What Level is Your Design Business?

Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers

Episode 827 of A Well-Designed Business®

Today With Bart Anestin:

Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. 

Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business.

Pick It Apart

[5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with.

[14:00] Bart explains how clarity in your goals and vision helps your marketing.

[21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing.

[29:40] How being clear on what you offer leads to confidence. 

[39:33] Bart talks about his podcast The More Life.

LuAnn Nigara and Bart Anestin’s Ah-Ha Moments

“Most businesses, big or small, don’t have a solid marketing strategy.” – Bart Anestin

“One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” – Bart Anestin

“When you’re confident in your messaging and your process, that’s when you can implement a lot of different things because your marketing assets are there supporting everything else.” – Bart Anestin

“The branding and marketing world has been democratized because of social media.” – Bart Anestin

More About Bart Anestin:

Bart Anestin is the owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. He’s passionate about helping brands tell their story in today’s connected world. Form, function, and awesome clients are the perfect recipe for design, brand alignment, and strategic digital marketing. Bart’s creative approach finds solutions that are mindful, intentional and beautifully crafted. When he’s not at work, you’ll find him at home chasing after his two kids and rewatching episodes of Seinfeld for the umpteenth time. #serenitynow

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What Level is Your Design Business?