38: Patrick Cain – Resource Management- A Skill You Need to Understand to be Successful

Patrick Cain

Today on the show I’m excited to have Patrick Cain! He is a custom furniture designer based out of Los Angeles. He specializes in furniture made from wood, metal and concrete. The designs are gorgeous! He is going to share with us a little about the pieces and how he got his business started.

Show Notes:

  • What two objectives does Patrick try to put into his furniture?
  • What is the definition of recycle?
  • How does he use recycling in his furniture?
  • Where does he get the wood for his pieces?
  • When did he start his furniture designing?
  • What about “the numbers”?
  • How to get free market research
  • When you are learning about something just go with professionals!
  • How to decide what to put in inventory
  • “Don’t skimp on photography!”

Resources:

https://www.patrickcaindesigns.com

@patrickcain -Instagram

Patrickcain- Facebook

37: Lesley Myrick – Strategies I Used to Build My Business

Lesley Myrick

Leslie Myrick is an interior stylist and has not only built her business from the ground up once but three times! She has been in Canada, California and now Texas! She has very specific ways how she has built her business in such a short amount of time that really stand out. She has a blog and YouTube videos and has really created a good body of work in a short amount of time. We are going to talk about how you can be doing business in the same place you have been for the last twenty years and approach it like you just moved there.

Show Notes:

  • How much preparation did it take to move to where she is now?
  • What is on the checklist when starting out?
  • What should you want to be remembered for? 
  • “Stand in your space”
  • Should you pay to have help doing different parts of the business?
  • What is the most important thing to do with a customer?
  • What 13 things has Leslie learned?
  • What kinds of systems does she use?
  • Put your expectations up front!

Resources:

https://www.mebydesigns.com – Get your business coach here!

The Big Leap– Gay, PhD Hendricks

https://www.lesleymyrick.com

36: Susan Brunstrum- Practical Advice for Project Management

Susan Brunstrum

Susan is founder and principal of award-winning Sweet Peas Design, which she launched 13 years ago in the Chicago suburb of Libertyville as a one-woman firm. Today Sweet Peas Design is a full-service studio with a staff of six in downtown Libertyville and a branch office in Chicago. She and her team work with a broad-based clientele of entrepreneurs, corporate executives and professionals.   Susan is an experienced speaker, whether on interior design issues or the business of design. She is a popular speaker on design at libraries on the North Shore of Chicago. Susan has been featured on NBC/LXTV’s  “George to the Rescue” and  “Open House,” and she appeared on CLTV’s “Bring It Home” program. Her work has been published in numerous national and local magazines and newspapers, including Modern Luxury Interiors Chicago, Kitchen + Bath Makeovers, Trends Kitchens, Trends Bathrooms, Color Made Easy, Crain’s Chicago Business  and Chicago Sun-Times’ magazine, Splash.  

Today on the show we have Susan Brunstrum! She has a big firm in Chicago and a signature line called LivableLuxe with a tagline that says “the little black dress of interior design.” She is a business woman, she is a woman who knows what she wants, knows how to do business and knows how to present herself. Her firm has won several designer awards but today we are going to focus on the financial part of business.

Show Notes:

  • The two project fee basis systems 
  • The six phases of projects
  • How do you utilize the project fee?
  • If you don’t charge for your initial consultation you should!
  • Three things to assess on a client when you first meet them
  • What are the red flags when assessing a client?
  • The difference between advertising and public relations
  • Be patient!

 

Resources:

https://www.sweetpeas-inspired.com – Sweet Peas Design

https://www.studiowebware.com 

https://www.quickbooks.com

35: Jerri Eskow- Integrity is the Foundation for Success

Jerri Eskow

Today on A Well Designed Business we have Jerri Eskow!

She is a full-service interior designer and has been in business for more than 20 years! After becoming friends on Instagram I went to her website and did a little research. Sometimes when I have guests on the show I already know what their special skills, talents or lessons are. But with Jerri Eskow I was just so impressed with her as a whole. She is going to talk about her techniques she has used to be a successful interior designer for over 20 years.

