What Level is Your Design Business?

Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals

Episode 724 of A Well-Designed Business®

Today with Jude Charles: 

Welcome to A Well-Designed Business. It’s Power Talk Friday and Jude Charles is back on the show! Today, Jude shares the final part of his video storytelling framework – Dramatic Leverage. Jude shares some of his 70 ideas for distributing your brand videos so you can help people understand who you are, how you can help them, and why they want to choose you for their next project.

Pick it apart:

[5:36] Jude shares the story of lipstick brand found Keyshia Ka’oir


[14:15] Jude recaps why story is so important to building your brand


[26:40] Jude share the re-engagement tactic he uses to get more projects


[29:52] Jude relays the story of a business coach he worked with on her testimonials


[33:18] Jude offers his advice for interior designers who want to create videos 

LuAnn and Jude Charles’ Ah-Ha moments:

“What you want more than anything is to resonate with your audience.” – Jude Charles


“We have gold in our hands but we’re searching for silver.” – Jude Charles


“Think bigger and go deeper”. – Jude Charles


“It is not optional to be in business and not tell your story.” – Jude Charles


More About Jude Charles:

Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 13 years, he has been producing documentaries & videos for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.


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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

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A Big THANK YOU to Today’s Podcast Sponsor:

Kravet is a fifth generation family business that distributes top quality fabrics, furniture, wall coverings, trimmings, carpets and accessories. To view their selection, visit Kravet.com and make sure to use coupon code AWDB10.

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What Level is Your Design Business?