Susan & Paul Kadilak: How to Grow Your Interior Design Business with Video

Today With Susan & Paul Kadilak:

Hi, welcome to A Well-Designed Business. We’ve all heard about how valuable video can be for our business. But the idea of starting with video holds a lot of us back. How do we overcome our own insecurities? How do we get started? What do we even put in our videos?

Today, Susan & Paul Kadilak of Kadilak homes help answer that question. They’re taking us through their journey of video for their business and how you can start with video—even if video makes you nervous!

Pick It Apart

[2:46] Paul and Susan share how they got started with video and how they overcame the discomfort and nerves in the process.

[19:18] Paul and Susan discuss why they chose to bring someone in-house to handle their video needs

[22:57] Paul and Susan talk about how to get started with video—without needing to create scripts or ideas.

[28:45] Paul, Susan, and LuAnn discuss how video help build relationships with clients.

[36:55] Paul and Susan talk about building video into your contracts.

[50:00] Paul and Susan discuss their upcoming TV show and app.

LuAnn Nigara and Susan & Paul Kadilak’s Ah-Ha Moments

“It gets your authenticity out there. When you’re just yourself, there’s people that are going to like you and there are people that are not going to like you and that’s okay. It attracts our ideal avatar in a way, because people come to us that want to work with us.” -Paul

“We all know we’re going to get better. If you’re trying to find the courage or motivation, just know that today is the worst you’re ever going to be at it.” -LuAnn

“You have to recognize that you care more and you’re paying more attention than anybody else. You’re your own biggest critic.” -Susan

More About Susan & Paul Kadilak:

@KadilakHomes is a design build firm run by Susan & Paul Kadilak in the Greater Boston area. Together they have made it their mission to help their clients turn an ordinary house into a haven that they love coming home to! The Kadilak’s have grown by connecting directly with their audience through their social media channels and are excited to announce that they just launched a brand-new app, “Renovation Rekindle”, featuring their new show with 10 half hour episodes. In each episode you can follow along with the Kadilak’s and their clients on a complete home renovation journey from beginning to end.

Connect with Susan & Paul Kadilak

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Other Shows Mentioned:

#724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals

A Big Thank You to Today’s Sponsor:

Kravet. Have you heard? The majority of Kravet Inc. products are in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in-stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at http://www.kravet.com.