Show Notes:

  • Where does integrity fit into business?
  • How to “create an atmosphere”
  • Have the details!
  • Why you should give your opinion
  • 3 systems to use to stay organized

Resources:

Chief Architect   https://www.chiefarchitect.com
Apple Apps: Numbers and Notes

https://www.irongateinteriors.com

Irongateinteriors- Instagram

Irongateinteriors- Facebook

34: Mary Fisher – Author, Artist, Advocate, Social Entrepreneur

Mary Fisher

On today’s show, we have Mary Fisher who is a passionate designer of many trades!

She is a textile designer, the author of 6 books, a jewelry designer, artist and photographer! Mary had some terrible news in 1992 that she had been diagnosed with HIV. Since then her passion to help others has skyrocketed. Her collection “100 Good Deeds” is a perfect of example that she does just that: Helps others.

Show Notes:

  • How did Mary get involved with Kravet Inc.
  • What is “100 Good Deeds” jewelry and what does it stand for
  • What resources does she use for “100 Good Deeds”?
  • Who makes the art for “100 Good Deeds”?
  • Don’t let other people define your designs
  • What kind of people are good to have in business?
  • What advice did Mary’s mentor give her?

Resources:

Kravet Inc. – kravet.com

Mary Fisher CARE Fund:

You Tube 1992 Republican Convention Speech:

https://www.youtube.com/watch?v=zB5K9k__SOo

Macys.com to see and purchase 100 Good Deeds Bracelets designed by Mary Fisher
https://www1.macys.com/shop/for-the-home/fair-trade/Brand/100%20Good%20Deeds?id=58181

33: Arlene Angard – Mix 1 Part Passion + 1 Part Strategy = Success!

Arlene Angard

Arlene Angard is a New York City Interior Designer. She manages a full service interior architecture and design firm that specializes in luxury residential and new age commercial. She has been an Art Curator and table top connoisseur most of her life. She has curated global art exhibits, participated in art culture panels and collected fine art from around the world. She recently launched a colorful collection of area rugs inspired by her extensive travels abroad.  

She tries to learn as much as she can about her clients’ lifestyle and her design decisions are made within this context. Her work has been featured in prestigious magazines such as  Elle Decor, The New York Times, Traditional Home Magazine, New York Spaces Magazine, Luxe Interior + Design Magazine, Ocean Drive Magazine, EL UNIVERSAL, 1stdibs Introspective Magazine, NYC Cottage & Gardens and numerous other design and art publications.   

