What Would Lu Do?: The Ultimate Guide to Mounting a Designer Show House

Episode 1075 of A Well-Designed Business®

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1075: What Would Lu Do?: The Ultimate Guide to Mounting a Designer Show House

Today With LuAnn Nigara:

Are you thinking about saying yes to a designer show house? Before you commit, listen to this episode.

A show house can be an incredible opportunity—but only if you approach it the right way. Too many designers assume that just participating will bring them business. It won’t.

Today, I’m sharing the smartest, most strategic insights from three powerhouse designers at different stages in their careers:

Barbara Ostrom – The “Queen of Show Houses” explains why some rooms bring in clients while others don’t.

Laura Hodges – Managed an entire Southern Living Idea House and reveals how to juggle a massive project while keeping your business on track.

Naika Andre – A first-timer who learned, the hard way, what works, what doesn’t, and what she’ll do differently next time.

We’ll cover:

The real costs (hint: it’s not just the furniture)

How to make sure a show house actually leads to press and clients

Why marketing yourself is non-negotiable—no one will do it for you

The tight deadlines and fast decision-making required to pull it off

If you’re serious about making a show house work for your business, this is the episode for you.

And if you want more details, listen to the full interviews with Barbara, Laura, and Naika—links are in the show notes.

PLUS: If you’re in NJ, PA, or NY, check out the Mansion in May and Bucks County Designer House, where Hannah Goldberg and Lori Bruno will be showcasing their work. Window Works is honored to be providing the window treatments for both!

What’s new with LuAnn Nigara

The Power Talk Friday Tour

Watch the Docuseries!

http://www.luannnigara.com/cob

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