn Nigara

Connect with Cheryl Janis

Website

Instagram  

LinkedIn

Pinterest

Cheryl’s Podcast

What’s new with LuAnn Nigara

luannuniversity.com

insidevoiceoutsidevoice.com

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revelwoods is a family run business, led by John Dupra. They are a hyper-personalized concierge service providing wood flooring at wholesale prices to you, the interior designer. Go to revelwoods.com to find out how you can add profit to your projects by making the wood floor purchase part of your proposal. Revelwoods wants to help you be the wood flooring expert. Their design trade program is designed to help you succeed, to help you be the best resource for your client as well as helping you navigate this territory with your contractor. They know the business, the typical distribution channel and they know how you can make more money and be the expert in the room. Go to revelwoods.com and see how it works.  

Other Shows Mentioned:

#41 Cheryl Janis: Create Clarity for Your Interior Design Firm and Watch Your Profits Grow

#15 Nancy Ganzekaufer- Niche is Rich

Today with Susan Wintersteen

Welcome to a Well-Designed Business. Susan Wintersteen, one of my first-year podcast guests, is back on A Well-Designed Business, to share tips on business growth and the importance of a mastermind community to get to the next step. As a business owner rock star, Susan has mastered the art of hiring people who create a positive workplace and support the functions of the business as a whole.

Listen in to learn how you can use elements of Susan’s hiring processes to level up your own business – using the predictive index, strong interviews, and detailed skill sets to get good, competent people in the right roles. Susan has applied these same hiring standards to her Savvy Giving by Design nonprofit, which is looking to raise $50,000 this year to support room makeovers for children in medical crises.

LuAnn and Susan Wintersteen’s Ah-Ha moments:

“I didn’t come this far to let it slip through my fingers.” – Susan Wintersteen

“I don’t need my team to know all the answers, I just need to know that they know where to look for them.” – Susan Wintersteen

“Marketing is not your problem. You need to get your team squared away so you can work in harmony.” – LuAnn Nigara

“You don’t always have to know the answer, but you have to be willing to go find the answers. And you have to be willing to search for it and ask for it. You have to use your voice and ask for it.” – LuAnn Nigara

“You have to be willing to invest in yourself.” – LuAnn Nigara

“A well-designed space can contribute to up to 30% of our healing.” – Susan Wintersteen

“Make an impact that will make them happy and healthy.” – LuAnn Nigara

“Focus on the basic needs first, then put the pretty in.” Susan Wintersteen

“When you grow and scale your business, there are going to be pivots, and it’s important to roll with reality.” – LuAnn

“Build something beyond you. Something that will have a life of its own and continue to grow and flourish and have longevity.” – Susan Wintersteen

“Go big or go home.” – Susan Wintersteen

More about Susan Wintersteen:

Susan believes in the transformative power of good design, and also, good chocolate—each day her vice is a good piece of Sees. Appreciating these special moments, whether savoring chocolate or spending time near the water with her husband of 30-plus years, her five daughters and dogs (the dogs are male—had to even the score a bit!), makes Susan a more empathic designer who is in tune with the needs of her clients and community.

In all areas of life, Susan likes to have fun and isn’t afraid to push boundaries, and that translates into her exuberant designs. She has carefully curated a team of designers for their expertise and commitment to creativity. Savvy’s work embodies the laid-back California vibe while incorporating unique, personal touches. Susan prides herself on being a straight shooter with a sharp wit, and she is fluent in the language of sarcasm. Her clients know what to expect, as she engages them closely throughout the entire creative and construction process.

About sAVVY 

In 2002 Susan founded Savvy Interiors, a full-service interior design firm in San Diego specializing in luxury full service kitchens and baths, where she serves as Principal and CEO. Savvy is the only design firm in North County San Diego that holds a General Contractors license for remodeling, making the entire process a much easier, more seamless experience for her clients. From the spaces where you hide from your kids (bathroom), binge Netflix (living room), or lose your socks (laundry room), Savvy has solutions that improve the look and function of its clients’ homes.

Giving back 

Not only is Susan in tune with her clients’ needs, but she also uses her expertise to help her community. In 2014, Susan learned about a local teen who had been diagnosed with cancer. Moved by the story, she volunteered to make over the teen’s room into a unique, comfortable space that promotes healing. The joy this transformation brought to the teen moved Susan to found the nonprofit Savvy Giving by Design, which has expanded to a national network of interior designers helping children and their families through a medical crisis by utilizing the power of design and creating rooms to heal.

Connect with Susan Wintersteen:

Website

Instagram 

Facebook

Pinterest

In honor of children in medical crisis, and as a way to give thanks for our own health, our families, and our successful businesses, please think about contributing to Savvy Giving by Design this Giving Tuesday. If you are listening in real time, that date is Tuesday Nov 30. If you are listening in the future any day can be “giving Tuesday”. If you are moved by Susan and her work, reach out, donate and possibly consider running a pop-up Savvy Giving room for a deserving child in your community.  To fill out an inquiry form go to SavvyGivingbyDesign.org or message Susan Wintersteen on Instagram.

What’s new with LuAnn Nigara

luannuniversity.com

Inside Voice, Outside Voice Monthly Virtual Events

https://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

A Big THANK YOU to Today’s Podcast Sponsor:

Revel Woods offers a line of handcrafted and custom curated, premium hardwood and resilient flooring. If you want easy-to-clean flooring for your allergen-free home environment, check out Revel Woods and become a Revelwoods Trade Designer today. Find out more at https://www.revelwoods.com.

Other Shows Mentioned:

#164

#368

#284