What Level is Your Design Business?

Power Talk Friday: Sonja Capasso: Is it Failure or is it the Path to Success?

Episode 937 of A Well-Designed Business®
937: Power Talk Friday: Sonja Capasso: Is it Failure or is it the Path to Success?

Today With Sonja Capasso:

Welcome to A Well-Designed Business. Today we’re welcoming Sonja Capasso of Capasso & Co to the show. I met Sonja a few months ago and I couldn’t wait to finally sit down with her and learn more about her journey.

More About Sonja Capasso

My interior design passion started a long time ago! I have a memory of living in our little apartment in Lake Bled, Slovenia, where I shared a room with my older sister. I was an antsy child and got bored quickly – which led me to rearrange our tiny room numerous times. I am not sure how I managed to pull apart our bunk beds at that young age, move the shelves, closets, and desks – but I kept doing it and each time I found a new layout that suited me at that time.

Those were my interior design beginnings, however, I didn’t pursue a career in design until I was 35 and decided to enroll to PBSC in Florida, where I earned an AS in Interior Design Technology where I graduated Summa Cum Laude in 2016.

I worked for a local design firm from 2015 – 2017, and after graduating, I immediately opened my own design business and started working part time as a rendering and drafting professional. It soon became obvious to me that this is my true passion and calling, so I changed my specialty from an interior designer to a drafting and rendering artist.

Over the course of my design career, I also flipped and remodeled multiple houses, designed commercial interiors, and gained great on the job and first hand knowledge and experience, which has helped me create better contract documents.

During my years in school, I also obtained a Florida Realtor License and a Broker’s license (which I let pass since we moved out of state), and I also became accredited with LEED AP ID+C since I have a passion for all things organic, natural, and sustainable.

After we moved from Florida to CT, I participated in a Designer of the year contest on HGTV, where I made it through the first cut. While I didn’t make it further, this was a huge accomplishment for me, and you can now find my interior design business listed on HGTV.com. While in school, I also submitted my student designs to our local South Florida ASID chapter, where I won the first prize two years in a row.

Since I switched my specialty to drafting and renderings, I have worked with over 100 interior designers, most of which are repeat clients. I thoroughly enjoy my work and I am so happy to be able to have independence, be my own boss, and run my business from home.

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Other Shows Mentioned:

AWDB 918 Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over


AWDB 784 Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design


AWDB 807 Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business


AWDB 485 Power Talk Friday: Claire Jefford: Rock the Consult


AWDB 325 Claire Jefford: Create Valuable Content to Sell Through Your Website


AWDB 237 Claire Jefford- How To Get More Clients With Video Content

Other Resources Mentioned:

Badass Habits by Jen Sincero

What Level is Your Design Business?