What Level is Your Design Business?

Laura Hodges: The Behind the Scenes of the Southern Living Showhouse

Episode 960 of A Well-Designed Business®

Today With Laura Hodges

Welcome to a Well-Designed Business. We all know that Show Houses are big undertakings…but what if it wasn’t just one room—what if it was an entire house? Would it be worth it if it landed you in a major publication like Southern Living?  My guest today, Laura Hodges, recently designed the Idea House for Southern Living. And while she put in countless hours of blood, sweat, and tears, she absolutely believes that a show house can be worth the investment. Today, she’s here to share what it takes and what you can get from a show house experience.

Pick It Apart:

[5:25] Laura shares how she got started with the Southern Living show house, and what her responsibilities were.

[14:34] LuAnn and Laura dive deeper into the ROI for designers and vendor partners participating in such a large project.

[24:34] Laura shares more about the connections and partners she worked with.

[30:30] Laura reflects on the importance of diversity in the design process.

[37:00] Laura discusses the practical side of how she maintained her business while doing the show house.

LuAnn Nigara and Laura Hodges’s Ah-Ha Moments

“We started with having the confidence to say yes to a major opportunity. But this is not for the meek of hard work. This is not even just doing a regular show house where you design one room, which is a monumental project to do.” -LuAnn 

“It was really important to me that the design house was welcoming and accessible for a wide range of people, variety of cultures.” -Laura

More About Laura Hodges

Laura Hodges is an interior designer with a boutique design firm and retail shop in the Baltimore/Washington, DC area. With a focus on creating beautiful spaces that reflect her clients’ taste, Laura’s signature aesthetic is narrative, layered, classically tailored and modern, featuring unique vintage finds and curated art. Laura is also a brand ambassador for the Sustainable Furnishings Council, working to increase awareness for sustainable design.

Connect with Laura Hodges



Cabinetry Collection

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Other Shows Mentioned:

#908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)


#912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

What Level is Your Design Business?