Jude Charles: The Reason Clients Choose One Interior Designer Over Another

Episode 1209 of A Well-Designed Business®

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1209: Jude Charles: The Reason Clients Choose One Interior Designer Over Another

Today with Jude Charles:

My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn’t?

Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for interior designers, architects, and builders, and today he shares what homeowners actually say when the cameras are rolling and their designer isn’t in the room. Spoiler, it is almost never about the portfolio.

We talk about the two questions Jude asks every homeowner, the right client filter he uses in his own business, and why the most expensive investment most of your clients will ever make deserves more than a pretty picture. If you have ever wondered what is really winning you the project, this episode will change how you think about your own marketing.

More About Jude Charles:

For over 20 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Connect with Jude Charles:

Website

Instagram

What’s new with LuAnn Nigara:

Boardroom for Creatives

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http://www.luannnigara.com/cob

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