Jewel Marlowe: Curating a Bespoke Design Experience

Episode 1243 of A Well-Designed Business®

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1243: Jewel Marlowe: Curating a Bespoke Design Experience

Today with Jewel Marlowe:

There is a difference between a client who wants to help you make design decisions and a client who wants to experience the world of design alongside you.

And understanding that difference could open the door to an entirely new service offering.

Today on A Well-Designed Business, LuAnn welcomes luxury interior designer Jewel Marlowe to discuss an unexpected discovery she made while working with a client.

What began as a departure from Jewel’s established design process became something neither she nor her client had anticipated. He enjoyed the opportunity to explore the design world through Jewel’s expertise, and Jewel found herself enjoying the experience just as much.

We’re not talking about taking a client to the paint store or spending hours debating selections. We’re talking about creating a curated, personal experience that allows a client to discover beautiful materials, furnishings, and resources with an experienced designer leading the way.

For Jewel, the question became: Could this be something she intentionally offers to more clients?

And if so, how does she attract the right clients, structure the service, and make sure the budget supports the additional time and attention?

LuAnn and Jewel explore the difference between accommodating a client and recognizing a genuine business opportunity. They discuss the importance of qualifying clients, protecting profitability, maintaining professional leadership, and knowing when it makes sense to adapt an established process.

Because a bespoke experience should never mean an undefined scope of work.

In this episode, you’ll learn:

Why a client who wants to participate in design decisions is different from one who wants a curated experience of the design world.
How an unexpected client request can reveal an opportunity for a new service.
Why the right client and the right budget are essential to making this type of experience profitable.
How to maintain your professional leadership while creating a more personal, immersive experience.
What to consider before turning a one-time client experience into an intentional part of your business model.

If you’ve ever wondered whether there’s room in your business for a different kind of client experience, this conversation will help you think through the opportunity and the business decisions that need to support it.

More about Jewel Marlowe:

Designing unique and client-specific homes is a passion for Jewel Marlowe. Melding eras, colors, and luxury finishes is the particular alchemy she employs to reveal gorgeous rooms that reflect the personality of its inhabitants. Employing her unique knack for mixing soulful finds with quality furnishings brands, Jewel is recognized for creating sophisticated, curated and glamorous spaces.

Jewel traces her eclectic roots to time spent living in England, nearly two decades ago. There, she religiously attended the British furniture auctions to buy and resell her finds. The auctions affirmed her equal love for a Georgian bow front dresser and an Atollo Mushroom table lamp. Through the artful and imaginative combining of such objects, Jewel brings her interiors to life with real drama.

Connect with Jewel Marlowe:

Website

Instagram

Facebook

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