  • Arlene came from Venezuela to New York in 1997 to pursue her Orthodontics program.
  • She enjoyed New York and pursued another specialization, TMD (temporomandibular) after completing her Orthodontics.
  • As creativity has always been in her blood, she enrolled at the New York School of Interior Design and decided to become an interior designer.
  • As an interior designer, she noticed that her clients didn’t have the right art pieces for their homes and she was always looking for the correct art pieces to match her clients’ furniture pieces and décor.
  • Arlene decided to open her own art gallery. She owns and manages an art gallery at Madison Avenue.
  • She set up the art gallery to help both her clients and the artists community in the city. She gives the artists a space to feature their artworks.
  • She sets up art gallery events depending on the season, one for the winter, one for spring, one for summer, and one for fall.
  • She focuses on contemporary art pieces but she loves learning anything about art. Emerging artists attract clients because they offer a different budget. Arlene has pieces for different budget levels.
  • To source art, she goes to art events to look for new artists worldwide. She is also approached by artists and art dealers who know her as a contemporary art dealer.
  • Arlene discovered that since NY spaces are small, she had to custom-make the furniture pieces to fit the client’s space. Still they are all high-end pieces made of exotic woods and with high gloss lacquer.
  • Her exotic wood furniture includes tables, dining tables, meeting tables, and coffee tables, wing back chairs, ottomans, classic chairs.
  • The main idea of Arlene’s line of furniture is to have the best quality to help the interior designers and clients to complement the pieces they already have.
  • Most of Arlene’s clients go to her Gallery to discuss their projects. Then if projects are feasible, Arlene visits their home.
  • Distant clients communicate with her first by sending measurements of their space.
  • Arlene is a member of the prestigious 1stdibs.com family.
  • Arlene is also designing custom area rugs.
  • Learn what materials she is using for rugs.
  • She compares a project to delivering a baby.
  • Know that if a client is decisive, work would take 6 months, if the client is indecisive, it would take 9 months, sending samples back and forth.
  • Arlene serves high-end national and international clients.
  • Her advice to new designers: Write down the list of goals to be accomplished daily and week. You have to pursue your dreams with passion. It’s a lot of work to be an interior designer and if you want to succeed, don’t count the hours, the sky is the limit….Do it with passion and every time that you find a product that doesn’t work for you, go far beyond, try to design a new one for your client. If you cannot design, go to a manufacturing company and ask if they can do a custom piece for you.
  • She also recommends that a future designer must have a strategy, persistence, patience, dedication, and must be highly organized. A business plan is also a must.
  • I’m a humble connoisseur but I have an expert eye. I want to be active as an art dealer and as an interior designer as well. – Arlene Angard.
  • When you love what you’re doing, when you have the passion to do it, then the time you spent doing it doesn’t matter at all. – Arlene Angard

  Arlene’s Art Gallery: 15 East 71st Street & Madison Ave, New York, NY 10021

E-mail: arlene@arleneangard.com

Arlene’s website: https://arleneangard.com

32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development

Robin Baron, interior designer and lifestyle expert creates homes that are uniquely fabulous , yet captures  her clients’ individual personalities . She brings a striking sense of style to everything she does.  

  • Her motto “Confidence begins at home” helps her guide her style and design in creating a sense of  happiness, fulfillment,  and peace in her clients.
  • She prides herself on her ability to capture her clients’ individual personalities in their homes. 
  • She is currently the President of  American Society of Interior Designers (ASID) for  New York  Metro Chapter; 

 

  • Robin is affiliated with many industry organizations, including:  Sustainable Furnishings Council (SFC), The  International Furnishings and Design Association (IFDA), Interior Design Society (IDS), Women in the Home Industries Today (WithIt), International Interior Design Association (IIDA), Women President’s Organization (WPO) , The Beacon Group, Founding Member Board of the Devereux Glenholme School, Benefit Committee of the Promise Project

 

  • Over the years, her clientele has grown to include many celebrities and top personalities.
  • She feels that the best design work comes from the collaboration between her creative vision and the lifestyle and vision of her clients. 
  • She has been on TV and in the media, including HGTV
  • She has also been featured in many print and online magazines including  ElleDecor.com, Wall Street Journal, New York Magazine, New York Cottages & Gardens,  Redbook magazine, among many others. 
  • She has spoken at events such as D&D Building, New York Design Center, NY School of Interior Design, Fashion Institute of Technology, Zoffany, Benjamin Moore, and many others. 
  • In her blog:  “Simplifying Fabulous”, she shares her design and lifestyle tips and more.
  • She has a multi-platform social media presence. 
  • She gives back by actively contributing to several charitable organizations. 
  • She is also the founder of an independent living program for high-functioning young adults on the autistic spectrum
  • She finds inspiration around her and always says:   “You never know where you’re going to find inspiration so always have an open eye and an open mind.”  
  • “Our goal is to create beautiful homes that empower our clients and reflect their lifestyles.” – Robin Baron
  • Her services include:  Space planning, floor plans, CAD drawings, Furniture, décor, finish selections, Custom furniture design, Window treatment design, Interior architectural design, Project management, Pre-construction consulting,  bath & kitchen design,  comprehensive interior design services, and selection  of construction-related materials and surfaces including: mouldings, doors, flooring, hardware, plumbing selections, etc.

