OVERHEARD: How to Build a Referral Pipeline That Actually Works with Liz Walton, Amy Peletier, and Janelle Blakely-Photopoulos

Episode 1196 of A Well-Designed Business®

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1196: OVERHEARD: How to Build a Referral Pipeline That Actually Works with Liz Walton, Amy Peletier, and Janelle Blakely-Photopoulos

Today with Janelle Photopoulos, Amy Peltier and Liz Walton:

Today we’re continuing our referral marketing series with three more designers who transformed their businesses by working with Stacey Brown Randall.

Liz Walton shares how she went from throwing spaghetti at the wall to systematically generating referrals, and she’s now more profitable while working less. Amy Peltier reveals her brutal boot camp of calling 40 people per week when she moved cross-country, and the consistency lessons that still drive her business. And Janelle Blakely Photopoulos shows how intentional relationship-building brought in $750,000 in referral business, with seven of her last ten projects coming from referrals.

You’ll learn why language is everything when sending video messages, why tracking actual dollar amounts changes your approach, and how to position yourself so realtors and architects want you in their back pocket. These designers were already successful, but they recognized that hoping for referrals and systematically generating them are two very different things.

This is Part 2 of our referral series. If you missed Part 1 with Darci Hether, Rebecca Robinson, and Lacey Michalek, listen to that episode first. Stop winging your referral strategy and start building relationships that actually convert.

Connect with Janelle Photopoulos, Amy Peltier and Liz Walton:

Janelle Photopoulos

Amy Peletier

Liz Walton