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Power Talk Friday: Michelle Butt: A Unique Idea to Improve Your Sales

Episode 659 of A Well-Designed Business®

    Today with Michelle Butt

Welcome to a Well-Designed Business. By now, we all know that sales isn’t about convincing someone to buy what they don’t need or want. You care about your clients and their happiness. You want to make a sale that gives you the profits you want and provides your clients with something that will bring them happiness. Today, I’m talking with Michelle Butt, Master Coach and creator of Facial Intelligence, to talk about how using visual cues and facial features can help you relate to your clients in a stronger way, making the sales process even more of a win/win.

Pick it apart:

  • [1:37] Michelle defines what facial intelligence is and why a conscious understanding of faces is helpful for business owners.
  • [13:50] Michelle gives us insight into the 5 Facial Archetypes and how to use them to relate to sales targets.
  • [20:00] LuAnn and Michelle discuss the importance of understanding yourself before you can truly understand others. 
  • [32:09] Michelle provides a key takeaway that can help you start applying Facial Intelligence right away. 
  • [51:37] Michelle shares more ways you can use facial understanding to strengthen relationships with potential clients.

LuAnn and Michelle Butt’s Ah-Ha moments:

“We all do unconsciously read faces, and most of the time we read faces for expressions because there are universal expressions that we can mirror and match and understand. And we do unconsciously to some degree read features to understand what they mean, but most of us don’t consciously do that.” -Michelle Butt


“We tend to think, ‘Oh well if I like this, then all I have to do is tell people all the reasons why I like it, and then they’ll like it too and they’ll want to buy it,’ but really people want to be treated the way they want to be treated.” -Michelle Butt


“Sales is a win/win. Sales isn’t about convincing you to have something you don’t want or need. Sales is my responsibility to figure out what’s the best and most wonderful thing that will complete whatever it is you’re trying to do. So every tool that we can utilize in order to illuminate what it is that you want, need, and drives you, and will help you become more successful in connecting with that sales target or potential client—I love it.” -LuAnn Nigara

More About Michelle Butt:

Michelle Butt holds an Honours BA in Linguistics from The University of Toronto, is a Master Coach and a Facial Intelligence Expert.

After more than 10 years of studying human communication and creating the Facial Intelligence body of work, Michelle has come to know a thing or two about how and what drives people to believe in someone else enough to buy from them.

She’s built an understanding of how coaches, consultants and mentors need to show up to that crucial sales call in order to get that “yes” and truly begin the process of changing someone else’s life (and their own in the process).

By creating and implementing the F.A.S.T Method (Facial Acuity Sales Tactics), she has helped herself and many other coaches and consultants to use the face of others as the blueprint and catalyst for gaining a client and increasing their business’s success and revenue.

Michelle has been featured at TedXToronto, Reinvention Radio and OMTimes Magazine.

All her research and results have shown that the face is the starting place of any transformational journey and leveraging the information you see in a face is the key to changing the results you are getting in your sales process.

Connect with Michelle Butt:






FAST Guide download link: http://www.michellebutt.com/fastguide

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A Big THANK YOU to Today’s Podcast Sponsors:

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Other Shows Mentioned: 

#363 Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

What Level is Your Design Business?