You can read the full show notes at https://www.windowworks-nj.com/robinbaron

31: Steven Cooper – The Value of a Trusted Vendor

Steven Cooper
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Steven Cooper is the CEO of Cooper Pacific Kitchens, the experts in the field of kitchen design, kitchen remodeling, interior design, engineering, and installation.  Through innovation and premium design, Steven’s team always aims to bring each client’s  unique vision  and sense of expression to life.

They provide homeowners with functional kitchen spaces that are stunning expressions of their individual tastes.

 Cooper Pacific Kitchens was founded in 1986 by Neil and Shirley Cooper, Steven’s parents.

  • They have just celebrated their 30th year in business.
  • Steven’s parents have retired and the business is now managed by Steven and her 2 daughters. One of them is already working full time and the other daughter is still in school and is working part time.
  • His daughters are training on the managing of logistics, scheduling, and installation.
  • They have a team of highly qualified kitchen designers.
  • They are based in Los Angeles, California
  • They have projects all over the country and outside USA too.
  • Cooper Pacific Kitchens is also a resource center for the kitchen design business and experts.
  • It may take a thousand details in creating and designing a beautiful kitchen.
  • A Team of designers and engineers help put the kitchen together.
  • They always keep up to date with the latest developments in appliances, construction materials, new processes and trends.
  • It’s a fast-changing world. The team has to know which appliance to recommend for each particular client and for which particular location in the kitchen or home – the ovens, dishwasher, cabinets, all other appliances such as refs. He often recommends the combination convection and steam oven rather than microwave oven. The steam oven is taking the place of microwave.
  • Each project is a collaborative work of experts
  • Every team member is given due recognition and importance.
  • Synergy among the team is valued.
  • Steven’s projects are worth six figures each and every one is very careful not to make any mistake.
  • Steven is on the line for all the minutiae of the work – the small, precise details of the project in order to avoid mistakes

RESOURCES

  https://www.cooperpacific.com

 

30: Kimberly Serafim – Advice to New Grads in Their 1st Job

Kimberly Serafim

Graduation is coming up!

So I thought we would do a week of podcasts giving advice and tips to the new graduates coming into the design business. One of my employees: Kim is our special guest today. She has been out of school for 9 years now and has been working at “Window Works” for 8 years. She is going to share some of her personal experiences from school to job.

Kim shares with us:

  • Dealing with one project a semester taught time management and how to deal with deadlines
  • One presentation a year in college
  • Don’t underestimate the projects
  • Look to create teamwork
  • Internships are important ~ start internships as soon as possible to build up resume and get as much experience as you can
  • First intern experience was a “what not to do” experience
  • Organization and having a system in place is important
  • Going from intern to job ~attention to detail very important
  • Expect high expectations~ be prepared to deal with everyday issues
  • Figure out how to deal with what has been given to you
  • Bring good work ethic
  • Pay your dues then you will be able to do the bigger, important jobs
  • Be in the industry even if it’s not a design assistant
  • See how other businesses are run
  • Get the tools to run a business before you start your own firm

https://www.windowworks-nj.com

29: Shannon Leddy Returns for Graduation Week- Best Tips for Landing Your 1st Job

Shannon Leddy

This is Shannon Leddy’s second time on the show!

We are so happy to have her back! She is going to share some tips on how students can be more effective before and after graduation.

Shannon shares with us:

  • Keep up with your portfolios- think about how you need to set it up
  • Have some flare with your outfit going to an interview
  • Research the firm you are going for an interview for
  • Go on as many interviews as you can
  • Ask for feedback even if you didn’t get the job
  • The follow up- know what you want to get paid
  • Ask about benefits and overtime
  • Stay at a job for at least 6 months- give it a chance
  • Make and keep relationships on good terms
  • Keep up with education
  • Look to see what you have to do to be a certified interior designer

Shannon’s Website