Power Talk Friday: Christina Frei: Learn How to Market From Your Specific Strengths
Today With Christina Frei:
Today on A Well-Designed Business I am joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our marketing archetype. In this conversation, we dig into what it means to be a Nurturer, Adventure Guide, Door Opener, Steady Presence, and Celebrator, and how this can help you show up better in your business.
Pick It Apart
[2:38] Christina defines marketing archetypes as different ways to help other people that bring you fulfillment, then shares the 5 different archetypes.
[11:47] Christina breaks down what it means to be an adventure guide, one of LuAnn’s archetypes.
[16:39] LuAnn and Christina discuss that building self-awareness and finding our true voice takes time.
[24:46] Christina explains the celebrator archetype, also LuAnn.
[30:11] LuAnn and Christina explore the combination of her two archetypes and how she exhibits them.
[37:37] LuAnn asks Christina what we should do after we find out what our marketing archetype is.
LuAnn Nigara & Christina Frei’s Ah-Ha Moments
“What I noticed is that when people operate from that deep ‘why’—that fulfilling, helping other humans kind of thing, then it’s magnetic.” – Christina Frei
“The way that you [show the person that you are reaching out to that you care] is to honor who you are first, and then come from that place.” – Christina Frei
“When a celebrator steps back and really appreciates other people or their work…it just moves mountains. It just changes something and it up-levels the entire game.” – Christina Frei
“So much starts with being self-aware… If you have self-awareness, you can show up in your blog posts, in your marketing, in your consultations, and in your design” – LuAnn Nigara
“It’s so lovely to just validate that every human, I would say, on the entire planet has a natural capacity to want to help other people…the desire to me is miraculous.” – Christina Frei
More About Christina Frei
Christina runs a boutique marketing practice called Innate Marketing Genius, where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Her holistic marketing approach grew out of a lonely, chaotic time, when she moved to Boston all on her own—and discovered her own way to really connect with people.
Personally, she’s on a mission to live more sustainably; she is obsessed with thrift shopping and is a new convert to plant-based eating. In between, she chases her dog around with a stuffed animal snake, meditates on a pink couch, cold plunges like Wim Hof all year long, and obsesses over the perfect cup of green tea, all in a seaside town just north of Boston.
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